TY - JOUR AU - Li, C AU - Parboteeah, P ID - 5457 IS - 3 JF - Journal of World Business TI - The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003. VL - 50 ER - TY - JOUR AU - Schneid, M AU - Isidor, R AU - Li, C AU - Kabst, Rüdiger ID - 5458 IS - 6 JF - International Journal of Human Resource Management. TI - The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis. VL - 26 ER - TY - CONF AU - Feider, L. AU - Garnefeld, I. AU - Böhm, Eva ID - 46686 T2 - 44th EMAC Annual Conference, Leuven TI - Threatening customers not to return – An effective strategy for online retailers? ER - TY - CONF AU - Eggert, A. AU - Böhm, Eva AU - Cramer, C. ID - 46688 T2 - 2015 AMA Winter Academic Conference, San Antonio, TX TI - Stock market reactions to customer service outsourcing in manufacturing firms ER - TY - CONF AU - Böhm, Eva AU - Eggert, A. AU - Terho, H. AU - Ulaga, W. AU - Haas, A. ID - 46687 T2 - 2015 AMA Winter Academic Conference, San Antonio, TX TI - Recognizing value creation opportunities in business markets ER - TY - CONF AU - Eggert, A. AU - Böhm, Eva AU - Cramer, C. ID - 46685 T2 - 44th EMAC Annual Conference, Leuven TI - Stock market reactions to business service outsourcing in manufacturing firms ER - TY - JOUR AU - Iseke, Anja AU - Kocks, Birgit AU - Schneider, Martin AU - Schulze-Bentrop, Conrad ID - 4959 IS - 1 JF - R\&D Management TI - Cross-cutting organizational and demographic divides and the performance of research and development teams: two wrongs can make a right ER - TY - JOUR AU - Eggert, A. AU - Steinhoff, Lena AU - Garnefeld, I. ID - 45733 IS - 2 JF - Journal of Service Research TI - Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs VL - 18 ER - TY - CONF AU - Eggert, A. AU - Steinhoff, Lena AU - Witte, C. ID - 45748 T2 - 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago TI - You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty ER - TY - GEN AB - Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties controlling for multicollinearity and endogeneity in their data. We develop a novel theoretical approach to address these issues and study different signaling effects (i.e., word-of-mouth, brand reputation, and distribution strategy) on customer perceptions. Using data on the US video games market, we apply a fuzzy set qualitative comparative analysis (fsQCA) to account for cause-effect relationships. The results of our study address a number of key issues in the economics and management literature. First, our results support the contention that reviews from professional critics act as a signal of product quality and therefore positively influence unit sales, as do the discriminatory effects of prices and restricted age ratings. Second, we find evidence to support the use of brand extension strategies as marketing tools that create spillover effects and support the launch of new products. AU - Kaimann, Daniel AU - Cox, Joe ID - 350 TI - The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry ER -