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Schmidt, Methodological Innovation 6 (2011) 95–110."},"type":"journal_article","department":[{"_id":"274"}],"date_created":"2018-11-14T09:43:08Z","date_updated":"2022-01-06T07:01:59Z","intvolume":"         6","status":"public","title":"Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.","year":"2011","author":[{"full_name":"Steinmetz, Holger","first_name":"Holger","last_name":"Steinmetz","id":"43261"},{"last_name":"Davidov","first_name":"E","full_name":"Davidov, E"},{"full_name":"Schmidt, P","last_name":"Schmidt","first_name":"P"}],"user_id":"46632","volume":6,"page":"95-110","_id":"5553","language":[{"iso":"eng"}]},{"year":"2011","title":"\"To infinity and beyond!\" - A genre-specific film analysis of movie success mechanisms","status":"public","author":[{"id":"18949","last_name":"Kaimann","first_name":"Daniel","full_name":"Kaimann, Daniel"}],"date_updated":"2022-01-06T07:03:15Z","has_accepted_license":"1","_id":"668","language":[{"iso":"eng"}],"publisher":"Universität Paderborn","user_id":"477","ddc":["040"],"file_date_updated":"2018-03-14T13:30:32Z","citation":{"ama":"Kaimann D. <i>“To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms</i>. Universität Paderborn; 2011.","bibtex":"@book{Kaimann_2011, title={“To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms}, publisher={Universität Paderborn}, author={Kaimann, Daniel}, year={2011} }","mla":"Kaimann, Daniel. <i>“To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms</i>. Universität Paderborn, 2011.","short":"D. Kaimann, “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms, Universität Paderborn, 2011.","chicago":"Kaimann, Daniel. <i>“To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms</i>. Universität Paderborn, 2011.","apa":"Kaimann, D. (2011). <i>“To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms</i>. Universität Paderborn.","ieee":"D. Kaimann, <i>“To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms</i>. Universität Paderborn, 2011."},"abstract":[{"text":"The objective of this study is the analysis of movie success mechanisms in a genre-specific context. Instead of the examination of all time box office champions, we focus on the two film genres of computer animated and comic book based films. By introducing the concept of the motion-picture marketing mix, which represents a set of tactical marketing tools in order to strengthen a company’s strategic customer orientation, we are able to systematically identify key movie success factors. We conduct a cross-sectional empirical analysis across regional distinctions based on dataset that covers a time horizon of more than 30 years. We find empirical evidence that actors with ex ante popularity, award nominations and the production budget represent key movie success mechanisms and significantly influence a movie’s commercial appeal. Additionally, word-of-mouth creates reputation effects that also significantly affects box office gross.","lang":"eng"}],"project":[{"name":"SFB 901","_id":"1"},{"_id":"7","name":"SFB 901 - Subprojekt A3"},{"_id":"2","name":"SFB 901 - Project Area A"}],"file":[{"file_name":"668-SSRN-id2076540.pdf","access_level":"closed","file_size":800960,"relation":"main_file","date_updated":"2018-03-14T13:30:32Z","file_id":"1213","success":1,"content_type":"application/pdf","creator":"florida","date_created":"2018-03-14T13:30:32Z"}],"date_created":"2017-10-17T12:43:02Z","type":"report","department":[{"_id":"183"}]},{"publication":"Personal","issue":"2","citation":{"apa":"Schneider, M., &#38; Rütten, K.-G. (2011). Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. <i>Personal</i>, <i>2</i>, 6--8.","ieee":"M. Schneider and K.-G. 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Expatriate compensation packages: what do employees prefer? <i>Cross Cultural Management: An International Journal</i>. 2011;(2):236--256.","bibtex":"@article{Warneke_Schneider_2011, title={Expatriate compensation packages: what do employees prefer?}, number={2}, journal={Cross Cultural Management: An International Journal}, author={Warneke, Doris and Schneider, Martin}, year={2011}, pages={236--256} }","mla":"Warneke, Doris, and Martin Schneider. “Expatriate Compensation Packages: What Do Employees Prefer?” <i>Cross Cultural Management: An International Journal</i>, no. 2, 2011, pp. 236--256.","chicago":"Warneke, Doris, and Martin Schneider. “Expatriate Compensation Packages: What Do Employees Prefer?” <i>Cross Cultural Management: An International Journal</i>, no. 2 (2011): 236--256.","short":"D. Warneke, M. Schneider, Cross Cultural Management: An International Journal (2011) 236--256.","apa":"Warneke, D., &#38; Schneider, M. (2011). 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