@article{45727,
  author       = {{Payne, A. and Steinhoff, Lena and Frow, P. and Eggert, A.}},
  journal      = {{Industrial Marketing Management}},
  pages        = {{244--255}},
  title        = {{{Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation}}},
  doi          = {{https://doi.org/10.1016/j.indmarman.2020.02.015}},
  volume       = {{87}},
  year         = {{2020}},
}

@article{45728,
  author       = {{Eggert, A. and Frow, P. and Payne, A. and Steinhoff, Lena}},
  journal      = {{Industrial Marketing Management}},
  pages        = {{242--243}},
  title        = {{{Understanding and Managing Customer Value Propositions: Introduction to the Special Issue}}},
  doi          = {{http://dx.doi.org/10.1016/j.indmarman.2020.01.007}},
  volume       = {{87}},
  year         = {{2020}},
}

@inproceedings{45742,
  author       = {{Reimer, T. and Steinhoff, Lena and Leyer, M.}},
  booktitle    = {{2020 AMA Winter Academic Conference Proceedings, San Diego.}},
  location     = {{San Diego}},
  title        = {{{“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing}}},
  year         = {{2020}},
}

@book{45718,
  author       = {{Palmatier, R. W. and Steinhoff, Lena}},
  publisher    = {{Routledge Taylor & Francis Group}},
  title        = {{{Relationship Marketing in the Digital Age}}},
  doi          = {{https://doi.org/10.4324/9781315143583}},
  year         = {{2019}},
}

@article{45730,
  author       = {{Steinhoff, Lena and Arli, D. and Weaven, S. and Kozlenkova, I. V.}},
  journal      = {{Journal of the Academy of Marketing Science}},
  number       = {{3}},
  pages        = {{369--393}},
  title        = {{{Online Relationship Marketing}}},
  doi          = {{https://doi.org/10.1007/s11747-018-0621-6}},
  volume       = {{47}},
  year         = {{2019}},
}

@inproceedings{45743,
  author       = {{Steinhoff, Lena and Zondag, M.}},
  booktitle    = {{Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}},
  location     = {{Hamburg}},
  title        = {{{Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}}},
  year         = {{2019}},
}

@article{45729,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  journal      = {{Journal of Marketing}},
  number       = {{5}},
  pages        = {{115--132}},
  title        = {{{Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}}},
  doi          = {{10.1177/0022242919860802}},
  volume       = {{83}},
  year         = {{2019}},
}

@article{45731,
  author       = {{Steinhoff, Lena and Witte, Carina and Eggert, Andreas}},
  journal      = {{Journal of Service Management Research}},
  number       = {{2}},
  pages        = {{22--35}},
  title        = {{{Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}}},
  doi          = {{http://dx.doi.org/10.15358/2511-8676-2018-2-22}},
  volume       = {{2}},
  year         = {{2018}},
}

@inproceedings{45745,
  author       = {{Steinhoff, Lena and Zondag, M.}},
  booktitle    = {{2018 AMA Winter Academic Conference Proceedings, New Orleans}},
  location     = {{New Orleans}},
  title        = {{{Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}}},
  year         = {{2018}},
}

@inproceedings{45744,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2018 AMA Winter Academic Conference Proceedings, New Orleans}},
  location     = {{New Orleans}},
  title        = {{{Are Gift Purchases an Effective Driver of Customer Loyalty?}}},
  year         = {{2018}},
}

@inproceedings{45746,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2017 Winter AMA Conference Proceedings, Orlando}},
  location     = {{Orlando}},
  title        = {{{The Loyalty Effect of Gift Purchases}}},
  year         = {{2017}},
}

@article{45732,
  author       = {{Steinhoff, Lena and Palmatier, R. W.}},
  journal      = {{Journal of the Academy of Marketing Science}},
  number       = {{1}},
  pages        = {{88--107}},
  title        = {{{Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}}},
  doi          = {{10.1007/s11747-014-0405-6}},
  volume       = {{44}},
  year         = {{2016}},
}

@techreport{45754,
  author       = {{Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}},
  pages        = {{16--121}},
  title        = {{{Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}}},
  year         = {{2016}},
}

@inproceedings{45747,
  author       = {{Witte, Carina and Steinhoff, Lena and Eggert, Andreas}},
  booktitle    = {{Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}},
  location     = {{Oslo}},
  title        = {{{The Power of Gift Purchases in Strengthening Customer-Company Relationships}}},
  year         = {{2016}},
}

@article{45733,
  author       = {{Eggert, A. and Steinhoff, Lena and Garnefeld, I.}},
  journal      = {{Journal of Service Research}},
  number       = {{2}},
  pages        = {{210--228}},
  title        = {{{Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs}}},
  doi          = {{10.1177/1094670514566797}},
  volume       = {{18}},
  year         = {{2015}},
}

@inproceedings{45748,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}},
  location     = {{Chicago}},
  title        = {{{You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}}},
  year         = {{2015}},
}

@book{45719,
  author       = {{Steinhoff, Lena}},
  publisher    = {{Springer Gabler}},
  title        = {{{Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}}},
  doi          = {{10.1007/978-3-658-06357-3}},
  year         = {{2014}},
}

@inbook{45735,
  author       = {{Eggert, A. and Garnefeld, I. and Steinhoff, Lena}},
  booktitle    = {{Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}},
  editor       = {{Geyer-Schulz, A. and Meyer-Waarden, L.}},
  pages        = {{31--36}},
  publisher    = {{KIT Scientific Publishing}},
  title        = {{{How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?}}},
  doi          = {{10.5445/KSP/1000038784/04}},
  year         = {{2014}},
}

@inbook{45736,
  author       = {{Steinhoff, Lena and Palmatier, R. W.}},
  booktitle    = {{Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}},
  editor       = {{Geyer-Schulz, A. and Meyer-Waarden, L.}},
  pages        = {{147--152}},
  publisher    = {{KIT Scientific Publishing}},
  title        = {{{Three Perspectives for Making Loyalty Programs More Effective}}},
  doi          = {{10.5445/KSP/1000038784/16}},
  year         = {{2014}},
}

@techreport{45755,
  author       = {{Henderson, C. M. and Steinhoff, Lena and Palmatier, R. W.}},
  pages        = {{14--121}},
  title        = {{{Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.}}},
  year         = {{2014}},
}