TY - CONF
AU - Larivière, Bart
AU - Bowen, David
AU - Andreassen, Tor W
AU - Kunz, Werner
AU - Sirianni, Nancy J
AU - Voss, Chris
AU - Wünderlich, Nancy
AU - De Keyser, Arne
ID - 5328
T2 - Proceedings of QUIS 2017
TI - Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.
ER -
TY - CONF
AU - Becker-Özcamlica, Hürrem
AU - Teßmer, Isabel
AU - Wünderlich, Nancy
ID - 5329
T2 - Proceedings of the 2017 Winter Marketing Educators' Conference
TI - Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.
ER -
TY - CONF
AU - Eggert, Andreas
AU - Steinhoff, Lena
AU - Witte, Carina
ID - 5479
TI - The Loyalty Effect of Gift Purchases
ER -
TY - CONF
AU - Garnefeld, I
AU - Boehm, E
AU - Feider, L
ID - 5482
TI - Managing the Necessary Evil: Can Payment Methods Reduce Product Returns
ER -
TY - CONF
AU - Cramer, C
AU - Boehm, E
AU - Eggert, A
ID - 5483
TI - Service Awards: Do They Help or Harm in Case of a Service Failure?
ER -
TY - GEN
AU - Sürücü, Oktay
AU - Mir Djawadi, Behnud
AU - Brangewitz, Sonja
ID - 1057
TI - Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries
ER -
TY - JOUR
AU - Frick, Bernd
AU - Gergaud, Olivier
AU - Winter, Petra
ID - 1062
IS - 4
JF - Gastronomy and Tourism
TI - The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry
VL - 2
ER -
TY - CONF
AB - Many university students struggle with motivational problems, and gamification has the potential to address these problems. However, using gamification currently is rather tedious and time-consuming for instructors because current approaches to gamification require instructors to engage in the time-consuming preparation of course contents (e.g., for quizzes or mini-games). In reply to this issue, we propose a “lean” approach to gamification, which relies on gamifying learning activities rather than learning contents. The learning activities that are gamified in the lean approach can typically be drawn from existing course syllabi (e.g., attend certain lectures, hand in assignments, read book chapters and articles). Hence, compared to existing approaches, lean gamification substantially lowers the time requirements posed on instructors for gamifying a given course. Drawing on research on limited attention and the present bias, we provide the theoretical foundation for the lean gamification approach. In addition, we present a mobile application that implements lean gamification and outline a mixed-methods study that is currently under way for evaluating whether lean gamification does indeed have the potential to increase students’ motivation. We thereby hope to allow more students and instructors to benefit from the advantages of gamification.
AU - John, Thomas
AU - Feldotto, Matthias
AU - Hemsen, Paul
AU - Klingsieck, Katrin
AU - Kundisch, Dennis
AU - Langendorf, Mike
ID - 1095
T2 - Proceedings of the 25th European Conference on Information Systems (ECIS)
TI - Towards a Lean Approach for Gamifying Education
ER -
TY - CONF
AU - Garnefeld, I.
AU - Böhm, Eva
AU - Feider, L.
ID - 46679
T2 - 2017 AMA Winter Academic Conference, Orlando, FL
TI - Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award)
ER -
TY - CONF
AU - Cramer, C.
AU - Böhm, Eva
AU - Eggert, A.
ID - 46680
T2 - 2017 AMA Winter Academic Conference, Orlando, FL
TI - Service Awards: Do They Help or Harm in Case of a Service Failure?
ER -
TY - JOUR
AU - Terho, Harri
AU - Eggert, Andreas
AU - Ulaga, Wolfgang
AU - Haas, Alexander
AU - Böhm, Eva
ID - 46638
JF - Industrial Marketing Management
KW - Marketing
SN - 0019-8501
TI - Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
VL - 66
ER -
TY - JOUR
AB -
Purpose
Many manufacturing firms entrust partners to provide services on their behalf. However, it is not clear whether and when firms can capture the potential value advantages of outsourcing business services. The purpose of this paper is to investigate the effects of different types of business service outsourcing on firm value.
Design/methodology/approach
The paper uses event study methodology to estimate the impact of business service outsourcing announcements on abnormal returns of publicly traded manufacturing companies in Europe.
Findings
External service outsourcing that directly affects the company’s customers leads to more favorable outcomes than internal service outsourcing. This effect is contingent on the strategic outsourcing intention, the service’s reliance on technology, and the choice of the outsourcing partner.
Research limitations/implications
Findings show that firm value depends critically on the service value it delivers to customers. Future research could explore further contingency variables, and investigate the role of service outsourcing networks and relationships.
Practical implications
The insights of this study help managers to decide why, how, and to whom they should outsource their business services, as well as how to justify their outsourcing decisions, and how to communicate them toward the financial markets.
Originality/value
This research sheds light on the value implications of outsourcing decisions. Two types of business service outsourcing are distinguished, namely, internal and external. Furthermore, the study enhances our understanding of a contingency perspective on service outsourcing decisions.
AU - Eggert, Andreas
AU - Böhm, Eva
AU - Cramer, Christina
ID - 46639
IS - 3
JF - Journal of Service Management
KW - Strategy and Management
KW - Tourism
KW - Leisure and Hospitality Management
KW - Business
KW - Management and Accounting (miscellaneous)
SN - 1757-5818
TI - Business service outsourcing in manufacturing firms: an event study
VL - 28
ER -
TY - BOOK
ED - Riach, John
ED - Morbitzer, Andreas
ED - Koeberer, Markus
ID - 4954
TI - Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition)
ER -
TY - JOUR
AU - Schneider, Martin
AU - Flore, Johanna
ID - 4932
JF - The International Journal of Human Resource Management
SN - 0958-5192
TI - Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity
ER -
TY - JOUR
AU - Radermacher, Katharina
AU - Schneider, Martin
AU - Iseke, Anja
AU - Tebbe, Tobias
ID - 4930
IS - 1
JF - German Journal of Human Resource Management
TI - Signalling to young knowledge workers through architecture? A conjoint analysis
ER -
TY - JOUR
AU - Radermacher, Katharina
AU - Schneider, Martin
ID - 4926
JF - PERSONALquaterly
TI - Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding.
ER -
TY - JOUR
AU - Schneider, Martin
AU - Flore, Johanna
ID - 4934
JF - PERSONALquaterly
TI - Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit.
ER -
TY - JOUR
AU - Radermacher, Katharina
AU - Schneider, Martin
AU - Iseke, Anja
AU - Tebbe, Tobias
ID - 4953
IS - 1
JF - German Journal of Human Resource Management
TI - Signalling to young knowledge workers through architecture? A conjoint analysis
ER -
TY - CONF
AU - Eggert, A.
AU - Steinhoff, Lena
AU - Witte, C.
ID - 45746
T2 - 2017 Winter AMA Conference Proceedings, Orlando
TI - The Loyalty Effect of Gift Purchases
ER -
TY - GEN
AU - Breuer, Robin
ID - 3308
TI - Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse
ER -