TY - JOUR AU - Garnefeld, Ina AU - Böhm, Eva AU - Klimke, Lena AU - Oestreich, Andrea ID - 41340 IS - 6 JF - Journal of the Academy of Marketing Science KW - Marketing KW - Economics and Econometrics KW - Business and International Management SN - 0092-0703 TI - I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions VL - 46 ER - TY - CHAP AU - Eisele, Simon AU - Schneider, Martin ED - Engels, Gregor ED - Maier, Gunter ED - Steffen, Eckhard ID - 4946 SN - 3662528983 T2 - Handbuch Gestaltung digitaler und vernetzter Arbeitswelten TI - Personalwirtschaft ER - TY - CHAP AU - Schneider, Martin ED - Harteis, Christian ID - 4928 T2 - The Impact of Digitalization in the Workplace TI - Digitalization of Production, Human Capital, and Organizational Capital ER - TY - JOUR AU - Steinhoff, Lena AU - Witte, C. AU - Eggert, A. ID - 45731 IS - 2 JF - Journal of Service Management Research TI - Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement VL - 2 ER - TY - CONF AU - Steinhoff, Lena AU - Zondag, M. ID - 45745 T2 - 2018 Winter AMA Conference Proceedings, New Orleans TI - Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey ER - TY - CONF AU - Eggert, A. AU - Steinhoff, Lena AU - Witte, C. ID - 45744 T2 - 2018 Winter AMA Conference Proceedings, New Orleans TI - Are Gift Purchases an Effective Driver of Customer Loyalty? ER - TY - JOUR AU - Krebs, Benjamin AU - Wehner, Marius AU - Kabst, Rüdiger ID - 24378 JF - Personalmagazin TI - Wer hat hier das Sagen? VL - 2 ER - TY - JOUR AU - Krebs, Benjamin AU - Wehner, Marius AU - Kabst, Rüdiger ID - 24379 JF - Personalmagazin TI - Nordeuropa hat´s nicht nötig VL - 2 ER - TY - JOUR AU - Rauterberg, Hannah AU - Krebs, Benjamin ID - 24380 JF - Personalführung TI - Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. VL - 5 ER - TY - JOUR AU - Frick, Bernd AU - Kaimann, Daniel ID - 3307 IS - 17 JF - Applied Economics Letters TI - The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets VL - 24 ER -