---
_id: '7810'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: S
  full_name: Helm, S
  last_name: Helm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: S
  full_name: Tax, S
  last_name: Tax
citation:
  ama: 'Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance
    Customer Loyalty? – Results of a Propensity Score Matching Study. In: <i>Proceedings
    of the 2010 AMA Summer Marketing Educators’ Conference</i>. ; 2010.'
  apa: Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2010). Do Referral Reward
    Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.
    In <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>.
  bibtex: '@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward
    Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study},
    booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference},
    author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }'
  chicago: Garnefeld, I, S Helm, A Eggert, and S Tax. “Do Referral Reward Programs
    Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” In
    <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>, 2010.
  ieee: I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Do Referral Reward Programs
    Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in
    <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>, 2010.
  mla: Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty?
    – Results of a Propensity Score Matching Study.” <i>Proceedings of the 2010 AMA
    Summer Marketing Educators’ Conference</i>, 2010.
  short: 'I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA
    Summer Marketing Educators’ Conference, 2010.'
date_created: 2019-02-20T13:31:55Z
date_updated: 2022-01-06T07:03:46Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2010 AMA Summer Marketing Educators' Conference
status: public
title: Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity
  Score Matching Study
type: conference
user_id: '57352'
year: '2010'
...
---
_id: '7846'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost
    Implications of the Service Transition: A Latent Growth Analysis. In: <i>Proceedings
    of the 2nd ISBM Workshop at Harvard Business School</i>. ; 2010.'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2010). Disentangling
    the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.
    In <i>Proceedings of the 2nd ISBM Workshop at Harvard Business School</i>.'
  bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling
    the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis},
    booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert,
    A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }'
  chicago: 'Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Disentangling the Revenue
    and Cost Implications of the Service Transition: A Latent Growth Analysis.” In
    <i>Proceedings of the 2nd ISBM Workshop at Harvard Business School</i>, 2010.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the Revenue
    and Cost Implications of the Service Transition: A Latent Growth Analysis,” in
    <i>Proceedings of the 2nd ISBM Workshop at Harvard Business School</i>, 2010.'
  mla: 'Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the
    Service Transition: A Latent Growth Analysis.” <i>Proceedings of the 2nd ISBM
    Workshop at Harvard Business School</i>, 2010.'
  short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd
    ISBM Workshop at Harvard Business School, 2010.'
date_created: 2019-02-20T14:16:41Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2nd ISBM Workshop at Harvard Business School
status: public
title: 'Disentangling the Revenue and Cost Implications of the Service Transition:
  A Latent Growth Analysis'
type: conference
user_id: '57352'
year: '2010'
...
---
_id: '7853'
author:
- first_name: B
  full_name: Frick, B
  last_name: Frick
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
citation:
  ama: 'Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions:
    A Dynamic Analysis. In: <i>Proceedings of the 39th EMAC Conference</i>. ; 2010.'
  apa: 'Frick, B., Eggert, A., &#38; Hogreve, J. (2010). Corporate Reputation and
    Customers’ Value Perceptions: A Dynamic Analysis. In <i>Proceedings of the 39th
    EMAC Conference</i>.'
  bibtex: '@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and
    Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the
    39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010}
    }'
  chicago: 'Frick, B, A Eggert, and J Hogreve. “Corporate Reputation and Customers’
    Value Perceptions: A Dynamic Analysis.” In <i>Proceedings of the 39th EMAC Conference</i>,
    2010.'
  ieee: 'B. Frick, A. Eggert, and J. Hogreve, “Corporate Reputation and Customers’
    Value Perceptions: A Dynamic Analysis,” in <i>Proceedings of the 39th EMAC Conference</i>,
    2010.'
  mla: 'Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions:
    A Dynamic Analysis.” <i>Proceedings of the 39th EMAC Conference</i>, 2010.'
  short: 'B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference,
    2010.'
date_created: 2019-02-20T14:19:04Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 39th EMAC Conference
status: public
title: 'Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis'
type: conference
user_id: '57352'
year: '2010'
...
---
_id: '7854'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations,
    and Firm Profitability – A Longitudinal Analysis. In: <i>Proceedings of the Frontiers
    Pre-Conference on Service and Solution Innovation</i>. ; 2010.'
  apa: Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2010). Industrial Services,
    Product Innovations, and Firm Profitability – A Longitudinal Analysis. In <i>Proceedings
    of the Frontiers Pre-Conference on Service and Solution Innovation</i>.
  bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services,
    Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings
    of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert,
    A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }'
  chicago: Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Industrial Services, Product
    Innovations, and Firm Profitability – A Longitudinal Analysis.” In <i>Proceedings
    of the Frontiers Pre-Conference on Service and Solution Innovation</i>, 2010.
  ieee: A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial Services, Product
    Innovations, and Firm Profitability – A Longitudinal Analysis,” in <i>Proceedings
    of the Frontiers Pre-Conference on Service and Solution Innovation</i>, 2010.
  mla: Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability
    – A Longitudinal Analysis.” <i>Proceedings of the Frontiers Pre-Conference on
    Service and Solution Innovation</i>, 2010.
  short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers
    Pre-Conference on Service and Solution Innovation, 2010.'
date_created: 2019-02-20T14:23:17Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation
status: public
title: Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal
  Analysis
type: conference
user_id: '57352'
year: '2010'
...
---
_id: '7855'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral
    Reward Programs on Satisfied and Dissatisfied Customers. In: <i>Proceedings of
    the 2010 AMA Winter Marketing Educators’ Conference</i>. ; 2010.'
  apa: Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2010). Exploring
    the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.
    In <i>Proceedings of the 2010 AMA Winter Marketing Educators’ Conference</i>.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring
    the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers},
    booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference},
    author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010}
    }'
  chicago: Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Exploring the Effects
    of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In <i>Proceedings
    of the 2010 AMA Winter Marketing Educators’ Conference</i>, 2010.
  ieee: I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the Effects
    of Referral Reward Programs on Satisfied and Dissatisfied Customers,” in <i>Proceedings
    of the 2010 AMA Winter Marketing Educators’ Conference</i>, 2010.
  mla: Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on
    Satisfied and Dissatisfied Customers.” <i>Proceedings of the 2010 AMA Winter Marketing
    Educators’ Conference</i>, 2010.
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the
    2010 AMA Winter Marketing Educators’ Conference, 2010.'
date_created: 2019-02-20T14:29:38Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2010 AMA Winter Marketing Educators' Conference
status: public
title: Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied
  Customers
type: conference
user_id: '57352'
year: '2010'
...
---
_id: '4858'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
citation:
  ama: Eggert A, Ulaga W. Managing customer share in key supplier relationships. <i>Industrial
    Marketing Management</i>. 2010;(8):1346--1355.
  apa: Eggert, A., &#38; Ulaga, W. (2010). Managing customer share in key supplier
    relationships. <i>Industrial Marketing Management</i>, (8), 1346--1355.
  bibtex: '@article{Eggert_Ulaga_2010, title={Managing customer share in key supplier
    relationships}, number={8}, journal={Industrial Marketing Management}, author={Eggert,
    Andreas and Ulaga, Wolfgang}, year={2010}, pages={1346--1355} }'
  chicago: 'Eggert, Andreas, and Wolfgang Ulaga. “Managing Customer Share in Key Supplier
    Relationships.” <i>Industrial Marketing Management</i>, no. 8 (2010): 1346--1355.'
  ieee: A. Eggert and W. Ulaga, “Managing customer share in key supplier relationships,”
    <i>Industrial Marketing Management</i>, no. 8, pp. 1346--1355, 2010.
  mla: Eggert, Andreas, and Wolfgang Ulaga. “Managing Customer Share in Key Supplier
    Relationships.” <i>Industrial Marketing Management</i>, no. 8, 2010, pp. 1346--1355.
  short: A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
date_created: 2018-10-25T09:46:53Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '8'
page: 1346--1355
publication: Industrial Marketing Management
status: public
title: Managing customer share in key supplier relationships
type: journal_article
user_id: '57352'
year: '2010'
...
---
_id: '4859'
author:
- first_name: Stephan M
  full_name: Wagner, Stephan M
  last_name: Wagner
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Eckhard
  full_name: Lindemann, Eckhard
  last_name: Lindemann
citation:
  ama: Wagner SM, Eggert A, Lindemann E. Creating and appropriating value in collaborative
    relationships. <i>Journal of business research</i>. 2010;(8):840--848.
  apa: Wagner, S. M., Eggert, A., &#38; Lindemann, E. (2010). Creating and appropriating
    value in collaborative relationships. <i>Journal of Business Research</i>, (8),
    840--848.
  bibtex: '@article{Wagner_Eggert_Lindemann_2010, title={Creating and appropriating
    value in collaborative relationships}, number={8}, journal={Journal of business
    research}, author={Wagner, Stephan M and Eggert, Andreas and Lindemann, Eckhard},
    year={2010}, pages={840--848} }'
  chicago: 'Wagner, Stephan M, Andreas Eggert, and Eckhard Lindemann. “Creating and
    Appropriating Value in Collaborative Relationships.” <i>Journal of Business Research</i>,
    no. 8 (2010): 840--848.'
  ieee: S. M. Wagner, A. Eggert, and E. Lindemann, “Creating and appropriating value
    in collaborative relationships,” <i>Journal of business research</i>, no. 8, pp.
    840--848, 2010.
  mla: Wagner, Stephan M., et al. “Creating and Appropriating Value in Collaborative
    Relationships.” <i>Journal of Business Research</i>, no. 8, 2010, pp. 840--848.
  short: S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010)
    840--848.
date_created: 2018-10-25T09:49:32Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '8'
page: 840--848
publication: Journal of business research
status: public
title: Creating and appropriating value in collaborative relationships
type: journal_article
user_id: '57352'
year: '2010'
...
---
_id: '4960'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Ina
  full_name: Garnefeld, Ina
  last_name: Garnefeld
citation:
  ama: 'Eggert A, Garnefeld I. Kundenbindung auf Basis des Relationship Value. In:
    <i>Handbuch Kundenbindungsmanagement</i>. Wiesbaden: Gabler; 2010:191-208. doi:<a
    href="https://doi.org/10.1007/978-3-658-13650-5_7">10.1007/978-3-658-13650-5_7</a>'
  apa: 'Eggert, A., &#38; Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship
    Value. In <i>Handbuch Kundenbindungsmanagement</i> (pp. 191–208). Wiesbaden: Gabler.
    <a href="https://doi.org/10.1007/978-3-658-13650-5_7">https://doi.org/10.1007/978-3-658-13650-5_7</a>'
  bibtex: '@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung
    auf Basis des Relationship Value}, DOI={<a href="https://doi.org/10.1007/978-3-658-13650-5_7">10.1007/978-3-658-13650-5_7</a>},
    booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert,
    Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }'
  chicago: 'Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship
    Value.” In <i>Handbuch Kundenbindungsmanagement</i>, 191–208. Wiesbaden: Gabler,
    2010. <a href="https://doi.org/10.1007/978-3-658-13650-5_7">https://doi.org/10.1007/978-3-658-13650-5_7</a>.'
  ieee: 'A. Eggert and I. Garnefeld, “Kundenbindung auf Basis des Relationship Value,”
    in <i>Handbuch Kundenbindungsmanagement</i>, Wiesbaden: Gabler, 2010, pp. 191–208.'
  mla: Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship
    Value.” <i>Handbuch Kundenbindungsmanagement</i>, Gabler, 2010, pp. 191–208, doi:<a
    href="https://doi.org/10.1007/978-3-658-13650-5_7">10.1007/978-3-658-13650-5_7</a>.
  short: 'A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler,
    Wiesbaden, 2010, pp. 191–208.'
date_created: 2018-10-26T10:51:12Z
date_updated: 2022-01-06T07:01:31Z
department:
- _id: '178'
- _id: '180'
doi: 10.1007/978-3-658-13650-5_7
page: 191-208
place: Wiesbaden
publication: Handbuch Kundenbindungsmanagement
publication_identifier:
  isbn:
  - 978-3-8349-1413-2
publication_status: published
publisher: Gabler
status: public
title: Kundenbindung auf Basis des Relationship Value
type: book_chapter
user_id: '57352'
year: '2010'
...
---
_id: '7857'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: J
  full_name: Henseler, J
  last_name: Henseler
- first_name: S
  full_name: Hollmann, S
  last_name: Hollmann
citation:
  ama: 'Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Disentangling Customer
    Loyalty in Indirect Distribution Channels. In: <i>Proceedings of the 17th International
    Colloquium in Relationship Marketing</i>. ; 2009.'
  apa: Eggert, A., Henseler, J., &#38; Hollmann, S. (2009). Who Owns the Customer?
    Disentangling Customer Loyalty in Indirect Distribution Channels. In <i>Proceedings
    of the 17th International Colloquium in Relationship Marketing</i>.
  bibtex: '@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer?
    Disentangling Customer Loyalty in Indirect Distribution Channels}, booktitle={Proceedings
    of the 17th International Colloquium in Relationship Marketing}, author={Eggert,
    A and Henseler, J and Hollmann, S}, year={2009} }'
  chicago: Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Disentangling
    Customer Loyalty in Indirect Distribution Channels.” In <i>Proceedings of the
    17th International Colloquium in Relationship Marketing</i>, 2009.
  ieee: A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Disentangling
    Customer Loyalty in Indirect Distribution Channels,” in <i>Proceedings of the
    17th International Colloquium in Relationship Marketing</i>, 2009.
  mla: Eggert, A., et al. “Who Owns the Customer? Disentangling Customer Loyalty in
    Indirect Distribution Channels.” <i>Proceedings of the 17th International Colloquium
    in Relationship Marketing</i>, 2009.
  short: 'A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International
    Colloquium in Relationship Marketing, 2009.'
date_created: 2019-02-20T14:53:16Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 17th International Colloquium in Relationship Marketing
status: public
title: Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution
  Channels
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '7866'
author:
- first_name: D
  full_name: Woisetschläger, D
  last_name: Woisetschläger
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition
    Hurt the Existing Customer Base? In: <i>Proceedings of the 2009 AMA Summer Marketing
    Educators’ Conference</i>. ; 2009.'
  apa: Woisetschläger, D., Garnefeld, I., &#38; Eggert, A. (2009). Can Successful
    Customer Acquisition Hurt the Existing Customer Base? In <i>Proceedings of the
    2009 AMA Summer Marketing Educators’ Conference</i>.
  bibtex: '@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful
    Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings
    of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger,
    D and Garnefeld, I and Eggert, A}, year={2009} }'
  chicago: Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer
    Acquisition Hurt the Existing Customer Base?” In <i>Proceedings of the 2009 AMA
    Summer Marketing Educators’ Conference</i>, 2009.
  ieee: D. Woisetschläger, I. Garnefeld, and A. Eggert, “Can Successful Customer Acquisition
    Hurt the Existing Customer Base?,” in <i>Proceedings of the 2009 AMA Summer Marketing
    Educators’ Conference</i>, 2009.
  mla: Woisetschläger, D., et al. “Can Successful Customer Acquisition Hurt the Existing
    Customer Base?” <i>Proceedings of the 2009 AMA Summer Marketing Educators’ Conference</i>,
    2009.
  short: 'D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009
    AMA Summer Marketing Educators’ Conference, 2009.'
date_created: 2019-02-20T14:58:43Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2009 AMA Summer Marketing Educators' Conference
status: public
title: Can Successful Customer Acquisition Hurt the Existing Customer Base?
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '7867'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New
    customer acquisition by opportunism? In: <i>Proceedings of the 15th Academy of
    Marketing Science (AMS) World Marketing Congress</i>. ; 2009.'
  apa: 'Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Referral
    reward programs: New customer acquisition by opportunism? In <i>Proceedings of
    the 15th Academy of Marketing Science (AMS) World Marketing Congress</i>.'
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral
    reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings
    of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld,
    I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }'
  chicago: 'Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs:
    New Customer Acquisition by Opportunism?” In <i>Proceedings of the 15th Academy
    of Marketing Science (AMS) World Marketing Congress</i>, 2009.'
  ieee: 'I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs:
    New customer acquisition by opportunism?,” in <i>Proceedings of the 15th Academy
    of Marketing Science (AMS) World Marketing Congress</i>, 2009.'
  mla: 'Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition
    by Opportunism?” <i>Proceedings of the 15th Academy of Marketing Science (AMS)
    World Marketing Congress</i>, 2009.'
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the
    15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.'
date_created: 2019-02-20T15:08:39Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing
  Congress
status: public
title: 'Referral reward programs: New customer acquisition by opportunism?'
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '7868'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
citation:
  ama: 'Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business
    Relationships: Where Do We Come From? Where Should We Go? In: <i>Proceedings of
    the 4th International Conference on Business Market Management</i>. ; 2009.'
  apa: 'Eggert, A., &#38; Ulaga, W. (2009). Musing on a Decade of Customer Value Research
    in Business Relationships: Where Do We Come From? Where Should We Go? In <i>Proceedings
    of the 4th International Conference on Business Market Management</i>.'
  bibtex: '@inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer
    Value Research in Business Relationships: Where Do We Come From? Where Should
    We Go?}, booktitle={Proceedings of the 4th International Conference on Business
    Market Management}, author={Eggert, A and Ulaga, W}, year={2009} }'
  chicago: 'Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research
    in Business Relationships: Where Do We Come From? Where Should We Go?” In <i>Proceedings
    of the 4th International Conference on Business Market Management</i>, 2009.'
  ieee: 'A. Eggert and W. Ulaga, “Musing on a Decade of Customer Value Research in
    Business Relationships: Where Do We Come From? Where Should We Go?,” in <i>Proceedings
    of the 4th International Conference on Business Market Management</i>, 2009.'
  mla: 'Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in
    Business Relationships: Where Do We Come From? Where Should We Go?” <i>Proceedings
    of the 4th International Conference on Business Market Management</i>, 2009.'
  short: 'A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference
    on Business Market Management, 2009.'
date_created: 2019-02-20T15:14:46Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 4th International Conference on Business Market Management
status: public
title: 'Musing on a Decade of Customer Value Research in Business Relationships: Where
  Do We Come From? Where Should We Go?'
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '7869'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: S
  full_name: Helm, S
  last_name: Helm
- first_name: S
  full_name: Tax, S
  last_name: Tax
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer
    Retention – Do Rewards Undermine the Retention Effect? In: <i>Proceedings of the
    2009 AMA Winter Educators’ Proceedings</i>. ; 2009.'
  apa: Garnefeld, I., Helm, S., Tax, S., &#38; Eggert, A. (2009). Customer Referral
    Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In
    <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral
    Programs and Customer Retention – Do Rewards Undermine the Retention Effect?},
    booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld,
    I and Helm, S and Tax, S and Eggert, A}, year={2009} }'
  chicago: Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs
    and Customer Retention – Do Rewards Undermine the Retention Effect?” In <i>Proceedings
    of the 2009 AMA Winter Educators’ Proceedings</i>, 2009.
  ieee: I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs
    and Customer Retention – Do Rewards Undermine the Retention Effect?,” in <i>Proceedings
    of the 2009 AMA Winter Educators’ Proceedings</i>, 2009.
  mla: Garnefeld, I., et al. “Customer Referral Programs and Customer Retention –
    Do Rewards Undermine the Retention Effect?” <i>Proceedings of the 2009 AMA Winter
    Educators’ Proceedings</i>, 2009.
  short: 'I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA
    Winter Educators’ Proceedings, 2009.'
date_created: 2019-02-20T15:17:00Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 2009 AMA Winter Educators' Proceedings
status: public
title: Customer Referral Programs and Customer Retention – Do Rewards Undermine the
  Retention Effect?
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '7870'
author:
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: J
  full_name: Hogreve, J
  last_name: Hogreve
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral
    reward programs: Exploring the impact of rewards on opportunistic behavior. In:
    <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>. ;
    2009.'
  apa: 'Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Unintended
    effects of referral reward programs: Exploring the impact of rewards on opportunistic
    behavior. In <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>.'
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended
    effects of referral reward programs: Exploring the impact of rewards on opportunistic
    behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC)
    Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A},
    year={2009} }'
  chicago: 'Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects
    of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic
    Behavior.” In <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>,
    2009.'
  ieee: 'I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects
    of referral reward programs: Exploring the impact of rewards on opportunistic
    behavior,” in <i>Proceedings of the 38th European Marketing Academy (EMAC) Conference</i>,
    2009.'
  mla: 'Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring
    the Impact of Rewards on Opportunistic Behavior.” <i>Proceedings of the 38th European
    Marketing Academy (EMAC) Conference</i>, 2009.'
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the
    38th European Marketing Academy (EMAC) Conference, 2009.'
date_created: 2019-02-20T15:20:46Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 38th European Marketing Academy (EMAC) Conference
status: public
title: 'Unintended effects of referral reward programs: Exploring the impact of rewards
  on opportunistic behavior'
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '7871'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: J
  full_name: Henseler, J
  last_name: Henseler
- first_name: S
  full_name: Hollmann, S
  last_name: Hollmann
citation:
  ama: 'Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer
    Loyalty in a Channel Context. In: <i>Proceedings of the 38th European Marketing
    Academy (EMAC) Conference</i>. ; 2009.'
  apa: Eggert, A., Henseler, J., &#38; Hollmann, S. (2009). Who Owns the Customer?
    Exploring Customer Loyalty in a Channel Context. In <i>Proceedings of the 38th
    European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer?
    Exploring Customer Loyalty in a Channel Context}, booktitle={Proceedings of the
    38th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Henseler,
    J and Hollmann, S}, year={2009} }'
  chicago: Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Exploring
    Customer Loyalty in a Channel Context.” In <i>Proceedings of the 38th European
    Marketing Academy (EMAC) Conference</i>, 2009.
  ieee: A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Exploring
    Customer Loyalty in a Channel Context,” in <i>Proceedings of the 38th European
    Marketing Academy (EMAC) Conference</i>, 2009.
  mla: Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a
    Channel Context.” <i>Proceedings of the 38th European Marketing Academy (EMAC)
    Conference</i>, 2009.
  short: 'A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European
    Marketing Academy (EMAC) Conference, 2009.'
date_created: 2019-02-20T15:22:22Z
date_updated: 2022-01-06T07:03:47Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 38th European Marketing Academy (EMAC) Conference
status: public
title: Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
type: conference
user_id: '57352'
year: '2009'
...
---
_id: '4860'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Sabine
  full_name: Hollmann, Sabine
  last_name: Hollmann
citation:
  ama: Eggert A, Ulaga W, Hollmann S. Benchmarking the impact of customer share in
    key-supplier relationships. <i>Journal of Business &#38; Industrial Marketing</i>.
    2009;(3/4):154--160.
  apa: Eggert, A., Ulaga, W., &#38; Hollmann, S. (2009). Benchmarking the impact of
    customer share in key-supplier relationships. <i>Journal of Business &#38; Industrial
    Marketing</i>, (3/4), 154--160.
  bibtex: '@article{Eggert_Ulaga_Hollmann_2009, title={Benchmarking the impact of
    customer share in key-supplier relationships}, number={3/4}, journal={Journal
    of Business &#38; Industrial Marketing}, author={Eggert, Andreas and Ulaga, Wolfgang
    and Hollmann, Sabine}, year={2009}, pages={154--160} }'
  chicago: 'Eggert, Andreas, Wolfgang Ulaga, and Sabine Hollmann. “Benchmarking the
    Impact of Customer Share in Key-Supplier Relationships.” <i>Journal of Business
    &#38; Industrial Marketing</i>, no. 3/4 (2009): 154--160.'
  ieee: A. Eggert, W. Ulaga, and S. Hollmann, “Benchmarking the impact of customer
    share in key-supplier relationships,” <i>Journal of Business &#38; Industrial
    Marketing</i>, no. 3/4, pp. 154--160, 2009.
  mla: Eggert, Andreas, et al. “Benchmarking the Impact of Customer Share in Key-Supplier
    Relationships.” <i>Journal of Business &#38; Industrial Marketing</i>, no. 3/4,
    2009, pp. 154--160.
  short: A. Eggert, W. Ulaga, S. Hollmann, Journal of Business &#38; Industrial Marketing
    (2009) 154--160.
date_created: 2018-10-25T09:50:28Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: 3/4
page: 154--160
publication: Journal of Business & Industrial Marketing
status: public
title: Benchmarking the impact of customer share in key-supplier relationships
type: journal_article
user_id: '57352'
year: '2009'
...
---
_id: '4961'
author:
- first_name: Sabrina
  full_name: Helm, Sabrina
  last_name: Helm
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Ina
  full_name: Garnefeld, Ina
  last_name: Garnefeld
citation:
  ama: 'Helm S, Eggert A, Garnefeld I. Modeling the Impact of Corporate Reputation
    on Customer Satisfaction and Loyalty Using Partial Least Squares. In: <i>Handbook
    of Partial Least Squares</i>. Berlin, Heidelberg: Springer Berlin Heidelberg;
    2009:515-534. doi:<a href="https://doi.org/10.1007/978-3-540-32827-8_23">10.1007/978-3-540-32827-8_23</a>'
  apa: 'Helm, S., Eggert, A., &#38; Garnefeld, I. (2009). Modeling the Impact of Corporate
    Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In
    <i>Handbook of Partial Least Squares</i> (pp. 515–534). Berlin, Heidelberg: Springer
    Berlin Heidelberg. <a href="https://doi.org/10.1007/978-3-540-32827-8_23">https://doi.org/10.1007/978-3-540-32827-8_23</a>'
  bibtex: '@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin, Heidelberg}, title={Modeling
    the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using
    Partial Least Squares}, DOI={<a href="https://doi.org/10.1007/978-3-540-32827-8_23">10.1007/978-3-540-32827-8_23</a>},
    booktitle={Handbook of Partial Least Squares}, publisher={Springer Berlin Heidelberg},
    author={Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}, year={2009}, pages={515–534}
    }'
  chicago: 'Helm, Sabrina, Andreas Eggert, and Ina Garnefeld. “Modeling the Impact
    of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least
    Squares.” In <i>Handbook of Partial Least Squares</i>, 515–34. Berlin, Heidelberg:
    Springer Berlin Heidelberg, 2009. <a href="https://doi.org/10.1007/978-3-540-32827-8_23">https://doi.org/10.1007/978-3-540-32827-8_23</a>.'
  ieee: 'S. Helm, A. Eggert, and I. Garnefeld, “Modeling the Impact of Corporate Reputation
    on Customer Satisfaction and Loyalty Using Partial Least Squares,” in <i>Handbook
    of Partial Least Squares</i>, Berlin, Heidelberg: Springer Berlin Heidelberg,
    2009, pp. 515–534.'
  mla: Helm, Sabrina, et al. “Modeling the Impact of Corporate Reputation on Customer
    Satisfaction and Loyalty Using Partial Least Squares.” <i>Handbook of Partial
    Least Squares</i>, Springer Berlin Heidelberg, 2009, pp. 515–34, doi:<a href="https://doi.org/10.1007/978-3-540-32827-8_23">10.1007/978-3-540-32827-8_23</a>.
  short: 'S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares,
    Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.'
date_created: 2018-10-26T11:07:31Z
date_updated: 2022-01-06T07:01:31Z
department:
- _id: '178'
- _id: '180'
doi: 10.1007/978-3-540-32827-8_23
page: 515-534
place: Berlin, Heidelberg
publication: Handbook of Partial Least Squares
publication_identifier:
  isbn:
  - '9783540328254'
  - '9783540328278'
publication_status: published
publisher: Springer Berlin Heidelberg
status: public
title: Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty
  Using Partial Least Squares
type: book_chapter
user_id: '57352'
year: '2009'
...
---
_id: '7441'
author:
- first_name: S
  full_name: Helm, S
  last_name: Helm
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
citation:
  ama: 'Helm S, Eggert A, Garnefeld I. Modelling the Impact of Corporate Reputation
    on Customer Satisfaction and Loyalty Using PLS. In: Esposito Vinzi V, Chin W,
    Henseler J, Wang H, eds. <i>Handbook of Partial Least Squares - Concepts, Methods
    and Applications</i>. Berlin: Springer; 2009:515-534.'
  apa: 'Helm, S., Eggert, A., &#38; Garnefeld, I. (2009). Modelling the Impact of
    Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In V. Esposito
    Vinzi, W. Chin, J. Henseler, &#38; H. Wang (Eds.), <i>Handbook of Partial Least
    Squares - Concepts, Methods and Applications</i> (pp. 515–534). Berlin: Springer.'
  bibtex: '@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin}, title={Modelling the
    Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS},
    booktitle={Handbook of Partial Least Squares - Concepts, Methods and Applications},
    publisher={Springer}, author={Helm, S and Eggert, A and Garnefeld, I}, editor={Esposito
    Vinzi, V and Chin, W and Henseler, J and Wang, HEditors}, year={2009}, pages={515–534}
    }'
  chicago: 'Helm, S, A Eggert, and I Garnefeld. “Modelling the Impact of Corporate
    Reputation on Customer Satisfaction and Loyalty Using PLS.” In <i>Handbook of
    Partial Least Squares - Concepts, Methods and Applications</i>, edited by V Esposito
    Vinzi, W Chin, J Henseler, and H Wang, 515–34. Berlin: Springer, 2009.'
  ieee: 'S. Helm, A. Eggert, and I. Garnefeld, “Modelling the Impact of Corporate
    Reputation on Customer Satisfaction and Loyalty Using PLS,” in <i>Handbook of
    Partial Least Squares - Concepts, Methods and Applications</i>, V. Esposito Vinzi,
    W. Chin, J. Henseler, and H. Wang, Eds. Berlin: Springer, 2009, pp. 515–534.'
  mla: Helm, S., et al. “Modelling the Impact of Corporate Reputation on Customer
    Satisfaction and Loyalty Using PLS.” <i>Handbook of Partial Least Squares - Concepts,
    Methods and Applications</i>, edited by V Esposito Vinzi et al., Springer, 2009,
    pp. 515–34.
  short: 'S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler,
    H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications,
    Springer, Berlin, 2009, pp. 515–534.'
date_created: 2019-02-04T11:31:20Z
date_updated: 2022-01-06T07:03:38Z
department:
- _id: '19'
- _id: '180'
editor:
- first_name: V
  full_name: Esposito Vinzi, V
  last_name: Esposito Vinzi
- first_name: W
  full_name: Chin, W
  last_name: Chin
- first_name: J
  full_name: Henseler, J
  last_name: Henseler
- first_name: H
  full_name: Wang, H
  last_name: Wang
language:
- iso: eng
page: 515-534
place: Berlin
publication: Handbook of Partial Least Squares - Concepts, Methods and Applications
publisher: Springer
status: public
title: Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty
  Using PLS
type: book_chapter
user_id: '57352'
year: '2009'
...
---
_id: '4861'
author:
- first_name: Matthias HJ
  full_name: Gouthier, Matthias HJ
  last_name: Gouthier
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Felicitas
  full_name: Nogly, Felicitas
  last_name: Nogly
citation:
  ama: 'Gouthier MH, Eggert A, Nogly F. Offshoring der Kundeninteraktion: Eine empirische
    Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern. <i>Schmalenbachs
    Zeitschrift für betriebswirtschaftliche Forschung</i>. 2008;(1):48--70.'
  apa: 'Gouthier, M. H., Eggert, A., &#38; Nogly, F. (2008). Offshoring der Kundeninteraktion:
    Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern.
    <i>Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung</i>, (1), 48--70.'
  bibtex: '@article{Gouthier_Eggert_Nogly_2008, title={Offshoring der Kundeninteraktion:
    Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern},
    number={1}, journal={Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung},
    author={Gouthier, Matthias HJ and Eggert, Andreas and Nogly, Felicitas}, year={2008},
    pages={48--70} }'
  chicago: 'Gouthier, Matthias HJ, Andreas Eggert, and Felicitas Nogly. “Offshoring
    Der Kundeninteraktion: Eine Empirische Analyse Der Wirkung Der Sprachqualität
    Am Beispiel von Call Centern.” <i>Schmalenbachs Zeitschrift Für Betriebswirtschaftliche
    Forschung</i>, no. 1 (2008): 48--70.'
  ieee: 'M. H. Gouthier, A. Eggert, and F. Nogly, “Offshoring der Kundeninteraktion:
    Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern,”
    <i>Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung</i>, no. 1,
    pp. 48--70, 2008.'
  mla: 'Gouthier, Matthias HJ, et al. “Offshoring Der Kundeninteraktion: Eine Empirische
    Analyse Der Wirkung Der Sprachqualität Am Beispiel von Call Centern.” <i>Schmalenbachs
    Zeitschrift Für Betriebswirtschaftliche Forschung</i>, no. 1, 2008, pp. 48--70.'
  short: M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche
    Forschung (2008) 48--70.
date_created: 2018-10-25T09:51:19Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '1'
page: 48--70
publication: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
status: public
title: 'Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der
  Sprachqualität am Beispiel von Call Centern'
type: journal_article
user_id: '57352'
year: '2008'
...
---
_id: '4962'
author:
- first_name: 'Wolfgang '
  full_name: 'Ulaga, Wolfgang '
  last_name: Ulaga
- first_name: Andres
  full_name: Eggert, Andres
  last_name: Eggert
citation:
  ama: 'Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationships.
    In: Golfetto F, Gibbert M, eds. <i>Woodside</i>. ; 2008.'
  apa: Ulaga, W., &#38; Eggert, A. (2008). Linking Customer Value to Customer Share
    in Business Relationships. In F. Golfetto &#38; M. Gibbert (Eds.), <i>Woodside</i>.
  bibtex: '@inbook{Ulaga_Eggert_2008, title={Linking Customer Value to Customer Share
    in Business Relationships.}, booktitle={Woodside}, author={Ulaga, Wolfgang  and
    Eggert, Andres}, editor={Golfetto, Francesca and Gibbert, MichaelEditors}, year={2008}
    }'
  chicago: Ulaga, Wolfgang , and Andres Eggert. “Linking Customer Value to Customer
    Share in Business Relationships.” In <i>Woodside</i>, edited by Francesca Golfetto
    and Michael Gibbert, 2008.
  ieee: W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business
    Relationships.,” in <i>Woodside</i>, F. Golfetto and M. Gibbert, Eds. 2008.
  mla: Ulaga, Wolfgang, and Andres Eggert. “Linking Customer Value to Customer Share
    in Business Relationships.” <i>Woodside</i>, edited by Francesca Golfetto and
    Michael Gibbert, 2008.
  short: 'W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.'
date_created: 2018-10-26T11:20:13Z
date_updated: 2022-01-06T07:01:31Z
department:
- _id: '178'
- _id: '180'
editor:
- first_name: Francesca
  full_name: Golfetto, Francesca
  last_name: Golfetto
- first_name: Michael
  full_name: Gibbert, Michael
  last_name: Gibbert
publication: Woodside
status: public
title: Linking Customer Value to Customer Share in Business Relationships.
type: book_chapter
user_id: '57352'
year: '2008'
...