TY - CONF AU - Küpper, K. AU - Garnefeld, I. AU - Steinhoff, Lena ID - 50978 TI - Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs ER - TY - CONF AU - Alberternst, B. AU - Giesler, M. AU - Steinhoff, Lena ID - 50975 TI - The Consumerization of Care: How Capitalism Is Co-Opting Solidarity ER - TY - CONF AU - Ozuna, Edna AU - Steinhoff, Lena ID - 50979 TI - Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions ER - TY - CONF AU - Ozuna, Edna AU - Steinhoff, Lena ID - 50977 TI - Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? ER - TY - JOUR AU - Steinhoff, Lena AU - Palmatier, R. W. AU - Martin, K. D. AU - Fox, G. AU - Henderson, C. M. AU - Saint Clair, J. K. AU - Yan, S. AU - Lee, J.-Y. AU - Perko, T. AU - Harmeling, C. M. ID - 45721 IS - 1 JF - Journal of Service Management Research TI - Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services VL - 6 ER - TY - CONF AU - Alberternst, B. AU - Steinhoff, Lena AU - Eggert, A. AU - Giesler, M. ID - 45737 T2 - 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago TI - Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support ER - TY - CONF AU - Garnefeld, I. AU - Steinhoff, Lena AU - Küpper, K. ID - 45739 T2 - 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas TI - How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs ER - TY - CONF AU - Becker, M. AU - Wiegand, N. AU - Steinhoff, Lena AU - Baidina, K. ID - 45738 T2 - Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. TI - The Role of Self-Rewarding Behavior in Cashback Loyalty Programs ER - TY - JOUR AU - Steinhoff, Lena AU - Liu, J. (S.) AU - Li, X. AU - Palmatier, R. W. ID - 45720 IS - 1 JF - Journal of International Marketing TI - Customer Engagement in International Markets VL - 31 ER - TY - JOUR AU - Henderson, C. M. AU - Steinhoff, Lena AU - Harmeling, C. M. AU - Palmatier, R. W. ID - 45724 IS - 2 JF - Journal of the Academy of Marketing Science TI - Customer Inertia Marketing VL - 49 ER - TY - JOUR AU - Kim, J. J. AU - Steinhoff, Lena AU - Palmatier, R. W. ID - 45725 IS - 1 JF - Journal of the Academy of Marketing Science TI - An Emerging Theory of Loyalty Program Dynamics VL - 49 ER - TY - JOUR AU - Steinhoff, Lena AU - Palmatier, R. W. ID - 45722 IS - 2 JF - Australasian Marketing Journal TI - Commentary: Opportunities and Challenges of Technology in Relationship Marketing VL - 29 ER - TY - JOUR AU - Steinhoff, Lena AU - Zondag, M. M. ID - 45723 JF - Journal of Business Research TI - Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages VL - 129 ER - TY - CONF AU - Alberternst, B. AU - Steinhoff, Lena AU - Eggert, A. AU - Giesler, M. ID - 45741 T2 - 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg TI - Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together ER - TY - CONF AU - Alberternst, B. AU - Eggert, A. AU - Steinhoff, Lena AU - Giesler, M. ID - 45740 T2 - Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid TI - Understanding and Measuring Consumer Solidarity as a Collective Bond ER - TY - JOUR AU - Martin, K. D. AU - Kim, J. J. AU - Palmatier, R. W. AU - Steinhoff, Lena AU - Stewart, D. W. AU - Walker, B. A. AU - Wang, Y. AU - Weaven, S. K. ID - 45726 IS - 4 JF - Journal of Retailing TI - Data Privacy in Retail VL - 96 ER - TY - JOUR AU - Payne, A. AU - Steinhoff, Lena AU - Frow, P. AU - Eggert, A. ID - 45727 JF - Industrial Marketing Management TI - Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation VL - 87 ER - TY - JOUR AU - Eggert, A. AU - Frow, P. AU - Payne, A. AU - Steinhoff, Lena ID - 45728 JF - Industrial Marketing Management TI - Understanding and Managing Customer Value Propositions: Introduction to the Special Issue VL - 87 ER - TY - CONF AU - Reimer, T. AU - Steinhoff, Lena AU - Leyer, M. ID - 45742 T2 - 2020 Winter AMA Conference Proceedings, San Diego TI - “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing ER - TY - JOUR AU - Eggert, A. AU - Steinhoff, Lena AU - Witte, C. ID - 45729 IS - 5 JF - Journal of Marketing TI - Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships VL - 83 ER -