@inproceedings{50978,
author = {{Küpper, K. and Garnefeld, I. and Steinhoff, Lena}},
publisher = {{Proceedings of the 52nd European Marketing Academy Conference (EMAC)}},
title = {{{Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs}}},
year = {{2023}},
}
@inproceedings{48280,
author = {{Schütze, Christian and Lammert, Olesja and Richter, Birte and Thommes, Kirsten and Wrede, Britta}},
booktitle = {{Artificial Intelligence in HCI}},
title = {{{Emotional Debiasing Explanations for Decisions in HCI}}},
doi = {{10.1007/978-3-031-35891-3_20}},
year = {{2023}},
}
@inproceedings{46665,
author = {{Garnefeld, I. and Böhm, Eva and Hanf, L. and Helm, S.}},
booktitle = {{2023 AMA Summer Academic Conference, San Francisco, CA}},
location = {{San Francisco, CA}},
title = {{{Unboxing video effectiveness – Does speech matter?}}},
year = {{2023}},
}
@inproceedings{46666,
author = {{Kessing, K. and Garnefeld, I. and Böhm, Eva}},
booktitle = {{EMAC Annual Conference, Odense, Denmark}},
location = {{Odense, Denmark.}},
title = {{{The dark and bright side of online reviews in manufacturer online shops}}},
year = {{2023}},
}
@inproceedings{46667,
author = {{Hanf, L. and Garnefeld, I. and Böhm, Eva and Helm, S.}},
booktitle = {{EMAC Annual Conference, Odense, Denmark}},
location = {{Odense, Denmark}},
title = {{{Stimulating engagement with unboxing videos – Does speech matter?}}},
year = {{2023}},
}
@article{46642,
abstract = {{
Purpose
This study aims to conceptually propose and empirically validate a path perspective on the servitization process of manufacturing firms. It identifies a customer and an outcome path to servitization, sheds light on the pivotal role of digital technology usage for both value-creating paths and explores their financial and relational performance outcomes.
Design/methodology/approach
The authors use a mixed-method approach, combining a qualitative study with a cross-sectional survey in the USA, the UK and Germany.
Findings
Manufacturing firms choose between two generic paths to servitization, a customer and an outcome path. Digital technology usage is equally important for both value-creating paths. Progress on the outcome path has a positive effect on firms’ financial performance, whereas the customer path has an indirect effect only, fully mediated by firms’ relational performance. Customer tenure and customer’s open-mindedness are contingency variables in the digital technology usage – servitization path – firm performance framework.
Research limitations/implications
A path perspective is useful to conceptualize the servitization processes in manufacturing industries. Future research should investigate the sequential choice of servitization paths and explore its drivers and performance outcomes.
Practical implications
To create and claim superior value for their customers, managers can choose between two servitization paths, leading to differential performance outcomes. While digital technology usage is key to progress on both paths, it is particularly effective for newly acquired customers on the customer path. Suppliers should target their value-creating service offerings at open-minded customer firms to reap their full performance potential.
Originality/value
Propose and empirically validate a path-perspective on servitization. Understand the pivotal importance of digital technology usage for both servitization paths.
}},
author = {{Harrmann, Lisa Katharina and Eggert, Andreas and Böhm, Eva}},
issn = {{0309-0566}},
journal = {{European Journal of Marketing}},
keywords = {{Marketing}},
number = {{3}},
pages = {{834--857}},
publisher = {{Emerald}},
title = {{{Digital technology usage as a driver of servitization paths in manufacturing industries}}},
doi = {{10.1108/ejm-11-2021-0914}},
volume = {{57}},
year = {{2023}},
}
@inproceedings{47972,
author = {{Gutt, Jana Kim and Mehic, Miro and Thommes, Kirsten}},
booktitle = {{Academy of Management Proceedings}},
title = {{{Oh my Goodness: Investigating the Goodness of Performance Appraisal Formats Between and Within Teams}}},
doi = {{https://doi.org/10.5465/AMPROC.2023.214bp}},
year = {{2023}},
}
@inproceedings{50979,
author = {{Ozuna, Edna and Steinhoff, Lena}},
publisher = {{Proceedings of the 52nd European Marketing Academy Conference (EMAC)}},
title = {{{Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions}}},
year = {{2023}},
}
@inproceedings{50977,
author = {{Ozuna, Edna and Steinhoff, Lena}},
publisher = {{2023 AMA Winter Academic Conference Proceedings}},
title = {{{Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?}}},
year = {{2023}},
}
@inproceedings{50975,
author = {{Alberternst, B. and Giesler, M. and Steinhoff, Lena and Eggert, A.}},
publisher = {{2023 AMA Winter Academic Conference Proceedings}},
title = {{{The Consumerization of Care: How Capitalism Is Co-Opting Solidarity}}},
year = {{2023}},
}
@inproceedings{51209,
author = {{Hanselle, Jonas Manuel and Kornowicz, Jaroslaw and Heid, Stefan and Thommes, Kirsten and Hüllermeier, Eyke}},
booktitle = {{LWDA’23: Learning, Knowledge, Data, Analysis. }},
editor = {{Leyer, M and Wichmann, J}},
issn = {{1613-0073}},
title = {{{Comparing Humans and Algorithms in Feature Ranking: A Case-Study in the Medical Domain}}},
year = {{2023}},
}
@article{45720,
author = {{Steinhoff, Lena and Liu, J. (S.) and Li, X. and Palmatier, R. W.}},
journal = {{Journal of International Marketing}},
number = {{1}},
pages = {{1--31}},
title = {{{Customer Engagement in International Markets}}},
doi = {{10.1177/1069031X221099211}},
volume = {{31}},
year = {{2023}},
}
@article{66111,
author = {{Radermacher, Katharina and Schneider, Martin}},
issn = {{0032-3446}},
journal = {{Die Politische Meinung}},
number = {{580}},
title = {{{Employer Branding - Wie Arbeitgeber strategisch gegen den Arbeitskräftemangel vorgehen.}}},
volume = {{68}},
year = {{2023}},
}
@phdthesis{30201,
author = {{Fanasch, Patrizia}},
title = {{{Governance and Reputation in the Market for Experience Goods}}},
doi = {{10.17619/UNIPB/1-1292 }},
year = {{2022}},
}
@article{30341,
author = {{Hoyer, Britta and van Straaten, Dirk}},
issn = {{2214-8043}},
journal = {{Journal of Behavioral and Experimental Economics}},
keywords = {{General Social Sciences, Economics and Econometrics, Applied Psychology}},
pages = {{101869}},
publisher = {{Elsevier BV}},
title = {{{Anonymity and Self-Expression in Online Rating Systems - An Experimental Analysis}}},
doi = {{10.1016/j.socec.2022.101869}},
volume = {{98}},
year = {{2022}},
}
@article{32266,
author = {{Hoppe, Julia Amelie and Melkas, Helinä and Pekkarinen, Satu and Tuisku, Outi and Hennala, Lea and Johansson-Pajala, Rose-Marie and Gustafsson, Christine and Thommes, Kirsten}},
issn = {{1044-7318}},
journal = {{International Journal of Human–Computer Interaction}},
keywords = {{Computer Science Applications, Human-Computer Interaction, Human Factors and Ergonomics}},
pages = {{1--17}},
publisher = {{Informa UK Limited}},
title = {{{Perception of Society’s Trust in Care Robots by Public Opinion Leaders}}},
doi = {{10.1080/10447318.2022.2081283}},
year = {{2022}},
}
@article{32267,
author = {{Hoppe, Julia Amelie and Melkas, Helinä and Pekkarinen, Satu and Tuisku, Outi and Hennala, Lea and Johansson-Pajala, Rose-Marie and Gustafsson, Christine and Thommes, Kirsten}},
issn = {{1044-7318}},
journal = {{International Journal of Human–Computer Interaction}},
keywords = {{Computer Science Applications, Human-Computer Interaction, Human Factors and Ergonomics}},
pages = {{1--17}},
publisher = {{Informa UK Limited}},
title = {{{Perception of Society’s Trust in Care Robots by Public Opinion Leaders}}},
doi = {{10.1080/10447318.2022.2081283}},
year = {{2022}},
}
@inbook{32272,
author = {{Akkerman, Agnes and Manevska, Katerina and Thommes, Kirsten and Sluiter, Roderick}},
booktitle = {{Employment Relations as Networks}},
isbn = {{9781003125730}},
publisher = {{Routledge}},
title = {{{Losing What You Never Had}}},
doi = {{10.4324/9781003125730-10}},
year = {{2022}},
}
@article{34044,
author = {{Hoffmann, Christin and Thommes, Kirsten}},
issn = {{0959-6526}},
journal = {{Journal of Cleaner Production}},
keywords = {{Industrial and Manufacturing Engineering, Strategy and Management, General Environmental Science, Renewable Energy, Sustainability and the Environment, Building and Construction}},
publisher = {{Elsevier BV}},
title = {{{Clear Roads and Dirty Air? Indirect effects of reduced private traffic congestion on emissions from heavy traffic}}},
doi = {{10.1016/j.jclepro.2022.135053}},
year = {{2022}},
}
@article{34045,
author = {{Hoffmann, Christin and Thommes, Kirsten}},
issn = {{0959-6526}},
journal = {{Journal of Cleaner Production}},
keywords = {{Industrial and Manufacturing Engineering, Strategy and Management, General Environmental Science, Renewable Energy, Sustainability and the Environment, Building and Construction}},
publisher = {{Elsevier BV}},
title = {{{Clear Roads and Dirty Air? Indirect effects of reduced private traffic congestion on emissions from heavy traffic}}},
doi = {{10.1016/j.jclepro.2022.135053}},
year = {{2022}},
}