@inbook{2787, author = {{Dorfleitner, G. and Klein, C. and Kundisch, Dennis}}, booktitle = {{Monetary Growth: Trends, Impacts and Policies}}, publisher = {{Nova Science Publishers}}, title = {{{Technical Analysis as a Method of Risk Management}}}, year = {{2009}}, } @book{2792, editor = {{Kundisch, Dennis and Veit, D. and Weitzel, T. and Weinhardt, C.}}, publisher = {{Springer}}, title = {{{Proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry}}}, volume = {{23}}, year = {{2009}}, } @inproceedings{7857, author = {{Eggert, A and Henseler, J and Hollmann, S}}, booktitle = {{Proceedings of the 17th International Colloquium in Relationship Marketing}}, title = {{{Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels}}}, year = {{2009}}, } @inproceedings{7866, author = {{Woisetschläger, D and Garnefeld, I and Eggert, A}}, booktitle = {{Proceedings of the 2009 AMA Summer Marketing Educators' Conference}}, title = {{{Can Successful Customer Acquisition Hurt the Existing Customer Base?}}}, year = {{2009}}, } @inproceedings{7867, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}}, title = {{{Referral reward programs: New customer acquisition by opportunism?}}}, year = {{2009}}, } @inproceedings{7868, author = {{Eggert, A and Ulaga, W}}, booktitle = {{Proceedings of the 4th International Conference on Business Market Management}}, title = {{{Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}}}, year = {{2009}}, } @inproceedings{7869, author = {{Garnefeld, I and Helm, S and Tax, S and Eggert, A}}, booktitle = {{Proceedings of the 2009 AMA Winter Educators' Proceedings}}, title = {{{Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}}}, year = {{2009}}, } @inproceedings{7870, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 38th European Marketing Academy (EMAC) Conference}}, title = {{{Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}}}, year = {{2009}}, } @inproceedings{7871, author = {{Eggert, A and Henseler, J and Hollmann, S}}, booktitle = {{Proceedings of the 38th European Marketing Academy (EMAC) Conference}}, title = {{{Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}}}, year = {{2009}}, } @book{5721, abstract = {{The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.}}, author = {{Wünderlich, Nancy}}, isbn = {{978-3-8349-1957-1}}, publisher = {{Springer Gabler}}, title = {{{Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings}}}, year = {{2009}}, }