TY - CONF AU - Larivière, Bart AU - Bowen, David AU - Andreassen, Tor W AU - Kunz, Werner AU - Sirianni, Nancy J AU - Voss, Chris AU - Wünderlich, Nancy AU - De Keyser, Arne ID - 5328 T2 - Proceedings of QUIS 2017 TI - Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. ER - TY - CONF AU - Becker-Özcamlica, Hürrem AU - Teßmer, Isabel AU - Wünderlich, Nancy ID - 5329 T2 - Proceedings of the 2017 Winter Marketing Educators' Conference TI - Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. ER - TY - CONF AU - Eggert, Andreas AU - Steinhoff, Lena AU - Witte, Carina ID - 5479 TI - The Loyalty Effect of Gift Purchases ER - TY - CONF AU - Garnefeld, I AU - Boehm, E AU - Feider, L ID - 5482 TI - Managing the Necessary Evil: Can Payment Methods Reduce Product Returns ER - TY - CONF AU - Cramer, C AU - Boehm, E AU - Eggert, A ID - 5483 TI - Service Awards: Do They Help or Harm in Case of a Service Failure? ER - TY - GEN AU - Sürücü, Oktay AU - Mir Djawadi, Behnud AU - Brangewitz, Sonja ID - 1057 TI - Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries ER - TY - JOUR AU - Frick, Bernd AU - Gergaud, Olivier AU - Winter, Petra ID - 1062 IS - 4 JF - Gastronomy and Tourism TI - The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry VL - 2 ER - TY - CONF AB - Many university students struggle with motivational problems, and gamification has the potential to address these problems. However, using gamification currently is rather tedious and time-consuming for instructors because current approaches to gamification require instructors to engage in the time-consuming preparation of course contents (e.g., for quizzes or mini-games). In reply to this issue, we propose a “lean” approach to gamification, which relies on gamifying learning activities rather than learning contents. The learning activities that are gamified in the lean approach can typically be drawn from existing course syllabi (e.g., attend certain lectures, hand in assignments, read book chapters and articles). Hence, compared to existing approaches, lean gamification substantially lowers the time requirements posed on instructors for gamifying a given course. Drawing on research on limited attention and the present bias, we provide the theoretical foundation for the lean gamification approach. In addition, we present a mobile application that implements lean gamification and outline a mixed-methods study that is currently under way for evaluating whether lean gamification does indeed have the potential to increase students’ motivation. We thereby hope to allow more students and instructors to benefit from the advantages of gamification. AU - John, Thomas AU - Feldotto, Matthias AU - Hemsen, Paul AU - Klingsieck, Katrin AU - Kundisch, Dennis AU - Langendorf, Mike ID - 1095 T2 - Proceedings of the 25th European Conference on Information Systems (ECIS) TI - Towards a Lean Approach for Gamifying Education ER - TY - CONF AU - Garnefeld, I. AU - Böhm, Eva AU - Feider, L. ID - 46679 T2 - 2017 AMA Winter Academic Conference, Orlando, FL TI - Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award) ER - TY - CONF AU - Cramer, C. AU - Böhm, Eva AU - Eggert, A. ID - 46680 T2 - 2017 AMA Winter Academic Conference, Orlando, FL TI - Service Awards: Do They Help or Harm in Case of a Service Failure? ER - TY - JOUR AU - Terho, Harri AU - Eggert, Andreas AU - Ulaga, Wolfgang AU - Haas, Alexander AU - Böhm, Eva ID - 46638 JF - Industrial Marketing Management KW - Marketing SN - 0019-8501 TI - Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action VL - 66 ER - TY - JOUR AB - Purpose Many manufacturing firms entrust partners to provide services on their behalf. However, it is not clear whether and when firms can capture the potential value advantages of outsourcing business services. The purpose of this paper is to investigate the effects of different types of business service outsourcing on firm value. Design/methodology/approach The paper uses event study methodology to estimate the impact of business service outsourcing announcements on abnormal returns of publicly traded manufacturing companies in Europe. Findings External service outsourcing that directly affects the company’s customers leads to more favorable outcomes than internal service outsourcing. This effect is contingent on the strategic outsourcing intention, the service’s reliance on technology, and the choice of the outsourcing partner. Research limitations/implications Findings show that firm value depends critically on the service value it delivers to customers. Future research could explore further contingency variables, and investigate the role of service outsourcing networks and relationships. Practical implications The insights of this study help managers to decide why, how, and to whom they should outsource their business services, as well as how to justify their outsourcing decisions, and how to communicate them toward the financial markets. Originality/value This research sheds light on the value implications of outsourcing decisions. Two types of business service outsourcing are distinguished, namely, internal and external. Furthermore, the study enhances our understanding of a contingency perspective on service outsourcing decisions. AU - Eggert, Andreas AU - Böhm, Eva AU - Cramer, Christina ID - 46639 IS - 3 JF - Journal of Service Management KW - Strategy and Management KW - Tourism KW - Leisure and Hospitality Management KW - Business KW - Management and Accounting (miscellaneous) SN - 1757-5818 TI - Business service outsourcing in manufacturing firms: an event study VL - 28 ER - TY - BOOK ED - Riach, John ED - Morbitzer, Andreas ED - Koeberer, Markus ID - 4954 TI - Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition) ER - TY - JOUR AU - Schneider, Martin AU - Flore, Johanna ID - 4932 JF - The International Journal of Human Resource Management SN - 0958-5192 TI - Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity ER - TY - JOUR AU - Radermacher, Katharina AU - Schneider, Martin AU - Iseke, Anja AU - Tebbe, Tobias ID - 4930 IS - 1 JF - German Journal of Human Resource Management TI - Signalling to young knowledge workers through architecture? A conjoint analysis ER - TY - JOUR AU - Radermacher, Katharina AU - Schneider, Martin ID - 4926 JF - PERSONALquaterly TI - Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. ER - TY - JOUR AU - Schneider, Martin AU - Flore, Johanna ID - 4934 JF - PERSONALquaterly TI - Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. ER - TY - JOUR AU - Radermacher, Katharina AU - Schneider, Martin AU - Iseke, Anja AU - Tebbe, Tobias ID - 4953 IS - 1 JF - German Journal of Human Resource Management TI - Signalling to young knowledge workers through architecture? A conjoint analysis ER - TY - CONF AU - Eggert, A. AU - Steinhoff, Lena AU - Witte, C. ID - 45746 T2 - 2017 Winter AMA Conference Proceedings, Orlando TI - The Loyalty Effect of Gift Purchases ER - TY - GEN AU - Breuer, Robin ID - 3308 TI - Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse ER -