---
_id: '7742'
author:
- first_name: T
  full_name: Ritter, T
  last_name: Ritter
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach.
    In: <i>Proceedings of the 2012 ISBM Academic Workshop</i>. ; 2012.'
  apa: 'Ritter, T., &#38; Eggert, A. (2012). Dispersion of Market Activities: A Configurational
    Approach. In <i>Proceedings of the 2012 ISBM Academic Workshop</i>.'
  bibtex: '@inproceedings{Ritter_Eggert_2012, title={Dispersion of Market Activities:
    A Configurational Approach}, booktitle={Proceedings of the 2012 ISBM Academic
    Workshop}, author={Ritter, T and Eggert, A}, year={2012} }'
  chicago: 'Ritter, T, and A Eggert. “Dispersion of Market Activities: A Configurational
    Approach.” In <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.'
  ieee: 'T. Ritter and A. Eggert, “Dispersion of Market Activities: A Configurational
    Approach,” in <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.'
  mla: 'Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational
    Approach.” <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.'
  short: 'T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop,
    2012.'
date_created: 2019-02-18T11:04:53Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2012 ISBM Academic Workshop
status: public
title: 'Dispersion of Market Activities: A Configurational Approach'
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7743'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
citation:
  ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A
    Configurational Approach. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.
    ; 2012.'
  apa: Eggert, A., Münkhoff, E., &#38; Thiesbrummel, C. (2012). Growing with Industrial
    Services - A Configurational Approach. In <i>2012 AMA Winter Marketing Educators’
    Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with Industrial
    Services - A Configurational Approach}, booktitle={2012 AMA Winter Marketing Educators’
    Proceedings}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2012}
    }'
  chicago: Eggert, A, E Münkhoff, and C Thiesbrummel. “Growing with Industrial Services
    - A Configurational Approach.” In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  ieee: A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with Industrial Services
    - A Configurational Approach,” in <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  mla: Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.”
    <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T11:07:49Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators' Proceedings
status: public
title: Growing with Industrial Services - A Configurational Approach
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7744'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty
    Programs. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>. ; 2012.'
  apa: Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2012). Endowed Status in Hierarchical
    Loyalty Programs. In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in
    Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’
    Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012}
    }'
  chicago: Eggert, A, I Garnefeld, and L Steinhoff. “Endowed Status in Hierarchical
    Loyalty Programs.” In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical
    Loyalty Programs,” in <i>2012 AMA Winter Marketing Educators’ Proceedings</i>,
    2012.
  mla: Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” <i>2012
    AMA Winter Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T11:10:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators' Proceedings
status: public
title: Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '7745'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: S
  full_name: Helm, S
  last_name: Helm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: S
  full_name: Tax, S
  last_name: Tax
citation:
  ama: 'Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability
    with Customer Referral Programs. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.
    ; 2012.'
  apa: Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2012). Growing Existing
    Customers’ Profitability with Customer Referral Programs. In <i>2012 AMA Winter
    Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing
    Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA
    Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and
    Eggert, A and Tax, S}, year={2012} }'
  chicago: Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’
    Profitability with Customer Referral Programs.” In <i>2012 AMA Winter Marketing
    Educators’ Proceedings</i>, 2012.
  ieee: I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’
    Profitability with Customer Referral Programs,” in <i>2012 AMA Winter Marketing
    Educators’ Proceedings</i>, 2012.
  mla: Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer
    Referral Programs.” <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.
  short: 'I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing
    Educators’ Proceedings, 2012.'
date_created: 2019-02-18T11:12:17Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Winter Marketing Educators' Proceedings
status: public
title: Growing Existing Customers’ Profitability with Customer Referral Programs
type: conference
user_id: '57352'
year: '2012'
...
---
_id: '4854'
author:
- first_name: Harri
  full_name: Terho, Harri
  last_name: Terho
- first_name: Alexander
  full_name: Haas, Alexander
  last_name: Haas
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
citation:
  ama: Terho H, Haas A, Eggert A, Ulaga W. ‘It’s almost like taking the sales out
    of selling’—towards a conceptualization of value-based selling in business markets.
    <i>Industrial Marketing Management</i>. 2012;(1):174--185.
  apa: Terho, H., Haas, A., Eggert, A., &#38; Ulaga, W. (2012). ‘It’s almost like
    taking the sales out of selling’—towards a conceptualization of value-based selling
    in business markets. <i>Industrial Marketing Management</i>, (1), 174--185.
  bibtex: '@article{Terho_Haas_Eggert_Ulaga_2012, title={‘It’s almost like taking
    the sales out of selling’—towards a conceptualization of value-based selling in
    business markets}, number={1}, journal={Industrial Marketing Management}, author={Terho,
    Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang}, year={2012},
    pages={174--185} }'
  chicago: 'Terho, Harri, Alexander Haas, Andreas Eggert, and Wolfgang Ulaga. “‘It’s
    Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based
    Selling in Business Markets.” <i>Industrial Marketing Management</i>, no. 1 (2012):
    174--185.'
  ieee: H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s almost like taking the
    sales out of selling’—towards a conceptualization of value-based selling in business
    markets,” <i>Industrial Marketing Management</i>, no. 1, pp. 174--185, 2012.
  mla: Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards
    a Conceptualization of Value-Based Selling in Business Markets.” <i>Industrial
    Marketing Management</i>, no. 1, 2012, pp. 174--185.
  short: H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012)
    174--185.
date_created: 2018-10-25T09:42:27Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '1'
page: 174--185
publication: Industrial Marketing Management
status: public
title: ‘It's almost like taking the sales out of selling’—towards a conceptualization
  of value-based selling in business markets
type: journal_article
user_id: '57352'
year: '2012'
...
---
_id: '4853'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Jörg
  full_name: Henseler, Jörg
  last_name: Henseler
- first_name: Sabine
  full_name: Hollmann, Sabine
  last_name: Hollmann
citation:
  ama: Eggert A, Henseler J, Hollmann S. Who owns the customer? Disentangling customer
    loyalty in indirect distribution channels. <i>Journal of Supply Chain Management</i>.
    2012;(2):75-92. doi:<a href="https://doi.org/10.1111/j.1745-493X.2011.03260.x">10.1111/j.1745-493X.2011.03260.x</a>
  apa: Eggert, A., Henseler, J., &#38; Hollmann, S. (2012). Who owns the customer?
    Disentangling customer loyalty in indirect distribution channels. <i>Journal of
    Supply Chain Management</i>, <i>2</i>, 75–92. <a href="https://doi.org/10.1111/j.1745-493X.2011.03260.x">https://doi.org/10.1111/j.1745-493X.2011.03260.x</a>
  bibtex: '@article{Eggert_Henseler_Hollmann_2012, title={Who owns the customer? Disentangling
    customer loyalty in indirect distribution channels}, DOI={<a href="https://doi.org/10.1111/j.1745-493X.2011.03260.x">10.1111/j.1745-493X.2011.03260.x</a>},
    number={2}, journal={Journal of Supply Chain Management}, author={Eggert, Andreas
    and Henseler, Jörg and Hollmann, Sabine}, year={2012}, pages={75–92} }'
  chicago: 'Eggert, Andreas, Jörg Henseler, and Sabine Hollmann. “Who Owns the Customer?
    Disentangling Customer Loyalty in Indirect Distribution Channels.” <i>Journal
    of Supply Chain Management</i>, no. 2 (2012): 75–92. <a href="https://doi.org/10.1111/j.1745-493X.2011.03260.x">https://doi.org/10.1111/j.1745-493X.2011.03260.x</a>.'
  ieee: 'A. Eggert, J. Henseler, and S. Hollmann, “Who owns the customer? Disentangling
    customer loyalty in indirect distribution channels,” <i>Journal of Supply Chain
    Management</i>, no. 2, pp. 75–92, 2012, doi: <a href="https://doi.org/10.1111/j.1745-493X.2011.03260.x">10.1111/j.1745-493X.2011.03260.x</a>.'
  mla: Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty
    in Indirect Distribution Channels.” <i>Journal of Supply Chain Management</i>,
    no. 2, 2012, pp. 75–92, doi:<a href="https://doi.org/10.1111/j.1745-493X.2011.03260.x">10.1111/j.1745-493X.2011.03260.x</a>.
  short: A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012)
    75–92.
date_created: 2018-10-25T09:41:33Z
date_updated: 2026-02-24T14:35:57Z
department:
- _id: '180'
doi: 10.1111/j.1745-493X.2011.03260.x
issue: '2'
language:
- iso: eng
page: 75-92
publication: Journal of Supply Chain Management
status: public
title: Who owns the customer? Disentangling customer loyalty in indirect distribution
  channels
type: journal_article
user_id: '14972'
year: '2012'
...
---
_id: '7746'
author:
- first_name: H
  full_name: Terho, H
  last_name: Terho
- first_name: A
  full_name: Haas, A
  last_name: Haas
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
citation:
  ama: 'Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out
    of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: <i>2011
    AMA Summer Marketing Educators’ Proceedings</i>. ; 2011.'
  apa: 'Terho, H., Haas, A., Eggert, A., &#38; Ulaga, W. (2011). ‘It’s Almost Like
    Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business
    Markets. In <i>2011 AMA Summer Marketing Educators’ Proceedings</i>.'
  bibtex: '@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking
    the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets},
    booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H
    and Haas, A and Eggert, A and Ulaga, W}, year={2011} }'
  chicago: 'Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the
    Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.”
    In <i>2011 AMA Summer Marketing Educators’ Proceedings</i>, 2011.'
  ieee: 'H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the
    Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,”
    in <i>2011 AMA Summer Marketing Educators’ Proceedings</i>, 2011.'
  mla: 'Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing
    Value-Based Selling in Business Markets.” <i>2011 AMA Summer Marketing Educators’
    Proceedings</i>, 2011.'
  short: 'H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’
    Proceedings, 2011.'
date_created: 2019-02-18T11:22:20Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Summer Marketing Educators' Proceedings
status: public
title: '‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based
  Selling in Business Markets'
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7747'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: C
  full_name: Thiesbrummel, C
  last_name: Thiesbrummel
citation:
  ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing
    companies: A necessary or sufficient condition for firm profitability? In: <i>Proceedings
    of the 40th European Marketing Academy (EMAC) Conference</i>. ; 2011.'
  apa: 'Eggert, A., Münkhoff, E., &#38; Thiesbrummel, C. (2011). Service orientation
    of manufacturing companies: A necessary or sufficient condition for firm profitability?
    In <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>.'
  bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation
    of manufacturing companies: A necessary or sufficient condition for firm profitability?},
    booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference},
    author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2011} }'
  chicago: 'Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing
    Companies: A Necessary or Sufficient Condition for Firm Profitability?” In <i>Proceedings
    of the 40th European Marketing Academy (EMAC) Conference</i>, 2011.'
  ieee: 'A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing
    companies: A necessary or sufficient condition for firm profitability?,” in <i>Proceedings
    of the 40th European Marketing Academy (EMAC) Conference</i>, 2011.'
  mla: 'Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary
    or Sufficient Condition for Firm Profitability?” <i>Proceedings of the 40th European
    Marketing Academy (EMAC) Conference</i>, 2011.'
  short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European
    Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-18T11:24:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: 'Service orientation of manufacturing companies: A necessary or sufficient
  condition for firm profitability?'
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7802'
author:
- first_name: K
  full_name: Doescher, K
  last_name: Doescher
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management
    in business-to-business relationships. In: <i>Proceedings of the 40th European
    Marketing Academy (EMAC) Conference</i>. ; 2011.'
  apa: Doescher, K., Hogreve, J., &#38; Eggert, A. (2011). Embracing the complexity
    of recovery management in business-to-business relationships. In <i>Proceedings
    of the 40th European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Doescher_Hogreve_Eggert_2011, title={Embracing the complexity
    of recovery management in business-to-business relationships}, booktitle={Proceedings
    of the 40th European Marketing Academy (EMAC) Conference}, author={Doescher, K
    and Hogreve, J and Eggert, A}, year={2011} }'
  chicago: Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery
    Management in Business-to-Business Relationships.” In <i>Proceedings of the 40th
    European Marketing Academy (EMAC) Conference</i>, 2011.
  ieee: K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery
    management in business-to-business relationships,” in <i>Proceedings of the 40th
    European Marketing Academy (EMAC) Conference</i>, 2011.
  mla: Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business
    Relationships.” <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>,
    2011.
  short: 'K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European
    Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-20T12:59:23Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: Embracing the complexity of recovery management in business-to-business relationships
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7803'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: S
  full_name: Helm, S
  last_name: Helm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: S
  full_name: Tax, S
  last_name: Tax
citation:
  ama: 'Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward
    Programs, Customer Retention and Reward Size. In: <i>Proceedings of the 40th European
    Marketing Academy (EMAC) Conference</i>. ; 2011.'
  apa: Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2011). All or Nothing at
    All – Referral Reward Programs, Customer Retention and Reward Size. In <i>Proceedings
    of the 40th European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at
    All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings
    of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld,
    I and Helm, S and Eggert, A and Tax, S}, year={2011} }'
  chicago: Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral
    Reward Programs, Customer Retention and Reward Size.” In <i>Proceedings of the
    40th European Marketing Academy (EMAC) Conference</i>, 2011.
  ieee: I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral
    Reward Programs, Customer Retention and Reward Size,” in <i>Proceedings of the
    40th European Marketing Academy (EMAC) Conference</i>, 2011.
  mla: Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer
    Retention and Reward Size.” <i>Proceedings of the 40th European Marketing Academy
    (EMAC) Conference</i>, 2011.
  short: 'I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European
    Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-20T13:01:45Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: All or Nothing at All – Referral Reward Programs, Customer Retention and Reward
  Size
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7804'
author:
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: A
  full_name: Bruns, A
  last_name: Bruns
citation:
  ama: 'Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How
    do customers react? In: <i>Proceedings of the 40th European Marketing Academy
    (EMAC) Conference</i>. ; 2011.'
  apa: Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2011). Time extension of sales
    promotions – How do customers react? In <i>Proceedings of the 40th European Marketing
    Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of
    sales promotions – How do customers react?}, booktitle={Proceedings of the 40th
    European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld,
    I and Bruns, A}, year={2011} }'
  chicago: Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions
    – How Do Customers React?” In <i>Proceedings of the 40th European Marketing Academy
    (EMAC) Conference</i>, 2011.
  ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions
    – How do customers react?,” in <i>Proceedings of the 40th European Marketing Academy
    (EMAC) Conference</i>, 2011.
  mla: Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers
    React?” <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>,
    2011.
  short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European
    Marketing Academy (EMAC) Conference, 2011.'
date_created: 2019-02-20T13:04:40Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 40th European Marketing Academy (EMAC) Conference
status: public
title: Time extension of sales promotions – How do customers react?
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7805'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of
    industrial services on firm profitability: The moderating impact of product innovations.
    In: <i>2011 AMA Winter Marketing Educators’ Proceedings</i>. ; 2011.'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2011). Assessing the
    long-term effect of industrial services on firm profitability: The moderating
    impact of product innovations. In <i>2011 AMA Winter Marketing Educators’ Proceedings</i>.'
  bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the
    long-term effect of industrial services on firm profitability: The moderating
    impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’
    Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E},
    year={2011} }'
  chicago: 'Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term
    Effect of Industrial Services on Firm Profitability: The Moderating Impact of
    Product Innovations.” In <i>2011 AMA Winter Marketing Educators’ Proceedings</i>,
    2011.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term
    effect of industrial services on firm profitability: The moderating impact of
    product innovations,” in <i>2011 AMA Winter Marketing Educators’ Proceedings</i>,
    2011.'
  mla: 'Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services
    on Firm Profitability: The Moderating Impact of Product Innovations.” <i>2011
    AMA Winter Marketing Educators’ Proceedings</i>, 2011.'
  short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing
    Educators’ Proceedings, 2011.'
date_created: 2019-02-20T13:07:02Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Winter Marketing Educators' Proceedings
status: public
title: 'Assessing the long-term effect of industrial services on firm profitability:
  The moderating impact of product innovations'
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7806'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable
    for the Primacy-Recency-Controversy. In: <i>2011 AMA Winter Marketing Educators’
    Proceedings</i>. ; 2011.'
  apa: Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2011). Identifying Valence
    as a Contingency Variable for the Primacy-Recency-Controversy. In <i>2011 AMA
    Winter Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence
    as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011
    AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld,
    I and Steinhoff, L}, year={2011} }'
  chicago: Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency
    Variable for the Primacy-Recency-Controversy.” In <i>2011 AMA Winter Marketing
    Educators’ Proceedings</i>, 2011.
  ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency
    Variable for the Primacy-Recency-Controversy,” in <i>2011 AMA Winter Marketing
    Educators’ Proceedings</i>, 2011.
  mla: Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.”
    <i>2011 AMA Winter Marketing Educators’ Proceedings</i>, 2011.
  short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’
    Proceedings, 2011.'
date_created: 2019-02-20T13:16:56Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Winter Marketing Educators' Proceedings
status: public
title: Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '7807'
author:
- first_name: G
  full_name: Hunter, G
  last_name: Hunter
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering
    Consumers? In: <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>.
    ; 2011.'
  apa: Hunter, G., Garnefeld, I., &#38; Steinhoff, L. (2011). Can Retailers Improve
    Loyalty by Empowering Consumers? In <i>2011 AMA Winter Marketing Educators’ Conference
    Proceedings</i>.
  bibtex: '@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve
    Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’
    Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L},
    year={2011} }'
  chicago: Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty
    by Empowering Consumers?” In <i>2011 AMA Winter Marketing Educators’ Conference
    Proceedings</i>, 2011.
  ieee: G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty
    by Empowering Consumers?,” in <i>2011 AMA Winter Marketing Educators’ Conference
    Proceedings</i>, 2011.
  mla: Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?”
    <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.
  short: 'G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’
    Conference Proceedings, 2011.'
date_created: 2019-02-20T13:18:15Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2011 AMA Winter Marketing Educators' Conference Proceedings
status: public
title: Can Retailers Improve Loyalty by Empowering Consumers?
type: conference
user_id: '57352'
year: '2011'
...
---
_id: '4855'
author:
- first_name: Ina
  full_name: Garnefeld, Ina
  last_name: Garnefeld
- first_name: Sabrina
  full_name: Helm, Sabrina
  last_name: Helm
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Helm S, Eggert A. Walk your talk: an experimental investigation
    of the relationship between word of mouth and communicators’ loyalty. <i>Journal
    of Service Research</i>. 2011;(1):93--107.'
  apa: 'Garnefeld, I., Helm, S., &#38; Eggert, A. (2011). Walk your talk: an experimental
    investigation of the relationship between word of mouth and communicators’ loyalty.
    <i>Journal of Service Research</i>, (1), 93--107.'
  bibtex: '@article{Garnefeld_Helm_Eggert_2011, title={Walk your talk: an experimental
    investigation of the relationship between word of mouth and communicators’ loyalty},
    number={1}, journal={Journal of Service Research}, author={Garnefeld, Ina and
    Helm, Sabrina and Eggert, Andreas}, year={2011}, pages={93--107} }'
  chicago: 'Garnefeld, Ina, Sabrina Helm, and Andreas Eggert. “Walk Your Talk: An
    Experimental Investigation of the Relationship between Word of Mouth and Communicators’
    Loyalty.” <i>Journal of Service Research</i>, no. 1 (2011): 93--107.'
  ieee: 'I. Garnefeld, S. Helm, and A. Eggert, “Walk your talk: an experimental investigation
    of the relationship between word of mouth and communicators’ loyalty,” <i>Journal
    of Service Research</i>, no. 1, pp. 93--107, 2011.'
  mla: 'Garnefeld, Ina, et al. “Walk Your Talk: An Experimental Investigation of the
    Relationship between Word of Mouth and Communicators’ Loyalty.” <i>Journal of
    Service Research</i>, no. 1, 2011, pp. 93--107.'
  short: I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
date_created: 2018-10-25T09:43:20Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '1'
page: 93--107
publication: Journal of Service Research
status: public
title: 'Walk your talk: an experimental investigation of the relationship between
  word of mouth and communicators’ loyalty'
type: journal_article
user_id: '57352'
year: '2011'
...
---
_id: '4856'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Jens
  full_name: Hogreve, Jens
  last_name: Hogreve
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Eva
  full_name: Muenkhoff, Eva
  last_name: Muenkhoff
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Industrial services, product innovations,
    and firm profitability: A multiple-group latent growth curve analysis. <i>Industrial
    Marketing Management</i>. 2011;(5):661--670.'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Muenkhoff, E. (2011). Industrial
    services, product innovations, and firm profitability: A multiple-group latent
    growth curve analysis. <i>Industrial Marketing Management</i>, (5), 661--670.'
  bibtex: '@article{Eggert_Hogreve_Ulaga_Muenkhoff_2011, title={Industrial services,
    product innovations, and firm profitability: A multiple-group latent growth curve
    analysis}, number={5}, journal={Industrial Marketing Management}, author={Eggert,
    Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2011},
    pages={661--670} }'
  chicago: 'Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Industrial
    Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent
    Growth Curve Analysis.” <i>Industrial Marketing Management</i>, no. 5 (2011):
    661--670.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Industrial services,
    product innovations, and firm profitability: A multiple-group latent growth curve
    analysis,” <i>Industrial Marketing Management</i>, no. 5, pp. 661--670, 2011.'
  mla: 'Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm
    Profitability: A Multiple-Group Latent Growth Curve Analysis.” <i>Industrial Marketing
    Management</i>, no. 5, 2011, pp. 661--670.'
  short: A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Industrial Marketing Management
    (2011) 661--670.
date_created: 2018-10-25T09:44:15Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '5'
page: 661--670
publication: Industrial Marketing Management
status: public
title: 'Industrial services, product innovations, and firm profitability: A multiple-group
  latent growth curve analysis'
type: journal_article
user_id: '57352'
year: '2011'
...
---
_id: '4857'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Murat
  full_name: Serdaroglu, Murat
  last_name: Serdaroglu
citation:
  ama: 'Eggert A, Serdaroglu M. Exploring the Impact of Sales Technology on Salesperson
    Performance: A Task-Base d Approach. <i>Journal of Marketing Theory and Practice</i>.
    2011;(2):169--186.'
  apa: 'Eggert, A., &#38; Serdaroglu, M. (2011). Exploring the Impact of Sales Technology
    on Salesperson Performance: A Task-Base d Approach. <i>Journal of Marketing Theory
    and Practice</i>, (2), 169--186.'
  bibtex: '@article{Eggert_Serdaroglu_2011, title={Exploring the Impact of Sales Technology
    on Salesperson Performance: A Task-Base d Approach}, number={2}, journal={Journal
    of Marketing Theory and Practice}, author={Eggert, Andreas and Serdaroglu, Murat},
    year={2011}, pages={169--186} }'
  chicago: 'Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales
    Technology on Salesperson Performance: A Task-Base d Approach.” <i>Journal of
    Marketing Theory and Practice</i>, no. 2 (2011): 169--186.'
  ieee: 'A. Eggert and M. Serdaroglu, “Exploring the Impact of Sales Technology on
    Salesperson Performance: A Task-Base d Approach,” <i>Journal of Marketing Theory
    and Practice</i>, no. 2, pp. 169--186, 2011.'
  mla: 'Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology
    on Salesperson Performance: A Task-Base d Approach.” <i>Journal of Marketing Theory
    and Practice</i>, no. 2, 2011, pp. 169--186.'
  short: A. Eggert, M. Serdaroglu, Journal of Marketing Theory and Practice (2011)
    169--186.
date_created: 2018-10-25T09:45:14Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '2'
page: 169--186
publication: Journal of Marketing Theory and Practice
status: public
title: 'Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base
  d Approach'
type: journal_article
user_id: '57352'
year: '2011'
...
---
_id: '4945'
author:
- first_name: Björn
  full_name: Ivens, Björn
  last_name: Ivens
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
citation:
  ama: 'Ivens B, Eggert A. Key Account Management. In: <i>Handbuch Vertriebsmanagement</i>.
    ; 2011.'
  apa: Ivens, B., &#38; Eggert, A. (2011). Key Account Management. In <i>Handbuch
    Vertriebsmanagement</i>.
  bibtex: '@inbook{Ivens_Eggert_2011, title={Key Account Management}, booktitle={Handbuch
    Vertriebsmanagement}, author={Ivens, Björn and Eggert, Andreas}, year={2011} }'
  chicago: Ivens, Björn, and Andreas Eggert. “Key Account Management.” In <i>Handbuch
    Vertriebsmanagement</i>, 2011.
  ieee: B. Ivens and A. Eggert, “Key Account Management,” in <i>Handbuch Vertriebsmanagement</i>,
    2011.
  mla: Ivens, Björn, and Andreas Eggert. “Key Account Management.” <i>Handbuch Vertriebsmanagement</i>,
    2011.
  short: 'B. Ivens, A. Eggert, in: Handbuch Vertriebsmanagement, 2011.'
date_created: 2018-10-26T10:07:20Z
date_updated: 2022-01-06T07:01:30Z
department:
- _id: '178'
- _id: '180'
publication: Handbuch Vertriebsmanagement
status: public
title: Key Account Management
type: book_chapter
user_id: '57352'
year: '2011'
...
---
_id: '7808'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: D
  full_name: Woisetschläger, D
  last_name: Woisetschläger
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize
    Customer Retention? - An Experimental Investigation in an Electronic Retailing
    Setting. In: <i>Proceedings of the 18th International Colloquium in Relationship
    Marketing</i>. ; 2010.'
  apa: Garnefeld, I., Woisetschläger, D., &#38; Eggert, A. (2010). Does Customer Acquisition
    Jeopardize Customer Retention? - An Experimental Investigation in an Electronic
    Retailing Setting. In <i>Proceedings of the 18th International Colloquium in Relationship
    Marketing</i>.
  bibtex: '@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer
    Acquisition Jeopardize Customer Retention? - An Experimental Investigation in
    an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International
    Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger,
    D and Eggert, A}, year={2010} }'
  chicago: Garnefeld, I, D Woisetschläger, and A Eggert. “Does Customer Acquisition
    Jeopardize Customer Retention? - An Experimental Investigation in an Electronic
    Retailing Setting.” In <i>Proceedings of the 18th International Colloquium in
    Relationship Marketing</i>, 2010.
  ieee: I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition
    Jeopardize Customer Retention? - An Experimental Investigation in an Electronic
    Retailing Setting,” in <i>Proceedings of the 18th International Colloquium in
    Relationship Marketing</i>, 2010.
  mla: Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention?
    - An Experimental Investigation in an Electronic Retailing Setting.” <i>Proceedings
    of the 18th International Colloquium in Relationship Marketing</i>, 2010.
  short: 'I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th
    International Colloquium in Relationship Marketing, 2010.'
date_created: 2019-02-20T13:25:32Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 18th International Colloquium in Relationship Marketing
status: public
title: Does Customer Acquisition Jeopardize Customer Retention? - An Experimental
  Investigation in an Electronic Retailing Setting
type: conference
user_id: '57352'
year: '2010'
...
---
_id: '7809'
author:
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A
    Means for Service Recovery? In: <i>Proceedings of the 18th International Colloquium
    in Relationship Marketing</i>. ; 2010.'
  apa: 'Münkhoff, E., Garnefeld, I., Hogreve, J., &#38; Eggert, A. (2010). Referral
    Reward Programs: A Means for Service Recovery? In <i>Proceedings of the 18th International
    Colloquium in Relationship Marketing</i>.'
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral
    Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the
    18th International Colloquium in Relationship Marketing}, author={Münkhoff, E
    and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }'
  chicago: 'Münkhoff, E, I Garnefeld, J Hogreve, and A Eggert. “Referral Reward Programs:
    A Means for Service Recovery?” In <i>Proceedings of the 18th International Colloquium
    in Relationship Marketing</i>, 2010.'
  ieee: 'E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral Reward Programs:
    A Means for Service Recovery?,” in <i>Proceedings of the 18th International Colloquium
    in Relationship Marketing</i>, 2010.'
  mla: 'Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?”
    <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>,
    2010.'
  short: 'E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the
    18th International Colloquium in Relationship Marketing, 2010.'
date_created: 2019-02-20T13:30:13Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 18th International Colloquium in Relationship Marketing
status: public
title: 'Referral Reward Programs: A Means for Service Recovery?'
type: conference
user_id: '57352'
year: '2010'
...