@inproceedings{7733, author = {{Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}}, booktitle = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}}, title = {{{Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}}}, year = {{2013}}, } @inproceedings{7734, author = {{Garnefeld, I and Münkhoff, E and Raum, K}}, booktitle = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}}, title = {{{Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}}}, year = {{2013}}, } @inproceedings{7735, author = {{Münkhoff, E and Garnefeld, I and Bruns, A}}, booktitle = {{roceedings of the 42nd European Marketing Academy (EMAC) Conference}}, title = {{{How to prolong a sales promotion – Ex-post time extension versus reframing}}}, year = {{2013}}, } @inproceedings{7736, author = {{Posner , T and Garnefeld, I and Eggert, A}}, booktitle = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}}, title = {{{Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior}}}, year = {{2013}}, } @inproceedings{7737, author = {{Steinhoff, L and Palmatier, R. W}}, booktitle = {{Proceedings of the 42nd European Marketing Academy (EMAC) Conference}}, title = {{{The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}}}, year = {{2013}}, } @inproceedings{7738, author = {{Eggert, A and Thiesbrummel, C and Deutscher, C}}, booktitle = {{2013 AMA Winter Marketing Educators' Proceedings}}, title = {{{Exploring differential effects of product and service innovations on industrial firms’ financial performance}}}, year = {{2013}}, } @article{5682, author = {{de Meer, Hermann and Diener, Michael and Herkenhöner, Ralph and Kucera, Markus and Niedermeier, Michael and Reisser, Andreas and Schryen, Guido and Vetter, Michael and Waas, Thomas and Yasasin, Emrah}}, journal = {{PIK - Praxis der Informationsverarbeitung und Kommunikation}}, number = {{3}}, pages = {{153--159}}, publisher = {{de Gruyter}}, title = {{{Sicherheitsherausforderungen in hochverteilten Systemen}}}, volume = {{36}}, year = {{2013}}, } @article{5715, abstract = {{Smart interactive services, in contrast with other technology-based services, require significant human-to-human interaction and collaboration in addition to the service provided by the embedded technology itself. The authors’ foundational Delphi study confirms smart interactive services (e.g., remote diagnosis, remote repair of equipment, and telemedicine) are a rapidly growing innovation category across industries. Yet, gaining user acceptance of these types of services presents a significant challenge for managers. To address this challenge, the authors employ a grounded theory approach, drawing on depth interviews, to develop a framework of barriers and facilitators to users’ attitudinal and behavioral responses to smart interactive services. The findings reveal a new set of beliefs that are critical in this context. These beliefs are tied to the human element and specifically pertain to beliefs about the “service counterpart (SC),” who is the provider’s employee controlling the technology. Control, trustworthiness, and collaboration beliefs emerge jointly as important and interrelated influencers tied to the SC. Contrary to conventional wisdom that focuses on features of the technology itself to gain user acceptance, this research encourages providers to emphasize the interpersonal elements of the service by providing control cues, raising social presence, and enhancing human trust mechanisms.}}, author = {{Wünderlich, Nancy and Wangenheim, Florian V and Bitner, Mary Jo}}, journal = {{Journal of Service Research}}, keywords = {{service technology, technology-mediated service, service counterpart, smart service, remote service, technology adoption}}, number = {{1}}, pages = {{3--20}}, publisher = {{SAGE Publications Sage CA: Los Angeles, CA}}, title = {{{High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.}}}, volume = {{16}}, year = {{2013}}, } @article{6101, author = {{Kabst, Rüdiger and Wehner, M C}}, journal = {{PERSONALquartely}}, number = {{4}}, pages = {{34--39}}, title = {{{Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten}}}, volume = {{65}}, year = {{2013}}, } @inbook{6147, author = {{Weber, P and Kabst, Rüdiger}}, booktitle = {{Verwaltungskommunikation - Wissenschaftliche Analyse und praktische Beispiele}}, editor = {{Hill, Hermann}}, pages = {{145--152}}, publisher = {{Nomos}}, title = {{{Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung}}}, year = {{2013}}, }