@inproceedings{7810, author = {{Garnefeld, I and Helm, S and Eggert, A and Tax, S}}, booktitle = {{Proceedings of the 2010 AMA Summer Marketing Educators' Conference}}, title = {{{Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}}}, year = {{2010}}, } @inproceedings{7846, author = {{Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}}, booktitle = {{Proceedings of the 2nd ISBM Workshop at Harvard Business School}}, title = {{{Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}}}, year = {{2010}}, } @inproceedings{7853, author = {{Frick, B and Eggert, A and Hogreve, J}}, booktitle = {{Proceedings of the 39th EMAC Conference}}, title = {{{Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}}}, year = {{2010}}, } @inproceedings{7854, author = {{Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}}, booktitle = {{Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}}, title = {{{Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}}}, year = {{2010}}, } @inproceedings{7855, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 2010 AMA Winter Marketing Educators' Conference}}, title = {{{Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}}}, year = {{2010}}, } @article{4858, author = {{Eggert, Andreas and Ulaga, Wolfgang}}, journal = {{Industrial Marketing Management}}, number = {{8}}, pages = {{1346----1355}}, title = {{{Managing customer share in key supplier relationships}}}, year = {{2010}}, } @article{4859, author = {{Wagner, Stephan M and Eggert, Andreas and Lindemann, Eckhard}}, journal = {{Journal of business research}}, number = {{8}}, pages = {{840----848}}, title = {{{Creating and appropriating value in collaborative relationships}}}, year = {{2010}}, } @inbook{4960, author = {{Eggert, Andreas and Garnefeld, Ina}}, booktitle = {{Handbuch Kundenbindungsmanagement}}, isbn = {{978-3-8349-1413-2}}, pages = {{191--208}}, publisher = {{Gabler}}, title = {{{Kundenbindung auf Basis des Relationship Value}}}, doi = {{10.1007/978-3-658-13650-5_7}}, year = {{2010}}, } @inproceedings{7857, author = {{Eggert, A and Henseler, J and Hollmann, S}}, booktitle = {{Proceedings of the 17th International Colloquium in Relationship Marketing}}, title = {{{Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels}}}, year = {{2009}}, } @inproceedings{7866, author = {{Woisetschläger, D and Garnefeld, I and Eggert, A}}, booktitle = {{Proceedings of the 2009 AMA Summer Marketing Educators' Conference}}, title = {{{Can Successful Customer Acquisition Hurt the Existing Customer Base?}}}, year = {{2009}}, } @inproceedings{7867, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}}, title = {{{Referral reward programs: New customer acquisition by opportunism?}}}, year = {{2009}}, } @inproceedings{7868, author = {{Eggert, A and Ulaga, W}}, booktitle = {{Proceedings of the 4th International Conference on Business Market Management}}, title = {{{Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}}}, year = {{2009}}, } @inproceedings{7869, author = {{Garnefeld, I and Helm, S and Tax, S and Eggert, A}}, booktitle = {{Proceedings of the 2009 AMA Winter Educators' Proceedings}}, title = {{{Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}}}, year = {{2009}}, } @inproceedings{7870, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 38th European Marketing Academy (EMAC) Conference}}, title = {{{Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}}}, year = {{2009}}, } @inproceedings{7871, author = {{Eggert, A and Henseler, J and Hollmann, S}}, booktitle = {{Proceedings of the 38th European Marketing Academy (EMAC) Conference}}, title = {{{Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}}}, year = {{2009}}, } @article{4860, author = {{Eggert, Andreas and Ulaga, Wolfgang and Hollmann, Sabine}}, journal = {{Journal of Business & Industrial Marketing}}, number = {{3/4}}, pages = {{154----160}}, title = {{{Benchmarking the impact of customer share in key-supplier relationships}}}, year = {{2009}}, } @inbook{4961, author = {{Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}}, booktitle = {{Handbook of Partial Least Squares}}, isbn = {{9783540328254}}, pages = {{515--534}}, publisher = {{Springer Berlin Heidelberg}}, title = {{{Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares}}}, doi = {{10.1007/978-3-540-32827-8_23}}, year = {{2009}}, } @inbook{7441, author = {{Helm, S and Eggert, A and Garnefeld, I}}, booktitle = {{Handbook of Partial Least Squares - Concepts, Methods and Applications}}, editor = {{Esposito Vinzi, V and Chin, W and Henseler, J and Wang, H}}, pages = {{515--534}}, publisher = {{Springer}}, title = {{{Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS}}}, year = {{2009}}, } @article{4861, author = {{Gouthier, Matthias HJ and Eggert, Andreas and Nogly, Felicitas}}, journal = {{Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung}}, number = {{1}}, pages = {{48----70}}, title = {{{Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern}}}, year = {{2008}}, } @inbook{4962, author = {{Ulaga, Wolfgang and Eggert, Andres}}, booktitle = {{Woodside}}, editor = {{Golfetto, Francesca and Gibbert, Michael}}, title = {{{Linking Customer Value to Customer Share in Business Relationships.}}}, year = {{2008}}, }