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Um das durch die Konzernsteuerquote an den Kapitalmarkt gesendete\r\nSignal zu optimieren, berücksichtigen einige Unternehmen die Auswirkungen ihrer\r\nInvestitionsentscheidungen auf diese Kennzahl explizit in ihrer Investitionsplanung. Unter\r\nRückgriff auf ein Simulationsmodell auf Basis vollständiger Finanzpläne wird im Rahmen\r\neiner ökonomischen Untersuchung deutlich, welche Parameter besonders großen Einfluss\r\nauf die Konzernsteuerquote haben und unter welchen Bedingungen eine sich an üblichen\r\nRenditemaßen orientierende Investitionspolitik unzureichend dargestellt wird. Es zeigt sich,\r\ndass der in der Praxis verbreitete Rückgriff auf die Konzernsteuerquote als Performance-\r\nKennzahl ohne entsprechende Informationsarbeit zu fehlerhaften und unerwünschten\r\nBeurteilungen der unternehmerischen Steuerpolitik führen kann.","lang":"ger"}],"citation":{"short":"J. Müller, C. Sureth, L. 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Eggert, “Referral Reward Programs: A Means for Service Recovery?,” in <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>, 2010."},"language":[{"iso":"eng"}],"_id":"7809","user_id":"57352","title":"Referral Reward Programs: A Means for Service Recovery?","status":"public","year":"2010","author":[{"last_name":"Münkhoff","first_name":"E","full_name":"Münkhoff, E"},{"full_name":"Garnefeld, I","first_name":"I","last_name":"Garnefeld"},{"first_name":"J","last_name":"Hogreve","full_name":"Hogreve, J"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"}],"date_updated":"2022-01-06T07:03:46Z"},{"citation":{"bibtex":"@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }","ama":"Garnefeld I, Helm S, Eggert A, Tax S. 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Tax, “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>, 2010.","apa":"Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. 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