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We contend that with increased algorithmic complexity, biases will become more sophisticated and difficult to identify, control for, or contest. Our argument has four steps: first, we show how harnessing algorithms means that data gathered at a particular place and time relating to specific persons, can be used to build group models applied in different contexts to different persons. Thus, privacy and data protection rights, with their focus on individuals (Coll, 2014; Parsons, 2015), do not protect from the discriminatory potential of algorithmic profiling. Second, we explore the idea that anti-discrimination regulation may be more promising, but acknowledge limitations. Third, we argue that in order to harness anti-discrimination regulation, it needs to confront emergent forms of discrimination or risk creating new invisibilities, including invisibility from existing safeguards. Finally, we outline suggestions to address emergent forms of discrimination and exclusionary invisibilities via intersectional and post-colonial analysis. </jats:p>"}],"article_number":"205395171989580","main_file_link":[{"url":"https://doi.org/10.1177/2053951719895805","open_access":"1"}],"language":[{"iso":"eng"}],"doi":"https://doi.org/10.1177/2053951719895805","title":"Challenging algorithmic profiling: The limits of data protection and anti-discrimination in responding to emergent discrimination","year":"2019","publication_identifier":{"issn":["2053-9517","2053-9517"]},"author":[{"full_name":"Mann, Monique","last_name":"Mann","first_name":"Monique"},{"full_name":"Matzner, Tobias","first_name":"Tobias","last_name":"Matzner","id":"65695"}],"publication_status":"published","date_updated":"2023-03-17T10:30:05Z","intvolume":"         6","oa":"1","citation":{"apa":"Mann, M., &#38; Matzner, T. (2019). Challenging algorithmic profiling: The limits of data protection and anti-discrimination in responding to emergent discrimination. <i>Big Data &#38; Society</i>, <i>6</i>(2), Article 205395171989580. <a href=\"https://doi.org/10.1177/2053951719895805\">https://doi.org/10.1177/2053951719895805</a>","ieee":"M. Mann and T. Matzner, “Challenging algorithmic profiling: The limits of data protection and anti-discrimination in responding to emergent discrimination,” <i>Big Data &#38; Society</i>, vol. 6, no. 2, Art. no. 205395171989580, 2019, doi: <a href=\"https://doi.org/10.1177/2053951719895805\">https://doi.org/10.1177/2053951719895805</a>.","short":"M. Mann, T. 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Konfigurationen Künstlicher Intelligenz in ethischen Debatten über selbstfahrende Kraftfahrzeuge.” <i>Zeitschrift für Medienwissenschaft</i>, vol. 21, 2019, pp. 46–55.","chicago":"Matzner, Tobias. “Autonome Trolleys und andere Probleme. Konfigurationen Künstlicher Intelligenz in ethischen Debatten über selbstfahrende Kraftfahrzeuge.” <i>Zeitschrift für Medienwissenschaft</i> 21 (2019): 46–55.","short":"T. Matzner, Zeitschrift für Medienwissenschaft 21 (2019) 46–55.","apa":"Matzner, T. (2019). Autonome Trolleys und andere Probleme. Konfigurationen Künstlicher Intelligenz in ethischen Debatten über selbstfahrende Kraftfahrzeuge. <i>Zeitschrift für Medienwissenschaft</i>, <i>21</i>, 46–55.","ieee":"T. Matzner, “Autonome Trolleys und andere Probleme. 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