@inproceedings{5328, author = {{Larivière, Bart and Bowen, David and Andreassen, Tor W and Kunz, Werner and Sirianni, Nancy J and Voss, Chris and Wünderlich, Nancy and De Keyser, Arne}}, booktitle = {{Proceedings of QUIS 2017}}, location = {{Porto, Portugal}}, title = {{{Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.}}}, year = {{2017}}, } @inproceedings{5329, author = {{Becker-Özcamlica, Hürrem and Teßmer, Isabel and Wünderlich, Nancy}}, booktitle = {{Proceedings of the 2017 Winter Marketing Educators' Conference}}, location = {{Orlando, USA}}, title = {{{Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.}}}, year = {{2017}}, } @inproceedings{5479, author = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}}, title = {{{The Loyalty Effect of Gift Purchases}}}, year = {{2017}}, } @inproceedings{5482, author = {{Garnefeld, I and Boehm, E and Feider, L}}, title = {{{Managing the Necessary Evil: Can Payment Methods Reduce Product Returns}}}, year = {{2017}}, } @inproceedings{5483, author = {{Cramer, C and Boehm, E and Eggert, A}}, title = {{{Service Awards: Do They Help or Harm in Case of a Service Failure?}}}, year = {{2017}}, } @techreport{1057, author = {{Sürücü, Oktay and Mir Djawadi, Behnud and Brangewitz, Sonja}}, publisher = {{Universität Paderborn}}, title = {{{Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries}}}, year = {{2017}}, } @article{1062, author = {{Frick, Bernd and Gergaud, Olivier and Winter, Petra}}, journal = {{Gastronomy and Tourism}}, number = {{4}}, pages = {{259--271(13)}}, publisher = {{Cognizant Communication Corporation}}, title = {{{The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry}}}, doi = {{10.3727/216929717X15046207899410}}, volume = {{2}}, year = {{2017}}, } @inproceedings{1095, abstract = {{Many university students struggle with motivational problems, and gamification has the potential to address these problems. However, using gamification currently is rather tedious and time-consuming for instructors because current approaches to gamification require instructors to engage in the time-consuming preparation of course contents (e.g., for quizzes or mini-games). In reply to this issue, we propose a “lean” approach to gamification, which relies on gamifying learning activities rather than learning contents. The learning activities that are gamified in the lean approach can typically be drawn from existing course syllabi (e.g., attend certain lectures, hand in assignments, read book chapters and articles). Hence, compared to existing approaches, lean gamification substantially lowers the time requirements posed on instructors for gamifying a given course. Drawing on research on limited attention and the present bias, we provide the theoretical foundation for the lean gamification approach. In addition, we present a mobile application that implements lean gamification and outline a mixed-methods study that is currently under way for evaluating whether lean gamification does indeed have the potential to increase students’ motivation. We thereby hope to allow more students and instructors to benefit from the advantages of gamification. }}, author = {{John, Thomas and Feldotto, Matthias and Hemsen, Paul and Klingsieck, Katrin and Kundisch, Dennis and Langendorf, Mike}}, booktitle = {{Proceedings of the 25th European Conference on Information Systems (ECIS)}}, pages = {{2970--2979}}, title = {{{Towards a Lean Approach for Gamifying Education}}}, year = {{2017}}, } @inproceedings{46679, author = {{Garnefeld, I. and Böhm, Eva and Feider, L.}}, booktitle = {{2017 AMA Winter Academic Conference, Orlando, FL}}, location = {{Orlando, FL}}, title = {{{Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award)}}}, year = {{2017}}, } @inproceedings{46680, author = {{Cramer, C. and Böhm, Eva and Eggert, A.}}, booktitle = {{2017 AMA Winter Academic Conference, Orlando, FL}}, location = {{Orlando, FL}}, title = {{{Service Awards: Do They Help or Harm in Case of a Service Failure?}}}, year = {{2017}}, } @article{46638, author = {{Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Böhm, Eva}}, issn = {{0019-8501}}, journal = {{Industrial Marketing Management}}, keywords = {{Marketing}}, pages = {{42--55}}, publisher = {{Elsevier BV}}, title = {{{Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}}}, doi = {{10.1016/j.indmarman.2017.06.015}}, volume = {{66}}, year = {{2017}}, } @article{46639, abstract = {{ Purpose Many manufacturing firms entrust partners to provide services on their behalf. However, it is not clear whether and when firms can capture the potential value advantages of outsourcing business services. The purpose of this paper is to investigate the effects of different types of business service outsourcing on firm value. Design/methodology/approach The paper uses event study methodology to estimate the impact of business service outsourcing announcements on abnormal returns of publicly traded manufacturing companies in Europe. Findings External service outsourcing that directly affects the company’s customers leads to more favorable outcomes than internal service outsourcing. This effect is contingent on the strategic outsourcing intention, the service’s reliance on technology, and the choice of the outsourcing partner. Research limitations/implications Findings show that firm value depends critically on the service value it delivers to customers. Future research could explore further contingency variables, and investigate the role of service outsourcing networks and relationships. Practical implications The insights of this study help managers to decide why, how, and to whom they should outsource their business services, as well as how to justify their outsourcing decisions, and how to communicate them toward the financial markets. Originality/value This research sheds light on the value implications of outsourcing decisions. Two types of business service outsourcing are distinguished, namely, internal and external. Furthermore, the study enhances our understanding of a contingency perspective on service outsourcing decisions. }}, author = {{Eggert, Andreas and Böhm, Eva and Cramer, Christina}}, issn = {{1757-5818}}, journal = {{Journal of Service Management}}, keywords = {{Strategy and Management, Tourism, Leisure and Hospitality Management, Business, Management and Accounting (miscellaneous)}}, number = {{3}}, pages = {{476--498}}, publisher = {{Emerald}}, title = {{{Business service outsourcing in manufacturing firms: an event study}}}, doi = {{10.1108/josm-11-2016-0306}}, volume = {{28}}, year = {{2017}}, } @book{4954, editor = {{Riach, John and Morbitzer, Andreas and Koeberer, Markus}}, publisher = {{Klett Verlag}}, title = {{{Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition)}}}, year = {{2017}}, } @article{4932, author = {{Schneider, Martin and Flore, Johanna}}, issn = {{0958-5192}}, journal = {{The International Journal of Human Resource Management}}, pages = {{1--17}}, publisher = {{Informa UK Limited}}, title = {{{Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity}}}, doi = {{10.1080/09585192.2017.1308413}}, year = {{2017}}, } @article{4930, author = {{Radermacher, Katharina and Schneider, Martin and Iseke, Anja and Tebbe, Tobias}}, journal = {{German Journal of Human Resource Management}}, number = {{1}}, pages = {{71----93}}, title = {{{Signalling to young knowledge workers through architecture? A conjoint analysis}}}, year = {{2017}}, } @article{4926, author = {{Radermacher, Katharina and Schneider, Martin}}, journal = {{PERSONALquaterly}}, pages = {{10--16}}, title = {{{Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. }}}, year = {{2017}}, } @article{4934, author = {{Schneider, Martin and Flore, Johanna}}, journal = {{PERSONALquaterly}}, pages = {{45--53}}, title = {{{Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. }}}, year = {{2017}}, } @article{4953, author = {{Radermacher, Katharina and Schneider, Martin and Iseke, Anja and Tebbe, Tobias}}, journal = {{German Journal of Human Resource Management}}, number = {{1}}, pages = {{71----93}}, title = {{{Signalling to young knowledge workers through architecture? A conjoint analysis}}}, year = {{2017}}, } @inproceedings{45746, author = {{Eggert, A. and Steinhoff, Lena and Witte, C.}}, booktitle = {{2017 Winter AMA Conference Proceedings, Orlando}}, location = {{Orlando}}, title = {{{The Loyalty Effect of Gift Purchases}}}, year = {{2017}}, } @misc{3308, author = {{Breuer, Robin }}, publisher = {{Universität Paderborn}}, title = {{{Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse}}}, year = {{2016}}, }