--- _id: '7804' author: - first_name: E full_name: Münkhoff, E last_name: Münkhoff - first_name: I full_name: Garnefeld, I last_name: Garnefeld - first_name: A full_name: Bruns, A last_name: Bruns citation: ama: 'Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.' apa: Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference. bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2011} }' chicago: Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011. ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011. mla: Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011. short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.' date_created: 2019-02-20T13:04:40Z date_updated: 2022-01-06T07:03:46Z department: - _id: '19' - _id: '180' language: - iso: eng publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference status: public title: Time extension of sales promotions – How do customers react? type: conference user_id: '57352' year: '2011' ... --- _id: '7805' author: - first_name: A full_name: Eggert, A last_name: Eggert - first_name: J full_name: Hogreve, J last_name: Hogreve - first_name: W full_name: Ulaga, W last_name: Ulaga - first_name: E full_name: Münkhoff, E last_name: Münkhoff citation: ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.' apa: 'Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.' bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2011} }' chicago: 'Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.' ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.' mla: 'Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.' short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.' date_created: 2019-02-20T13:07:02Z date_updated: 2022-01-06T07:03:46Z department: - _id: '19' - _id: '180' language: - iso: eng publication: 2011 AMA Winter Marketing Educators' Proceedings status: public title: 'Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations' type: conference user_id: '57352' year: '2011' ... --- _id: '7806' author: - first_name: A full_name: Eggert, A last_name: Eggert - first_name: I full_name: Garnefeld, I last_name: Garnefeld - first_name: L full_name: Steinhoff, L last_name: Steinhoff citation: ama: 'Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.' apa: Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings. bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }' chicago: Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011. ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011. mla: Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011. short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.' date_created: 2019-02-20T13:16:56Z date_updated: 2022-01-06T07:03:46Z department: - _id: '19' - _id: '180' language: - iso: eng publication: 2011 AMA Winter Marketing Educators' Proceedings status: public title: Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy type: conference user_id: '57352' year: '2011' ... --- _id: '7807' author: - first_name: G full_name: Hunter, G last_name: Hunter - first_name: I full_name: Garnefeld, I last_name: Garnefeld - first_name: L full_name: Steinhoff, L last_name: Steinhoff citation: ama: 'Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings. ; 2011.' apa: Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings. bibtex: '@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }' chicago: Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011. ieee: G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011. mla: Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011. short: 'G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.' date_created: 2019-02-20T13:18:15Z date_updated: 2022-01-06T07:03:46Z department: - _id: '19' - _id: '180' language: - iso: eng publication: 2011 AMA Winter Marketing Educators' Conference Proceedings status: public title: Can Retailers Improve Loyalty by Empowering Consumers? type: conference user_id: '57352' year: '2011' ... --- _id: '5719' abstract: - lang: ger text: Die Möglichkeiten der Erbringung von Dienstleistungen haben sich durch die Entwicklungen der Informations- und Kommunikationstechnologien stark erweitert. Unter Zuhilfenahme moderner Formen der Datenfernübertragung kann eine breite Palette von Dienstleistungen technologisch vermittelt über große Entfernungen hinweg erbracht werden. Diesen als ferngesteuerte Dienstleistungen bezeichneten Angeboten kommt in der Praxis eine immer größere Bedeutung zu. In der betriebswirtschaftlichen Literatur wurde ihnen bisher jedoch wenig Beachtung geschenkt. In diesem Überblicksartikel erfolgt daher eine erste Auseinandersetzung mit betriebswirtschaftlich relevanten Aspekten ferngesteuerter Dienstleistungen. Ausgehend von einer begrifflichen Abgrenzung und Konzeptualisierung dieses neuen Dienstleistungstypus im Abgleich mit bestehenden Systematisierungsansätzen werden die spezifischen Herausforderungen des Management und Marketing von ferngesteuerten Dienstleistungen reflektiert und sowie künftige Forschungsaufgaben abgeleitet. article_type: original author: - first_name: Nancy full_name: Wünderlich, Nancy id: '36392' last_name: Wünderlich - first_name: Jan H full_name: Schumann, Jan H last_name: Schumann - first_name: Florian v full_name: Wangenheim, Florian v last_name: Wangenheim - first_name: Hartmut H full_name: Holzmüller, Hartmut H last_name: Holzmüller citation: ama: 'Wünderlich N, Schumann JH, Wangenheim F v, Holzmüller HH. Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft. 2011;81(9):977-1001.' apa: 'Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.' bibtex: '@article{Wünderlich_Schumann_Wangenheim_Holzmüller_2011, title={Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.}, volume={81}, number={9}, journal={Zeitschrift für Betriebswirtschaft}, publisher={Springer}, author={Wünderlich, Nancy and Schumann, Jan H and Wangenheim, Florian v and Holzmüller, Hartmut H}, year={2011}, pages={977–1001} }' chicago: 'Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.' ieee: 'N. Wünderlich, J. H. Schumann, F. v Wangenheim, and H. H. Holzmüller, “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.,” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, pp. 977–1001, 2011.' mla: 'Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.' short: N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001. date_created: 2018-11-16T09:46:58Z date_updated: 2022-01-06T07:02:37Z department: - _id: '181' extern: '1' intvolume: ' 81' issue: '9' keyword: - Technologieintensive Dienstleistungen - remote services - Dienstleistungstechnologien language: - iso: ger page: 977-1001 publication: Zeitschrift für Betriebswirtschaft publication_status: published publisher: Springer status: public title: 'Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.' type: journal_article user_id: '37741' volume: 81 year: '2011' ... --- _id: '6104' author: - first_name: M C full_name: Wehner, M C last_name: Wehner - first_name: Rüdiger full_name: Kabst, Rüdiger id: '42362' last_name: Kabst - first_name: P M full_name: Kötter, P M last_name: Kötter citation: ama: Wehner MC, Kabst R, Kötter PM. Ausgewogener Prozess. Vol 63(4).; 2011:22-24. apa: Wehner, M. C., Kabst, R., & Kötter, P. M. (2011). Ausgewogener Prozess (Vol. 63(4), pp. 22–24). bibtex: '@book{Wehner_Kabst_Kötter_2011, series={Personalquartely}, title={Ausgewogener Prozess}, volume={63(4)}, author={Wehner, M C and Kabst, Rüdiger and Kötter, P M}, year={2011}, pages={22–24}, collection={Personalquartely} }' chicago: Wehner, M C, Rüdiger Kabst, and P M Kötter. Ausgewogener Prozess. Vol. 63(4). Personalquartely, 2011. ieee: M. C. Wehner, R. Kabst, and P. M. Kötter, Ausgewogener Prozess, vol. 63(4). 2011, pp. 22–24. mla: Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24. short: M.C. Wehner, R. Kabst, P.M. Kötter, Ausgewogener Prozess, 2011. date_created: 2018-12-10T14:33:09Z date_updated: 2022-01-06T07:02:53Z department: - _id: '274' language: - iso: eng page: 22-24 series_title: Personalquartely status: public title: Ausgewogener Prozess type: misc user_id: '46632' volume: 63(4) year: '2011' ... --- _id: '6106' author: - first_name: M C full_name: Wehner, M C last_name: Wehner - first_name: Rüdiger full_name: Kabst, Rüdiger id: '42362' last_name: Kabst citation: ama: Wehner MC, Kabst R. Bewerber Wertschätzen. Vol 63(6).; 2011:22-24. apa: Wehner, M. C., & Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6), pp. 22–24). bibtex: '@book{Wehner_Kabst_2011, series={Personal}, title={Bewerber wertschätzen}, volume={63(6)}, author={Wehner, M C and Kabst, Rüdiger}, year={2011}, pages={22–24}, collection={Personal} }' chicago: Wehner, M C, and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6). Personal, 2011. ieee: M. C. Wehner and R. Kabst, Bewerber wertschätzen, vol. 63(6). 2011, pp. 22–24. mla: Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6), 2011, pp. 22–24. short: M.C. Wehner, R. Kabst, Bewerber Wertschätzen, 2011. date_created: 2018-12-10T14:55:27Z date_updated: 2022-01-06T07:02:53Z department: - _id: '274' language: - iso: eng page: 22-24 series_title: Personal status: public title: Bewerber wertschätzen type: misc user_id: '46632' volume: 63(6) year: '2011' ... --- _id: '6107' author: - first_name: Rüdiger full_name: Kabst, Rüdiger id: '42362' last_name: Kabst - first_name: M full_name: Meifert, M last_name: Meifert - first_name: M C full_name: Wehner, M C last_name: Wehner citation: ama: Kabst R, Meifert M, Wehner MC. Eine Vergessene Disziplin. Vol 4.; 2011:38-40. apa: Kabst, R., Meifert, M., & Wehner, M. C. (2011). Eine vergessene Disziplin (Vol. 4, pp. 38–40). bibtex: '@book{Kabst_Meifert_Wehner_2011, series={Personalmagazin}, title={Eine vergessene Disziplin}, volume={4}, author={Kabst, Rüdiger and Meifert, M and Wehner, M C}, year={2011}, pages={38–40}, collection={Personalmagazin} }' chicago: Kabst, Rüdiger, M Meifert, and M C Wehner. Eine Vergessene Disziplin. Vol. 4. Personalmagazin, 2011. ieee: R. Kabst, M. Meifert, and M. C. Wehner, Eine vergessene Disziplin, vol. 4. 2011, pp. 38–40. mla: Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp. 38–40. short: R. Kabst, M. Meifert, M.C. Wehner, Eine Vergessene Disziplin, 2011. date_created: 2018-12-10T15:11:30Z date_updated: 2022-01-06T07:02:53Z department: - _id: '274' intvolume: ' 4' language: - iso: eng page: 38-40 series_title: Personalmagazin status: public title: Eine vergessene Disziplin type: misc user_id: '46632' volume: 4 year: '2011' ... --- _id: '6108' author: - first_name: Rüdiger full_name: Kabst, Rüdiger id: '42362' last_name: Kabst citation: ama: 'Kabst R. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol 3.; 2011.' apa: 'Kabst, R. (2011). Editorial: Mitarbeiter führen: Ein alter Hut? (Vol. 3).' bibtex: '@book{Kabst_2011, series={Personal}, title={Editorial: Mitarbeiter führen: Ein alter Hut?}, volume={3}, author={Kabst, Rüdiger}, year={2011}, collection={Personal} }' chicago: 'Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3. Personal, 2011.' ieee: 'R. Kabst, Editorial: Mitarbeiter führen: Ein alter Hut?, vol. 3. 2011.' mla: 'Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3, 2011.' short: 'R. Kabst, Editorial: Mitarbeiter Führen: Ein Alter Hut?, 2011.' date_created: 2018-12-11T08:47:10Z date_updated: 2022-01-06T07:02:53Z department: - _id: '274' intvolume: ' 3' language: - iso: eng page: '1' series_title: Personal status: public title: 'Editorial: Mitarbeiter führen: Ein alter Hut?' type: misc user_id: '46632' volume: 3 year: '2011' ... --- _id: '6151' author: - first_name: B full_name: Maekelburger, B last_name: Maekelburger - first_name: C full_name: Schwens, C last_name: Schwens - first_name: Rüdiger full_name: Kabst, Rüdiger id: '42362' last_name: Kabst citation: ama: 'Maekelburger B, Schwens C, Kabst R. SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics. In: Verbeke A, Tavares-Lehmann AT, Van Tulder R, eds. Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6). 6th ed. Emerald Group Publishing Ltd.; 2011:21-49.' apa: 'Maekelburger, B., Schwens, C., & Kabst, R. (2011). SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics. In A. Verbeke, A. T. Tavares-Lehmann, & R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6) (6th ed., pp. 21–49). Emerald Group Publishing Ltd.' bibtex: '@inbook{Maekelburger_Schwens_Kabst_2011, edition={6}, title={SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics}, booktitle={Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6)}, publisher={Emerald Group Publishing Ltd.}, author={Maekelburger, B and Schwens, C and Kabst, Rüdiger}, editor={Verbeke, A and Tavares-Lehmann, A T and Van Tulder, REditors}, year={2011}, pages={21–49} }' chicago: 'Maekelburger, B, C Schwens, and Rüdiger Kabst. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” In Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke, A T Tavares-Lehmann, and R Van Tulder, 6th ed., 21–49. Emerald Group Publishing Ltd., 2011.' ieee: 'B. Maekelburger, C. Schwens, and R. Kabst, “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics,” in Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., A. Verbeke, A. T. Tavares-Lehmann, and R. Van Tulder, Eds. Emerald Group Publishing Ltd., 2011, pp. 21–49.' mla: 'Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.' short: 'B. Maekelburger, C. Schwens, R. Kabst, in: A. Verbeke, A.T. Tavares-Lehmann, R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.' date_created: 2018-12-11T11:15:53Z date_updated: 2022-01-06T07:02:54Z department: - _id: '274' edition: '6' editor: - first_name: A full_name: Verbeke, A last_name: Verbeke - first_name: A T full_name: Tavares-Lehmann, A T last_name: Tavares-Lehmann - first_name: R full_name: Van Tulder, R last_name: Van Tulder language: - iso: eng page: 21-49 publication: Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6) publisher: Emerald Group Publishing Ltd. status: public title: 'SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics' type: book_chapter user_id: '46632' year: '2011' ...