---
_id: '5483'
author:
- first_name: C
  full_name: Cramer, C
  last_name: Cramer
- first_name: E
  full_name: Boehm, E
  last_name: Boehm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case
    of a Service Failure? 2017.'
  apa: 'Cramer, C., Boehm, E., & Eggert, A. (2017). Service Awards: Do They Help
    or Harm in Case of a Service Failure?'
  bibtex: '@article{Cramer_Boehm_Eggert_2017, series={2017 AMA Winter Marketing Educators’
    Conference Proceedings}, title={Service Awards: Do They Help or Harm in Case of
    a Service Failure?}, author={Cramer, C and Boehm, E and Eggert, A}, year={2017},
    collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }'
  chicago: 'Cramer, C, E Boehm, and A Eggert. “Service Awards: Do They Help or Harm
    in Case of a Service Failure?” 2017 AMA Winter Marketing Educators’ Conference
    Proceedings, 2017.'
  ieee: 'C. Cramer, E. Boehm, and A. Eggert, “Service Awards: Do They Help or Harm
    in Case of a Service Failure?” 2017.'
  mla: 'Cramer, C., et al. <i>Service Awards: Do They Help or Harm in Case of a Service
    Failure?</i> 2017.'
  short: C. Cramer, E. Boehm, A. Eggert, (2017).
date_created: 2018-11-12T10:24:01Z
date_updated: 2022-01-06T07:01:56Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
series_title: 2017 AMA Winter Marketing Educators' Conference Proceedings
status: public
title: 'Service Awards: Do They Help or Harm in Case of a Service Failure?'
type: conference
user_id: '57352'
year: '2017'
...
---
_id: '4839'
author:
- first_name: Michael
  full_name: Steiner, Michael
  last_name: Steiner
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Klaus
  full_name: Backhaus, Klaus
  last_name: Backhaus
citation:
  ama: Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede
    value capture in industrial markets? <i>Journal of the Academy of marketing Science</i>.
    2016;(2):151--165.
  apa: Steiner, M., Eggert, A., Ulaga, W., &#38; Backhaus, K. (2016). Do customized
    service packages impede value capture in industrial markets? <i>Journal of the
    Academy of Marketing Science</i>, (2), 151--165.
  bibtex: '@article{Steiner_Eggert_Ulaga_Backhaus_2016, title={Do customized service
    packages impede value capture in industrial markets?}, number={2}, journal={Journal
    of the Academy of marketing Science}, author={Steiner, Michael and Eggert, Andreas
    and Ulaga, Wolfgang and Backhaus, Klaus}, year={2016}, pages={151--165} }'
  chicago: 'Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus.
    “Do Customized Service Packages Impede Value Capture in Industrial Markets?” <i>Journal
    of the Academy of Marketing Science</i>, no. 2 (2016): 151--165.'
  ieee: M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages
    impede value capture in industrial markets?,” <i>Journal of the Academy of marketing
    Science</i>, no. 2, pp. 151--165, 2016.
  mla: Steiner, Michael, et al. “Do Customized Service Packages Impede Value Capture
    in Industrial Markets?” <i>Journal of the Academy of Marketing Science</i>, no.
    2, 2016, pp. 151--165.
  short: M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing
    Science (2016) 151--165.
date_created: 2018-10-25T08:16:41Z
date_updated: 2022-01-06T07:01:26Z
department:
- _id: '180'
issue: '2'
page: 151--165
publication: Journal of the Academy of marketing Science
status: public
title: Do customized service packages impede value capture in industrial markets?
type: journal_article
user_id: '57352'
year: '2016'
...
---
_id: '4842'
author:
- first_name: Eva
  full_name: Boehm, Eva
  last_name: Boehm
- first_name: Christof
  full_name: Backhaus, Christof
  last_name: Backhaus
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Tim
  full_name: Cummins, Tim
  last_name: Cummins
citation:
  ama: 'Boehm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts:
    benefits and risks from the buyers’ and sellers’ perspective. <i>Journal of Strategic
    Contracting and Negotiation</i>. 2016;(1-2):128--149.'
  apa: 'Boehm, E., Backhaus, C., Eggert, A., &#38; Cummins, T. (2016). Understanding
    outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective.
    <i>Journal of Strategic Contracting and Negotiation</i>, (1–2), 128--149.'
  bibtex: '@article{Boehm_Backhaus_Eggert_Cummins_2016, title={Understanding outcome-based
    contracts: benefits and risks from the buyers’ and sellers’ perspective}, number={1–2},
    journal={Journal of Strategic Contracting and Negotiation}, author={Boehm, Eva
    and Backhaus, Christof and Eggert, Andreas and Cummins, Tim}, year={2016}, pages={128--149}
    }'
  chicago: 'Boehm, Eva, Christof Backhaus, Andreas Eggert, and Tim Cummins. “Understanding
    Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.”
    <i>Journal of Strategic Contracting and Negotiation</i>, no. 1–2 (2016): 128--149.'
  ieee: 'E. Boehm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based
    contracts: benefits and risks from the buyers’ and sellers’ perspective,” <i>Journal
    of Strategic Contracting and Negotiation</i>, no. 1–2, pp. 128--149, 2016.'
  mla: 'Boehm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks
    from the Buyers’ and Sellers’ Perspective.” <i>Journal of Strategic Contracting
    and Negotiation</i>, no. 1–2, 2016, pp. 128--149.'
  short: E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting
    and Negotiation (2016) 128--149.
date_created: 2018-10-25T08:22:29Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: 1-2
page: 128--149
publication: Journal of Strategic Contracting and Negotiation
status: public
title: 'Understanding outcome-based contracts: benefits and risks from the buyers’
  and sellers’ perspective'
type: journal_article
user_id: '57352'
year: '2016'
...
---
_id: '4843'
author:
- first_name: Michael
  full_name: Steiner, Michael
  last_name: Steiner
- first_name: Nico
  full_name: Wiegand, Nico
  last_name: Wiegand
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Klaus
  full_name: Backhaus, Klaus
  last_name: Backhaus
citation:
  ama: 'Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets:
    The roles of preference heterogeneity and consumer expectations. <i>International
    Journal of Research in Marketing</i>. 2016;(2):276--296.'
  apa: 'Steiner, M., Wiegand, N., Eggert, A., &#38; Backhaus, K. (2016). Platform
    adoption in system markets: The roles of preference heterogeneity and consumer
    expectations. <i>International Journal of Research in Marketing</i>, (2), 276--296.'
  bibtex: '@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption
    in system markets: The roles of preference heterogeneity and consumer expectations},
    number={2}, journal={International Journal of Research in Marketing}, author={Steiner,
    Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016},
    pages={276--296} }'
  chicago: 'Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform
    Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer
    Expectations.” <i>International Journal of Research in Marketing</i>, no. 2 (2016):
    276--296.'
  ieee: 'M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in
    system markets: The roles of preference heterogeneity and consumer expectations,”
    <i>International Journal of Research in Marketing</i>, no. 2, pp. 276--296, 2016.'
  mla: 'Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of
    Preference Heterogeneity and Consumer Expectations.” <i>International Journal
    of Research in Marketing</i>, no. 2, 2016, pp. 276--296.'
  short: M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of
    Research in Marketing (2016) 276--296.
date_created: 2018-10-25T08:27:48Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '2'
page: 276--296
publication: International Journal of Research in Marketing
status: public
title: 'Platform adoption in system markets: The roles of preference heterogeneity
  and consumer expectations'
type: journal_article
user_id: '57352'
year: '2016'
...
---
_id: '4845'
author:
- first_name: Stephan M
  full_name: Wagner, Stephan M
  last_name: Wagner
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
citation:
  ama: 'Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when
    and how? <i>Industrial Marketing Management</i>. 2016:27--36.'
  apa: 'Wagner, S. M., &#38; Eggert, A. (2016). Co-management of purchasing and marketing:
    Why, when and how? <i>Industrial Marketing Management</i>, 27--36.'
  bibtex: '@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing:
    Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner,
    Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }'
  chicago: 'Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and
    Marketing: Why, When and How?” <i>Industrial Marketing Management</i>, 2016, 27--36.'
  ieee: 'S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why,
    when and how?,” <i>Industrial Marketing Management</i>, pp. 27--36, 2016.'
  mla: 'Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing:
    Why, When and How?” <i>Industrial Marketing Management</i>, 2016, pp. 27--36.'
  short: S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
date_created: 2018-10-25T08:49:39Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
page: 27--36
publication: Industrial Marketing Management
status: public
title: 'Co-management of purchasing and marketing: Why, when and how?'
type: journal_article
user_id: '57352'
year: '2016'
...
---
_id: '7419'
author:
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
- first_name: Robert W.
  full_name: Palmatier, Robert W.
  last_name: Palmatier
citation:
  ama: 'Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing
    Target and Bystander Effects. <i>Journal of the Academy of Marketing Science</i>.
    2016;44(1):88-107.'
  apa: 'Steinhoff, L., &#38; Palmatier, R. W. (2016). Understanding Loyalty Program
    Effectiveness: Managing Target and Bystander Effects. <i>Journal of the Academy
    of Marketing Science</i>, <i>44</i>(1), 88–107.'
  bibtex: '@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program
    Effectiveness: Managing Target and Bystander Effects}, volume={44}, number={1},
    journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena
    and Palmatier, Robert W.}, year={2016}, pages={88–107} }'
  chicago: 'Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program
    Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy
    of Marketing Science</i> 44, no. 1 (2016): 88–107.'
  ieee: 'L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness:
    Managing Target and Bystander Effects,” <i>Journal of the Academy of Marketing
    Science</i>, vol. 44, no. 1, pp. 88–107, 2016.'
  mla: 'Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness:
    Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing
    Science</i>, vol. 44, no. 1, 2016, pp. 88–107.'
  short: L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science
    44 (2016) 88–107.
date_created: 2019-02-04T10:08:42Z
date_updated: 2022-01-06T07:03:37Z
department:
- _id: '19'
- _id: '180'
intvolume: '        44'
issue: '1'
language:
- iso: eng
page: 88-107
publication: Journal of the Academy of Marketing Science
status: public
title: 'Understanding Loyalty Program Effectiveness: Managing Target and Bystander
  Effects'
type: journal_article
user_id: '57352'
volume: 44
year: '2016'
...
---
_id: '7673'
author:
- first_name: C
  full_name: Cramer, C
  last_name: Cramer
- first_name: E
  full_name: Böhm, E
  last_name: Böhm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: <i>Proceedings
    of the 45th European Marketing Academy (EMAC) Conference</i>. ; 2016.'
  apa: Cramer, C., Böhm, E., &#38; Eggert, A. (2016). The Service Award Paradox. In
    <i>Proceedings of the 45th European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Cramer_Böhm_Eggert_2016, title={The Service Award Paradox},
    booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference},
    author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }'
  chicago: Cramer, C, E Böhm, and A Eggert. “The Service Award Paradox.” In <i>Proceedings
    of the 45th European Marketing Academy (EMAC) Conference</i>, 2016.
  ieee: C. Cramer, E. Böhm, and A. Eggert, “The Service Award Paradox,” in <i>Proceedings
    of the 45th European Marketing Academy (EMAC) Conference</i>, 2016.
  mla: Cramer, C., et al. “The Service Award Paradox.” <i>Proceedings of the 45th
    European Marketing Academy (EMAC) Conference</i>, 2016.
  short: 'C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing
    Academy (EMAC) Conference, 2016.'
date_created: 2019-02-13T14:40:52Z
date_updated: 2022-01-06T07:03:43Z
department:
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 45th European Marketing Academy (EMAC) Conference
status: public
title: The Service Award Paradox
type: conference
user_id: '57352'
year: '2016'
...
---
_id: '7675'
author:
- first_name: C
  full_name: Cramer, C
  last_name: Cramer
- first_name: E
  full_name: Böhm, E
  last_name: Böhm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright
    Side, Avoid the Dark Side. In: <i>2016 AMA Winter Marketing Educators’ Conference
    Proceeding</i>. ; 2016.'
  apa: 'Cramer, C., Böhm, E., &#38; Eggert, A. (2016). Understanding Service Awards:
    Exploit the Bright Side, Avoid the Dark Side. In <i>2016 AMA Winter Marketing
    Educators’ Conference Proceeding</i>.'
  bibtex: '@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards:
    Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing
    Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A},
    year={2016} }'
  chicago: 'Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit
    the Bright Side, Avoid the Dark Side.” In <i>2016 AMA Winter Marketing Educators’
    Conference Proceeding</i>, 2016.'
  ieee: 'C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit
    the Bright Side, Avoid the Dark Side,” in <i>2016 AMA Winter Marketing Educators’
    Conference Proceeding</i>, 2016.'
  mla: 'Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side,
    Avoid the Dark Side.” <i>2016 AMA Winter Marketing Educators’ Conference Proceeding</i>,
    2016.'
  short: 'C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’
    Conference Proceeding, 2016.'
date_created: 2019-02-13T14:42:48Z
date_updated: 2022-01-06T07:03:43Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2016 AMA Winter Marketing Educators' Conference Proceeding
status: public
title: 'Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side'
type: conference
user_id: '57352'
year: '2016'
...
---
_id: '7686'
author:
- first_name: E
  full_name: Böhm, E
  last_name: Böhm
- first_name: C
  full_name: Backhaus, C
  last_name: Backhaus
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: T
  full_name: Pitsis, T
  last_name: Pitsis
citation:
  ama: 'Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts:
    Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: <i>2016 AMA
    Winter Marketing Educators’ Conference Proceedings</i>. ; 2016.'
  apa: 'Böhm, E., Backhaus, C., Eggert, A., &#38; Pitsis, T. (2016). Shedding Light
    on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.
    In <i>2016 AMA Winter Marketing Educators’ Conference Proceedings</i>.'
  bibtex: '@inproceedings{Böhm_Backhaus_Eggert_Pitsis_2016, title={Shedding Light
    on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective},
    booktitle={2016 AMA Winter Marketing Educators’ Conference Proceedings}, author={Böhm,
    E and Backhaus, C and Eggert, A and Pitsis, T}, year={2016} }'
  chicago: 'Böhm, E, C Backhaus, A Eggert, and T Pitsis. “Shedding Light on Outcome-Based
    Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In <i>2016
    AMA Winter Marketing Educators’ Conference Proceedings</i>, 2016.'
  ieee: 'E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding Light on Outcome-Based
    Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective,” in <i>2016
    AMA Winter Marketing Educators’ Conference Proceedings</i>, 2016.'
  mla: 'Böhm, E., et al. “Shedding Light on Outcome-Based Contracts: Benefits and
    Risks from the Buyers’ and Sellers’ Perspective.” <i>2016 AMA Winter Marketing
    Educators’ Conference Proceedings</i>, 2016.'
  short: 'E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing
    Educators’ Conference Proceedings, 2016.'
date_created: 2019-02-13T14:54:54Z
date_updated: 2022-01-06T07:03:43Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2016 AMA Winter Marketing Educators' Conference Proceedings
status: public
title: 'Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’
  and Sellers’ Perspective'
type: conference
user_id: '57352'
year: '2016'
...
---
_id: '7722'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
- first_name: C
  full_name: Witte, C
  last_name: Witte
citation:
  ama: 'Eggert A, Steinhoff L, Witte C.  You Might Want to Engage Your Customers,
    But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement
    on Customer Loyalty. In: <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>.
    ; 2015.'
  apa: 'Eggert, A., Steinhoff, L., &#38; Witte, C. (2015).  You Might Want to Engage
    Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated
    Customer Engagement on Customer Loyalty. In <i>2015 AMA Summer Marketing Educators’
    Conference Proceedings</i>.'
  bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2015, title={ You Might Want to Engage
    Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated
    Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing
    Educators’ Conference Proceedings}, author={Eggert, A and Steinhoff, L and Witte,
    C}, year={2015} }'
  chicago: 'Eggert, A, L Steinhoff, and C Witte. “ You Might Want to Engage Your Customers,
    But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement
    on Customer Loyalty.” In <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>,
    2015.'
  ieee: 'A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers,
    But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement
    on Customer Loyalty,” in <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>,
    2015.'
  mla: 'Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them
    Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer
    Loyalty.” <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>,
    2015.'
  short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’
    Conference Proceedings, 2015.'
date_created: 2019-02-16T08:03:43Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2015 AMA Summer Marketing Educators' Conference Proceedings
status: public
title: ' You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed
  Effects of Company-Initiated Customer Engagement on Customer Loyalty'
type: conference
user_id: '57352'
year: '2015'
...
---
_id: '7723'
author:
- first_name: C
  full_name: Cramer, C
  last_name: Cramer
- first_name: E
  full_name: Böhm, E
  last_name: Böhm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing
    in Manufacturing Firms. In: <i>Proceedings of the 44th European Marketing Academy
    (EMAC) Conference</i>. ; 2015.'
  apa: Cramer, C., Böhm, E., &#38; Eggert, A. (2015). Stock Market Reactions to Business
    Service Outsourcing in Manufacturing Firms. In <i>Proceedings of the 44th European
    Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Cramer_Böhm_Eggert_2015, title={Stock Market Reactions to
    Business Service Outsourcing in Manufacturing Firms}, booktitle={Proceedings of
    the 44th European Marketing Academy (EMAC) Conference}, author={Cramer, C and
    Böhm, E and Eggert, A}, year={2015} }'
  chicago: Cramer, C, E Böhm, and A Eggert. “Stock Market Reactions to Business Service
    Outsourcing in Manufacturing Firms.” In <i>Proceedings of the 44th European Marketing
    Academy (EMAC) Conference</i>, 2015.
  ieee: C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service
    Outsourcing in Manufacturing Firms,” in <i>Proceedings of the 44th European Marketing
    Academy (EMAC) Conference</i>, 2015.
  mla: Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing
    in Manufacturing Firms.” <i>Proceedings of the 44th European Marketing Academy
    (EMAC) Conference</i>, 2015.
  short: 'C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing
    Academy (EMAC) Conference, 2015.'
date_created: 2019-02-16T08:09:06Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 44th European Marketing Academy (EMAC) Conference
status: public
title: Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
type: conference
user_id: '57352'
year: '2015'
...
---
_id: '7724'
author:
- first_name: L
  full_name: Feider, L
  last_name: Feider
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Böhm, E
  last_name: Böhm
citation:
  ama: 'Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective
    strategy for online retailers? In: <i>Proceedings of the 44th European Marketing
    Academy (EMAC) Conference</i>. ; 2015.'
  apa: Feider, L., Garnefeld, I., &#38; Böhm, E. (2015). Threatening customers not
    to return – An effective strategy for online retailers? In <i>Proceedings of the
    44th European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Feider_Garnefeld_Böhm_2015, title={Threatening customers
    not to return – An effective strategy for online retailers?}, booktitle={Proceedings
    of the 44th European Marketing Academy (EMAC) Conference}, author={Feider, L and
    Garnefeld, I and Böhm, E}, year={2015} }'
  chicago: Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return
    – An Effective Strategy for Online Retailers?” In <i>Proceedings of the 44th European
    Marketing Academy (EMAC) Conference</i>, 2015.
  ieee: L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return
    – An effective strategy for online retailers?,” in <i>Proceedings of the 44th
    European Marketing Academy (EMAC) Conference</i>, 2015.
  mla: Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy
    for Online Retailers?” <i>Proceedings of the 44th European Marketing Academy (EMAC)
    Conference</i>, 2015.
  short: 'L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing
    Academy (EMAC) Conference, 2015.'
date_created: 2019-02-16T08:16:00Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 44th European Marketing Academy (EMAC) Conference
status: public
title: Threatening customers not to return – An effective strategy for online retailers?
type: conference
user_id: '57352'
year: '2015'
...
---
_id: '4847'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
- first_name: Ina
  full_name: Garnefeld, Ina
  last_name: Garnefeld
citation:
  ama: Eggert A, Steinhoff L, Garnefeld I. Managing the bright and dark sides of status
    endowment in hierarchical loyalty programs. <i>Journal of Service Research</i>.
    2015;18(2):210--228.
  apa: Eggert, A., Steinhoff, L., &#38; Garnefeld, I. (2015). Managing the bright
    and dark sides of status endowment in hierarchical loyalty programs. <i>Journal
    of Service Research</i>, <i>18</i>(2), 210--228.
  bibtex: '@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the bright and
    dark sides of status endowment in hierarchical loyalty programs}, volume={18},
    number={2}, journal={Journal of Service Research}, author={Eggert, Andreas and
    Steinhoff, Lena and Garnefeld, Ina}, year={2015}, pages={210--228} }'
  chicago: 'Eggert, Andreas, Lena Steinhoff, and Ina Garnefeld. “Managing the Bright
    and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” <i>Journal
    of Service Research</i> 18, no. 2 (2015): 210--228.'
  ieee: A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the bright and dark sides
    of status endowment in hierarchical loyalty programs,” <i>Journal of Service Research</i>,
    vol. 18, no. 2, pp. 210--228, 2015.
  mla: Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment
    in Hierarchical Loyalty Programs.” <i>Journal of Service Research</i>, vol. 18,
    no. 2, 2015, pp. 210--228.
  short: A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015)
    210--228.
date_created: 2018-10-25T08:56:11Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
intvolume: '        18'
issue: '2'
language:
- iso: eng
page: 210--228
publication: Journal of Service Research
status: public
title: Managing the bright and dark sides of status endowment in hierarchical loyalty
  programs
type: journal_article
user_id: '57352'
volume: 18
year: '2015'
...
---
_id: '4848'
author:
- first_name: Harri
  full_name: Terho, Harri
  last_name: Terho
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Alexander
  full_name: Haas, Alexander
  last_name: Haas
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
citation:
  ama: 'Terho H, Eggert A, Haas A, Ulaga W. How sales strategy translates into performance:
    The role of salesperson customer orientation and value-based selling. <i>Industrial
    Marketing Management</i>. 2015:12--21.'
  apa: 'Terho, H., Eggert, A., Haas, A., &#38; Ulaga, W. (2015). How sales strategy
    translates into performance: The role of salesperson customer orientation and
    value-based selling. <i>Industrial Marketing Management</i>, 12--21.'
  bibtex: '@article{Terho_Eggert_Haas_Ulaga_2015, title={How sales strategy translates
    into performance: The role of salesperson customer orientation and value-based
    selling}, journal={Industrial Marketing Management}, author={Terho, Harri and
    Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang}, year={2015}, pages={12--21}
    }'
  chicago: 'Terho, Harri, Andreas Eggert, Alexander Haas, and Wolfgang Ulaga. “How
    Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation
    and Value-Based Selling.” <i>Industrial Marketing Management</i>, 2015, 12--21.'
  ieee: 'H. Terho, A. Eggert, A. Haas, and W. Ulaga, “How sales strategy translates
    into performance: The role of salesperson customer orientation and value-based
    selling,” <i>Industrial Marketing Management</i>, pp. 12--21, 2015.'
  mla: 'Terho, Harri, et al. “How Sales Strategy Translates into Performance: The
    Role of Salesperson Customer Orientation and Value-Based Selling.” <i>Industrial
    Marketing Management</i>, 2015, pp. 12--21.'
  short: H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015)
    12--21.
date_created: 2018-10-25T09:33:30Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
page: 12--21
publication: Industrial Marketing Management
status: public
title: 'How sales strategy translates into performance: The role of salesperson customer
  orientation and value-based selling'
type: journal_article
user_id: '57352'
year: '2015'
...
---
_id: '4849'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Christoph
  full_name: Thiesbrummel, Christoph
  last_name: Thiesbrummel
- first_name: Christian
  full_name: Deutscher, Christian
  last_name: Deutscher
citation:
  ama: 'Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service
    and hybrid innovations outperform product innovations in industrial companies?
    <i>Industrial Marketing Management</i>. 2015:173--183.'
  apa: 'Eggert, A., Thiesbrummel, C., &#38; Deutscher, C. (2015). Heading for new
    shores: Do service and hybrid innovations outperform product innovations in industrial
    companies? <i>Industrial Marketing Management</i>, 173--183.'
  bibtex: '@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores:
    Do service and hybrid innovations outperform product innovations in industrial
    companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas
    and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183}
    }'
  chicago: 'Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading
    for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations
    in Industrial Companies?” <i>Industrial Marketing Management</i>, 2015, 173--183.'
  ieee: 'A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do
    service and hybrid innovations outperform product innovations in industrial companies?,”
    <i>Industrial Marketing Management</i>, pp. 173--183, 2015.'
  mla: 'Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations
    Outperform Product Innovations in Industrial Companies?” <i>Industrial Marketing
    Management</i>, 2015, pp. 173--183.'
  short: A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management
    (2015) 173--183.
date_created: 2018-10-25T09:34:37Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
page: 173--183
publication: Industrial Marketing Management
status: public
title: 'Heading for new shores: Do service and hybrid innovations outperform product
  innovations in industrial companies?'
type: journal_article
user_id: '57352'
year: '2015'
...
---
_id: '4943'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Alexander
  full_name: Haas, Alexander
  last_name: Haas
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Harri
  full_name: Terho, Harri
  last_name: Terho
citation:
  ama: 'Eggert A, Haas A, Ulaga W, Terho H. Wertbasiertes Verkaufen auf Industriegütermärkten.
    In: <i>Handbuch Business-to-Business-Marketing</i>. Wiesbaden: Springer Fachmedien
    Wiesbaden; 2015:483-495. doi:<a href="https://doi.org/10.1007/978-3-8349-4681-2_23">10.1007/978-3-8349-4681-2_23</a>'
  apa: 'Eggert, A., Haas, A., Ulaga, W., &#38; Terho, H. (2015). Wertbasiertes Verkaufen
    auf Industriegütermärkten. In <i>Handbuch Business-to-Business-Marketing</i> (pp.
    483–495). Wiesbaden: Springer Fachmedien Wiesbaden. <a href="https://doi.org/10.1007/978-3-8349-4681-2_23">https://doi.org/10.1007/978-3-8349-4681-2_23</a>'
  bibtex: '@inbook{Eggert_Haas_Ulaga_Terho_2015, place={Wiesbaden}, title={Wertbasiertes
    Verkaufen auf Industriegütermärkten}, DOI={<a href="https://doi.org/10.1007/978-3-8349-4681-2_23">10.1007/978-3-8349-4681-2_23</a>},
    booktitle={Handbuch Business-to-Business-Marketing}, publisher={Springer Fachmedien
    Wiesbaden}, author={Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang and
    Terho, Harri}, year={2015}, pages={483–495} }'
  chicago: 'Eggert, Andreas, Alexander Haas, Wolfgang Ulaga, and Harri Terho. “Wertbasiertes
    Verkaufen Auf Industriegütermärkten.” In <i>Handbuch Business-to-Business-Marketing</i>,
    483–95. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. <a href="https://doi.org/10.1007/978-3-8349-4681-2_23">https://doi.org/10.1007/978-3-8349-4681-2_23</a>.'
  ieee: 'A. Eggert, A. Haas, W. Ulaga, and H. Terho, “Wertbasiertes Verkaufen auf
    Industriegütermärkten,” in <i>Handbuch Business-to-Business-Marketing</i>, Wiesbaden:
    Springer Fachmedien Wiesbaden, 2015, pp. 483–495.'
  mla: Eggert, Andreas, et al. “Wertbasiertes Verkaufen Auf Industriegütermärkten.”
    <i>Handbuch Business-to-Business-Marketing</i>, Springer Fachmedien Wiesbaden,
    2015, pp. 483–95, doi:<a href="https://doi.org/10.1007/978-3-8349-4681-2_23">10.1007/978-3-8349-4681-2_23</a>.
  short: 'A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing,
    Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.'
date_created: 2018-10-26T09:59:53Z
date_updated: 2022-01-06T07:01:30Z
department:
- _id: '178'
- _id: '180'
doi: 10.1007/978-3-8349-4681-2_23
page: 483-495
place: Wiesbaden
publication: Handbuch Business-to-Business-Marketing
publication_identifier:
  isbn:
  - '9783834946805'
  - '9783834946812'
publication_status: published
publisher: Springer Fachmedien Wiesbaden
status: public
title: Wertbasiertes Verkaufen auf Industriegütermärkten
type: book_chapter
user_id: '57352'
year: '2015'
...
---
_id: '7725'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: E
  full_name: Böhm, E
  last_name: Böhm
- first_name: C
  full_name: Cramer, C
  last_name: Cramer
citation:
  ama: 'Eggert A, Böhm E, Cramer C. Stock Market Reactions to Customer Service Outsourcing
    in Manufacturing Firms. In: <i>2015 AMA Winter Marketing Educators’ Conference
    Proceedings</i>. ; 2014.'
  apa: Eggert, A., Böhm, E., &#38; Cramer, C. (2014). Stock Market Reactions to Customer
    Service Outsourcing in Manufacturing Firms. In <i>2015 AMA Winter Marketing Educators’
    Conference Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Böhm_Cramer_2014, title={Stock Market Reactions to
    Customer Service Outsourcing in Manufacturing Firms}, booktitle={2015 AMA Winter
    Marketing Educators’ Conference Proceedings}, author={Eggert, A and Böhm, E and
    Cramer, C}, year={2014} }'
  chicago: Eggert, A, E Böhm, and C Cramer. “Stock Market Reactions to Customer Service
    Outsourcing in Manufacturing Firms.” In <i>2015 AMA Winter Marketing Educators’
    Conference Proceedings</i>, 2014.
  ieee: A. Eggert, E. Böhm, and C. Cramer, “Stock Market Reactions to Customer Service
    Outsourcing in Manufacturing Firms,” in <i>2015 AMA Winter Marketing Educators’
    Conference Proceedings</i>, 2014.
  mla: Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing
    in Manufacturing Firms.” <i>2015 AMA Winter Marketing Educators’ Conference Proceedings</i>,
    2014.
  short: 'A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’
    Conference Proceedings, 2014.'
date_created: 2019-02-16T08:19:16Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2015 AMA Winter Marketing Educators’ Conference Proceedings
status: public
title: Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
type: conference
user_id: '57352'
year: '2014'
...
---
_id: '7727'
author:
- first_name: V
  full_name: Kanuri, V
  last_name: Kanuri
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: L. K
  full_name: Scheer, L. K
  last_name: Scheer
citation:
  ama: 'Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion:
    Different pathways to success for service-oriented manufacturers? In: <i>ISBM
    2014 Academic Conference</i>. ; 2014.'
  apa: 'Kanuri, V., Münkhoff, E., &#38; Scheer, L. K. (2014). Service transition versus
    service infusion: Different pathways to success for service-oriented manufacturers?
    In <i>ISBM 2014 Academic Conference</i>.'
  bibtex: '@inproceedings{Kanuri_Münkhoff_Scheer_2014, title={Service transition versus
    service infusion: Different pathways to success for service-oriented manufacturers?},
    booktitle={ISBM 2014 Academic Conference}, author={Kanuri, V and Münkhoff, E and
    Scheer, L. K}, year={2014} }'
  chicago: 'Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service
    Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In
    <i>ISBM 2014 Academic Conference</i>, 2014.'
  ieee: 'V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service
    infusion: Different pathways to success for service-oriented manufacturers?,”
    in <i>ISBM 2014 Academic Conference</i>, 2014.'
  mla: 'Kanuri, V., et al. “Service Transition versus Service Infusion: Different
    Pathways to Success for Service-Oriented Manufacturers?” <i>ISBM 2014 Academic
    Conference</i>, 2014.'
  short: 'V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference,
    2014.'
date_created: 2019-02-16T08:31:06Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: ISBM 2014 Academic Conference
status: public
title: 'Service transition versus service infusion: Different pathways to success
  for service-oriented manufacturers?'
type: conference
user_id: '57352'
year: '2014'
...
---
_id: '7728'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: A
  full_name: Haas, A
  last_name: Haas
- first_name: H
  full_name: Terho, H
  last_name: Terho
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
citation:
  ama: 'Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business
    markets: Why a powerful idea often fails. In: <i>ISBM 2014 Academic Conference</i>.
    ; 2014.'
  apa: 'Eggert, A., Haas, A., Terho, H., Ulaga, W., &#38; Münkhoff, E. (2014). Selling
    value in business markets: Why a powerful idea often fails. In <i>ISBM 2014 Academic
    Conference</i>.'
  bibtex: '@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value
    in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic
    Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff,
    E}, year={2014} }'
  chicago: 'Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in
    Business Markets: Why a Powerful Idea Often Fails.” In <i>ISBM 2014 Academic Conference</i>,
    2014.'
  ieee: 'A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in
    business markets: Why a powerful idea often fails,” in <i>ISBM 2014 Academic Conference</i>,
    2014.'
  mla: 'Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea
    Often Fails.” <i>ISBM 2014 Academic Conference</i>, 2014.'
  short: 'A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic
    Conference, 2014.'
date_created: 2019-02-16T08:40:38Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: ISBM 2014 Academic Conference
status: public
title: 'Selling value in business markets: Why a powerful idea often fails'
type: conference
user_id: '57352'
year: '2014'
...
---
_id: '7729'
author:
- first_name: T
  full_name: Ritter, T
  last_name: Ritter
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
citation:
  ama: 'Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department
    - Between value and vanish. In: <i>ISBM 2014 Academic Conference</i>. ; 2014.'
  apa: Ritter, T., Eggert, A., Münkhoff, E., &#38; Ulaga, W. (2014). The corporate
    marketing department - Between value and vanish. In <i>ISBM 2014 Academic Conference</i>.
  bibtex: '@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate
    marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic
    Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014}
    }'
  chicago: Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing
    Department - Between Value and Vanish.” In <i>ISBM 2014 Academic Conference</i>,
    2014.
  ieee: T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing
    department - Between value and vanish,” in <i>ISBM 2014 Academic Conference</i>,
    2014.
  mla: Ritter, T., et al. “The Corporate Marketing Department - Between Value and
    Vanish.” <i>ISBM 2014 Academic Conference</i>, 2014.
  short: 'T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference,
    2014.'
date_created: 2019-02-16T09:04:33Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: ISBM 2014 Academic Conference
status: public
title: The corporate marketing department - Between value and vanish
type: conference
user_id: '57352'
year: '2014'
...