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Wiesbaden: Gabler, 1999."},"place":"Wiesbaden","year":"1999","department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","_id":"7663","language":[{"iso":"eng"}],"type":"book_editor","status":"public","editor":[{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"}]},{"department":[{"_id":"178"},{"_id":"180"}],"user_id":"57352","_id":"4905","language":[{"iso":"eng"}],"publication":"Marketing - Zeitschrift für Forschung und Praxis","type":"journal_article","status":"public","date_created":"2018-10-26T08:29:50Z","author":[{"first_name":"Friedhelm","full_name":"Bliemel, Friedhelm","last_name":"Bliemel"},{"first_name":"Andreas","full_name":"Eggert, Andreas","last_name":"Eggert"}],"date_updated":"2022-01-06T07:01:29Z","title":"Kundenbindung - die neue Sollstrategie?","citation":{"ama":"Bliemel F, Eggert A. Kundenbindung - die neue Sollstrategie? <i>Marketing - Zeitschrift für Forschung und Praxis</i>. 1998.","ieee":"F. Bliemel and A. Eggert, “Kundenbindung - die neue Sollstrategie?,” <i>Marketing - Zeitschrift für Forschung und Praxis</i>, 1998.","chicago":"Bliemel, Friedhelm, and Andreas Eggert. “Kundenbindung - Die Neue Sollstrategie?” <i>Marketing - Zeitschrift Für Forschung Und Praxis</i>, 1998.","apa":"Bliemel, F., &#38; Eggert, A. (1998). Kundenbindung - die neue Sollstrategie? <i>Marketing - Zeitschrift Für Forschung Und Praxis</i>.","short":"F. Bliemel, A. Eggert, Marketing - Zeitschrift Für Forschung Und Praxis (1998).","bibtex":"@article{Bliemel_Eggert_1998, title={Kundenbindung - die neue Sollstrategie?}, journal={Marketing - Zeitschrift für Forschung und Praxis}, author={Bliemel, Friedhelm and Eggert, Andreas}, year={1998} }","mla":"Bliemel, Friedhelm, and Andreas Eggert. “Kundenbindung - Die Neue Sollstrategie?” <i>Marketing - Zeitschrift Für Forschung Und Praxis</i>, 1998."},"year":"1998"}]