@inproceedings{64152,
  author       = {{Alberternst, B. and Kessing, K. and Böhm, Eva and Eggert, A. and Garnefeld, I. and Schaefers, T. and Steinhoff, Lena and Woisetschläger, D.}},
  booktitle    = {{2026 AMA Winter Academic Conference Proceedings}},
  title        = {{{A Relational Perspective on Responsibility for Sustainable Market Behavior}}},
  year         = {{2026}},
}

@inproceedings{64151,
  author       = {{Witte, Carina and Steinhoff, Lena and Husemann, K.}},
  booktitle    = {{ 2026 AMA Winter Academic Conference Proceedings}},
  title        = {{{Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being}}},
  year         = {{2026}},
}

@inproceedings{63585,
  author       = {{Alberternst, Benedikt and Steinhoff, Lena and Woisetschläger, David M}},
  booktitle    = {{2025 AMA Winter Academic Conference Proceedings}},
  title        = {{{Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty}}},
  year         = {{2025}},
}

@inproceedings{63584,
  author       = {{Witte, Carina and Steinhoff, Lena}},
  booktitle    = {{2025 AMA Winter Academic Conference Proceedings}},
  title        = {{{Unlocking Spiritual Value: Magical Experiences of Commercial Services}}},
  year         = {{2025}},
}

@inproceedings{50978,
  author       = {{Küpper, K. and Garnefeld, I. and Steinhoff, Lena}},
  publisher    = {{Proceedings of the 52nd European Marketing Academy Conference (EMAC)}},
  title        = {{{Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs}}},
  year         = {{2023}},
}

@inproceedings{50979,
  author       = {{Ozuna, Edna and Steinhoff, Lena}},
  publisher    = {{Proceedings of the 52nd European Marketing Academy Conference (EMAC)}},
  title        = {{{Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions}}},
  year         = {{2023}},
}

@inproceedings{50977,
  author       = {{Ozuna, Edna and Steinhoff, Lena}},
  publisher    = {{2023 AMA Winter Academic Conference Proceedings}},
  title        = {{{Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?}}},
  year         = {{2023}},
}

@inproceedings{50975,
  author       = {{Alberternst, B. and Giesler, M. and Steinhoff, Lena and Eggert, A.}},
  publisher    = {{2023 AMA Winter Academic Conference Proceedings}},
  title        = {{{The Consumerization of Care: How Capitalism Is Co-Opting Solidarity}}},
  year         = {{2023}},
}

@article{45720,
  author       = {{Steinhoff, Lena and Liu, J. (S.) and Li, X. and Palmatier, R. W.}},
  journal      = {{Journal of International Marketing}},
  number       = {{1}},
  pages        = {{1--31}},
  title        = {{{Customer Engagement in International Markets}}},
  doi          = {{10.1177/1069031X221099211}},
  volume       = {{31}},
  year         = {{2023}},
}

@article{45721,
  author       = {{Steinhoff, Lena and Palmatier, R. W. and Martin, K. D. and Fox, G. and Henderson, C. M. and Saint Clair, J. K. and Yan, S. and Lee, J.-Y. and Perko, T. and Harmeling, C. M.}},
  journal      = {{Journal of Service Management Research}},
  number       = {{1}},
  pages        = {{2--27}},
  title        = {{{Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services}}},
  doi          = {{ 10.5771/2511-8676-2022-1-2}},
  volume       = {{6}},
  year         = {{2022}},
}

@inproceedings{45738,
  author       = {{Becker, M. and Wiegand, N. and Steinhoff, Lena and Baidina, K.}},
  booktitle    = {{Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.}},
  location     = {{Budapest}},
  title        = {{{The Role of Self-Rewarding Behavior in Cashback Loyalty Programs}}},
  year         = {{2022}},
}

@inproceedings{45737,
  author       = {{Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}},
  booktitle    = {{2022 AMA Summer Academic Conference Proceedings, Chicago}},
  location     = {{Chicago}},
  title        = {{{Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support}}},
  year         = {{2022}},
}

@inproceedings{45739,
  author       = {{Garnefeld, I. and Steinhoff, Lena and Küpper, K.}},
  booktitle    = {{2022 AMA Winter Academic Conference Proceedings, Las Vegas}},
  location     = {{Las Vegas}},
  title        = {{{How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs}}},
  year         = {{2022}},
}

@article{45724,
  author       = {{Henderson, C. M. and Steinhoff, Lena and Harmeling, C. M. and Palmatier, R. W.}},
  journal      = {{Journal of the Academy of Marketing Science}},
  number       = {{2}},
  pages        = {{350--373}},
  title        = {{{Customer Inertia Marketing}}},
  doi          = {{http://dx.doi.org/10.1007/s11747-020-00744-0}},
  volume       = {{49}},
  year         = {{2021}},
}

@article{45725,
  author       = {{Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}},
  journal      = {{Journal of the Academy of Marketing Science}},
  number       = {{1}},
  pages        = {{71--95}},
  title        = {{{An Emerging Theory of Loyalty Program Dynamics}}},
  doi          = {{10.1007/s11747-020-00719-1}},
  volume       = {{49}},
  year         = {{2021}},
}

@article{45722,
  author       = {{Steinhoff, Lena and Palmatier, R. W.}},
  journal      = {{Australasian Marketing Journal}},
  number       = {{2}},
  pages        = {{111--117}},
  title        = {{{Commentary: Opportunities and Challenges of Technology in Relationship Marketing}}},
  doi          = {{https://doi.org/10.1016/j.ausmj.2020.07.003}},
  volume       = {{29}},
  year         = {{2021}},
}

@article{45723,
  author       = {{Steinhoff, Lena and Zondag, M. M.}},
  journal      = {{Journal of Business Research}},
  pages        = {{70--82}},
  title        = {{{Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages}}},
  doi          = {{10.1016/j.jbusres.2021.02.016}},
  volume       = {{129}},
  year         = {{2021}},
}

@inproceedings{45740,
  author       = {{Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}},
  booktitle    = {{Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}},
  location     = {{Madrid}},
  title        = {{{Understanding and Measuring Consumer Solidarity as a Collective Bond}}},
  year         = {{2021}},
}

@inproceedings{45741,
  author       = {{Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}},
  booktitle    = {{2021 AMA Winter Academic Conference Proceedings, St. Petersburg}},
  location     = {{St. Petersburg}},
  title        = {{{Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together}}},
  year         = {{2021}},
}

@article{45726,
  author       = {{Martin, K. D. and Kim, J. J. and Palmatier, R. W. and Steinhoff, Lena and Stewart, D. W. and Walker, B. A. and Wang, Y. and Weaven, S. K.}},
  journal      = {{Journal of Retailing}},
  number       = {{4}},
  pages        = {{474--489}},
  title        = {{{Data Privacy in Retail}}},
  doi          = {{https://doi.org/10.1016/j.jretai.2020.08.003}},
  volume       = {{96}},
  year         = {{2020}},
}