@inproceedings{5483,
  author       = {{Cramer, C and Boehm, E and Eggert, A}},
  title        = {{{Service Awards: Do They Help or Harm in Case of a Service Failure?}}},
  year         = {{2017}},
}

@article{4839,
  author       = {{Steiner, Michael and Eggert, Andreas and Ulaga, Wolfgang and Backhaus, Klaus}},
  journal      = {{Journal of the Academy of marketing Science}},
  number       = {{2}},
  pages        = {{151----165}},
  title        = {{{Do customized service packages impede value capture in industrial markets?}}},
  year         = {{2016}},
}

@article{4842,
  author       = {{Boehm, Eva and Backhaus, Christof and Eggert, Andreas and Cummins, Tim}},
  journal      = {{Journal of Strategic Contracting and Negotiation}},
  number       = {{1-2}},
  pages        = {{128----149}},
  title        = {{{Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective}}},
  year         = {{2016}},
}

@article{4843,
  author       = {{Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}},
  journal      = {{International Journal of Research in Marketing}},
  number       = {{2}},
  pages        = {{276----296}},
  title        = {{{Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}}},
  year         = {{2016}},
}

@article{4845,
  author       = {{Wagner, Stephan M and Eggert, Andreas}},
  journal      = {{Industrial Marketing Management}},
  pages        = {{27----36}},
  title        = {{{Co-management of purchasing and marketing: Why, when and how?}}},
  year         = {{2016}},
}

@article{7419,
  author       = {{Steinhoff, Lena and Palmatier, Robert W.}},
  journal      = {{Journal of the Academy of Marketing Science}},
  number       = {{1}},
  pages        = {{88--107}},
  title        = {{{Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}}},
  volume       = {{44}},
  year         = {{2016}},
}

@inproceedings{7673,
  author       = {{Cramer, C and Böhm, E and Eggert, A}},
  booktitle    = {{Proceedings of the 45th European Marketing Academy (EMAC) Conference}},
  title        = {{{The Service Award Paradox}}},
  year         = {{2016}},
}

@inproceedings{7675,
  author       = {{Cramer, C and Böhm, E and Eggert, A}},
  booktitle    = {{2016 AMA Winter Marketing Educators' Conference Proceeding}},
  title        = {{{Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}}},
  year         = {{2016}},
}

@inproceedings{7686,
  author       = {{Böhm, E and Backhaus, C and Eggert, A and Pitsis, T}},
  booktitle    = {{2016 AMA Winter Marketing Educators' Conference Proceedings}},
  title        = {{{Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective}}},
  year         = {{2016}},
}

@inproceedings{7722,
  author       = {{Eggert, A and Steinhoff, L and Witte, C}},
  booktitle    = {{2015 AMA Summer Marketing Educators' Conference Proceedings}},
  title        = {{{ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}}},
  year         = {{2015}},
}

@inproceedings{7723,
  author       = {{Cramer, C and Böhm, E and Eggert, A}},
  booktitle    = {{Proceedings of the 44th European Marketing Academy (EMAC) Conference}},
  title        = {{{Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms}}},
  year         = {{2015}},
}

@inproceedings{7724,
  author       = {{Feider, L and Garnefeld, I and Böhm, E}},
  booktitle    = {{Proceedings of the 44th European Marketing Academy (EMAC) Conference}},
  title        = {{{Threatening customers not to return – An effective strategy for online retailers?}}},
  year         = {{2015}},
}

@article{4847,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Garnefeld, Ina}},
  journal      = {{Journal of Service Research}},
  number       = {{2}},
  pages        = {{210----228}},
  title        = {{{Managing the bright and dark sides of status endowment in hierarchical loyalty programs}}},
  volume       = {{18}},
  year         = {{2015}},
}

@article{4848,
  author       = {{Terho, Harri and Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang}},
  journal      = {{Industrial Marketing Management}},
  pages        = {{12----21}},
  title        = {{{How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling}}},
  year         = {{2015}},
}

@article{4849,
  author       = {{Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}},
  journal      = {{Industrial Marketing Management}},
  pages        = {{173----183}},
  title        = {{{Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}}},
  year         = {{2015}},
}

@inbook{4943,
  author       = {{Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang and Terho, Harri}},
  booktitle    = {{Handbuch Business-to-Business-Marketing}},
  isbn         = {{9783834946805}},
  pages        = {{483--495}},
  publisher    = {{Springer Fachmedien Wiesbaden}},
  title        = {{{Wertbasiertes Verkaufen auf Industriegütermärkten}}},
  doi          = {{10.1007/978-3-8349-4681-2_23}},
  year         = {{2015}},
}

@inproceedings{7725,
  author       = {{Eggert, A and Böhm, E and Cramer, C}},
  booktitle    = {{2015 AMA Winter Marketing Educators’ Conference Proceedings}},
  title        = {{{Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms}}},
  year         = {{2014}},
}

@inproceedings{7727,
  author       = {{Kanuri, V and Münkhoff, E and Scheer, L. K}},
  booktitle    = {{ISBM 2014 Academic Conference}},
  title        = {{{Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?}}},
  year         = {{2014}},
}

@inproceedings{7728,
  author       = {{Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}},
  booktitle    = {{ISBM 2014 Academic Conference}},
  title        = {{{Selling value in business markets: Why a powerful idea often fails}}},
  year         = {{2014}},
}

@inproceedings{7729,
  author       = {{Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}},
  booktitle    = {{ISBM 2014 Academic Conference}},
  title        = {{{The corporate marketing department - Between value and vanish}}},
  year         = {{2014}},
}