---
_id: '7730'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
citation:
  ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option
    for manufacturing companies with declining financial performance? In: <i>Proceedings
    of the 43rd European Marketing Academy (EMAC) Conference</i>. ; 2014.'
  apa: 'Eggert, A., Münkhoff, E., &#38; Thiesbrummel, C. (2014). Service transition:
    A viable option for manufacturing companies with declining financial performance?
    In <i>Proceedings of the 43rd European Marketing Academy (EMAC) Conference</i>.'
  bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition:
    A viable option for manufacturing companies with declining financial performance?},
    booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference},
    author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }'
  chicago: 'Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable
    Option for Manufacturing Companies with Declining Financial Performance?” In <i>Proceedings
    of the 43rd European Marketing Academy (EMAC) Conference</i>, 2014.'
  ieee: 'A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable
    option for manufacturing companies with declining financial performance?,” in
    <i>Proceedings of the 43rd European Marketing Academy (EMAC) Conference</i>, 2014.'
  mla: 'Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing
    Companies with Declining Financial Performance?” <i>Proceedings of the 43rd European
    Marketing Academy (EMAC) Conference</i>, 2014.'
  short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European
    Marketing Academy (EMAC) Conference, 2014.'
date_created: 2019-02-16T09:07:12Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 43rd European Marketing Academy (EMAC) Conference
status: public
title: 'Service transition: A viable option for manufacturing companies with declining
  financial performance?'
type: conference
user_id: '57352'
year: '2014'
...
---
_id: '7731'
author:
- first_name: H
  full_name: Terho, H
  last_name: Terho
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: A
  full_name: Haas, A
  last_name: Haas
citation:
  ama: 'Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling:
    Aligning Organizational Support With Sales Force Activities. In: <i>2014 AMA Winter
    Marketing Educators’ Proceedings</i>. ; 2014.'
  apa: 'Terho, H., Eggert, A., Ulaga, W., &#38; Haas, A. (2014). Overcoming Roadblocks
    to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.
    In <i>2014 AMA Winter Marketing Educators’ Proceedings</i>.'
  bibtex: '@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks
    to Value-Based Selling: Aligning Organizational Support With Sales Force Activities},
    booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H
    and Eggert, A and Ulaga, W and Haas, A}, year={2014} }'
  chicago: 'Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based
    Selling: Aligning Organizational Support With Sales Force Activities.” In <i>2014
    AMA Winter Marketing Educators’ Proceedings</i>, 2014.'
  ieee: 'H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based
    Selling: Aligning Organizational Support With Sales Force Activities,” in <i>2014
    AMA Winter Marketing Educators’ Proceedings</i>, 2014.'
  mla: 'Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning
    Organizational Support With Sales Force Activities.” <i>2014 AMA Winter Marketing
    Educators’ Proceedings</i>, 2014.'
  short: 'H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’
    Proceedings, 2014.'
date_created: 2019-02-16T09:14:53Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2014 AMA Winter Marketing Educators’ Proceedings
status: public
title: 'Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support
  With Sales Force Activities'
type: conference
user_id: '57352'
year: '2014'
...
---
_id: '4850'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Jens
  full_name: Hogreve, Jens
  last_name: Hogreve
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Eva
  full_name: Muenkhoff, Eva
  last_name: Muenkhoff
citation:
  ama: Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Revenue and profit implications
    of industrial service strategies. <i>Journal of Service Research</i>. 2014;(1):23--39.
  apa: Eggert, A., Hogreve, J., Ulaga, W., &#38; Muenkhoff, E. (2014). Revenue and
    profit implications of industrial service strategies. <i>Journal of Service Research</i>,
    (1), 23--39.
  bibtex: '@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit
    implications of industrial service strategies}, number={1}, journal={Journal of
    Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang
    and Muenkhoff, Eva}, year={2014}, pages={23--39} }'
  chicago: 'Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Revenue
    and Profit Implications of Industrial Service Strategies.” <i>Journal of Service
    Research</i>, no. 1 (2014): 23--39.'
  ieee: A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Revenue and profit implications
    of industrial service strategies,” <i>Journal of Service Research</i>, no. 1,
    pp. 23--39, 2014.
  mla: Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service
    Strategies.” <i>Journal of Service Research</i>, no. 1, 2014, pp. 23--39.
  short: A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Journal of Service Research
    (2014) 23--39.
date_created: 2018-10-25T09:35:42Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '1'
page: 23--39
publication: Journal of Service Research
status: public
title: Revenue and profit implications of industrial service strategies
type: journal_article
user_id: '57352'
year: '2014'
...
---
_id: '7426'
author:
- first_name: M
  full_name: Schneider, M
  last_name: Schneider
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Schneider M, Eggert A. Embracing complex causality with the QCA method: An
    invitation. <i>Journal of Business Market Management</i>. 2014;7(1):312–328.'
  apa: 'Schneider, M., &#38; Eggert, A. (2014). Embracing complex causality with the
    QCA method: An invitation. <i>Journal of Business Market Management</i>, <i>7</i>(1),
    312–328.'
  bibtex: '@article{Schneider_Eggert_2014, title={Embracing complex causality with
    the QCA method: An invitation}, volume={7}, number={1}, journal={Journal of Business
    Market Management}, author={Schneider, M and Eggert, A}, year={2014}, pages={312–328}
    }'
  chicago: 'Schneider, M, and A Eggert. “Embracing Complex Causality with the QCA
    Method: An Invitation.” <i>Journal of Business Market Management</i> 7, no. 1
    (2014): 312–328.'
  ieee: 'M. Schneider and A. Eggert, “Embracing complex causality with the QCA method:
    An invitation,” <i>Journal of Business Market Management</i>, vol. 7, no. 1, pp.
    312–328, 2014.'
  mla: 'Schneider, M., and A. Eggert. “Embracing Complex Causality with the QCA Method:
    An Invitation.” <i>Journal of Business Market Management</i>, vol. 7, no. 1, 2014,
    pp. 312–328.'
  short: M. Schneider, A. Eggert, Journal of Business Market Management 7 (2014) 312–328.
date_created: 2019-02-04T10:30:02Z
date_updated: 2022-01-06T07:03:37Z
department:
- _id: '19'
- _id: '180'
intvolume: '         7'
issue: '1'
language:
- iso: eng
page: 312–328
publication: Journal of Business Market Management
status: public
title: 'Embracing complex causality with the QCA method: An invitation'
type: journal_article
user_id: '57352'
volume: 7
year: '2014'
...
---
_id: '7428'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
- first_name: C
  full_name: Deutscher, C
  last_name: Deutscher
citation:
  ama: Eggert A, Thiesbrummel C, Deutscher C. Differential effects of product and
    service innovations on the financial performance of industrial firms. <i>Journal
    of Business Market Management</i>. 2014;7(3):380-405.
  apa: Eggert, A., Thiesbrummel, C., &#38; Deutscher, C. (2014). Differential effects
    of product and service innovations on the financial performance of industrial
    firms. <i>Journal of Business Market Management</i>, <i>7</i>(3), 380–405.
  bibtex: '@article{Eggert_Thiesbrummel_Deutscher_2014, title={Differential effects
    of product and service innovations on the financial performance of industrial
    firms}, volume={7}, number={3}, journal={Journal of Business Market Management},
    author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2014}, pages={380–405}
    }'
  chicago: 'Eggert, A, C Thiesbrummel, and C Deutscher. “Differential Effects of Product
    and Service Innovations on the Financial Performance of Industrial Firms.” <i>Journal
    of Business Market Management</i> 7, no. 3 (2014): 380–405.'
  ieee: A. Eggert, C. Thiesbrummel, and C. Deutscher, “Differential effects of product
    and service innovations on the financial performance of industrial firms,” <i>Journal
    of Business Market Management</i>, vol. 7, no. 3, pp. 380–405, 2014.
  mla: Eggert, A., et al. “Differential Effects of Product and Service Innovations
    on the Financial Performance of Industrial Firms.” <i>Journal of Business Market
    Management</i>, vol. 7, no. 3, 2014, pp. 380–405.
  short: A. Eggert, C. Thiesbrummel, C. Deutscher, Journal of Business Market Management
    7 (2014) 380–405.
date_created: 2019-02-04T10:35:58Z
date_updated: 2022-01-06T07:03:37Z
department:
- _id: '19'
- _id: '180'
intvolume: '         7'
issue: '3'
language:
- iso: eng
page: 380-405
publication: Journal of Business Market Management
status: public
title: Differential effects of product and service innovations on the financial performance
  of industrial firms
type: journal_article
user_id: '57352'
volume: 7
year: '2014'
...
---
_id: '7435'
citation:
  ama: 'Steinhoff L, ed. <i> Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus
    – Eine Theoretische Und Empirisch-Experimentelle Analyse</i>. Wiesbaden: Springer
    Gabler; 2014.'
  apa: 'Steinhoff, L. (Ed.). (2014). <i> Loyalitätswirkung des geschenkten bevorzugten
    Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse</i>. Wiesbaden:
    Springer Gabler.'
  bibtex: '@book{Steinhoff_2014, place={Wiesbaden}, title={ Loyalitätswirkung des
    geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle
    Analyse}, publisher={Springer Gabler}, year={2014} }'
  chicago: 'Steinhoff, Lena, ed. <i> Loyalitätswirkung Des Geschenkten Bevorzugten
    Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse</i>. Wiesbaden:
    Springer Gabler, 2014.'
  ieee: 'L. Steinhoff, Ed., <i> Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
    – Eine theoretische und empirisch-experimentelle Analyse</i>. Wiesbaden: Springer
    Gabler, 2014.'
  mla: Steinhoff, Lena, editor. <i> Loyalitätswirkung Des Geschenkten Bevorzugten
    Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse</i>. Springer
    Gabler, 2014.
  short: L. Steinhoff, ed.,  Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus
    – Eine Theoretische Und Empirisch-Experimentelle Analyse, Springer Gabler, Wiesbaden,
    2014.
date_created: 2019-02-04T11:15:41Z
date_updated: 2022-01-06T07:03:38Z
department:
- _id: '19'
- _id: '180'
editor:
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
language:
- iso: eng
place: Wiesbaden
publisher: Springer Gabler
status: public
title: ' Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische
  und empirisch-experimentelle Analyse'
type: book_editor
user_id: '57352'
year: '2014'
...
---
_id: '7732'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
- first_name: C
  full_name: Deutscher, C
  last_name: Deutscher
citation:
  ama: 'Eggert A, Thiesbrummel C, Deutscher C. Can service innovations substitute
    or complement product innovations? The case of German industrial firms. In: <i>Proceedings
    of the 20th International Product Development Management Conference</i>. ; 2013.'
  apa: Eggert, A., Thiesbrummel, C., &#38; Deutscher, C. (2013). Can service innovations
    substitute or complement product innovations? The case of German industrial firms.
    In <i>Proceedings of the 20th International Product Development Management Conference</i>.
  bibtex: '@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations
    substitute or complement product innovations? The case of German industrial firms},
    booktitle={Proceedings of the 20th International Product Development Management
    Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013}
    }'
  chicago: Eggert, A, C Thiesbrummel, and C Deutscher. “Can Service Innovations Substitute
    or Complement Product Innovations? The Case of German Industrial Firms.” In <i>Proceedings
    of the 20th International Product Development Management Conference</i>, 2013.
  ieee: A. Eggert, C. Thiesbrummel, and C. Deutscher, “Can service innovations substitute
    or complement product innovations? The case of German industrial firms,” in <i>Proceedings
    of the 20th International Product Development Management Conference</i>, 2013.
  mla: Eggert, A., et al. “Can Service Innovations Substitute or Complement Product
    Innovations? The Case of German Industrial Firms.” <i>Proceedings of the 20th
    International Product Development Management Conference</i>, 2013.
  short: 'A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International
    Product Development Management Conference, 2013.'
date_created: 2019-02-16T09:44:47Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 20th International Product Development Management
  Conference
status: public
title: Can service innovations substitute or complement product innovations? The case
  of German industrial firms
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '7733'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: M
  full_name: Steiner, M
  last_name: Steiner
- first_name: K
  full_name: Backhaus, K
  last_name: Backhaus
citation:
  ama: 'Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness
    to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: <i>Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013.'
  apa: 'Eggert, A., Ulaga, W., Steiner, M., &#38; Backhaus, K. (2013). Increasing
    Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation
    Formats. In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.'
  bibtex: '@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’
    Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats},
    booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference},
    author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }'
  chicago: 'Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’
    Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.”
    In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.'
  ieee: 'A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’
    Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,”
    in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.'
  mla: 'Eggert, A., et al. “Increasing Customers’ Willingness to Pay for Hybrid Offerings:
    The Impact of Price Presentation Formats.” <i>Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>, 2013.'
  short: 'A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd
    European Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-16T10:04:37Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: 'Increasing Customers'' Willingness to Pay for Hybrid Offerings: The Impact
  of Price Presentation Formats'
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '7734'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: K
  full_name: Raum, K
  last_name: Raum
citation:
  ama: 'Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product
    returns in online retailing – An effective marketing practice? In: <i>Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013.'
  apa: Garnefeld, I., Münkhoff, E., &#38; Raum, K. (2013). Threat and normative appeals
    to reduce product returns in online retailing – An effective marketing practice?
    In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative
    appeals to reduce product returns in online retailing – An effective marketing
    practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC)
    Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }'
  chicago: Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to
    Reduce Product Returns in Online Retailing – An Effective Marketing Practice?”
    In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.
  ieee: I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce
    product returns in online retailing – An effective marketing practice?,” in <i>Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.
  mla: Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns
    in Online Retailing – An Effective Marketing Practice?” <i>Proceedings of the
    42nd European Marketing Academy (EMAC) Conference</i>, 2013.
  short: 'I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-16T10:07:19Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: Threat and normative appeals to reduce product returns in online retailing
  – An effective marketing practice?
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '7735'
author:
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: A
  full_name: Bruns, A
  last_name: Bruns
citation:
  ama: 'Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post
    time extension versus reframing. In: <i>Roceedings of the 42nd European Marketing
    Academy (EMAC) Conference</i>. ; 2013.'
  apa: Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales
    promotion – Ex-post time extension versus reframing. In <i>roceedings of the 42nd
    European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales
    promotion – Ex-post time extension versus reframing}, booktitle={roceedings of
    the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and
    Garnefeld, I and Bruns, A}, year={2013} }'
  chicago: Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion
    – Ex-Post Time Extension versus Reframing.” In <i>Roceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>, 2013.
  ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion
    – Ex-post time extension versus reframing,” in <i>roceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>, 2013.
  mla: Münkhoff, E., et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension
    versus Reframing.” <i>Roceedings of the 42nd European Marketing Academy (EMAC)
    Conference</i>, 2013.
  short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European
    Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-16T10:09:34Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: roceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: How to prolong a sales promotion – Ex-post time extension versus reframing
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '7736'
author:
- first_name: T
  full_name: Posner , T
  last_name: 'Posner '
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Posner  T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through
    the Salesperson’s Brand-Consistent Behavior. In: <i>Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>. ; 2013.'
  apa: Posner , T., Garnefeld, I., &#38; Eggert, A. (2013). Creating Emotional Brand
    Attachment through the Salesperson’s Brand-Consistent Behavior. In <i>Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional
    Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T
    and Garnefeld, I and Eggert, A}, year={2013} }'
  chicago: Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment
    through the Salesperson’s Brand-Consistent Behavior.” In <i>Proceedings of the
    42nd European Marketing Academy (EMAC) Conference</i>, 2013.
  ieee: T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment
    through the Salesperson’s Brand-Consistent Behavior,” in <i>Proceedings of the
    42nd European Marketing Academy (EMAC) Conference</i>, 2013.
  mla: Posner , T., et al. “Creating Emotional Brand Attachment through the Salesperson’s
    Brand-Consistent Behavior.” <i>Proceedings of the 42nd European Marketing Academy
    (EMAC) Conference</i>, 2013.
  short: 'T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-18T10:44:22Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent
  Behavior
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '7737'
author:
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
- first_name: R. W
  full_name: Palmatier, R. W
  last_name: Palmatier
citation:
  ama: 'Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander
    Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In:
    <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>. ;
    2013.'
  apa: 'Steinhoff, L., &#38; Palmatier, R. W. (2013). The Effect of Loyalty Programs
    on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty
    Program Performance. In <i>Proceedings of the 42nd European Marketing Academy
    (EMAC) Conference</i>.'
  bibtex: '@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs
    on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty
    Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy
    (EMAC) Conference}, author={Steinhoff, L and Palmatier, R. W}, year={2013} }'
  chicago: 'Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target
    and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.”
    In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.'
  ieee: 'L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target
    and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,”
    in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.'
  mla: 'Steinhoff, L., and R. W. Palmatier. “The Effect of Loyalty Programs on Target
    and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.”
    <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.'
  short: 'L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing
    Academy (EMAC) Conference, 2013.'
date_created: 2019-02-18T10:46:24Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: 'The Effect of Loyalty Programs on Target and Bystander Customers: A Customer
  Portfolio Perspective on Loyalty Program Performance'
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '7738'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
- first_name: C
  full_name: Deutscher, C
  last_name: Deutscher
citation:
  ama: 'Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product
    and service innovations on industrial firms’ financial performance. In: <i>2013
    AMA Winter Marketing Educators’ Proceedings</i>. ; 2013.'
  apa: Eggert, A., Thiesbrummel, C., &#38; Deutscher, C. (2013). Exploring differential
    effects of product and service innovations on industrial firms’ financial performance.
    In <i>2013 AMA Winter Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Exploring differential
    effects of product and service innovations on industrial firms’ financial performance},
    booktitle={2013 AMA Winter Marketing Educators’ Proceedings}, author={Eggert,
    A and Thiesbrummel, C and Deutscher, C}, year={2013} }'
  chicago: Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects
    of Product and Service Innovations on Industrial Firms’ Financial Performance.”
    In <i>2013 AMA Winter Marketing Educators’ Proceedings</i>, 2013.
  ieee: A. Eggert, C. Thiesbrummel, and C. Deutscher, “Exploring differential effects
    of product and service innovations on industrial firms’ financial performance,”
    in <i>2013 AMA Winter Marketing Educators’ Proceedings</i>, 2013.
  mla: Eggert, A., et al. “Exploring Differential Effects of Product and Service Innovations
    on Industrial Firms’ Financial Performance.” <i>2013 AMA Winter Marketing Educators’
    Proceedings</i>, 2013.
  short: 'A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing
    Educators’ Proceedings, 2013.'
date_created: 2019-02-18T10:48:20Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2013 AMA Winter Marketing Educators' Proceedings
status: public
title: Exploring differential effects of product and service innovations on industrial
  firms’ financial performance
type: conference
user_id: '57352'
year: '2013'
...
---
_id: '4851'
author:
- first_name: Ina
  full_name: Garnefeld, Ina
  last_name: Garnefeld
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Sabrina V
  full_name: Helm, Sabrina V
  last_name: Helm
- first_name: Stephen S
  full_name: Tax, Stephen S
  last_name: Tax
citation:
  ama: Garnefeld I, Eggert A, Helm SV, Tax SS. Growing existing customers’ revenue
    streams through customer referral programs. <i>Journal of Marketing</i>. 2013;(4):17--32.
  apa: Garnefeld, I., Eggert, A., Helm, S. V., &#38; Tax, S. S. (2013). Growing existing
    customers’ revenue streams through customer referral programs. <i>Journal of Marketing</i>,
    (4), 17--32.
  bibtex: '@article{Garnefeld_Eggert_Helm_Tax_2013, title={Growing existing customers’
    revenue streams through customer referral programs}, number={4}, journal={Journal
    of Marketing}, author={Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V
    and Tax, Stephen S}, year={2013}, pages={17--32} }'
  chicago: 'Garnefeld, Ina, Andreas Eggert, Sabrina V Helm, and Stephen S Tax. “Growing
    Existing Customers’ Revenue Streams through Customer Referral Programs.” <i>Journal
    of Marketing</i>, no. 4 (2013): 17--32.'
  ieee: I. Garnefeld, A. Eggert, S. V. Helm, and S. S. Tax, “Growing existing customers’
    revenue streams through customer referral programs,” <i>Journal of Marketing</i>,
    no. 4, pp. 17--32, 2013.
  mla: Garnefeld, Ina, et al. “Growing Existing Customers’ Revenue Streams through
    Customer Referral Programs.” <i>Journal of Marketing</i>, no. 4, 2013, pp. 17--32.
  short: I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013)
    17--32.
date_created: 2018-10-25T09:39:22Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '4'
page: 17--32
publication: Journal of Marketing
status: public
title: Growing existing customers' revenue streams through customer referral programs
type: journal_article
user_id: '57352'
year: '2013'
...
---
_id: '4852'
author:
- first_name: Alexander
  full_name: Haas, Alexander
  last_name: Haas
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Harri
  full_name: Terho, Harri
  last_name: Terho
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
citation:
  ama: Haas A, Eggert A, Terho H, Ulaga W. Erfolgsfaktor Value-Based Selling—Verkaufen,
    wenn Kundenorientierung nicht zum Erfolg führt. <i>Marketing Review St Gallen</i>.
    2013;(4):64--73.
  apa: Haas, A., Eggert, A., Terho, H., &#38; Ulaga, W. (2013). Erfolgsfaktor Value-Based
    Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. <i>Marketing
    Review St. Gallen</i>, (4), 64--73.
  bibtex: '@article{Haas_Eggert_Terho_Ulaga_2013, title={Erfolgsfaktor Value-Based
    Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt}, number={4},
    journal={Marketing Review St. Gallen}, author={Haas, Alexander and Eggert, Andreas
    and Terho, Harri and Ulaga, Wolfgang}, year={2013}, pages={64--73} }'
  chicago: 'Haas, Alexander, Andreas Eggert, Harri Terho, and Wolfgang Ulaga. “Erfolgsfaktor
    Value-Based Selling—Verkaufen, Wenn Kundenorientierung Nicht Zum Erfolg Führt.”
    <i>Marketing Review St. Gallen</i>, no. 4 (2013): 64--73.'
  ieee: A. Haas, A. Eggert, H. Terho, and W. Ulaga, “Erfolgsfaktor Value-Based Selling—Verkaufen,
    wenn Kundenorientierung nicht zum Erfolg führt,” <i>Marketing Review St. Gallen</i>,
    no. 4, pp. 64--73, 2013.
  mla: Haas, Alexander, et al. “Erfolgsfaktor Value-Based Selling—Verkaufen, Wenn
    Kundenorientierung Nicht Zum Erfolg Führt.” <i>Marketing Review St. Gallen</i>,
    no. 4, 2013, pp. 64--73.
  short: A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013)
    64--73.
date_created: 2018-10-25T09:40:32Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '4'
language:
- iso: eng
page: 64--73
publication: Marketing Review St. Gallen
status: public
title: Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht
  zum Erfolg führt
type: journal_article
user_id: '57352'
year: '2013'
...
---
_id: '7429'
author:
- first_name: Ina
  full_name: Garnefeld, Ina
  last_name: Garnefeld
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
citation:
  ama: Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service
    Encounters. <i>Journal of Service Management</i>. 2013;24(1):64-81.
  apa: Garnefeld, I., &#38; Steinhoff, L. (2013). Primacy versus Recency Effects in
    Extended Service Encounters. <i>Journal of Service Management</i>, <i>24</i>(1),
    64–81.
  bibtex: '@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects
    in Extended Service Encounters}, volume={24}, number={1}, journal={Journal of
    Service Management}, author={Garnefeld, Ina and Steinhoff, Lena}, year={2013},
    pages={64–81} }'
  chicago: 'Garnefeld, Ina, and Lena Steinhoff. “Primacy versus Recency Effects in
    Extended Service Encounters.” <i>Journal of Service Management</i> 24, no. 1 (2013):
    64–81.'
  ieee: I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended
    Service Encounters,” <i>Journal of Service Management</i>, vol. 24, no. 1, pp.
    64–81, 2013.
  mla: Garnefeld, Ina, and Lena Steinhoff. “Primacy versus Recency Effects in Extended
    Service Encounters.” <i>Journal of Service Management</i>, vol. 24, no. 1, 2013,
    pp. 64–81.
  short: I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
date_created: 2019-02-04T10:45:34Z
date_updated: 2022-01-06T07:03:37Z
department:
- _id: '19'
- _id: '180'
intvolume: '        24'
issue: '1'
language:
- iso: eng
page: 64-81
publication: Journal of Service Management
status: public
title: Primacy versus Recency Effects in Extended Service Encounters
type: journal_article
user_id: '57352'
volume: 24
year: '2013'
...
---
_id: '7437'
citation:
  ama: 'Münkhoff E, ed. <i>Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen
    – Eine Latente Wachstumskurvenanalyse</i>. Wiesbaden: Springer Gabler; 2013.'
  apa: 'Münkhoff, E. (Ed.). (2013). <i>Umsatz- und Profitabilitätsauswirkungen industrieller
    Dienstleistungen – Eine latente Wachstumskurvenanalyse</i>. Wiesbaden: Springer
    Gabler.'
  bibtex: '@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen
    industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse}, publisher={Springer
    Gabler}, year={2013} }'
  chicago: 'Münkhoff, Eva, ed. <i>Umsatz- Und Profitabilitätsauswirkungen Industrieller
    Dienstleistungen – Eine Latente Wachstumskurvenanalyse</i>. Wiesbaden: Springer
    Gabler, 2013.'
  ieee: 'E. Münkhoff, Ed., <i>Umsatz- und Profitabilitätsauswirkungen industrieller
    Dienstleistungen – Eine latente Wachstumskurvenanalyse</i>. Wiesbaden: Springer
    Gabler, 2013.'
  mla: Münkhoff, Eva, editor. <i>Umsatz- Und Profitabilitätsauswirkungen Industrieller
    Dienstleistungen – Eine Latente Wachstumskurvenanalyse</i>. Springer Gabler, 2013.
  short: E. Münkhoff, ed., Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen
    – Eine Latente Wachstumskurvenanalyse, Springer Gabler, Wiesbaden, 2013.
date_created: 2019-02-04T11:17:24Z
date_updated: 2022-01-06T07:03:38Z
department:
- _id: '19'
- _id: '180'
editor:
- first_name: Eva
  full_name: Münkhoff, Eva
  last_name: Münkhoff
language:
- iso: eng
place: Wiesbaden
publisher: Springer Gabler
status: public
title: Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine
  latente Wachstumskurvenanalyse
type: book_editor
user_id: '57352'
year: '2013'
...
---
_id: '7739'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status
    in Hierarchical Loyalty Programs. In: <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>. ; 2012.'
  apa: Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2012). The Bright and Dark
    Side of Endowed Status in Hierarchical Loyalty Programs. In <i>2012 AMA Summer
    Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark
    Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA
    Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and
    Steinhoff, L}, year={2012} }'
  chicago: Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed
    Status in Hierarchical Loyalty Programs.” In <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>, 2012.
  ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed
    Status in Hierarchical Loyalty Programs,” in <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>, 2012.
  mla: Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical
    Loyalty Programs.” <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T10:50:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Summer Marketing Educators' Proceedings
status: public
title: The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7740'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: A
  full_name: Bruns, A
  last_name: Bruns
citation:
  ama: 'Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is
    back again – Customer reactions to time extensions of sales promotions. In: <i>2012
    AMA Summer Marketing Educators’ Proceedings</i>. ; 2012.'
  apa: Garnefeld, I., Münkhoff, E., &#38; Bruns, A. (2012). I thought it was all over
    and now it is back again – Customer reactions to time extensions of sales promotions.
    In <i>2012 AMA Summer Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all
    over and now it is back again – Customer reactions to time extensions of sales
    promotions}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Garnefeld,
    I and Münkhoff, E and Bruns, A}, year={2012} }'
  chicago: Garnefeld, I, E Münkhoff, and A Bruns. “I Thought It Was All over and Now
    It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.”
    In <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  ieee: I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now
    it is back again – Customer reactions to time extensions of sales promotions,”
    in <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  mla: Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again –
    Customer Reactions to Time Extensions of Sales Promotions.” <i>2012 AMA Summer
    Marketing Educators’ Proceedings</i>, 2012.
  short: 'I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T10:51:55Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Summer Marketing Educators’ Proceedings
status: public
title: I thought it was all over and now it is back again – Customer reactions to
  time extensions of sales promotions
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7741'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: M
  full_name: Steiner, M
  last_name: Steiner
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: K
  full_name: Backhaus, K
  last_name: Backhaus
citation:
  ama: 'Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings:
    The Impact of the Price Presentation Format. In: <i>Proceedings of the 2012 ISBM
    Academic Workshop</i>. ; 2012.'
  apa: 'Eggert, A., Steiner, M., Ulaga, W., &#38; Backhaus, K. (2012). Capturing the
    Value of Hybrid Offerings: The Impact of the Price Presentation Format. In <i>Proceedings
    of the 2012 ISBM Academic Workshop</i>.'
  bibtex: '@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the
    Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings
    of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga,
    W and Backhaus, K}, year={2012} }'
  chicago: 'Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of
    Hybrid Offerings: The Impact of the Price Presentation Format.” In <i>Proceedings
    of the 2012 ISBM Academic Workshop</i>, 2012.'
  ieee: 'A. Eggert, M. Steiner, W. Ulaga, and K. Backhaus, “Capturing the Value of
    Hybrid Offerings: The Impact of the Price Presentation Format,” in <i>Proceedings
    of the 2012 ISBM Academic Workshop</i>, 2012.'
  mla: 'Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of
    the Price Presentation Format.” <i>Proceedings of the 2012 ISBM Academic Workshop</i>,
    2012.'
  short: 'A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012
    ISBM Academic Workshop, 2012.'
date_created: 2019-02-18T11:03:13Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2012 ISBM Academic Workshop
status: public
title: 'Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation
  Format'
type: conference
user_id: '57352'
year: '2012'
...