TY - JOUR AU - Steinmetz, Holger AU - Davidov, E AU - Schmidt, P ID - 5553 IS - 1 JF - Methodological Innovation TI - Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. VL - 6 ER - TY - GEN AB - The objective of this study is the analysis of movie success mechanisms in a genre-specific context. Instead of the examination of all time box office champions, we focus on the two film genres of computer animated and comic book based films. By introducing the concept of the motion-picture marketing mix, which represents a set of tactical marketing tools in order to strengthen a company’s strategic customer orientation, we are able to systematically identify key movie success factors. We conduct a cross-sectional empirical analysis across regional distinctions based on dataset that covers a time horizon of more than 30 years. We find empirical evidence that actors with ex ante popularity, award nominations and the production budget represent key movie success mechanisms and significantly influence a movie’s commercial appeal. Additionally, word-of-mouth creates reputation effects that also significantly affects box office gross. AU - Kaimann, Daniel ID - 668 TI - "To infinity and beyond!" - A genre-specific film analysis of movie success mechanisms ER - TY - CONF AU - Eggert, A. AU - Hogreve, J. AU - Ulaga, W. AU - Münkhoff, Eva ID - 46702 T2 - 2011 AMA Winter Academic Conference, Austin, TX TI - Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award) ER - TY - CONF AU - Eggert, A. AU - Münkhoff, Eva AU - Thiesbrummel, C. ID - 46701 T2 - 40th EMAC Annual Conference, Ljubljana TI - Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? ER - TY - CONF AU - Münkhoff, Eva AU - Garnefeld, I. AU - Bruns, A. ID - 46700 T2 - 40th EMAC Annual Conference, Ljubljana TI - Time extension of sales promotions – How do customers react? ER - TY - JOUR AU - Eggert, Andreas AU - Hogreve, Jens AU - Ulaga, Wolfgang AU - Münkhoff, Eva ID - 46641 IS - 5 JF - Industrial Marketing Management KW - Marketing SN - 0019-8501 TI - Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis VL - 40 ER - TY - JOUR AU - Schneider, Martin AU - Rütten, Karl-Georg ID - 4938 IS - 2 JF - Personal TI - Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. ER - TY - JOUR AU - Warneke, Doris AU - Schneider, Martin ID - 4916 IS - 2 JF - Cross Cultural Management: An International Journal TI - Expatriate compensation packages: what do employees prefer? ER - TY - CONF AU - Eggert, A. AU - Garnefeld, I. AU - Steinhoff, Lena ID - 45752 T2 - 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin TI - Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy ER - TY - CONF AU - Hunter, G. AU - Garnefeld, I. AU - Steinhoff, Lena ID - 45753 T2 - 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin TI - Can Retailers Improve Loyalty by Empowering Consumers? ER -