---
_id: '5489'
author:
- first_name: Holger
  full_name: Steinmetz, Holger
  id: '43261'
  last_name: Steinmetz
citation:
  ama: 'Steinmetz H. Analyzing observed composite differences across groups: Is partial
    measurement invariance enough? <i>European Journal of Research Methods for the
    Behavioral and Social Sciences</i>. 2013;9(1):1-12.'
  apa: 'Steinmetz, H. (2013). Analyzing observed composite differences across groups:
    Is partial measurement invariance enough? <i>European Journal of Research Methods
    for the Behavioral and Social Sciences.</i>, <i>9</i>(1), 1–12.'
  bibtex: '@article{Steinmetz_2013, title={Analyzing observed composite differences
    across groups: Is partial measurement invariance enough?}, volume={9}, number={1},
    journal={European Journal of Research Methods for the Behavioral and Social Sciences.},
    author={Steinmetz, Holger}, year={2013}, pages={1–12} }'
  chicago: 'Steinmetz, Holger. “Analyzing Observed Composite Differences across Groups:
    Is Partial Measurement Invariance Enough?” <i>European Journal of Research Methods
    for the Behavioral and Social Sciences.</i> 9, no. 1 (2013): 1–12.'
  ieee: 'H. Steinmetz, “Analyzing observed composite differences across groups: Is
    partial measurement invariance enough?,” <i>European Journal of Research Methods
    for the Behavioral and Social Sciences.</i>, vol. 9, no. 1, pp. 1–12, 2013.'
  mla: 'Steinmetz, Holger. “Analyzing Observed Composite Differences across Groups:
    Is Partial Measurement Invariance Enough?” <i>European Journal of Research Methods
    for the Behavioral and Social Sciences.</i>, vol. 9, no. 1, 2013, pp. 1–12.'
  short: H. Steinmetz, European Journal of Research Methods for the Behavioral and
    Social Sciences. 9 (2013) 1–12.
date_created: 2018-11-12T10:38:26Z
date_updated: 2022-01-06T07:01:56Z
department:
- _id: '274'
intvolume: '         9'
issue: '1'
language:
- iso: eng
page: 1-12
publication: European Journal of Research Methods for the Behavioral and Social Sciences.
status: public
title: 'Analyzing observed composite differences across groups: Is partial measurement
  invariance enough?'
type: journal_article
user_id: '46632'
volume: 9
year: '2013'
...
---
_id: '4944'
author:
- first_name: Martin
  full_name: Schneider, Martin
  id: '471'
  last_name: Schneider
  orcid: https://orcid.org/0000-0002-6961-3716
citation:
  ama: 'Schneider M. “Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards
    Spielfilm. . In: Heiko Hoßfeld RO, ed. <i>Macht und Employment Relations </i>.
    ; 2013.'
  apa: 'Schneider, M. (2013). “Gung Ho”: Nationale Kultur und Schlanke Produktion
    in Ron Howards Spielfilm. . In R. O. Heiko Hoßfeld (Ed.), <i>Macht und Employment
    Relations </i>.'
  bibtex: '@inbook{Schneider_2013, title={“Gung Ho”: Nationale Kultur und Schlanke
    Produktion in Ron Howards Spielfilm. }, booktitle={Macht und Employment Relations
    }, author={Schneider, Martin}, editor={Heiko Hoßfeld, Renate Ortlieb}, year={2013}
    }'
  chicago: 'Schneider, Martin. “‘Gung Ho’: Nationale Kultur und Schlanke Produktion
    in Ron Howards Spielfilm. .” In <i>Macht und Employment Relations </i>, edited
    by Renate Ortlieb Heiko Hoßfeld, 2013.'
  ieee: 'M. Schneider, “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in Ron
    Howards Spielfilm. ,” in <i>Macht und Employment Relations </i>, R. O. Heiko Hoßfeld,
    Ed. 2013.'
  mla: 'Schneider, Martin. “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in
    Ron Howards Spielfilm. .” <i>Macht und Employment Relations </i>, edited by Renate
    Ortlieb Heiko Hoßfeld, 2013.'
  short: 'M. Schneider, in: R.O. Heiko Hoßfeld (Ed.), Macht und Employment Relations
    , 2013.'
date_created: 2018-10-26T10:04:10Z
date_updated: 2023-11-22T20:11:07Z
department:
- _id: '178'
- _id: '185'
editor:
- first_name: Renate Ortlieb
  full_name: Heiko Hoßfeld, Renate Ortlieb
  last_name: Heiko Hoßfeld
language:
- iso: ger
publication: 'Macht und Employment Relations '
publication_status: published
related_material:
  link:
  - relation: confirmation
    url: https://static.uni-graz.at/fileadmin/sowi-institute/Personalpolitik/Pdf/Ho%C3%9Ffeld_Ortlieb.pdf
status: public
title: '"Gung Ho": Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. '
type: book_chapter
user_id: '54657'
year: '2013'
...
---
_id: '45734'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
citation:
  ama: Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service
    Encounters. <i>Journal of Service Management</i>. 2013;24(1):64-81. doi:<a href="http://dx.doi.org/10.1108/09564231311304198">http://dx.doi.org/10.1108/09564231311304198</a>
  apa: Garnefeld, I., &#38; Steinhoff, L. (2013). Primacy versus Recency Effects in
    Extended Service Encounters. <i>Journal of Service Management</i>, <i>24</i>(1),
    64–81. <a href="http://dx.doi.org/10.1108/09564231311304198">http://dx.doi.org/10.1108/09564231311304198</a>
  bibtex: '@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects
    in Extended Service Encounters}, volume={24}, DOI={<a href="http://dx.doi.org/10.1108/09564231311304198">http://dx.doi.org/10.1108/09564231311304198</a>},
    number={1}, journal={Journal of Service Management}, author={Garnefeld, I. and
    Steinhoff, Lena}, year={2013}, pages={64–81} }'
  chicago: 'Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in
    Extended Service Encounters.” <i>Journal of Service Management</i> 24, no. 1 (2013):
    64–81. <a href="http://dx.doi.org/10.1108/09564231311304198">http://dx.doi.org/10.1108/09564231311304198</a>.'
  ieee: 'I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended
    Service Encounters,” <i>Journal of Service Management</i>, vol. 24, no. 1, pp.
    64–81, 2013, doi: <a href="http://dx.doi.org/10.1108/09564231311304198">http://dx.doi.org/10.1108/09564231311304198</a>.'
  mla: Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended
    Service Encounters.” <i>Journal of Service Management</i>, vol. 24, no. 1, 2013,
    pp. 64–81, doi:<a href="http://dx.doi.org/10.1108/09564231311304198">http://dx.doi.org/10.1108/09564231311304198</a>.
  short: I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
date_created: 2023-06-22T16:47:01Z
date_updated: 2024-01-15T16:21:48Z
department:
- _id: '733'
doi: http://dx.doi.org/10.1108/09564231311304198
intvolume: '        24'
issue: '1'
language:
- iso: eng
page: 64-81
publication: Journal of Service Management
publication_status: published
status: public
title: Primacy versus Recency Effects in Extended Service Encounters
type: journal_article
user_id: '68445'
volume: 24
year: '2013'
...
---
_id: '45749'
author:
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
- first_name: R. W.
  full_name: Palmatier, R. W.
  last_name: Palmatier
citation:
  ama: 'Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander
    Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In:
    <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul</i>.
    ; 2013.'
  apa: 'Steinhoff, L., &#38; Palmatier, R. W. (2013). The Effect of Loyalty Programs
    on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty
    Program Performance. <i>Proceedings of the 42nd European Marketing Academy (EMAC)
    Conference, Istanbul</i>. Proceedings of the 42nd European Marketing Academy (EMAC)
    Conference, Istanbul.'
  bibtex: '@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs
    on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty
    Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy
    (EMAC) Conference, Istanbul}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}
    }'
  chicago: 'Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs
    on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty
    Program Performance.” In <i>Proceedings of the 42nd European Marketing Academy
    (EMAC) Conference, Istanbul</i>, 2013.'
  ieee: 'L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target
    and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,”
    presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference,
    Istanbul, 2013.'
  mla: 'Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target
    and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.”
    <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul</i>,
    2013.'
  short: 'L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing
    Academy (EMAC) Conference, Istanbul, 2013.'
conference:
  location: Istanbul
  name: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
date_created: 2023-06-22T17:04:26Z
date_updated: 2024-01-15T16:36:59Z
department:
- _id: '733'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference,
  Istanbul
publication_status: published
status: public
title: 'The Effect of Loyalty Programs on Target and Bystander Customers: A Customer
  Portfolio Perspective on Loyalty Program Performance'
type: conference
user_id: '68445'
year: '2013'
...
---
_id: '45756'
author:
- first_name: Lena
  full_name: Steinhoff, Lena
  id: '4336'
  last_name: Steinhoff
- first_name: R. W.
  full_name: Palmatier, R. W.
  last_name: Palmatier
citation:
  ama: Steinhoff L, Palmatier RW. <i>Understanding the Effectiveness of Loyalty Programs,
    Marketing Science Institute (MSI) Working Paper Series</i>.; 2013:13-105.
  apa: Steinhoff, L., &#38; Palmatier, R. W. (2013). <i>Understanding the Effectiveness
    of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>
    (pp. 13–105).
  bibtex: '@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness
    of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series},
    author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }'
  chicago: Steinhoff, Lena, and R. W. Palmatier. <i>Understanding the Effectiveness
    of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>,
    2013.
  ieee: L. Steinhoff and R. W. Palmatier, <i>Understanding the Effectiveness of Loyalty
    Programs, Marketing Science Institute (MSI) Working Paper Series</i>. 2013, pp.
    13–105.
  mla: Steinhoff, Lena, and R. W. Palmatier. <i>Understanding the Effectiveness of
    Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series</i>.
    2013, pp. 13–105.
  short: L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty
    Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
date_created: 2023-06-22T17:11:23Z
date_updated: 2024-01-29T12:28:24Z
department:
- _id: '733'
language:
- iso: eng
page: 13-105
publication_status: published
related_material:
  link:
  - relation: confirmation
    url: https://www.msi.org/working-papers/understanding-the-effectiveness-of-loyalty-programs/
status: public
title: Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute
  (MSI) Working Paper Series
type: working_paper
user_id: '68445'
year: '2013'
...
---
_id: '46697'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: K.
  full_name: Raum, K.
  last_name: Raum
citation:
  ama: 'Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product
    returns in online retailing – An effective marketing practice? In: <i>42nd EMAC
    Annual Conference, Istanbul</i>. ; 2013.'
  apa: Garnefeld, I., Münkhoff, E., &#38; Raum, K. (2013). Threat and normative appeals
    to reduce product returns in online retailing – An effective marketing practice?
    <i>42nd EMAC Annual Conference, Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative
    appeals to reduce product returns in online retailing – An effective marketing
    practice?}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Garnefeld,
    I. and Münkhoff, Eva and Raum, K.}, year={2013} }'
  chicago: Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals
    to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?”
    In <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.
  ieee: I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce
    product returns in online retailing – An effective marketing practice?,” presented
    at the 42nd EMAC Annual Conference, Istanbul, 2013.
  mla: Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns
    in Online Retailing – An Effective Marketing Practice?” <i>42nd EMAC Annual Conference,
    Istanbul</i>, 2013.
  short: 'I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul,
    2013.'
conference:
  location: Istanbul
  name: 42nd EMAC Annual Conference
date_created: 2023-08-25T09:25:17Z
date_updated: 2023-08-25T10:03:46Z
department:
- _id: '785'
language:
- iso: eng
publication: 42nd EMAC Annual Conference, Istanbul
publication_status: published
status: public
title: Threat and normative appeals to reduce product returns in online retailing
  – An effective marketing practice?
type: conference
user_id: '49063'
year: '2013'
...
---
_id: '46696'
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: A.
  full_name: Bruns, A.
  last_name: Bruns
citation:
  ama: 'Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post
    time extension versus reframing. In: <i>42nd EMAC Annual Conference, Istanbul</i>.
    ; 2013.'
  apa: Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales
    promotion – Ex-post time extension versus reframing. <i>42nd EMAC Annual Conference,
    Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales
    promotion – Ex-post time extension versus reframing}, booktitle={42nd EMAC Annual
    Conference, Istanbul}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.},
    year={2013} }'
  chicago: Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion
    – Ex-Post Time Extension versus Reframing.” In <i>42nd EMAC Annual Conference,
    Istanbul</i>, 2013.
  ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion
    – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual
    Conference, Istanbul, 2013.
  mla: Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension
    versus Reframing.” <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.
  short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul,
    2013.'
conference:
  location: Istanbul
  name: 42nd EMAC Annual Conference
date_created: 2023-08-25T09:24:06Z
date_updated: 2023-08-25T10:03:52Z
department:
- _id: '785'
language:
- iso: eng
publication: 42nd EMAC Annual Conference, Istanbul
publication_status: published
status: public
title: How to prolong a sales promotion – Ex-post time extension versus reframing
type: conference
user_id: '49063'
year: '2013'
...
---
_id: '46643'
alternative_title:
- Eine latente Wachstumskurvenanalyse
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: Münkhoff E. <i>Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen</i>.
    Springer Gabler; 2013. doi:<a href="https://doi.org/10.1007/978-3-658-02122-1">10.1007/978-3-658-02122-1</a>
  apa: Münkhoff, E. (2013). <i>Umsatz- und Profitabilitätsauswirkungen industrieller
    Dienstleistungen</i>. Springer Gabler. <a href="https://doi.org/10.1007/978-3-658-02122-1">https://doi.org/10.1007/978-3-658-02122-1</a>
  bibtex: '@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen
    industrieller Dienstleistungen}, DOI={<a href="https://doi.org/10.1007/978-3-658-02122-1">10.1007/978-3-658-02122-1</a>},
    publisher={Springer Gabler}, author={Münkhoff, Eva}, year={2013} }'
  chicago: 'Münkhoff, Eva. <i>Umsatz- und Profitabilitätsauswirkungen industrieller
    Dienstleistungen</i>. Wiesbaden: Springer Gabler, 2013. <a href="https://doi.org/10.1007/978-3-658-02122-1">https://doi.org/10.1007/978-3-658-02122-1</a>.'
  ieee: 'E. Münkhoff, <i>Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen</i>.
    Wiesbaden: Springer Gabler, 2013.'
  mla: Münkhoff, Eva. <i>Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen</i>.
    Springer Gabler, 2013, doi:<a href="https://doi.org/10.1007/978-3-658-02122-1">10.1007/978-3-658-02122-1</a>.
  short: E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen,
    Springer Gabler, Wiesbaden, 2013.
date_created: 2023-08-22T15:34:19Z
date_updated: 2023-09-01T10:06:58Z
department:
- _id: '785'
doi: 10.1007/978-3-658-02122-1
language:
- iso: ger
place: Wiesbaden
publication_identifier:
  isbn:
  - '9783658021214'
  - '9783658021221'
publication_status: published
publisher: Springer Gabler
status: public
title: Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen
type: book
user_id: '49063'
year: '2013'
...
---
_id: '7739'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status
    in Hierarchical Loyalty Programs. In: <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>. ; 2012.'
  apa: Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2012). The Bright and Dark
    Side of Endowed Status in Hierarchical Loyalty Programs. In <i>2012 AMA Summer
    Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark
    Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA
    Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and
    Steinhoff, L}, year={2012} }'
  chicago: Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed
    Status in Hierarchical Loyalty Programs.” In <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>, 2012.
  ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed
    Status in Hierarchical Loyalty Programs,” in <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>, 2012.
  mla: Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical
    Loyalty Programs.” <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T10:50:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Summer Marketing Educators' Proceedings
status: public
title: The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7740'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: A
  full_name: Bruns, A
  last_name: Bruns
citation:
  ama: 'Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is
    back again – Customer reactions to time extensions of sales promotions. In: <i>2012
    AMA Summer Marketing Educators’ Proceedings</i>. ; 2012.'
  apa: Garnefeld, I., Münkhoff, E., &#38; Bruns, A. (2012). I thought it was all over
    and now it is back again – Customer reactions to time extensions of sales promotions.
    In <i>2012 AMA Summer Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all
    over and now it is back again – Customer reactions to time extensions of sales
    promotions}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Garnefeld,
    I and Münkhoff, E and Bruns, A}, year={2012} }'
  chicago: Garnefeld, I, E Münkhoff, and A Bruns. “I Thought It Was All over and Now
    It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.”
    In <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  ieee: I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now
    it is back again – Customer reactions to time extensions of sales promotions,”
    in <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  mla: Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again –
    Customer Reactions to Time Extensions of Sales Promotions.” <i>2012 AMA Summer
    Marketing Educators’ Proceedings</i>, 2012.
  short: 'I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T10:51:55Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Summer Marketing Educators’ Proceedings
status: public
title: I thought it was all over and now it is back again – Customer reactions to
  time extensions of sales promotions
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7741'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: M
  full_name: Steiner, M
  last_name: Steiner
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: K
  full_name: Backhaus, K
  last_name: Backhaus
citation:
  ama: 'Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings:
    The Impact of the Price Presentation Format. In: <i>Proceedings of the 2012 ISBM
    Academic Workshop</i>. ; 2012.'
  apa: 'Eggert, A., Steiner, M., Ulaga, W., &#38; Backhaus, K. (2012). Capturing the
    Value of Hybrid Offerings: The Impact of the Price Presentation Format. In <i>Proceedings
    of the 2012 ISBM Academic Workshop</i>.'
  bibtex: '@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the
    Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings
    of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga,
    W and Backhaus, K}, year={2012} }'
  chicago: 'Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of
    Hybrid Offerings: The Impact of the Price Presentation Format.” In <i>Proceedings
    of the 2012 ISBM Academic Workshop</i>, 2012.'
  ieee: 'A. Eggert, M. Steiner, W. Ulaga, and K. Backhaus, “Capturing the Value of
    Hybrid Offerings: The Impact of the Price Presentation Format,” in <i>Proceedings
    of the 2012 ISBM Academic Workshop</i>, 2012.'
  mla: 'Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of
    the Price Presentation Format.” <i>Proceedings of the 2012 ISBM Academic Workshop</i>,
    2012.'
  short: 'A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012
    ISBM Academic Workshop, 2012.'
date_created: 2019-02-18T11:03:13Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2012 ISBM Academic Workshop
status: public
title: 'Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation
  Format'
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7742'
author:
- first_name: T
  full_name: Ritter, T
  last_name: Ritter
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach.
    In: <i>Proceedings of the 2012 ISBM Academic Workshop</i>. ; 2012.'
  apa: 'Ritter, T., &#38; Eggert, A. (2012). Dispersion of Market Activities: A Configurational
    Approach. In <i>Proceedings of the 2012 ISBM Academic Workshop</i>.'
  bibtex: '@inproceedings{Ritter_Eggert_2012, title={Dispersion of Market Activities:
    A Configurational Approach}, booktitle={Proceedings of the 2012 ISBM Academic
    Workshop}, author={Ritter, T and Eggert, A}, year={2012} }'
  chicago: 'Ritter, T, and A Eggert. “Dispersion of Market Activities: A Configurational
    Approach.” In <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.'
  ieee: 'T. Ritter and A. Eggert, “Dispersion of Market Activities: A Configurational
    Approach,” in <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.'
  mla: 'Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational
    Approach.” <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.'
  short: 'T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop,
    2012.'
date_created: 2019-02-18T11:04:53Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2012 ISBM Academic Workshop
status: public
title: 'Dispersion of Market Activities: A Configurational Approach'
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7743'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
citation:
  ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A
    Configurational Approach. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.
    ; 2012.'
  apa: Eggert, A., Münkhoff, E., &#38; Thiesbrummel, C. (2012). Growing with Industrial
    Services - A Configurational Approach. In <i>2012 AMA Winter Marketing Educators’
    Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with Industrial
    Services - A Configurational Approach}, booktitle={2012 AMA Winter Marketing Educators’
    Proceedings}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2012}
    }'
  chicago: Eggert, A, E Münkhoff, and C Thiesbrummel. “Growing with Industrial Services
    - A Configurational Approach.” In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  ieee: A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with Industrial Services
    - A Configurational Approach,” in <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  mla: Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.”
    <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T11:07:49Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators' Proceedings
status: public
title: Growing with Industrial Services - A Configurational Approach
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7744'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty
    Programs. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>. ; 2012.'
  apa: Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2012). Endowed Status in Hierarchical
    Loyalty Programs. In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in
    Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’
    Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012}
    }'
  chicago: Eggert, A, I Garnefeld, and L Steinhoff. “Endowed Status in Hierarchical
    Loyalty Programs.” In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical
    Loyalty Programs,” in <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  mla: Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” <i>2012
    AMA Winter Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T11:10:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators' Proceedings
status: public
title: Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7745'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: S
  full_name: Helm, S
  last_name: Helm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: S
  full_name: Tax, S
  last_name: Tax
citation:
  ama: 'Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability
    with Customer Referral Programs. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.
    ; 2012.'
  apa: Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2012). Growing Existing
    Customers’ Profitability with Customer Referral Programs. In <i>2012 AMA Winter
    Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing
    Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA
    Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and
    Eggert, A and Tax, S}, year={2012} }'
  chicago: Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’
    Profitability with Customer Referral Programs.” In <i>2012 AMA Winter Marketing
    Educators’ Proceedings</i>, 2012.
  ieee: I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’
    Profitability with Customer Referral Programs,” in <i>2012 AMA Winter Marketing
    Educators’ Proceedings</i>, 2012.
  mla: Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer
    Referral Programs.” <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.
  short: 'I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing
    Educators’ Proceedings, 2012.'
date_created: 2019-02-18T11:12:17Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators' Proceedings
status: public
title: Growing Existing Customers’ Profitability with Customer Referral Programs
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '5716'
abstract:
- lang: eng
  text: The tendency of managers to focus on short-term results rather than on sustained
    company success is of particular importance to retail marketing managers, because
    marketing activities involve expenditures which may only pay off in the longer
    term. To address the issue of myopic management, our study shows how the complexity
    of the service profit chain (SPC) can cause managers to make suboptimal decisions.
    Hence, our paper departs from past research by recognizing that understanding
    the temporal interplay between operational investments, employee satisfaction,
    customer satisfaction, and operating profit is essential to achieving sustained
    success. In particular, we intend to improve understanding of the functioning
    of the SPC with respect to time lags and feedback loops. Results of our large-scale
    longitudinal study set in a multi-outlet retail chain reveal time-lag effects
    between operational investments and employee satisfaction, as well as between
    customer satisfaction and performance. These findings, along with evidence of
    a negative interaction effect of employee satisfaction on the relationship between
    current performance and future investments, show the substantial risk of mismanaging
    the SPC. We identify specific situations in which the dynamic approach leads to
    superior marketing investment decisions, when compared to the conventional static
    view of the SCP. These insights provide valuable managerial guidance for effectively
    managing the SPC over time.
article_type: original
author:
- first_name: Heiner
  full_name: Evanschitzky, Heiner
  last_name: Evanschitzky
- first_name: Florian v
  full_name: Wangenheim, Florian v
  last_name: Wangenheim
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service
    Profit Chain: The Role of Time Lags and Feedback Loops. <i>Journal of Retailing</i>.
    2012;88(3):356-366.'
  apa: 'Evanschitzky, H., Wangenheim, F. v, &#38; Wünderlich, N. (2012). Perils of
    Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. <i>Journal
    of Retailing</i>, <i>88</i>(3), 356–366.'
  bibtex: '@article{Evanschitzky_Wangenheim_Wünderlich_2012, title={Perils of Managing
    the Service Profit Chain: The Role of Time Lags and Feedback Loops.}, volume={88},
    number={3}, journal={Journal of Retailing}, publisher={Elsevier}, author={Evanschitzky,
    Heiner and Wangenheim, Florian v and Wünderlich, Nancy}, year={2012}, pages={356–366}
    }'
  chicago: 'Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils
    of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.”
    <i>Journal of Retailing</i> 88, no. 3 (2012): 356–66.'
  ieee: 'H. Evanschitzky, F. v Wangenheim, and N. Wünderlich, “Perils of Managing
    the Service Profit Chain: The Role of Time Lags and Feedback Loops.,” <i>Journal
    of Retailing</i>, vol. 88, no. 3, pp. 356–366, 2012.'
  mla: 'Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain:
    The Role of Time Lags and Feedback Loops.” <i>Journal of Retailing</i>, vol. 88,
    no. 3, Elsevier, 2012, pp. 356–66.'
  short: H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88
    (2012) 356–366.
date_created: 2018-11-16T09:37:06Z
date_updated: 2022-01-06T07:02:37Z
department:
- _id: '181'
intvolume: '        88'
issue: '3'
keyword:
- Employee satisfaction
- Customer satisfaction
- Performance
- Service profit chain
- Feedback loops
- Time lags
- Myopic marketing management
language:
- iso: eng
page: 356-366
publication: Journal of Retailing
publication_status: published
publisher: Elsevier
status: public
title: 'Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback
  Loops.'
type: journal_article
user_id: '37741'
volume: 88
year: '2012'
...
---
_id: '5717'
abstract:
- lang: eng
  text: Although professional service providers increasingly deliver their services
    globally, little is known about cross-cultural differences in customers’ motivation
    to participate in service production. To address this lacuna, we survey a total
    of 2,284 banking customers in 11 countries on their motivation to provide personal
    information to, and follow the advice of, their service providers. We find differences
    in both aspects, but only the differences in providing personal information can
    be explained by the cultural values of uncertainty avoidance, individualism/collectivism,
    and masculinity/femininity. To perform certain tasks in the service process, global
    professional service providers should acknowledge cultural differences in customers’
    motivations.
article_type: original
author:
- first_name: Jan H
  full_name: Schumann, Jan H
  last_name: Schumann
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
- first_name: Marcus S
  full_name: Zimmer, Marcus S
  last_name: Zimmer
citation:
  ama: Schumann JH, Wünderlich N, Zimmer MS. Culture’s Impact on Customer Motivation
    to Engage in Professional Service Enactments. <i>Schmalenbach Business Review</i>.
    2012;64(2):141-165.
  apa: Schumann, J. H., Wünderlich, N., &#38; Zimmer, M. S. (2012). Culture’s Impact
    on Customer Motivation to Engage in Professional Service Enactments. <i>Schmalenbach
    Business Review</i>, <i>64</i>(2), 141–165.
  bibtex: '@article{Schumann_Wünderlich_Zimmer_2012, title={Culture’s Impact on Customer
    Motivation to Engage in Professional Service Enactments.}, volume={64}, number={2},
    journal={Schmalenbach Business Review}, publisher={Springer}, author={Schumann,
    Jan H and Wünderlich, Nancy and Zimmer, Marcus S}, year={2012}, pages={141–165}
    }'
  chicago: 'Schumann, Jan H, Nancy Wünderlich, and Marcus S Zimmer. “Culture’s Impact
    on Customer Motivation to Engage in Professional Service Enactments.” <i>Schmalenbach
    Business Review</i> 64, no. 2 (2012): 141–65.'
  ieee: J. H. Schumann, N. Wünderlich, and M. S. Zimmer, “Culture’s Impact on Customer
    Motivation to Engage in Professional Service Enactments.,” <i>Schmalenbach Business
    Review</i>, vol. 64, no. 2, pp. 141–165, 2012.
  mla: Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage
    in Professional Service Enactments.” <i>Schmalenbach Business Review</i>, vol.
    64, no. 2, Springer, 2012, pp. 141–65.
  short: J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64
    (2012) 141–165.
date_created: 2018-11-16T09:40:23Z
date_updated: 2022-01-06T07:02:37Z
department:
- _id: '181'
intvolume: '        64'
issue: '2'
keyword:
- Co-Production
- Culture
- Customer Participation
- Professional Services
language:
- iso: eng
page: 141-165
publication: Schmalenbach Business Review
publication_status: published
publisher: Springer
status: public
title: Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
type: journal_article
user_id: '37741'
volume: 64
year: '2012'
...
---
_id: '5718'
abstract:
- lang: eng
  text: The role of information and communication technology for economic growth has
    been emphasized repeatedly. Technological breakthroughs have generated new forms
    of services, such as self-services or remote services. Although these encounters
    are qualitatively different from traditional service provision, prior service
    management literature thus far had paid little attention to theory development
    and the systematization of technology-based service encounters. To fill this research
    gap, the present study outlines how new types of technology-based services fit
    into existing service typologies and provides an extension of existing frameworks
    to capture their unique characteristics. These insights in turn offer managerial
    implications and highlight open research questions.
article_type: original
author:
- first_name: Jan H
  full_name: Schumann, Jan H
  last_name: Schumann
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
- first_name: Florian
  full_name: Wangenheim, Florian
  last_name: Wangenheim
citation:
  ama: 'Schumann JH, Wünderlich N, Wangenheim F. Technology Mediation in Service Delivery:
    A New Typology and an Agenda for Managers and Academics. <i>Technovation</i>.
    2012;32(2):133-143.'
  apa: 'Schumann, J. H., Wünderlich, N., &#38; Wangenheim, F. (2012). Technology Mediation
    in Service Delivery: A New Typology and an Agenda for Managers and Academics.
    <i>Technovation</i>, <i>32</i>(2), 133–143.'
  bibtex: '@article{Schumann_Wünderlich_Wangenheim_2012, title={Technology Mediation
    in Service Delivery: A New Typology and an Agenda for Managers and Academics.},
    volume={32}, number={2}, journal={Technovation}, publisher={Elsevier}, author={Schumann,
    Jan H and Wünderlich, Nancy and Wangenheim, Florian}, year={2012}, pages={133–143}
    }'
  chicago: 'Schumann, Jan H, Nancy Wünderlich, and Florian Wangenheim. “Technology
    Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.”
    <i>Technovation</i> 32, no. 2 (2012): 133–43.'
  ieee: 'J. H. Schumann, N. Wünderlich, and F. Wangenheim, “Technology Mediation in
    Service Delivery: A New Typology and an Agenda for Managers and Academics.,” <i>Technovation</i>,
    vol. 32, no. 2, pp. 133–143, 2012.'
  mla: 'Schumann, Jan H., et al. “Technology Mediation in Service Delivery: A New
    Typology and an Agenda for Managers and Academics.” <i>Technovation</i>, vol.
    32, no. 2, Elsevier, 2012, pp. 133–43.'
  short: J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
date_created: 2018-11-16T09:43:45Z
date_updated: 2022-01-06T07:02:37Z
department:
- _id: '181'
intvolume: '        32'
issue: '2'
keyword:
- Services
- Remote services
- Self-services
- Technology mediation
language:
- iso: eng
page: 133-143
publication: Technovation
publication_status: published
publisher: Elsevier
status: public
title: 'Technology Mediation in Service Delivery: A New Typology and an Agenda for
  Managers and Academics.'
type: journal_article
user_id: '37741'
volume: 32
year: '2012'
...
---
_id: '6102'
author:
- first_name: Holger
  full_name: Steinmetz, Holger
  id: '43261'
  last_name: Steinmetz
- first_name: C
  full_name: Schwens, C
  last_name: Schwens
- first_name: M
  full_name: Wehner, M
  last_name: Wehner
- first_name: Rüdiger
  full_name: Kabst, Rüdiger
  id: '42362'
  last_name: Kabst
citation:
  ama: 'Steinmetz H, Schwens C, Wehner M, Kabst R. Das Cranet-Projekt: Kreuzkulturelle
    Vergleiche im HR-Management. <i>PERSONALquartely</i>. 2012;64(1):34-39.'
  apa: 'Steinmetz, H., Schwens, C., Wehner, M., &#38; Kabst, R. (2012). Das Cranet-Projekt:
    Kreuzkulturelle Vergleiche im HR-Management. <i>PERSONALquartely</i>, <i>64</i>(1),
    34–39.'
  bibtex: '@article{Steinmetz_Schwens_Wehner_Kabst_2012, title={Das Cranet-Projekt:
    Kreuzkulturelle Vergleiche im HR-Management.}, volume={64}, number={1}, journal={PERSONALquartely},
    author={Steinmetz, Holger and Schwens, C and Wehner, M and Kabst, Rüdiger}, year={2012},
    pages={34–39} }'
  chicago: 'Steinmetz, Holger, C Schwens, M Wehner, and Rüdiger Kabst. “Das Cranet-Projekt:
    Kreuzkulturelle Vergleiche Im HR-Management.” <i>PERSONALquartely</i> 64, no.
    1 (2012): 34–39.'
  ieee: 'H. Steinmetz, C. Schwens, M. Wehner, and R. Kabst, “Das Cranet-Projekt: Kreuzkulturelle
    Vergleiche im HR-Management.,” <i>PERSONALquartely</i>, vol. 64, no. 1, pp. 34–39,
    2012.'
  mla: 'Steinmetz, Holger, et al. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche
    Im HR-Management.” <i>PERSONALquartely</i>, vol. 64, no. 1, 2012, pp. 34–39.'
  short: H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012)
    34–39.
date_created: 2018-12-10T11:09:13Z
date_updated: 2022-01-06T07:02:53Z
department:
- _id: '274'
intvolume: '        64'
issue: '1'
language:
- iso: eng
page: 34-39
publication: PERSONALquartely
status: public
title: 'Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.'
type: journal_article
user_id: '46632'
volume: 64
year: '2012'
...
---
_id: '6103'
author:
- first_name: Rüdiger
  full_name: Kabst, Rüdiger
  id: '42362'
  last_name: Kabst
- first_name: M
  full_name: Baum, M
  last_name: Baum
citation:
  ama: 'Kabst R, Baum M. Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.
    <i>PERSONALquartely</i>. 2012;64(3):3.'
  apa: 'Kabst, R., &#38; Baum, M. (2012). Editorial: Employer Branding: Strategie,
    Instrumente, Umsetzung. <i>PERSONALquartely</i>, <i>64</i>(3), 3.'
  bibtex: '@article{Kabst_Baum_2012, title={Editorial: Employer Branding: Strategie,
    Instrumente, Umsetzung}, volume={64}, number={3}, journal={PERSONALquartely},
    author={Kabst, Rüdiger and Baum, M}, year={2012}, pages={3} }'
  chicago: 'Kabst, Rüdiger, and M Baum. “Editorial: Employer Branding: Strategie,
    Instrumente, Umsetzung.” <i>PERSONALquartely</i> 64, no. 3 (2012): 3.'
  ieee: 'R. Kabst and M. Baum, “Editorial: Employer Branding: Strategie, Instrumente,
    Umsetzung,” <i>PERSONALquartely</i>, vol. 64, no. 3, p. 3, 2012.'
  mla: 'Kabst, Rüdiger, and M. Baum. “Editorial: Employer Branding: Strategie, Instrumente,
    Umsetzung.” <i>PERSONALquartely</i>, vol. 64, no. 3, 2012, p. 3.'
  short: R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.
date_created: 2018-12-10T11:39:27Z
date_updated: 2022-01-06T07:02:53Z
department:
- _id: '274'
intvolume: '        64'
issue: '3'
language:
- iso: eng
page: '3'
publication: PERSONALquartely
status: public
title: 'Editorial: Employer Branding: Strategie, Instrumente, Umsetzung'
type: journal_article
user_id: '46632'
volume: 64
year: '2012'
...
