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Schmidt, Methodological Innovation 6 (2011) 95–110.","bibtex":"@article{Steinmetz_Davidov_Schmidt_2011, title={Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.}, volume={6}, number={1}, journal={Methodological Innovation}, author={Steinmetz, Holger and Davidov, E and Schmidt, P}, year={2011}, pages={95–110} }","mla":"Steinmetz, Holger, et al. “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.” Methodological Innovation, vol. 6, no. 1, 2011, pp. 95–110.","chicago":"Steinmetz, Holger, E Davidov, and P Schmidt. “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.” Methodological Innovation 6, no. 1 (2011): 95–110.","apa":"Steinmetz, H., Davidov, E., & Schmidt, P. (2011). Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. Methodological Innovation, 6(1), 95–110.","ama":"Steinmetz H, Davidov E, Schmidt P. Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. Methodological Innovation. 2011;6(1):95-110."},"user_id":"46632","title":"Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.","date_created":"2018-11-14T09:43:08Z","status":"public","volume":6,"department":[{"_id":"274"}],"publication":"Methodological Innovation","author":[{"id":"43261","last_name":"Steinmetz","full_name":"Steinmetz, Holger","first_name":"Holger"},{"full_name":"Davidov, E","first_name":"E","last_name":"Davidov"},{"last_name":"Schmidt","full_name":"Schmidt, P","first_name":"P"}]},{"ddc":["040"],"title":"\"To infinity and beyond!\" - A genre-specific film analysis of movie success mechanisms","user_id":"477","abstract":[{"lang":"eng","text":"The objective of this study is the analysis of movie success mechanisms in a genre-specific context. Instead of the examination of all time box office champions, we focus on the two film genres of computer animated and comic book based films. By introducing the concept of the motion-picture marketing mix, which represents a set of tactical marketing tools in order to strengthen a company’s strategic customer orientation, we are able to systematically identify key movie success factors. We conduct a cross-sectional empirical analysis across regional distinctions based on dataset that covers a time horizon of more than 30 years. We find empirical evidence that actors with ex ante popularity, award nominations and the production budget represent key movie success mechanisms and significantly influence a movie’s commercial appeal. Additionally, word-of-mouth creates reputation effects that also significantly affects box office gross."}],"date_created":"2017-10-17T12:43:02Z","project":[{"_id":"1","name":"SFB 901"},{"name":"SFB 901 - Subprojekt A3","_id":"7"},{"name":"SFB 901 - Project Area A","_id":"2"}],"has_accepted_license":"1","status":"public","file_date_updated":"2018-03-14T13:30:32Z","department":[{"_id":"183"}],"author":[{"full_name":"Kaimann, Daniel","first_name":"Daniel","id":"18949","last_name":"Kaimann"}],"publisher":"Universität Paderborn","file":[{"date_updated":"2018-03-14T13:30:32Z","content_type":"application/pdf","relation":"main_file","success":1,"file_size":800960,"file_id":"1213","creator":"florida","access_level":"closed","date_created":"2018-03-14T13:30:32Z","file_name":"668-SSRN-id2076540.pdf"}],"date_updated":"2022-01-06T07:03:15Z","_id":"668","year":"2011","type":"report","citation":{"short":"D. 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