---
_id: '50725'
author:
- first_name: Karina
  full_name: Kiepe, Karina
  id: '100294'
  last_name: Kiepe
- first_name: Carolin
  full_name: Wicke, Carolin
  last_name: Wicke
- first_name: Juliane
  full_name: Reichel, Juliane
  last_name: Reichel
- first_name: Tobias
  full_name: Schlömer, Tobias
  last_name: Schlömer
- first_name: Clarissa
  full_name: Becker, Clarissa
  last_name: Becker
- first_name: Heike
  full_name: Jahncke, Heike
  last_name: Jahncke
- first_name: Karin
  full_name: Rebmann, Karin
  last_name: Rebmann
citation:
  ama: Kiepe K, Wicke C, Reichel J, et al. <i>Geschäftsmodell- und Kompetenzentwicklung
    für nachhaltiges Wirtschaften. Handbuch und Fortbildungskonzept für die betriebliche
    Personalentwicklung</i>. Logos; 2019.
  apa: Kiepe, K., Wicke, C., Reichel, J., Schlömer, T., Becker, C., Jahncke, H., &#38;
    Rebmann, K. (2019). <i>Geschäftsmodell- und Kompetenzentwicklung für nachhaltiges
    Wirtschaften. Handbuch und Fortbildungskonzept für die betriebliche Personalentwicklung</i>.
    Logos.
  bibtex: '@book{Kiepe_Wicke_Reichel_Schlömer_Becker_Jahncke_Rebmann_2019, place={Berlin},
    title={Geschäftsmodell- und Kompetenzentwicklung für nachhaltiges Wirtschaften.
    Handbuch und Fortbildungskonzept für die betriebliche Personalentwicklung}, publisher={Logos},
    author={Kiepe, Karina and Wicke, Carolin and Reichel, Juliane and Schlömer, Tobias
    and Becker, Clarissa and Jahncke, Heike and Rebmann, Karin}, year={2019} }'
  chicago: 'Kiepe, Karina, Carolin Wicke, Juliane Reichel, Tobias Schlömer, Clarissa
    Becker, Heike Jahncke, and Karin Rebmann. <i>Geschäftsmodell- und Kompetenzentwicklung
    für nachhaltiges Wirtschaften. Handbuch und Fortbildungskonzept für die betriebliche
    Personalentwicklung</i>. Berlin: Logos, 2019.'
  ieee: 'K. Kiepe <i>et al.</i>, <i>Geschäftsmodell- und Kompetenzentwicklung für
    nachhaltiges Wirtschaften. Handbuch und Fortbildungskonzept für die betriebliche
    Personalentwicklung</i>. Berlin: Logos, 2019.'
  mla: Kiepe, Karina, et al. <i>Geschäftsmodell- und Kompetenzentwicklung für nachhaltiges
    Wirtschaften. Handbuch und Fortbildungskonzept für die betriebliche Personalentwicklung</i>.
    Logos, 2019.
  short: K. Kiepe, C. Wicke, J. Reichel, T. Schlömer, C. Becker, H. Jahncke, K. Rebmann,
    Geschäftsmodell- und Kompetenzentwicklung für nachhaltiges Wirtschaften. Handbuch
    und Fortbildungskonzept für die betriebliche Personalentwicklung, Logos, Berlin,
    2019.
date_created: 2024-01-22T09:19:50Z
date_updated: 2024-09-02T08:10:57Z
department:
- _id: '816'
- _id: '681'
extern: '1'
language:
- iso: ger
place: Berlin
publication_status: published
publisher: Logos
status: public
title: Geschäftsmodell- und Kompetenzentwicklung für nachhaltiges Wirtschaften. Handbuch
  und Fortbildungskonzept für die betriebliche Personalentwicklung
type: book
user_id: '64862'
year: '2019'
...
---
_id: '39056'
author:
- first_name: Dennis
  full_name: Lütkevedder, Dennis
  last_name: Lütkevedder
citation:
  ama: Lütkevedder D. <i>“Data-Driven Mergers” in digitalen Märkten - eine wettbewerbspolitische
    Analyse</i>.; 2019.
  apa: Lütkevedder, D. (2019). <i>“Data-Driven Mergers” in digitalen Märkten - eine
    wettbewerbspolitische Analyse</i>.
  bibtex: '@book{Lütkevedder_2019, title={“Data-Driven Mergers” in digitalen Märkten
    - eine wettbewerbspolitische Analyse}, author={Lütkevedder, Dennis}, year={2019}
    }'
  chicago: Lütkevedder, Dennis. <i>“Data-Driven Mergers” in digitalen Märkten - eine
    wettbewerbspolitische Analyse</i>, 2019.
  ieee: D. Lütkevedder, <i>“Data-Driven Mergers” in digitalen Märkten - eine wettbewerbspolitische
    Analyse</i>. 2019.
  mla: Lütkevedder, Dennis. <i>“Data-Driven Mergers” in digitalen Märkten - eine wettbewerbspolitische
    Analyse</i>. 2019.
  short: D. Lütkevedder, “Data-Driven Mergers” in digitalen Märkten - eine wettbewerbspolitische
    Analyse, 2019.
date_created: 2023-01-24T08:49:54Z
date_updated: 2023-01-24T08:50:04Z
department:
- _id: '280'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: '"Data-Driven Mergers" in digitalen Märkten - eine wettbewerbspolitische Analyse'
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '39059'
author:
- first_name: Uzair Ahmed
  full_name: Memon, Uzair Ahmed
  last_name: Memon
citation:
  ama: Memon UA. <i>On the Implications of Big Data for Competition Policy - Big Data,
    Market Power, Competition Law</i>.; 2019.
  apa: Memon, U. A. (2019). <i>On the Implications of Big Data for Competition Policy
    - Big data, Market power, Competition law</i>.
  bibtex: '@book{Memon_2019, title={On the Implications of Big Data for Competition
    Policy - Big data, Market power, Competition law}, author={Memon, Uzair Ahmed},
    year={2019} }'
  chicago: Memon, Uzair Ahmed. <i>On the Implications of Big Data for Competition
    Policy - Big Data, Market Power, Competition Law</i>, 2019.
  ieee: U. A. Memon, <i>On the Implications of Big Data for Competition Policy - Big
    data, Market power, Competition law</i>. 2019.
  mla: Memon, Uzair Ahmed. <i>On the Implications of Big Data for Competition Policy
    - Big Data, Market Power, Competition Law</i>. 2019.
  short: U.A. Memon, On the Implications of Big Data for Competition Policy - Big
    Data, Market Power, Competition Law, 2019.
date_created: 2023-01-24T08:51:46Z
date_updated: 2023-01-24T08:51:59Z
department:
- _id: '280'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: On the Implications of Big Data for Competition Policy - Big data, Market power,
  Competition law
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '39067'
author:
- first_name: André
  full_name: Milczarek, André
  last_name: Milczarek
citation:
  ama: Milczarek A. <i>Risiken und Gefahren von Marktmacht in digitalen Märkten -
    eine wettbewerbspolitische Analyse</i>.; 2019.
  apa: Milczarek, A. (2019). <i>Risiken und Gefahren von Marktmacht in digitalen Märkten
    - eine wettbewerbspolitische Analyse</i>.
  bibtex: '@book{Milczarek_2019, title={Risiken und Gefahren von Marktmacht in digitalen
    Märkten - eine wettbewerbspolitische Analyse}, author={Milczarek, André}, year={2019}
    }'
  chicago: Milczarek, André. <i>Risiken und Gefahren von Marktmacht in digitalen Märkten
    - eine wettbewerbspolitische Analyse</i>, 2019.
  ieee: A. Milczarek, <i>Risiken und Gefahren von Marktmacht in digitalen Märkten
    - eine wettbewerbspolitische Analyse</i>. 2019.
  mla: Milczarek, André. <i>Risiken und Gefahren von Marktmacht in digitalen Märkten
    - eine wettbewerbspolitische Analyse</i>. 2019.
  short: A. Milczarek, Risiken und Gefahren von Marktmacht in digitalen Märkten -
    eine wettbewerbspolitische Analyse, 2019.
date_created: 2023-01-24T09:01:50Z
date_updated: 2023-01-24T09:01:59Z
department:
- _id: '280'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: Risiken und Gefahren von Marktmacht in digitalen Märkten - eine wettbewerbspolitische
  Analyse
type: bachelorsthesis
user_id: '37953'
year: '2019'
...
---
_id: '37346'
author:
- first_name: Jens
  full_name: Müller, Jens
  id: '1245'
  last_name: Müller
- first_name: Vanessa
  full_name: Gawehn, Vanessa
  id: '52547'
  last_name: Gawehn
citation:
  ama: Müller J, Gawehn V. <i>Tax Avoidance - Are Banks Any Different?</i>; 2019.
  apa: Müller, J., &#38; Gawehn, V. (2019). <i>Tax Avoidance - Are Banks Any Different?</i>
  bibtex: '@book{Müller_Gawehn_2019, title={Tax Avoidance - Are Banks Any Different?},
    author={Müller, Jens and Gawehn, Vanessa}, year={2019} }'
  chicago: Müller, Jens, and Vanessa Gawehn. <i>Tax Avoidance - Are Banks Any Different?</i>,
    2019.
  ieee: J. Müller and V. Gawehn, <i>Tax Avoidance - Are Banks Any Different?</i> 2019.
  mla: Müller, Jens, and Vanessa Gawehn. <i>Tax Avoidance - Are Banks Any Different?</i>
    2019.
  short: J. Müller, V. Gawehn, Tax Avoidance - Are Banks Any Different?, 2019.
date_created: 2023-01-18T12:11:27Z
date_updated: 2023-01-24T10:31:34Z
department:
- _id: '189'
- _id: '635'
language:
- iso: eng
status: public
title: Tax Avoidance - Are Banks Any Different?
type: working_paper
user_id: '83776'
year: '2019'
...
---
_id: '37684'
author:
- first_name: Fabian
  full_name: Heinrichs, Fabian
  last_name: Heinrichs
citation:
  ama: Heinrichs F. <i>Digitale Märkte - Zu den Auswirkungen von Big Data auf Marktmacht
    und die Bildung von Kartellen</i>.; 2019.
  apa: Heinrichs, F. (2019). <i>Digitale Märkte - Zu den Auswirkungen von Big Data
    auf Marktmacht und die Bildung von Kartellen</i>.
  bibtex: '@book{Heinrichs_2019, title={Digitale Märkte - Zu den Auswirkungen von
    Big Data auf Marktmacht und die Bildung von Kartellen}, author={Heinrichs, Fabian},
    year={2019} }'
  chicago: Heinrichs, Fabian. <i>Digitale Märkte - Zu den Auswirkungen von Big Data
    auf Marktmacht und die Bildung von Kartellen</i>, 2019.
  ieee: F. Heinrichs, <i>Digitale Märkte - Zu den Auswirkungen von Big Data auf Marktmacht
    und die Bildung von Kartellen</i>. 2019.
  mla: Heinrichs, Fabian. <i>Digitale Märkte - Zu den Auswirkungen von Big Data auf
    Marktmacht und die Bildung von Kartellen</i>. 2019.
  short: F. Heinrichs, Digitale Märkte - Zu den Auswirkungen von Big Data auf Marktmacht
    und die Bildung von Kartellen, 2019.
date_created: 2023-01-20T10:22:41Z
date_updated: 2023-01-23T09:06:32Z
department:
- _id: '280'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: Digitale Märkte - Zu den Auswirkungen von Big Data auf Marktmacht und die Bildung
  von Kartellen
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '38042'
author:
- first_name: Julia
  full_name: Fortmeier, Julia
  last_name: Fortmeier
citation:
  ama: Fortmeier J. <i>Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse</i>.; 2019.
  apa: Fortmeier, J. (2019). <i>Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse</i>.
  bibtex: '@book{Fortmeier_2019, title={Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse}, author={Fortmeier, Julia}, year={2019} }'
  chicago: Fortmeier, Julia. <i>Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse</i>, 2019.
  ieee: J. Fortmeier, <i>Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse</i>. 2019.
  mla: Fortmeier, Julia. <i>Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse</i>. 2019.
  short: J. Fortmeier, Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische
    Analyse, 2019.
date_created: 2023-01-23T08:55:55Z
date_updated: 2023-01-23T09:05:55Z
department:
- _id: '280'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: Anreizwirkungen der Bonusregelung - Eine wettbewerbspolitische Analyse
type: bachelorsthesis
user_id: '37953'
year: '2019'
...
---
_id: '38045'
author:
- first_name: Carolin
  full_name: Hagedorn, Carolin
  last_name: Hagedorn
citation:
  ama: Hagedorn C. <i>The Intersection of Privacy and Competition Law - Lessons from
    Data-Driven Mergers</i>.; 2019.
  apa: Hagedorn, C. (2019). <i>The intersection of privacy and competition law - Lessons
    from data-driven mergers</i>.
  bibtex: '@book{Hagedorn_2019, title={The intersection of privacy and competition
    law - Lessons from data-driven mergers}, author={Hagedorn, Carolin}, year={2019}
    }'
  chicago: Hagedorn, Carolin. <i>The Intersection of Privacy and Competition Law -
    Lessons from Data-Driven Mergers</i>, 2019.
  ieee: C. Hagedorn, <i>The intersection of privacy and competition law - Lessons
    from data-driven mergers</i>. 2019.
  mla: Hagedorn, Carolin. <i>The Intersection of Privacy and Competition Law - Lessons
    from Data-Driven Mergers</i>. 2019.
  short: C. Hagedorn, The Intersection of Privacy and Competition Law - Lessons from
    Data-Driven Mergers, 2019.
date_created: 2023-01-23T09:22:37Z
date_updated: 2023-01-23T09:24:30Z
department:
- _id: '280'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: The intersection of privacy and competition law - Lessons from data-driven
  mergers
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '38097'
author:
- first_name: Berfin
  full_name: Ayyildiz, Berfin
  last_name: Ayyildiz
citation:
  ama: Ayyildiz B. <i>Die Akquisition von Double Click durch Google - eine wettbewerbspolitische
    Analyse</i>.; 2019.
  apa: Ayyildiz, B. (2019). <i>Die Akquisition von Double Click durch Google - eine
    wettbewerbspolitische Analyse</i>.
  bibtex: '@book{Ayyildiz_2019, title={Die Akquisition von Double Click durch Google
    - eine wettbewerbspolitische Analyse}, author={Ayyildiz, Berfin}, year={2019}
    }'
  chicago: Ayyildiz, Berfin. <i>Die Akquisition von Double Click durch Google - eine
    wettbewerbspolitische Analyse</i>, 2019.
  ieee: B. Ayyildiz, <i>Die Akquisition von Double Click durch Google - eine wettbewerbspolitische
    Analyse</i>. 2019.
  mla: Ayyildiz, Berfin. <i>Die Akquisition von Double Click durch Google - eine wettbewerbspolitische
    Analyse</i>. 2019.
  short: B. Ayyildiz, Die Akquisition von Double Click durch Google - eine wettbewerbspolitische
    Analyse, 2019.
date_created: 2023-01-23T11:39:35Z
date_updated: 2023-01-23T11:39:50Z
department:
- _id: '280'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: Die Akquisition von Double Click durch Google - eine wettbewerbspolitische
  Analyse
type: bachelorsthesis
user_id: '37953'
year: '2019'
...
---
_id: '38093'
author:
- first_name: Ekaterina
  full_name: Shelepova, Ekaterina
  last_name: Shelepova
citation:
  ama: Shelepova E. <i>Merger Analysis in Data-Driven Markets - An Economic Policy
    Perspective</i>.; 2019.
  apa: Shelepova, E. (2019). <i>Merger Analysis in Data-Driven Markets - An Economic
    Policy Perspective</i>.
  bibtex: '@book{Shelepova_2019, title={Merger Analysis in Data-Driven Markets - An
    Economic Policy Perspective}, author={Shelepova, Ekaterina}, year={2019} }'
  chicago: Shelepova, Ekaterina. <i>Merger Analysis in Data-Driven Markets - An Economic
    Policy Perspective</i>, 2019.
  ieee: E. Shelepova, <i>Merger Analysis in Data-Driven Markets - An Economic Policy
    Perspective</i>. 2019.
  mla: Shelepova, Ekaterina. <i>Merger Analysis in Data-Driven Markets - An Economic
    Policy Perspective</i>. 2019.
  short: E. Shelepova, Merger Analysis in Data-Driven Markets - An Economic Policy
    Perspective, 2019.
date_created: 2023-01-23T11:34:00Z
date_updated: 2023-01-23T11:34:15Z
department:
- _id: '280'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: Merger Analysis in Data-Driven Markets - An Economic Policy Perspective
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '38096'
author:
- first_name: Suganya
  full_name: Shanmugaratnam, Suganya
  last_name: Shanmugaratnam
citation:
  ama: Shanmugaratnam S. <i>Marktmacht in digitalen Märkten</i>.; 2019.
  apa: Shanmugaratnam, S. (2019). <i>Marktmacht in digitalen Märkten</i>.
  bibtex: '@book{Shanmugaratnam_2019, title={Marktmacht in digitalen Märkten}, author={Shanmugaratnam,
    Suganya}, year={2019} }'
  chicago: Shanmugaratnam, Suganya. <i>Marktmacht in digitalen Märkten</i>, 2019.
  ieee: S. Shanmugaratnam, <i>Marktmacht in digitalen Märkten</i>. 2019.
  mla: Shanmugaratnam, Suganya. <i>Marktmacht in digitalen Märkten</i>. 2019.
  short: S. Shanmugaratnam, Marktmacht in digitalen Märkten, 2019.
date_created: 2023-01-23T11:36:24Z
date_updated: 2023-01-23T11:36:29Z
department:
- _id: '280'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: Marktmacht in digitalen Märkten
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '38099'
author:
- first_name: Ahmed
  full_name: Faizan, Ahmed
  last_name: Faizan
citation:
  ama: Faizan A. <i>The Effectiveness of Leniency Programs and Whistleblowing in Discouraging
    Cartel Activities</i>.; 2019.
  apa: Faizan, A. (2019). <i>The Effectiveness of Leniency Programs and Whistleblowing
    in Discouraging Cartel Activities</i>.
  bibtex: '@book{Faizan_2019, title={The Effectiveness of Leniency Programs and Whistleblowing
    in Discouraging Cartel Activities}, author={Faizan, Ahmed}, year={2019} }'
  chicago: Faizan, Ahmed. <i>The Effectiveness of Leniency Programs and Whistleblowing
    in Discouraging Cartel Activities</i>, 2019.
  ieee: A. Faizan, <i>The Effectiveness of Leniency Programs and Whistleblowing in
    Discouraging Cartel Activities</i>. 2019.
  mla: Faizan, Ahmed. <i>The Effectiveness of Leniency Programs and Whistleblowing
    in Discouraging Cartel Activities</i>. 2019.
  short: A. Faizan, The Effectiveness of Leniency Programs and Whistleblowing in Discouraging
    Cartel Activities, 2019.
date_created: 2023-01-23T11:43:52Z
date_updated: 2023-01-23T11:48:33Z
department:
- _id: '280'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
status: public
supervisor:
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
title: The Effectiveness of Leniency Programs and Whistleblowing in Discouraging Cartel
  Activities
type: mastersthesis
user_id: '37953'
year: '2019'
...
---
_id: '35756'
abstract:
- lang: eng
  text: "<jats:sec>\r\n<jats:title content-type=\"abstract-subheading\">Purpose</jats:title>\r\n<jats:p>Leveraging
    social action theory, social network theory and the notion of network externality,
    the purpose of this paper is to model two different return on investment (ROI)
    measures: the networked ROI which captures the network effect originating from
    a social media investment, and the discrete ROI which focuses social media discrete
    returns from individual users.</jats:p>\r\n</jats:sec>\r\n<jats:sec>\r\n<jats:title
    content-type=\"abstract-subheading\">Design/methodology/approach</jats:title>\r\n<jats:p>A
    field experiment was set up over a period of three months to test the effects
    of two variants of an advertisement campaign (a social vs a discrete ad) on the
    modeled networked and discrete ROIs.</jats:p>\r\n</jats:sec>\r\n<jats:sec>\r\n<jats:title
    content-type=\"abstract-subheading\">Findings</jats:title>\r\n<jats:p>The authors
    find that emphasizing discrete user actions leads to lower network gains, but
    higher monetary returns while the social action emphasis produces higher network
    gains, but lower monetary returns. The study further suggests that social action
    focus is preferable for brand promotion and engagement, whereas the discrete action
    focus is suitable for boosting sales and website traffic.</jats:p>\r\n</jats:sec>\r\n<jats:sec>\r\n<jats:title
    content-type=\"abstract-subheading\">Practical implications</jats:title>\r\n<jats:p>Several
    potential implications for social media researchers and marketers are also discussed.</jats:p>\r\n</jats:sec>\r\n<jats:sec>\r\n<jats:title
    content-type=\"abstract-subheading\">Originality/value</jats:title>\r\n<jats:p>The
    authors for the first time showed that that the social media returns are derived
    not only from individual actions taken by the user (e.g. likes and shares) but
    also from users’ social interdependencies and the additional exposure that results
    from network effects.</jats:p>\r\n</jats:sec>"
alternative_title:
- Concept, metrics, and measurement of social media returns (a Facebook experiment)
author:
- first_name: Gohar
  full_name: Khan, Gohar
  last_name: Khan
- first_name: Manar
  full_name: Mohaisen, Manar
  last_name: Mohaisen
- first_name: Matthias
  full_name: Trier, Matthias
  id: '72744'
  last_name: Trier
citation:
  ama: Khan G, Mohaisen M, Trier M. The network ROI. <i>Internet Research</i>. 2019;30(2):631-652.
    doi:<a href="https://doi.org/10.1108/intr-07-2018-0346">10.1108/intr-07-2018-0346</a>
  apa: Khan, G., Mohaisen, M., &#38; Trier, M. (2019). The network ROI. <i>Internet
    Research</i>, <i>30</i>(2), 631–652. <a href="https://doi.org/10.1108/intr-07-2018-0346">https://doi.org/10.1108/intr-07-2018-0346</a>
  bibtex: '@article{Khan_Mohaisen_Trier_2019, title={The network ROI}, volume={30},
    DOI={<a href="https://doi.org/10.1108/intr-07-2018-0346">10.1108/intr-07-2018-0346</a>},
    number={2}, journal={Internet Research}, publisher={Emerald}, author={Khan, Gohar
    and Mohaisen, Manar and Trier, Matthias}, year={2019}, pages={631–652} }'
  chicago: 'Khan, Gohar, Manar Mohaisen, and Matthias Trier. “The Network ROI.” <i>Internet
    Research</i> 30, no. 2 (2019): 631–52. <a href="https://doi.org/10.1108/intr-07-2018-0346">https://doi.org/10.1108/intr-07-2018-0346</a>.'
  ieee: 'G. Khan, M. Mohaisen, and M. Trier, “The network ROI,” <i>Internet Research</i>,
    vol. 30, no. 2, pp. 631–652, 2019, doi: <a href="https://doi.org/10.1108/intr-07-2018-0346">10.1108/intr-07-2018-0346</a>.'
  mla: Khan, Gohar, et al. “The Network ROI.” <i>Internet Research</i>, vol. 30, no.
    2, Emerald, 2019, pp. 631–52, doi:<a href="https://doi.org/10.1108/intr-07-2018-0346">10.1108/intr-07-2018-0346</a>.
  short: G. Khan, M. Mohaisen, M. Trier, Internet Research 30 (2019) 631–652.
date_created: 2023-01-10T10:25:13Z
date_updated: 2023-01-29T23:04:53Z
department:
- _id: '198'
doi: 10.1108/intr-07-2018-0346
intvolume: '        30'
issue: '2'
keyword:
- Economics and Econometrics
- Sociology and Political Science
- Communication
language:
- iso: eng
page: 631-652
publication: Internet Research
publication_identifier:
  issn:
  - 1066-2243
publication_status: published
publisher: Emerald
status: public
title: The network ROI
type: journal_article
user_id: '14931'
volume: 30
year: '2019'
...
---
_id: '42296'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: N. N. <i>Intermediaries in Networks</i>. Universität Paderborn; 2019.
  apa: N., N. (2019). <i>Intermediaries in Networks</i>. Universität Paderborn.
  bibtex: '@book{N._2019, title={Intermediaries in Networks}, publisher={Universität
    Paderborn}, author={N., N.}, year={2019} }'
  chicago: N., N. <i>Intermediaries in Networks</i>. Universität Paderborn, 2019.
  ieee: N. N., <i>Intermediaries in Networks</i>. Universität Paderborn, 2019.
  mla: N., N. <i>Intermediaries in Networks</i>. Universität Paderborn, 2019.
  short: N. N., Intermediaries in Networks, Universität Paderborn, 2019.
date_created: 2023-02-22T11:08:43Z
date_updated: 2023-05-23T12:46:23Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: Intermediaries in Networks
type: mastersthesis
user_id: '477'
year: '2019'
...
---
_id: '42286'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: 'N. N. <i>Logrolling-Prozess: Theorie und formale Darstellung einer verhandlungsunterstützenden
    Methode</i>. Universität Paderborn; 2019.'
  apa: 'N., N. (2019). <i>Logrolling-Prozess: Theorie und formale Darstellung einer
    verhandlungsunterstützenden Methode</i>. Universität Paderborn.'
  bibtex: '@book{N._2019, title={Logrolling-Prozess: Theorie und formale Darstellung
    einer verhandlungsunterstützenden Methode}, publisher={Universität Paderborn},
    author={N., N.}, year={2019} }'
  chicago: 'N., N. <i>Logrolling-Prozess: Theorie und formale Darstellung einer verhandlungsunterstützenden
    Methode</i>. Universität Paderborn, 2019.'
  ieee: 'N. N., <i>Logrolling-Prozess: Theorie und formale Darstellung einer verhandlungsunterstützenden
    Methode</i>. Universität Paderborn, 2019.'
  mla: 'N., N. <i>Logrolling-Prozess: Theorie und formale Darstellung einer verhandlungsunterstützenden
    Methode</i>. Universität Paderborn, 2019.'
  short: 'N. N., Logrolling-Prozess: Theorie und formale Darstellung einer verhandlungsunterstützenden
    Methode, Universität Paderborn, 2019.'
date_created: 2023-02-22T10:59:24Z
date_updated: 2023-05-23T12:47:33Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: 'Logrolling-Prozess: Theorie und formale Darstellung einer verhandlungsunterstützenden
  Methode'
type: bachelorsthesis
user_id: '477'
year: '2019'
...
---
_id: '42290'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: N. N. <i>Stability in Two-Sided Matchings with Asymmetric Information</i>.
    Universität Paderborn; 2019.
  apa: N., N. (2019). <i>Stability in two-sided matchings with asymmetric information</i>.
    Universität Paderborn.
  bibtex: '@book{N._2019, title={Stability in two-sided matchings with asymmetric
    information}, publisher={Universität Paderborn}, author={N., N.}, year={2019}
    }'
  chicago: N., N. <i>Stability in Two-Sided Matchings with Asymmetric Information</i>.
    Universität Paderborn, 2019.
  ieee: N. N., <i>Stability in two-sided matchings with asymmetric information</i>.
    Universität Paderborn, 2019.
  mla: N., N. <i>Stability in Two-Sided Matchings with Asymmetric Information</i>.
    Universität Paderborn, 2019.
  short: N. N., Stability in Two-Sided Matchings with Asymmetric Information, Universität
    Paderborn, 2019.
date_created: 2023-02-22T11:02:24Z
date_updated: 2023-05-23T12:47:20Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: Stability in two-sided matchings with asymmetric information
type: mastersthesis
user_id: '477'
year: '2019'
...
---
_id: '42289'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: N. N. <i>Sincere and Sophisticated Players in Matching Markets</i>. Universität
    Paderborn; 2019.
  apa: N., N. (2019). <i>Sincere and Sophisticated Players in Matching Markets</i>.
    Universität Paderborn.
  bibtex: '@book{N._2019, title={Sincere and Sophisticated Players in Matching Markets},
    publisher={Universität Paderborn}, author={N., N.}, year={2019} }'
  chicago: N., N. <i>Sincere and Sophisticated Players in Matching Markets</i>. Universität
    Paderborn, 2019.
  ieee: N. N., <i>Sincere and Sophisticated Players in Matching Markets</i>. Universität
    Paderborn, 2019.
  mla: N., N. <i>Sincere and Sophisticated Players in Matching Markets</i>. Universität
    Paderborn, 2019.
  short: N. N., Sincere and Sophisticated Players in Matching Markets, Universität
    Paderborn, 2019.
date_created: 2023-02-22T11:01:30Z
date_updated: 2023-05-23T12:47:13Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: eng
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: Sincere and Sophisticated Players in Matching Markets
type: mastersthesis
user_id: '477'
year: '2019'
...
---
_id: '42291'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: N. N. <i>Mechanismen zur Informationsgewinnung in Verhandlungen</i>. Universität
    Paderborn; 2019.
  apa: N., N. (2019). <i>Mechanismen zur Informationsgewinnung in Verhandlungen</i>.
    Universität Paderborn.
  bibtex: '@book{N._2019, title={Mechanismen zur Informationsgewinnung in Verhandlungen},
    publisher={Universität Paderborn}, author={N., N.}, year={2019} }'
  chicago: N., N. <i>Mechanismen zur Informationsgewinnung in Verhandlungen</i>. Universität
    Paderborn, 2019.
  ieee: N. N., <i>Mechanismen zur Informationsgewinnung in Verhandlungen</i>. Universität
    Paderborn, 2019.
  mla: N., N. <i>Mechanismen zur Informationsgewinnung in Verhandlungen</i>. Universität
    Paderborn, 2019.
  short: N. N., Mechanismen zur Informationsgewinnung in Verhandlungen, Universität
    Paderborn, 2019.
date_created: 2023-02-22T11:03:32Z
date_updated: 2023-05-23T12:47:05Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: Mechanismen zur Informationsgewinnung in Verhandlungen
type: mastersthesis
user_id: '477'
year: '2019'
...
---
_id: '42288'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: N. N. <i>Die faire Verteilung unteilbarer Güter</i>. Universität Paderborn;
    2019.
  apa: N., N. (2019). <i>Die faire Verteilung unteilbarer Güter</i>. Universität Paderborn.
  bibtex: '@book{N._2019, title={Die faire Verteilung unteilbarer Güter}, publisher={Universität
    Paderborn}, author={N., N.}, year={2019} }'
  chicago: N., N. <i>Die faire Verteilung unteilbarer Güter</i>. Universität Paderborn,
    2019.
  ieee: N. N., <i>Die faire Verteilung unteilbarer Güter</i>. Universität Paderborn,
    2019.
  mla: N., N. <i>Die faire Verteilung unteilbarer Güter</i>. Universität Paderborn,
    2019.
  short: N. N., Die faire Verteilung unteilbarer Güter, Universität Paderborn, 2019.
date_created: 2023-02-22T11:00:16Z
date_updated: 2023-05-23T12:47:26Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: Die faire Verteilung unteilbarer Güter
type: bachelorsthesis
user_id: '477'
year: '2019'
...
---
_id: '42295'
author:
- first_name: N.
  full_name: N., N.
  last_name: N.
citation:
  ama: N. N. <i>Axiomatisierungen des Banzhaf-Wertes</i>. Universität Paderborn; 2019.
  apa: N., N. (2019). <i>Axiomatisierungen des Banzhaf-Wertes</i>. Universität Paderborn.
  bibtex: '@book{N._2019, title={Axiomatisierungen des Banzhaf-Wertes}, publisher={Universität
    Paderborn}, author={N., N.}, year={2019} }'
  chicago: N., N. <i>Axiomatisierungen des Banzhaf-Wertes</i>. Universität Paderborn,
    2019.
  ieee: N. N., <i>Axiomatisierungen des Banzhaf-Wertes</i>. Universität Paderborn,
    2019.
  mla: N., N. <i>Axiomatisierungen des Banzhaf-Wertes</i>. Universität Paderborn,
    2019.
  short: N. N., Axiomatisierungen des Banzhaf-Wertes, Universität Paderborn, 2019.
date_created: 2023-02-22T11:07:53Z
date_updated: 2023-05-23T12:46:37Z
department:
- _id: '204'
- _id: '205'
- _id: '475'
- _id: '200'
language:
- iso: ger
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publisher: Universität Paderborn
status: public
supervisor:
- first_name: Claus-Jochen
  full_name: Haake, Claus-Jochen
  id: '20801'
  last_name: Haake
title: Axiomatisierungen des Banzhaf-Wertes
type: bachelorsthesis
user_id: '477'
year: '2019'
...