@inproceedings{7730,
  author       = {{Eggert, A and Münkhoff, E and Thiesbrummel, C}},
  booktitle    = {{Proceedings of the 43rd European Marketing Academy (EMAC) Conference}},
  title        = {{{Service transition: A viable option for manufacturing companies with declining financial performance?}}},
  year         = {{2014}},
}

@inproceedings{7731,
  author       = {{Terho, H and Eggert, A and Ulaga, W and Haas, A}},
  booktitle    = {{2014 AMA Winter Marketing Educators’ Proceedings}},
  title        = {{{Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}}},
  year         = {{2014}},
}

@article{4850,
  author       = {{Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}},
  journal      = {{Journal of Service Research}},
  number       = {{1}},
  pages        = {{23----39}},
  title        = {{{Revenue and profit implications of industrial service strategies}}},
  year         = {{2014}},
}

@article{7426,
  author       = {{Schneider, M and Eggert, A}},
  journal      = {{Journal of Business Market Management}},
  number       = {{1}},
  pages        = {{312–328}},
  title        = {{{Embracing complex causality with the QCA method: An invitation}}},
  volume       = {{7}},
  year         = {{2014}},
}

@article{7428,
  author       = {{Eggert, A and Thiesbrummel, C and Deutscher, C}},
  journal      = {{Journal of Business Market Management}},
  number       = {{3}},
  pages        = {{380--405}},
  title        = {{{Differential effects of product and service innovations on the financial performance of industrial firms}}},
  volume       = {{7}},
  year         = {{2014}},
}

@book{7435,
  editor       = {{Steinhoff, Lena}},
  publisher    = {{Springer Gabler}},
  title        = {{{ Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}}},
  year         = {{2014}},
}

@inproceedings{7732,
  author       = {{Eggert, A and Thiesbrummel, C and Deutscher, C}},
  booktitle    = {{Proceedings of the 20th International Product Development Management Conference}},
  title        = {{{Can service innovations substitute or complement product innovations? The case of German industrial firms}}},
  year         = {{2013}},
}

@inproceedings{7733,
  author       = {{Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}},
  booktitle    = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}},
  title        = {{{Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}}},
  year         = {{2013}},
}

@inproceedings{7734,
  author       = {{Garnefeld, I and Münkhoff, E and Raum, K}},
  booktitle    = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}},
  title        = {{{Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}}},
  year         = {{2013}},
}

@inproceedings{7735,
  author       = {{Münkhoff, E and Garnefeld, I and Bruns, A}},
  booktitle    = {{roceedings of the 42nd European Marketing Academy (EMAC) Conference}},
  title        = {{{How to prolong a sales promotion – Ex-post time extension versus reframing}}},
  year         = {{2013}},
}

@inproceedings{7736,
  author       = {{Posner , T and Garnefeld, I and Eggert, A}},
  booktitle    = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}},
  title        = {{{Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior}}},
  year         = {{2013}},
}

@inproceedings{7737,
  author       = {{Steinhoff, L and Palmatier, R. W}},
  booktitle    = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}},
  title        = {{{The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}}},
  year         = {{2013}},
}

@inproceedings{7738,
  author       = {{Eggert, A and Thiesbrummel, C and Deutscher, C}},
  booktitle    = {{2013 AMA Winter Marketing Educators' Proceedings}},
  title        = {{{Exploring differential effects of product and service innovations on industrial firms’ financial performance}}},
  year         = {{2013}},
}

@article{4851,
  author       = {{Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S}},
  journal      = {{Journal of Marketing}},
  number       = {{4}},
  pages        = {{17----32}},
  title        = {{{Growing existing customers' revenue streams through customer referral programs}}},
  year         = {{2013}},
}

@article{4852,
  author       = {{Haas, Alexander and Eggert, Andreas and Terho, Harri and Ulaga, Wolfgang}},
  journal      = {{Marketing Review St. Gallen}},
  number       = {{4}},
  pages        = {{64----73}},
  title        = {{{Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt}}},
  year         = {{2013}},
}

@article{7429,
  author       = {{Garnefeld, Ina and Steinhoff, Lena}},
  journal      = {{Journal of Service Management}},
  number       = {{1}},
  pages        = {{64--81}},
  title        = {{{Primacy versus Recency Effects in Extended Service Encounters}}},
  volume       = {{24}},
  year         = {{2013}},
}

@book{7437,
  editor       = {{Münkhoff, Eva}},
  publisher    = {{Springer Gabler}},
  title        = {{{Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse}}},
  year         = {{2013}},
}

@inproceedings{7739,
  author       = {{Eggert, A and Garnefeld, I and Steinhoff, L}},
  booktitle    = {{2012 AMA Summer Marketing Educators' Proceedings}},
  title        = {{{The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}}},
  year         = {{2012}},
}

@inproceedings{7740,
  author       = {{Garnefeld, I and Münkhoff, E and Bruns, A}},
  booktitle    = {{2012 AMA Summer Marketing Educators’ Proceedings}},
  title        = {{{I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}}},
  year         = {{2012}},
}

@inproceedings{7741,
  author       = {{Eggert, A and Steiner, M and Ulaga, W and Backhaus, K}},
  booktitle    = {{Proceedings of the 2012 ISBM Academic Workshop}},
  title        = {{{Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format}}},
  year         = {{2012}},
}