---
_id: '5518'
author:
- first_name: R
full_name: Isidor, R
last_name: Isidor
- first_name: C
full_name: Schwens, C
last_name: Schwens
- first_name: Rüdiger
full_name: Kabst, Rüdiger
id: '42362'
last_name: Kabst
- first_name: F
full_name: Hornung, F
last_name: Hornung
citation:
ama: 'Isidor R, Schwens C, Kabst R, Hornung F. Internationaler Joint Venture Erfolg:
Eine Meta-Analyse. Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(5):539-583.'
apa: 'Isidor, R., Schwens, C., Kabst, R., & Hornung, F. (2012). Internationaler
Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift Für Betriebswirtschaft
(ZfB)., 82(5), 539–583.'
bibtex: '@article{Isidor_Schwens_Kabst_Hornung_2012, title={Internationaler Joint
Venture Erfolg: Eine Meta-Analyse.}, volume={82}, number={5}, journal={Zeitschrift
für Betriebswirtschaft (ZfB).}, author={Isidor, R and Schwens, C and Kabst, Rüdiger
and Hornung, F}, year={2012}, pages={539–583} }'
chicago: 'Isidor, R, C Schwens, Rüdiger Kabst, and F Hornung. “Internationaler Joint
Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB).
82, no. 5 (2012): 539–83.'
ieee: 'R. Isidor, C. Schwens, R. Kabst, and F. Hornung, “Internationaler Joint Venture
Erfolg: Eine Meta-Analyse.,” Zeitschrift für Betriebswirtschaft (ZfB).,
vol. 82, no. 5, pp. 539–583, 2012.'
mla: 'Isidor, R., et al. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.”
Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 5, 2012, pp. 539–83.'
short: R. Isidor, C. Schwens, R. Kabst, F. Hornung, Zeitschrift Für Betriebswirtschaft
(ZfB). 82 (2012) 539–583.
date_created: 2018-11-12T14:01:09Z
date_updated: 2022-01-06T07:01:57Z
department:
- _id: '274'
intvolume: ' 82'
issue: '5'
language:
- iso: eng
page: 539-583
publication: Zeitschrift für Betriebswirtschaft (ZfB).
status: public
title: 'Internationaler Joint Venture Erfolg: Eine Meta-Analyse.'
type: journal_article
user_id: '46632'
volume: 82
year: '2012'
...
---
_id: '5519'
author:
- first_name: Holger
full_name: Steinmetz, Holger
id: '43261'
last_name: Steinmetz
- first_name: R
full_name: Isidor, R
last_name: Isidor
- first_name: N
full_name: Bäuerle, N
last_name: Bäuerle
citation:
ama: 'Steinmetz H, Isidor R, Bäuerle N. Testing the Circular Structure of Human
Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research
Methods. 2012;6(1):61-75.'
apa: 'Steinmetz, H., Isidor, R., & Bäuerle, N. (2012). Testing the Circular
Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.
Survey Research Methods, 6(1), 61–75.'
bibtex: '@article{Steinmetz_Isidor_Bäuerle_2012, title={Testing the Circular Structure
of Human Values: A Meta-Analytical Structural Equation Modelling Approach.}, volume={6},
number={1}, journal={Survey Research Methods}, author={Steinmetz, Holger and Isidor,
R and Bäuerle, N}, year={2012}, pages={61–75} }'
chicago: 'Steinmetz, Holger, R Isidor, and N Bäuerle. “Testing the Circular Structure
of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey
Research Methods 6, no. 1 (2012): 61–75.'
ieee: 'H. Steinmetz, R. Isidor, and N. Bäuerle, “Testing the Circular Structure
of Human Values: A Meta-Analytical Structural Equation Modelling Approach.,” Survey
Research Methods, vol. 6, no. 1, pp. 61–75, 2012.'
mla: 'Steinmetz, Holger, et al. “Testing the Circular Structure of Human Values:
A Meta-Analytical Structural Equation Modelling Approach.” Survey Research
Methods, vol. 6, no. 1, 2012, pp. 61–75.'
short: H. Steinmetz, R. Isidor, N. Bäuerle, Survey Research Methods 6 (2012) 61–75.
date_created: 2018-11-12T14:07:47Z
date_updated: 2022-01-06T07:01:57Z
department:
- _id: '274'
intvolume: ' 6'
issue: '1'
language:
- iso: eng
page: 61-75
publication: Survey Research Methods
status: public
title: 'Testing the Circular Structure of Human Values: A Meta-Analytical Structural
Equation Modelling Approach.'
type: journal_article
user_id: '46632'
volume: 6
year: '2012'
...
---
_id: '46698'
author:
- first_name: I.
full_name: Garnefeld, I.
last_name: Garnefeld
- first_name: Eva
full_name: Münkhoff, Eva
id: '3043'
last_name: Münkhoff
orcid: 0000-0001-6053-1012
- first_name: A.
full_name: Bruns, A.
last_name: Bruns
citation:
ama: 'Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is
back again – Customer reactions to time extensions of sales promotions. In: 2012
AMA Summer Academic Conference, Chicago, IL. ; 2012.'
apa: Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over
and now it is back again – Customer reactions to time extensions of sales promotions.
2012 AMA Summer Academic Conference, Chicago, IL. 2012 AMA Summer Academic
Conference, Chicago, IL.
bibtex: '@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all
over and now it is back again – Customer reactions to time extensions of sales
promotions}, booktitle={2012 AMA Summer Academic Conference, Chicago, IL}, author={Garnefeld,
I. and Münkhoff, Eva and Bruns, A.}, year={2012} }'
chicago: Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and
Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.”
In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
ieee: I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now
it is back again – Customer reactions to time extensions of sales promotions,”
presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
mla: Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again –
Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer
Academic Conference, Chicago, IL, 2012.
short: 'I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference,
Chicago, IL, 2012.'
conference:
location: Chicago, IL
name: 2012 AMA Summer Academic Conference
date_created: 2023-08-25T09:26:24Z
date_updated: 2023-08-25T10:03:40Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2012 AMA Summer Academic Conference, Chicago, IL
publication_status: published
status: public
title: I thought it was all over and now it is back again – Customer reactions to
time extensions of sales promotions
type: conference
user_id: '49063'
year: '2012'
...
---
_id: '46699'
author:
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
- first_name: Eva
full_name: Münkhoff, Eva
id: '3043'
last_name: Münkhoff
orcid: 0000-0001-6053-1012
- first_name: C.
full_name: Thiesbrummel, C.
last_name: Thiesbrummel
citation:
ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A
configurational approach (ausgezeichnet mit Best Paper Award). In: 2012 AMA
Winter Academic Conference, St. Petersburg, FL. ; 2012.'
apa: Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with industrial
services – A configurational approach (ausgezeichnet mit Best Paper Award). 2012
AMA Winter Academic Conference, St. Petersburg, FL. 2012 AMA Winter Academic
Conference, St. Petersburg, FL.
bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with industrial
services – A configurational approach (ausgezeichnet mit Best Paper Award)}, booktitle={2012
AMA Winter Academic Conference, St. Petersburg, FL}, author={Eggert, A. and Münkhoff,
Eva and Thiesbrummel, C.}, year={2012} }'
chicago: Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial
Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In
2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
ieee: A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services
– A configurational approach (ausgezeichnet mit Best Paper Award),” presented
at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
mla: Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach
(Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference,
St. Petersburg, FL, 2012.
short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference,
St. Petersburg, FL, 2012.'
conference:
location: St. Petersburg, FL
name: 2012 AMA Winter Academic Conference
date_created: 2023-08-25T09:27:24Z
date_updated: 2023-08-25T10:03:33Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2012 AMA Winter Academic Conference, St. Petersburg, FL
publication_status: published
status: public
title: Growing with industrial services – A configurational approach (ausgezeichnet
mit Best Paper Award)
type: conference
user_id: '49063'
year: '2012'
...
---
_id: '45750'
author:
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
- first_name: I.
full_name: Garnefeld, I.
last_name: Garnefeld
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
citation:
ama: 'Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status
in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’
Conference Proceedings, Chicago. ; 2012.'
apa: Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark
Side of Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Summer Marketing
Educators’ Conference Proceedings, Chicago. 2012 AMA Summer Marketing Educators’
Conference Proceedings, Chicago.
bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark
Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA
Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert,
A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }'
chicago: Eggert, A., I. Garnefeld, and Lena Steinhoff. “The Bright and Dark Side
of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing
Educators’ Conference Proceedings, Chicago, 2012.
ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed
Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing
Educators’ Conference Proceedings, Chicago, 2012.
mla: Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical
Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings,
Chicago, 2012.
short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’
Conference Proceedings, Chicago, 2012.'
conference:
location: Chicago
name: 2012 AMA Summer Marketing Educators’ Conference Proceedings
date_created: 2023-06-22T17:05:15Z
date_updated: 2024-01-15T16:38:15Z
department:
- _id: '733'
language:
- iso: eng
publication: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago
publication_status: published
status: public
title: The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '68445'
year: '2012'
...
---
_id: '45751'
author:
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
- first_name: I.
full_name: Garnefeld, I.
last_name: Garnefeld
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
citation:
ama: 'Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty
Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings,
St. Petersburg. ; 2012.'
apa: Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical
Loyalty Programs. 2012 AMA Winter Marketing Educators’ Conference Proceedings,
St. Petersburg. 2012 AMA Winter Marketing Educators’ Conference Proceedings,
St. Petersburg.
bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in
Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’
Conference Proceedings, St. Petersburg}, author={Eggert, A. and Garnefeld, I.
and Steinhoff, Lena}, year={2012} }'
chicago: Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical
Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings,
St. Petersburg, 2012.
ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical
Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference
Proceedings, St. Petersburg, 2012.
mla: Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012
AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’
Conference Proceedings, St. Petersburg, 2012.'
conference:
location: St. Petersburg
name: 2012 AMA Winter Marketing Educators’ Conference Proceedings
date_created: 2023-06-22T17:06:03Z
date_updated: 2024-01-15T16:41:38Z
department:
- _id: '733'
extern: '1'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg
publication_status: published
status: public
title: Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '68445'
year: '2012'
...
---
_id: '7746'
author:
- first_name: H
full_name: Terho, H
last_name: Terho
- first_name: A
full_name: Haas, A
last_name: Haas
- first_name: A
full_name: Eggert, A
last_name: Eggert
- first_name: W
full_name: Ulaga, W
last_name: Ulaga
citation:
ama: 'Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out
of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011
AMA Summer Marketing Educators’ Proceedings. ; 2011.'
apa: 'Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like
Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business
Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.'
bibtex: '@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking
the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets},
booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H
and Haas, A and Eggert, A and Ulaga, W}, year={2011} }'
chicago: 'Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the
Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.”
In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.'
ieee: 'H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the
Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,”
in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.'
mla: 'Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing
Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’
Proceedings, 2011.'
short: 'H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’
Proceedings, 2011.'
date_created: 2019-02-18T11:22:20Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Summer Marketing Educators' Proceedings
status: public
title: '‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based
Selling in Business Markets'
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7747'
author:
- first_name: A
full_name: Eggert, A
last_name: Eggert
- first_name: E
full_name: Münkhoff, E
last_name: Münkhoff
- first_name: C
full_name: Thiesbrummel, C
last_name: Thiesbrummel
citation:
ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing
companies: A necessary or sufficient condition for firm profitability? In: Proceedings
of the 40th European Marketing Academy (EMAC) Conference. ; 2011.'
apa: 'Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation
of manufacturing companies: A necessary or sufficient condition for firm profitability?
In Proceedings of the 40th European Marketing Academy (EMAC) Conference.'
bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation
of manufacturing companies: A necessary or sufficient condition for firm profitability?},
booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference},
author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2011} }'
chicago: 'Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing
Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings
of the 40th European Marketing Academy (EMAC) Conference, 2011.'
ieee: 'A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing
companies: A necessary or sufficient condition for firm profitability?,” in Proceedings
of the 40th European Marketing Academy (EMAC) Conference, 2011.'
mla: 'Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary
or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European
Marketing Academy (EMAC) Conference, 2011.'
short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European
Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-18T11:24:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: 'Service orientation of manufacturing companies: A necessary or sufficient
condition for firm profitability?'
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7802'
author:
- first_name: K
full_name: Doescher, K
last_name: Doescher
- first_name: J
full_name: Hogreve, J
last_name: Hogreve
- first_name: A
full_name: Eggert, A
last_name: Eggert
citation:
ama: 'Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management
in business-to-business relationships. In: Proceedings of the 40th European
Marketing Academy (EMAC) Conference. ; 2011.'
apa: Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity
of recovery management in business-to-business relationships. In Proceedings
of the 40th European Marketing Academy (EMAC) Conference.
bibtex: '@inproceedings{Doescher_Hogreve_Eggert_2011, title={Embracing the complexity
of recovery management in business-to-business relationships}, booktitle={Proceedings
of the 40th European Marketing Academy (EMAC) Conference}, author={Doescher, K
and Hogreve, J and Eggert, A}, year={2011} }'
chicago: Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery
Management in Business-to-Business Relationships.” In Proceedings of the 40th
European Marketing Academy (EMAC) Conference, 2011.
ieee: K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery
management in business-to-business relationships,” in Proceedings of the 40th
European Marketing Academy (EMAC) Conference, 2011.
mla: Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business
Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference,
2011.
short: 'K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European
Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-20T12:59:23Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: Embracing the complexity of recovery management in business-to-business relationships
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7803'
author:
- first_name: I
full_name: Garnefeld, I
last_name: Garnefeld
- first_name: S
full_name: Helm, S
last_name: Helm
- first_name: A
full_name: Eggert, A
last_name: Eggert
- first_name: S
full_name: Tax, S
last_name: Tax
citation:
ama: 'Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward
Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European
Marketing Academy (EMAC) Conference. ; 2011.'
apa: Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at
All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings
of the 40th European Marketing Academy (EMAC) Conference.
bibtex: '@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at
All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings
of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld,
I and Helm, S and Eggert, A and Tax, S}, year={2011} }'
chicago: Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral
Reward Programs, Customer Retention and Reward Size.” In Proceedings of the
40th European Marketing Academy (EMAC) Conference, 2011.
ieee: I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral
Reward Programs, Customer Retention and Reward Size,” in Proceedings of the
40th European Marketing Academy (EMAC) Conference, 2011.
mla: Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer
Retention and Reward Size.” Proceedings of the 40th European Marketing Academy
(EMAC) Conference, 2011.
short: 'I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European
Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-20T13:01:45Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: All or Nothing at All – Referral Reward Programs, Customer Retention and Reward
Size
type: conference
user_id: '57352'
year: '2011'
...