---
_id: '7804'
author:
- first_name: E
full_name: Münkhoff, E
last_name: Münkhoff
- first_name: I
full_name: Garnefeld, I
last_name: Garnefeld
- first_name: A
full_name: Bruns, A
last_name: Bruns
citation:
ama: 'Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How
do customers react? In: Proceedings of the 40th European Marketing Academy
(EMAC) Conference. ; 2011.'
apa: Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales
promotions – How do customers react? In Proceedings of the 40th European Marketing
Academy (EMAC) Conference.
bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of
sales promotions – How do customers react?}, booktitle={Proceedings of the 40th
European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld,
I and Bruns, A}, year={2011} }'
chicago: Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions
– How Do Customers React?” In Proceedings of the 40th European Marketing Academy
(EMAC) Conference, 2011.
ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions
– How do customers react?,” in Proceedings of the 40th European Marketing Academy
(EMAC) Conference, 2011.
mla: Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers
React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference,
2011.
short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European
Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-20T13:04:40Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: Time extension of sales promotions – How do customers react?
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7805'
author:
- first_name: A
full_name: Eggert, A
last_name: Eggert
- first_name: J
full_name: Hogreve, J
last_name: Hogreve
- first_name: W
full_name: Ulaga, W
last_name: Ulaga
- first_name: E
full_name: Münkhoff, E
last_name: Münkhoff
citation:
ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of
industrial services on firm profitability: The moderating impact of product innovations.
In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.'
apa: 'Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the
long-term effect of industrial services on firm profitability: The moderating
impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.'
bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the
long-term effect of industrial services on firm profitability: The moderating
impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’
Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E},
year={2011} }'
chicago: 'Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term
Effect of Industrial Services on Firm Profitability: The Moderating Impact of
Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings,
2011.'
ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term
effect of industrial services on firm profitability: The moderating impact of
product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings,
2011.'
mla: 'Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services
on Firm Profitability: The Moderating Impact of Product Innovations.” 2011
AMA Winter Marketing Educators’ Proceedings, 2011.'
short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing
Educators’ Proceedings, 2011.'
date_created: 2019-02-20T13:07:02Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Winter Marketing Educators' Proceedings
status: public
title: 'Assessing the long-term effect of industrial services on firm profitability:
The moderating impact of product innovations'
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7806'
author:
- first_name: A
full_name: Eggert, A
last_name: Eggert
- first_name: I
full_name: Garnefeld, I
last_name: Garnefeld
- first_name: L
full_name: Steinhoff, L
last_name: Steinhoff
citation:
ama: 'Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable
for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’
Proceedings. ; 2011.'
apa: Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence
as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA
Winter Marketing Educators’ Proceedings.
bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence
as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011
AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld,
I and Steinhoff, L}, year={2011} }'
chicago: Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency
Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing
Educators’ Proceedings, 2011.
ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency
Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing
Educators’ Proceedings, 2011.
mla: Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.”
2011 AMA Winter Marketing Educators’ Proceedings, 2011.
short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’
Proceedings, 2011.'
date_created: 2019-02-20T13:16:56Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Winter Marketing Educators' Proceedings
status: public
title: Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7807'
author:
- first_name: G
full_name: Hunter, G
last_name: Hunter
- first_name: I
full_name: Garnefeld, I
last_name: Garnefeld
- first_name: L
full_name: Steinhoff, L
last_name: Steinhoff
citation:
ama: 'Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering
Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings.
; 2011.'
apa: Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve
Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference
Proceedings.
bibtex: '@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve
Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’
Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L},
year={2011} }'
chicago: Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty
by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference
Proceedings, 2011.
ieee: G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty
by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference
Proceedings, 2011.
mla: Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?”
2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
short: 'G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’
Conference Proceedings, 2011.'
date_created: 2019-02-20T13:18:15Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Winter Marketing Educators' Conference Proceedings
status: public
title: Can Retailers Improve Loyalty by Empowering Consumers?
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '5719'
abstract:
- lang: ger
text: Die Möglichkeiten der Erbringung von Dienstleistungen haben sich durch die
Entwicklungen der Informations- und Kommunikationstechnologien stark erweitert.
Unter Zuhilfenahme moderner Formen der Datenfernübertragung kann eine breite Palette
von Dienstleistungen technologisch vermittelt über große Entfernungen hinweg erbracht
werden. Diesen als ferngesteuerte Dienstleistungen bezeichneten Angeboten kommt
in der Praxis eine immer größere Bedeutung zu. In der betriebswirtschaftlichen
Literatur wurde ihnen bisher jedoch wenig Beachtung geschenkt. In diesem Überblicksartikel
erfolgt daher eine erste Auseinandersetzung mit betriebswirtschaftlich relevanten
Aspekten ferngesteuerter Dienstleistungen. Ausgehend von einer begrifflichen Abgrenzung
und Konzeptualisierung dieses neuen Dienstleistungstypus im Abgleich mit bestehenden
Systematisierungsansätzen werden die spezifischen Herausforderungen des Management
und Marketing von ferngesteuerten Dienstleistungen reflektiert und sowie künftige
Forschungsaufgaben abgeleitet.
article_type: original
author:
- first_name: Nancy
full_name: Wünderlich, Nancy
id: '36392'
last_name: Wünderlich
- first_name: Jan H
full_name: Schumann, Jan H
last_name: Schumann
- first_name: Florian v
full_name: Wangenheim, Florian v
last_name: Wangenheim
- first_name: Hartmut H
full_name: Holzmüller, Hartmut H
last_name: Holzmüller
citation:
ama: 'Wünderlich N, Schumann JH, Wangenheim F v, Holzmüller HH. Management und Marketing
ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche
Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft.
2011;81(9):977-1001.'
apa: 'Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H.
(2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle
Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.
Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.'
bibtex: '@article{Wünderlich_Schumann_Wangenheim_Holzmüller_2011, title={Management
und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche
Herausforderungen und künftige Forschungsaufgaben.}, volume={81}, number={9},
journal={Zeitschrift für Betriebswirtschaft}, publisher={Springer}, author={Wünderlich,
Nancy and Schumann, Jan H and Wangenheim, Florian v and Holzmüller, Hartmut H},
year={2011}, pages={977–1001} }'
chicago: 'Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H
Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle
Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.”
Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.'
ieee: 'N. Wünderlich, J. H. Schumann, F. v Wangenheim, and H. H. Holzmüller, “Management
und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche
Herausforderungen und künftige Forschungsaufgaben.,” Zeitschrift für Betriebswirtschaft,
vol. 81, no. 9, pp. 977–1001, 2011.'
mla: 'Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen:
Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige
Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9,
Springer, 2011, pp. 977–1001.'
short: N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift
für Betriebswirtschaft 81 (2011) 977–1001.
date_created: 2018-11-16T09:46:58Z
date_updated: 2022-01-06T07:02:37Z
department:
- _id: '181'
extern: '1'
intvolume: ' 81'
issue: '9'
keyword:
- Technologieintensive Dienstleistungen
- remote services
- Dienstleistungstechnologien
language:
- iso: ger
page: 977-1001
publication: Zeitschrift für Betriebswirtschaft
publication_status: published
publisher: Springer
status: public
title: 'Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle
Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.'
type: journal_article
user_id: '37741'
volume: 81
year: '2011'
...
---
_id: '6104'
author:
- first_name: M C
full_name: Wehner, M C
last_name: Wehner
- first_name: Rüdiger
full_name: Kabst, Rüdiger
id: '42362'
last_name: Kabst
- first_name: P M
full_name: Kötter, P M
last_name: Kötter
citation:
ama: Wehner MC, Kabst R, Kötter PM. Ausgewogener Prozess. Vol 63(4).; 2011:22-24.
apa: Wehner, M. C., Kabst, R., & Kötter, P. M. (2011). Ausgewogener Prozess
(Vol. 63(4), pp. 22–24).
bibtex: '@book{Wehner_Kabst_Kötter_2011, series={Personalquartely}, title={Ausgewogener
Prozess}, volume={63(4)}, author={Wehner, M C and Kabst, Rüdiger and Kötter, P
M}, year={2011}, pages={22–24}, collection={Personalquartely} }'
chicago: Wehner, M C, Rüdiger Kabst, and P M Kötter. Ausgewogener Prozess.
Vol. 63(4). Personalquartely, 2011.
ieee: M. C. Wehner, R. Kabst, and P. M. Kötter, Ausgewogener Prozess, vol.
63(4). 2011, pp. 22–24.
mla: Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24.
short: M.C. Wehner, R. Kabst, P.M. Kötter, Ausgewogener Prozess, 2011.
date_created: 2018-12-10T14:33:09Z
date_updated: 2022-01-06T07:02:53Z
department:
- _id: '274'
language:
- iso: eng
page: 22-24
series_title: Personalquartely
status: public
title: Ausgewogener Prozess
type: misc
user_id: '46632'
volume: 63(4)
year: '2011'
...
---
_id: '6106'
author:
- first_name: M C
full_name: Wehner, M C
last_name: Wehner
- first_name: Rüdiger
full_name: Kabst, Rüdiger
id: '42362'
last_name: Kabst
citation:
ama: Wehner MC, Kabst R. Bewerber Wertschätzen. Vol 63(6).; 2011:22-24.
apa: Wehner, M. C., & Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6),
pp. 22–24).
bibtex: '@book{Wehner_Kabst_2011, series={Personal}, title={Bewerber wertschätzen},
volume={63(6)}, author={Wehner, M C and Kabst, Rüdiger}, year={2011}, pages={22–24},
collection={Personal} }'
chicago: Wehner, M C, and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6).
Personal, 2011.
ieee: M. C. Wehner and R. Kabst, Bewerber wertschätzen, vol. 63(6). 2011,
pp. 22–24.
mla: Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6),
2011, pp. 22–24.
short: M.C. Wehner, R. Kabst, Bewerber Wertschätzen, 2011.
date_created: 2018-12-10T14:55:27Z
date_updated: 2022-01-06T07:02:53Z
department:
- _id: '274'
language:
- iso: eng
page: 22-24
series_title: Personal
status: public
title: Bewerber wertschätzen
type: misc
user_id: '46632'
volume: 63(6)
year: '2011'
...
---
_id: '6107'
author:
- first_name: Rüdiger
full_name: Kabst, Rüdiger
id: '42362'
last_name: Kabst
- first_name: M
full_name: Meifert, M
last_name: Meifert
- first_name: M C
full_name: Wehner, M C
last_name: Wehner
citation:
ama: Kabst R, Meifert M, Wehner MC. Eine Vergessene Disziplin. Vol 4.; 2011:38-40.
apa: Kabst, R., Meifert, M., & Wehner, M. C. (2011). Eine vergessene Disziplin
(Vol. 4, pp. 38–40).
bibtex: '@book{Kabst_Meifert_Wehner_2011, series={Personalmagazin}, title={Eine
vergessene Disziplin}, volume={4}, author={Kabst, Rüdiger and Meifert, M and Wehner,
M C}, year={2011}, pages={38–40}, collection={Personalmagazin} }'
chicago: Kabst, Rüdiger, M Meifert, and M C Wehner. Eine Vergessene Disziplin.
Vol. 4. Personalmagazin, 2011.
ieee: R. Kabst, M. Meifert, and M. C. Wehner, Eine vergessene Disziplin,
vol. 4. 2011, pp. 38–40.
mla: Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp.
38–40.
short: R. Kabst, M. Meifert, M.C. Wehner, Eine Vergessene Disziplin, 2011.
date_created: 2018-12-10T15:11:30Z
date_updated: 2022-01-06T07:02:53Z
department:
- _id: '274'
intvolume: ' 4'
language:
- iso: eng
page: 38-40
series_title: Personalmagazin
status: public
title: Eine vergessene Disziplin
type: misc
user_id: '46632'
volume: 4
year: '2011'
...
---
_id: '6108'
author:
- first_name: Rüdiger
full_name: Kabst, Rüdiger
id: '42362'
last_name: Kabst
citation:
ama: 'Kabst R. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol 3.; 2011.'
apa: 'Kabst, R. (2011). Editorial: Mitarbeiter führen: Ein alter Hut? (Vol.
3).'
bibtex: '@book{Kabst_2011, series={Personal}, title={Editorial: Mitarbeiter führen:
Ein alter Hut?}, volume={3}, author={Kabst, Rüdiger}, year={2011}, collection={Personal}
}'
chicago: 'Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol.
3. Personal, 2011.'
ieee: 'R. Kabst, Editorial: Mitarbeiter führen: Ein alter Hut?, vol. 3. 2011.'
mla: 'Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol.
3, 2011.'
short: 'R. Kabst, Editorial: Mitarbeiter Führen: Ein Alter Hut?, 2011.'
date_created: 2018-12-11T08:47:10Z
date_updated: 2022-01-06T07:02:53Z
department:
- _id: '274'
intvolume: ' 3'
language:
- iso: eng
page: '1'
series_title: Personal
status: public
title: 'Editorial: Mitarbeiter führen: Ein alter Hut?'
type: misc
user_id: '46632'
volume: 3
year: '2011'
...
---
_id: '6151'
author:
- first_name: B
full_name: Maekelburger, B
last_name: Maekelburger
- first_name: C
full_name: Schwens, C
last_name: Schwens
- first_name: Rüdiger
full_name: Kabst, Rüdiger
id: '42362'
last_name: Kabst
citation:
ama: 'Maekelburger B, Schwens C, Kabst R. SME International Mode Choice Over Time:
Forging a Link Between the Uppsala Model and Transaction Cost Economics. In: Verbeke
A, Tavares-Lehmann AT, Van Tulder R, eds. Entrepreneurship in the Global Firm
(Progress In International Business Research, Volume 6). 6th ed. Emerald Group
Publishing Ltd.; 2011:21-49.'
apa: 'Maekelburger, B., Schwens, C., & Kabst, R. (2011). SME International Mode
Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost
Economics. In A. Verbeke, A. T. Tavares-Lehmann, & R. Van Tulder (Eds.), Entrepreneurship
in the Global Firm (Progress In International Business Research, Volume 6)
(6th ed., pp. 21–49). Emerald Group Publishing Ltd.'
bibtex: '@inbook{Maekelburger_Schwens_Kabst_2011, edition={6}, title={SME International
Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction
Cost Economics}, booktitle={Entrepreneurship in the Global Firm (Progress In International
Business Research, Volume 6)}, publisher={Emerald Group Publishing Ltd.}, author={Maekelburger,
B and Schwens, C and Kabst, Rüdiger}, editor={Verbeke, A and Tavares-Lehmann,
A T and Van Tulder, REditors}, year={2011}, pages={21–49} }'
chicago: 'Maekelburger, B, C Schwens, and Rüdiger Kabst. “SME International Mode
Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost
Economics.” In Entrepreneurship in the Global Firm (Progress In International
Business Research, Volume 6), edited by A Verbeke, A T Tavares-Lehmann, and
R Van Tulder, 6th ed., 21–49. Emerald Group Publishing Ltd., 2011.'
ieee: 'B. Maekelburger, C. Schwens, and R. Kabst, “SME International Mode Choice
Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics,”
in Entrepreneurship in the Global Firm (Progress In International Business
Research, Volume 6), 6th ed., A. Verbeke, A. T. Tavares-Lehmann, and R. Van
Tulder, Eds. Emerald Group Publishing Ltd., 2011, pp. 21–49.'
mla: 'Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging
a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship
in the Global Firm (Progress In International Business Research, Volume 6),
edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp.
21–49.'
short: 'B. Maekelburger, C. Schwens, R. Kabst, in: A. Verbeke, A.T. Tavares-Lehmann,
R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International
Business Research, Volume 6), 6th ed., Emerald Group Publishing Ltd., 2011, pp.
21–49.'
date_created: 2018-12-11T11:15:53Z
date_updated: 2022-01-06T07:02:54Z
department:
- _id: '274'
edition: '6'
editor:
- first_name: A
full_name: Verbeke, A
last_name: Verbeke
- first_name: A T
full_name: Tavares-Lehmann, A T
last_name: Tavares-Lehmann
- first_name: R
full_name: Van Tulder, R
last_name: Van Tulder
language:
- iso: eng
page: 21-49
publication: Entrepreneurship in the Global Firm (Progress In International Business
Research, Volume 6)
publisher: Emerald Group Publishing Ltd.
status: public
title: 'SME International Mode Choice Over Time: Forging a Link Between the Uppsala
Model and Transaction Cost Economics'
type: book_chapter
user_id: '46632'
year: '2011'
...