@article{5553, author = {{Steinmetz, Holger and Davidov, E and Schmidt, P}}, journal = {{Methodological Innovation}}, number = {{1}}, pages = {{95--110}}, title = {{{Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.}}}, volume = {{6}}, year = {{2011}}, } @techreport{668, abstract = {{The objective of this study is the analysis of movie success mechanisms in a genre-specific context. Instead of the examination of all time box office champions, we focus on the two film genres of computer animated and comic book based films. By introducing the concept of the motion-picture marketing mix, which represents a set of tactical marketing tools in order to strengthen a company’s strategic customer orientation, we are able to systematically identify key movie success factors. We conduct a cross-sectional empirical analysis across regional distinctions based on dataset that covers a time horizon of more than 30 years. We find empirical evidence that actors with ex ante popularity, award nominations and the production budget represent key movie success mechanisms and significantly influence a movie’s commercial appeal. Additionally, word-of-mouth creates reputation effects that also significantly affects box office gross.}}, author = {{Kaimann, Daniel}}, publisher = {{Universität Paderborn}}, title = {{{"To infinity and beyond!" - A genre-specific film analysis of movie success mechanisms}}}, year = {{2011}}, } @inproceedings{46702, author = {{Eggert, A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}}, booktitle = {{2011 AMA Winter Academic Conference, Austin, TX}}, location = {{Austin, TX}}, title = {{{Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award)}}}, year = {{2011}}, } @inproceedings{46701, author = {{Eggert, A. and Münkhoff, Eva and Thiesbrummel, C.}}, booktitle = {{40th EMAC Annual Conference, Ljubljana}}, location = {{Ljubljana}}, title = {{{Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?}}}, year = {{2011}}, } @inproceedings{46700, author = {{Münkhoff, Eva and Garnefeld, I. and Bruns, A.}}, booktitle = {{40th EMAC Annual Conference, Ljubljana}}, location = {{Ljubljana}}, title = {{{Time extension of sales promotions – How do customers react?}}}, year = {{2011}}, } @article{46641, author = {{Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Münkhoff, Eva}}, issn = {{0019-8501}}, journal = {{Industrial Marketing Management}}, keywords = {{Marketing}}, number = {{5}}, pages = {{661--670}}, publisher = {{Elsevier BV}}, title = {{{Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}}}, doi = {{10.1016/j.indmarman.2011.05.007}}, volume = {{40}}, year = {{2011}}, } @article{4938, author = {{Schneider, Martin and Rütten, Karl-Georg}}, journal = {{Personal}}, number = {{2}}, pages = {{6----8}}, title = {{{Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt.}}}, year = {{2011}}, } @article{4916, author = {{Warneke, Doris and Schneider, Martin}}, journal = {{Cross Cultural Management: An International Journal}}, number = {{2}}, pages = {{236----256}}, title = {{{Expatriate compensation packages: what do employees prefer?}}}, year = {{2011}}, } @inproceedings{45752, author = {{Eggert, A. and Garnefeld, I. and Steinhoff, Lena}}, booktitle = {{2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}}, location = {{Austin}}, title = {{{Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}}}, year = {{2011}}, } @inproceedings{45753, author = {{Hunter, G. and Garnefeld, I. and Steinhoff, Lena}}, booktitle = {{2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}}, location = {{Austin}}, title = {{{Can Retailers Improve Loyalty by Empowering Consumers?}}}, year = {{2011}}, } @inproceedings{7808, author = {{Garnefeld, I and Woisetschläger, D and Eggert, A}}, booktitle = {{Proceedings of the 18th International Colloquium in Relationship Marketing}}, title = {{{Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}}}, year = {{2010}}, } @inproceedings{7809, author = {{Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 18th International Colloquium in Relationship Marketing}}, title = {{{Referral Reward Programs: A Means for Service Recovery?}}}, year = {{2010}}, } @inproceedings{7810, author = {{Garnefeld, I and Helm, S and Eggert, A and Tax, S}}, booktitle = {{Proceedings of the 2010 AMA Summer Marketing Educators' Conference}}, title = {{{Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}}}, year = {{2010}}, } @inproceedings{7846, author = {{Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}}, booktitle = {{Proceedings of the 2nd ISBM Workshop at Harvard Business School}}, title = {{{Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}}}, year = {{2010}}, } @inproceedings{7853, author = {{Frick, B and Eggert, A and Hogreve, J}}, booktitle = {{Proceedings of the 39th EMAC Conference}}, title = {{{Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}}}, year = {{2010}}, } @inproceedings{7854, author = {{Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}}, booktitle = {{Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}}, title = {{{Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}}}, year = {{2010}}, } @inproceedings{7855, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 2010 AMA Winter Marketing Educators' Conference}}, title = {{{Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}}}, year = {{2010}}, } @book{5720, editor = {{Ackermann, Sebastian and Wünderlich, Nancy and Wangenheim, Florian v.}}, isbn = {{9783842301511}}, publisher = {{Books on Demand}}, title = {{{Geschäftsmodelle in virtuellen Spielwelten}}}, year = {{2010}}, } @misc{6109, author = {{Kabst, Rüdiger}}, pages = {{1}}, title = {{{Editorial: Aufschwung mitgestalten}}}, volume = {{2}}, year = {{2010}}, } @misc{6110, author = {{Kabst, Rüdiger and Kötter, P M and Meifert, M and Wehner, M C}}, pages = {{6--9}}, title = {{{HR Business Partner gesucht}}}, volume = {{3}}, year = {{2010}}, }