@article{5457, author = {{Li, C and Parboteeah, P}}, journal = {{Journal of World Business}}, number = {{3}}, pages = {{465--476}}, title = {{{The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003.}}}, volume = {{50}}, year = {{2015}}, } @article{5458, author = {{Schneid, M and Isidor, R and Li, C and Kabst, Rüdiger}}, journal = {{International Journal of Human Resource Management.}}, number = {{6}}, pages = {{733--756}}, title = {{{The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis.}}}, volume = {{26}}, year = {{2015}}, } @inproceedings{46686, author = {{Feider, L. and Garnefeld, I. and Böhm, Eva}}, booktitle = {{44th EMAC Annual Conference, Leuven}}, location = {{Leuven}}, title = {{{Threatening customers not to return – An effective strategy for online retailers?}}}, year = {{2015}}, } @inproceedings{46688, author = {{Eggert, A. and Böhm, Eva and Cramer, C.}}, booktitle = {{2015 AMA Winter Academic Conference, San Antonio, TX}}, location = {{San Antonio, TX}}, title = {{{Stock market reactions to customer service outsourcing in manufacturing firms}}}, year = {{2015}}, } @inproceedings{46687, author = {{Böhm, Eva and Eggert, A. and Terho, H. and Ulaga, W. and Haas, A.}}, booktitle = {{2015 AMA Winter Academic Conference, San Antonio, TX}}, location = {{San Antonio, TX}}, title = {{{Recognizing value creation opportunities in business markets}}}, year = {{2015}}, } @inproceedings{46685, author = {{Eggert, A. and Böhm, Eva and Cramer, C.}}, booktitle = {{44th EMAC Annual Conference, Leuven}}, location = {{Leuven}}, title = {{{Stock market reactions to business service outsourcing in manufacturing firms}}}, year = {{2015}}, } @article{4959, author = {{Iseke, Anja and Kocks, Birgit and Schneider, Martin and Schulze-Bentrop, Conrad}}, journal = {{R\&D Management}}, number = {{1}}, pages = {{23----40}}, title = {{{Cross-cutting organizational and demographic divides and the performance of research and development teams: two wrongs can make a right}}}, year = {{2015}}, } @article{45733, author = {{Eggert, A. and Steinhoff, Lena and Garnefeld, I.}}, journal = {{Journal of Service Research}}, number = {{2}}, pages = {{210--228}}, title = {{{Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs}}}, doi = {{10.1177/1094670514566797}}, volume = {{18}}, year = {{2015}}, } @inproceedings{45748, author = {{Eggert, A. and Steinhoff, Lena and Witte, C.}}, booktitle = {{2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}}, location = {{Chicago}}, title = {{{You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}}}, year = {{2015}}, } @techreport{350, abstract = {{Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties controlling for multicollinearity and endogeneity in their data. We develop a novel theoretical approach to address these issues and study different signaling effects (i.e., word-of-mouth, brand reputation, and distribution strategy) on customer perceptions. Using data on the US video games market, we apply a fuzzy set qualitative comparative analysis (fsQCA) to account for cause-effect relationships. The results of our study address a number of key issues in the economics and management literature. First, our results support the contention that reviews from professional critics act as a signal of product quality and therefore positively influence unit sales, as do the discriminatory effects of prices and restricted age ratings. Second, we find evidence to support the use of brand extension strategies as marketing tools that create spillover effects and support the launch of new products.}}, author = {{Kaimann, Daniel and Cox, Joe}}, publisher = {{Universität Paderborn}}, title = {{{The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry}}}, year = {{2014}}, }