---
_id: '45727'
author:
- first_name: A.
full_name: Payne, A.
last_name: Payne
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: P.
full_name: Frow, P.
last_name: Frow
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
citation:
ama: 'Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of
Value Proposition Development: From Strategy to Implementation. Industrial
Marketing Management. 2020;87:244-255. doi:https://doi.org/10.1016/j.indmarman.2020.02.015'
apa: 'Payne, A., Steinhoff, L., Frow, P., & Eggert, A. (2020). Toward a Comprehensive
Framework of Value Proposition Development: From Strategy to Implementation. Industrial
Marketing Management, 87, 244–255. https://doi.org/10.1016/j.indmarman.2020.02.015'
bibtex: '@article{Payne_Steinhoff_Frow_Eggert_2020, title={Toward a Comprehensive
Framework of Value Proposition Development: From Strategy to Implementation},
volume={87}, DOI={https://doi.org/10.1016/j.indmarman.2020.02.015},
journal={Industrial Marketing Management}, author={Payne, A. and Steinhoff, Lena
and Frow, P. and Eggert, A.}, year={2020}, pages={244–255} }'
chicago: 'Payne, A., Lena Steinhoff, P. Frow, and A. Eggert. “Toward a Comprehensive
Framework of Value Proposition Development: From Strategy to Implementation.”
Industrial Marketing Management 87 (2020): 244–55. https://doi.org/10.1016/j.indmarman.2020.02.015.'
ieee: 'A. Payne, L. Steinhoff, P. Frow, and A. Eggert, “Toward a Comprehensive Framework
of Value Proposition Development: From Strategy to Implementation,” Industrial
Marketing Management, vol. 87, pp. 244–255, 2020, doi: https://doi.org/10.1016/j.indmarman.2020.02.015.'
mla: 'Payne, A., et al. “Toward a Comprehensive Framework of Value Proposition Development:
From Strategy to Implementation.” Industrial Marketing Management, vol.
87, 2020, pp. 244–55, doi:https://doi.org/10.1016/j.indmarman.2020.02.015.'
short: A. Payne, L. Steinhoff, P. Frow, A. Eggert, Industrial Marketing Management
87 (2020) 244–255.
date_created: 2023-06-22T16:40:00Z
date_updated: 2024-01-15T16:06:04Z
department:
- _id: '733'
doi: https://doi.org/10.1016/j.indmarman.2020.02.015
intvolume: ' 87'
language:
- iso: eng
page: 244-255
publication: Industrial Marketing Management
publication_status: published
status: public
title: 'Toward a Comprehensive Framework of Value Proposition Development: From Strategy
to Implementation'
type: journal_article
user_id: '68445'
volume: 87
year: '2020'
...
---
_id: '45728'
author:
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
- first_name: P.
full_name: Frow, P.
last_name: Frow
- first_name: A.
full_name: Payne, A.
last_name: Payne
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
citation:
ama: 'Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer
Value Propositions: Introduction to the Special Issue. Industrial Marketing
Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007'
apa: 'Eggert, A., Frow, P., Payne, A., & Steinhoff, L. (2020). Understanding
and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial
Marketing Management, 87, 242–243. http://dx.doi.org/10.1016/j.indmarman.2020.01.007'
bibtex: '@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and Managing
Customer Value Propositions: Introduction to the Special Issue}, volume={87},
DOI={http://dx.doi.org/10.1016/j.indmarman.2020.01.007},
journal={Industrial Marketing Management}, author={Eggert, A. and Frow, P. and
Payne, A. and Steinhoff, Lena}, year={2020}, pages={242–243} }'
chicago: 'Eggert, A., P. Frow, A. Payne, and Lena Steinhoff. “Understanding and
Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial
Marketing Management 87 (2020): 242–43. http://dx.doi.org/10.1016/j.indmarman.2020.01.007.'
ieee: 'A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and Managing
Customer Value Propositions: Introduction to the Special Issue,” Industrial
Marketing Management, vol. 87, pp. 242–243, 2020, doi: http://dx.doi.org/10.1016/j.indmarman.2020.01.007.'
mla: 'Eggert, A., et al. “Understanding and Managing Customer Value Propositions:
Introduction to the Special Issue.” Industrial Marketing Management, vol.
87, 2020, pp. 242–43, doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007.'
short: A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management
87 (2020) 242–243.
date_created: 2023-06-22T16:40:53Z
date_updated: 2024-01-15T16:07:06Z
department:
- _id: '733'
doi: http://dx.doi.org/10.1016/j.indmarman.2020.01.007
intvolume: ' 87'
language:
- iso: eng
page: 242-243
publication: Industrial Marketing Management
publication_status: published
status: public
title: 'Understanding and Managing Customer Value Propositions: Introduction to the
Special Issue'
type: journal_article
user_id: '68445'
volume: 87
year: '2020'
...
---
_id: '45742'
author:
- first_name: T.
full_name: Reimer, T.
last_name: Reimer
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: M.
full_name: Leyer, M.
last_name: Leyer
citation:
ama: 'Reimer T, Steinhoff L, Leyer M. “Dear Stranger, This Looks Good on You”: The
Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing.
In: 2020 AMA Winter Academic Conference Proceedings, San Diego. ; 2020.'
apa: 'Reimer, T., Steinhoff, L., & Leyer, M. (2020). “Dear Stranger, This Looks
Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty
in Offline Retailing. 2020 AMA Winter Academic Conference Proceedings, San
Diego. 2020 Winter AMA Conference Proceedings, San Diego.'
bibtex: '@inproceedings{Reimer_Steinhoff_Leyer_2020, title={“Dear Stranger, This
Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store
Loyalty in Offline Retailing}, booktitle={2020 AMA Winter Academic Conference
Proceedings, San Diego.}, author={Reimer, T. and Steinhoff, Lena and Leyer, M.},
year={2020} }'
chicago: 'Reimer, T., Lena Steinhoff, and M. Leyer. “‘Dear Stranger, This Looks
Good on You’: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty
in Offline Retailing.” In 2020 AMA Winter Academic Conference Proceedings,
San Diego., 2020.'
ieee: 'T. Reimer, L. Steinhoff, and M. Leyer, “‘Dear Stranger, This Looks Good on
You’: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in
Offline Retailing,” presented at the 2020 Winter AMA Conference Proceedings, San
Diego, 2020.'
mla: 'Reimer, T., et al. “‘Dear Stranger, This Looks Good on You’: The Effect of
Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing.”
2020 AMA Winter Academic Conference Proceedings, San Diego., 2020.'
short: 'T. Reimer, L. Steinhoff, M. Leyer, in: 2020 AMA Winter Academic Conference
Proceedings, San Diego., 2020.'
conference:
location: San Diego
name: 2020 Winter AMA Conference Proceedings
date_created: 2023-06-22T16:58:40Z
date_updated: 2026-01-13T09:30:51Z
department:
- _id: '733'
language:
- iso: eng
publication: 2020 AMA Winter Academic Conference Proceedings, San Diego.
publication_status: published
status: public
title: '“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive
Virtual Presence on Store Loyalty in Offline Retailing'
type: conference
user_id: '102525'
year: '2020'
...
---
_id: '45718'
author:
- first_name: R. W.
full_name: Palmatier, R. W.
last_name: Palmatier
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
citation:
ama: Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age.
Routledge Taylor & Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
apa: Palmatier, R. W., & Steinhoff, L. (2019). Relationship Marketing in
the Digital Age. Routledge Taylor & Francis Group. https://doi.org/10.4324/9781315143583
bibtex: '@book{Palmatier_Steinhoff_2019, place={New York and Abingdon}, title={Relationship
Marketing in the Digital Age}, DOI={https://doi.org/10.4324/9781315143583},
publisher={Routledge Taylor & Francis Group}, author={Palmatier, R. W. and
Steinhoff, Lena}, year={2019} }'
chicago: 'Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the
Digital Age. New York and Abingdon: Routledge Taylor & Francis Group,
2019. https://doi.org/10.4324/9781315143583.'
ieee: 'R. W. Palmatier and L. Steinhoff, Relationship Marketing in the Digital
Age. New York and Abingdon: Routledge Taylor & Francis Group, 2019.'
mla: Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital
Age. Routledge Taylor & Francis Group, 2019, doi:https://doi.org/10.4324/9781315143583.
short: R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age,
Routledge Taylor & Francis Group, New York and Abingdon, 2019.
date_created: 2023-06-22T16:24:15Z
date_updated: 2024-01-15T15:18:06Z
department:
- _id: '733'
doi: https://doi.org/10.4324/9781315143583
language:
- iso: eng
place: New York and Abingdon
publication_status: published
publisher: Routledge Taylor & Francis Group
status: public
title: Relationship Marketing in the Digital Age
type: book
user_id: '68445'
year: '2019'
...
---
_id: '45730'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: D.
full_name: Arli, D.
last_name: Arli
- first_name: S.
full_name: Weaven, S.
last_name: Weaven
- first_name: I. V.
full_name: Kozlenkova, I. V.
last_name: Kozlenkova
citation:
ama: Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing.
Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
apa: Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online
Relationship Marketing. Journal of the Academy of Marketing Science, 47(3),
369–393. https://doi.org/10.1007/s11747-018-0621-6
bibtex: '@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online Relationship
Marketing}, volume={47}, DOI={https://doi.org/10.1007/s11747-018-0621-6},
number={3}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff,
Lena and Arli, D. and Weaven, S. and Kozlenkova, I. V.}, year={2019}, pages={369–393}
}'
chicago: 'Steinhoff, Lena, D. Arli, S. Weaven, and I. V. Kozlenkova. “Online Relationship
Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019):
369–93. https://doi.org/10.1007/s11747-018-0621-6.'
ieee: 'L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship
Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3,
pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.'
mla: Steinhoff, Lena, et al. “Online Relationship Marketing.” Journal of the
Academy of Marketing Science, vol. 47, no. 3, 2019, pp. 369–93, doi:https://doi.org/10.1007/s11747-018-0621-6.
short: L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy
of Marketing Science 47 (2019) 369–393.
date_created: 2023-06-22T16:43:32Z
date_updated: 2024-01-15T16:08:25Z
department:
- _id: '733'
doi: https://doi.org/10.1007/s11747-018-0621-6
intvolume: ' 47'
issue: '3'
language:
- iso: eng
page: 369-393
publication: Journal of the Academy of Marketing Science
publication_status: published
status: public
title: Online Relationship Marketing
type: journal_article
user_id: '68445'
volume: 47
year: '2019'
...
---
_id: '45743'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: M.
full_name: Zondag, M.
last_name: Zondag
citation:
ama: 'Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating
Member Activity along the Customer Journey. In: Proceedings of the 48th European
Marketing Academy (EMAC) Conference, Hamburg. ; 2019.'
apa: Steinhoff, L., & Zondag, M. (2019). Enhancing Loyalty Program Effectiveness
by Stimulating Member Activity along the Customer Journey. Proceedings of the
48th European Marketing Academy (EMAC) Conference, Hamburg. Proceedings of
the 48th European Marketing Academy (EMAC) Conference, Hamburg.
bibtex: '@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program
Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings
of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff,
Lena and Zondag, M.}, year={2019} }'
chicago: Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness
by Stimulating Member Activity along the Customer Journey.” In Proceedings
of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
ieee: L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating
Member Activity along the Customer Journey,” presented at the Proceedings of the
48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
mla: Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by
Stimulating Member Activity along the Customer Journey.” Proceedings of the
48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
short: 'L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing
Academy (EMAC) Conference, Hamburg, 2019.'
conference:
location: Hamburg
name: Proceedings of the 48th European Marketing Academy (EMAC) Conference
date_created: 2023-06-22T16:59:26Z
date_updated: 2024-01-15T16:30:42Z
department:
- _id: '733'
language:
- iso: eng
publication: Proceedings of the 48th European Marketing Academy (EMAC) Conference,
Hamburg
publication_status: published
status: public
title: Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along
the Customer Journey
type: conference
user_id: '68445'
year: '2019'
...
---
_id: '45729'
author:
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: Carina
full_name: Witte, Carina
id: '23755'
last_name: Witte
citation:
ama: Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening
Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132.
doi:10.1177/0022242919860802
apa: Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts
for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5),
115–132. https://doi.org/10.1177/0022242919860802
bibtex: '@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts
for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802},
number={5}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff,
Lena and Witte, Carina}, year={2019}, pages={115–132} }'
chicago: 'Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as
Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing
83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.'
ieee: 'A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening
Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp.
115–132, 2019, doi: 10.1177/0022242919860802.'
mla: Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand
Relationships.” Journal of Marketing, vol. 83, no. 5, 2019, pp. 115–32,
doi:10.1177/0022242919860802.
short: A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
date_created: 2023-06-22T16:41:50Z
date_updated: 2024-11-08T10:44:16Z
department:
- _id: '733'
doi: 10.1177/0022242919860802
intvolume: ' 83'
issue: '5'
language:
- iso: eng
page: 115-132
publication: Journal of Marketing
publication_status: published
status: public
title: Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
type: journal_article
user_id: '4336'
volume: 83
year: '2019'
...
---
_id: '45731'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: Carina
full_name: Witte, Carina
id: '23755'
last_name: Witte
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
citation:
ama: 'Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer
Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.
Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22'
apa: 'Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty: The Contingency Role of Service Category
Involvement. Journal of Service Management Research, 2(2), 22–35.
http://dx.doi.org/10.15358/2511-8676-2018-2-22'
bibtex: '@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty: The Contingency Role of Service Category
Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22},
number={2}, journal={Journal of Service Management Research}, author={Steinhoff,
Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22–35} }'
chicago: 'Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty: The Contingency Role of Service Category
Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35.
http://dx.doi.org/10.15358/2511-8676-2018-2-22.'
ieee: 'L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty: The Contingency Role of Service Category
Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp.
22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.'
mla: 'Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement
on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal
of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.'
short: L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research
2 (2018) 22–35.
date_created: 2023-06-22T16:44:21Z
date_updated: 2024-11-08T10:44:06Z
department:
- _id: '733'
doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22
intvolume: ' 2'
issue: '2'
language:
- iso: eng
page: 22-35
publication: Journal of Service Management Research
publication_status: published
status: public
title: 'Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty:
The Contingency Role of Service Category Involvement'
type: journal_article
user_id: '4336'
volume: 2
year: '2018'
...
---
_id: '45745'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: M.
full_name: Zondag, M.
last_name: Zondag
citation:
ama: 'Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging
Members along the Customer Journey. In: 2018 AMA Winter Academic Conference
Proceedings, New Orleans. ; 2018.'
apa: Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness
by Engaging Members along the Customer Journey. 2018 AMA Winter Academic Conference
Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
bibtex: '@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program
Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018
AMA Winter Academic Conference Proceedings, New Orleans}, author={Steinhoff, Lena
and Zondag, M.}, year={2018} }'
chicago: Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness
by Engaging Members along the Customer Journey.” In 2018 AMA Winter Academic
Conference Proceedings, New Orleans, 2018.
ieee: L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging
Members along the Customer Journey,” presented at the 2018 Winter AMA Conference
Proceedings, New Orleans, 2018.
mla: Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by
Engaging Members along the Customer Journey.” 2018 AMA Winter Academic Conference
Proceedings, New Orleans, 2018.
short: 'L. Steinhoff, M. Zondag, in: 2018 AMA Winter Academic Conference Proceedings,
New Orleans, 2018.'
conference:
location: New Orleans
name: 2018 Winter AMA Conference Proceedings
date_created: 2023-06-22T17:01:07Z
date_updated: 2026-01-13T09:29:00Z
department:
- _id: '733'
language:
- iso: eng
publication: 2018 AMA Winter Academic Conference Proceedings, New Orleans
publication_status: published
status: public
title: Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer
Journey
type: conference
user_id: '102525'
year: '2018'
...
---
_id: '45744'
author:
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: Carina
full_name: Witte, Carina
id: '23755'
last_name: Witte
citation:
ama: 'Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of
Customer Loyalty? In: 2018 AMA Winter Academic Conference Proceedings, New
Orleans. ; 2018.'
apa: Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective
Driver of Customer Loyalty? 2018 AMA Winter Academic Conference Proceedings,
New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an
Effective Driver of Customer Loyalty?}, booktitle={2018 AMA Winter Academic Conference
Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte,
Carina}, year={2018} }'
chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases
an Effective Driver of Customer Loyalty?” In 2018 AMA Winter Academic Conference
Proceedings, New Orleans, 2018.
ieee: A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver
of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings,
New Orleans, 2018.
mla: Eggert, Andreas, et al. “Are Gift Purchases an Effective Driver of Customer
Loyalty?” 2018 AMA Winter Academic Conference Proceedings, New Orleans,
2018.
short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2018 AMA Winter Academic Conference
Proceedings, New Orleans, 2018.'
conference:
location: New Orleans
name: 2018 Winter AMA Conference Proceedings
date_created: 2023-06-22T17:00:18Z
date_updated: 2026-01-13T09:29:33Z
department:
- _id: '733'
language:
- iso: eng
publication: 2018 AMA Winter Academic Conference Proceedings, New Orleans
publication_status: published
status: public
title: Are Gift Purchases an Effective Driver of Customer Loyalty?
type: conference
user_id: '102525'
year: '2018'
...
---
_id: '45746'
author:
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: Carina
full_name: Witte, Carina
id: '23755'
last_name: Witte
citation:
ama: 'Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In:
2017 Winter AMA Conference Proceedings, Orlando. ; 2017.'
apa: Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift
Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter
AMA Conference Proceedings, Orlando.
bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of
Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando},
author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017} }'
chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect
of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando,
2017.
ieee: A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,”
presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
mla: Eggert, Andreas, et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter
AMA Conference Proceedings, Orlando, 2017.
short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings,
Orlando, 2017.'
conference:
location: Orlando
name: 2017 Winter AMA Conference Proceedings
date_created: 2023-06-22T17:01:57Z
date_updated: 2024-11-08T10:43:34Z
department:
- _id: '733'
language:
- iso: eng
publication: 2017 Winter AMA Conference Proceedings, Orlando
publication_status: published
status: public
title: The Loyalty Effect of Gift Purchases
type: conference
user_id: '4336'
year: '2017'
...
---
_id: '45732'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: R. W.
full_name: Palmatier, R. W.
last_name: Palmatier
citation:
ama: 'Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing
Target and Bystander Effects. Journal of the Academy of Marketing Science.
2016;44(1):88-107. doi:10.1007/s11747-014-0405-6'
apa: 'Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program
Effectiveness: Managing Target and Bystander Effects. Journal of the Academy
of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6'
bibtex: '@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program
Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={10.1007/s11747-014-0405-6},
number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff,
Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }'
chicago: 'Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness:
Managing Target and Bystander Effects.” Journal of the Academy of Marketing
Science 44, no. 1 (2016): 88–107. https://doi.org/10.1007/s11747-014-0405-6.'
ieee: 'L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness:
Managing Target and Bystander Effects,” Journal of the Academy of Marketing
Science, vol. 44, no. 1, pp. 88–107, 2016, doi: 10.1007/s11747-014-0405-6.'
mla: 'Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness:
Managing Target and Bystander Effects.” Journal of the Academy of Marketing
Science, vol. 44, no. 1, 2016, pp. 88–107, doi:10.1007/s11747-014-0405-6.'
short: L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science
44 (2016) 88–107.
date_created: 2023-06-22T16:45:16Z
date_updated: 2024-01-15T16:10:35Z
department:
- _id: '733'
doi: 10.1007/s11747-014-0405-6
intvolume: ' 44'
issue: '1'
language:
- iso: eng
page: 88-107
publication: Journal of the Academy of Marketing Science
publication_status: published
status: public
title: 'Understanding Loyalty Program Effectiveness: Managing Target and Bystander
Effects'
type: journal_article
user_id: '68445'
volume: 44
year: '2016'
...
---
_id: '45754'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: E.
full_name: Fang, E.
last_name: Fang
- first_name: R. W.
full_name: Palmatier, R. W.
last_name: Palmatier
- first_name: K.
full_name: Wang, K.
last_name: Wang
citation:
ama: Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards
for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.;
2016:16-121.
apa: Steinhoff, L., Fang, E., Palmatier, R. W., & Wang, K. (2016). Dynamic
Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute
(MSI) Working Paper Series (pp. 16–121).
bibtex: '@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty
Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper
Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.},
year={2016}, pages={16–121} }'
chicago: Steinhoff, Lena, E. Fang, R. W. Palmatier, and K. Wang. Dynamic Effects
of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI)
Working Paper Series, 2016.
ieee: L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of
Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working
Paper Series. 2016, pp. 16–121.
mla: Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual
Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp.
16–121.
short: L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty
Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper
Series, 2016.
date_created: 2023-06-22T17:09:33Z
date_updated: 2024-01-29T12:33:47Z
department:
- _id: '733'
language:
- iso: eng
page: 16-121
publication_status: published
related_material:
link:
- relation: confirmation
url: https://www.msi.org/articles/resources/dynamic-effects-of-loyalty-rewards-for-contractual-customers/
status: public
title: Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science
Institute (MSI) Working Paper Series
type: working_paper
user_id: '68445'
year: '2016'
...
---
_id: '45747'
author:
- first_name: Carina
full_name: Witte, Carina
id: '23755'
last_name: Witte
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
citation:
ama: 'Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening
Customer-Company Relationships. In: Proceedings of the 45th European Marketing
Academy (EMAC) Conference, Oslo. ; 2016.'
apa: Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases
in Strengthening Customer-Company Relationships. Proceedings of the 45th European
Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European
Marketing Academy (EMAC) Conference, Oslo.
bibtex: '@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases
in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the
45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, Carina
and Steinhoff, Lena and Eggert, Andreas}, year={2016} }'
chicago: Witte, Carina, Lena Steinhoff, and Andreas Eggert. “The Power of Gift Purchases
in Strengthening Customer-Company Relationships.” In Proceedings of the 45th
European Marketing Academy (EMAC) Conference, Oslo, 2016.
ieee: C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening
Customer-Company Relationships,” presented at the Proceedings of the 45th European
Marketing Academy (EMAC) Conference, Oslo, 2016.
mla: Witte, Carina, et al. “The Power of Gift Purchases in Strengthening Customer-Company
Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference,
Oslo, 2016.
short: 'C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European
Marketing Academy (EMAC) Conference, Oslo, 2016.'
conference:
location: Oslo
name: Proceedings of the 45th European Marketing Academy (EMAC) Conference
date_created: 2023-06-22T17:02:46Z
date_updated: 2024-11-08T10:43:44Z
department:
- _id: '733'
language:
- iso: eng
publication: Proceedings of the 45th European Marketing Academy (EMAC) Conference,
Oslo
publication_status: published
status: public
title: The Power of Gift Purchases in Strengthening Customer-Company Relationships
type: conference
user_id: '4336'
year: '2016'
...
---
_id: '45733'
author:
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: I.
full_name: Garnefeld, I.
last_name: Garnefeld
citation:
ama: Eggert A, Steinhoff L, Garnefeld I. Managing the Bright and Dark Sides of Status
Endowment in Hierarchical Loyalty Programs. Journal of Service Research.
2015;18(2):210-228. doi:10.1177/1094670514566797
apa: Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the Bright
and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. Journal
of Service Research, 18(2), 210–228. https://doi.org/10.1177/1094670514566797
bibtex: '@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the Bright and
Dark Sides of Status Endowment in Hierarchical Loyalty Programs}, volume={18},
DOI={10.1177/1094670514566797},
number={2}, journal={Journal of Service Research}, author={Eggert, A. and Steinhoff,
Lena and Garnefeld, I.}, year={2015}, pages={210–228} }'
chicago: 'Eggert, A., Lena Steinhoff, and I. Garnefeld. “Managing the Bright and
Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of
Service Research 18, no. 2 (2015): 210–28. https://doi.org/10.1177/1094670514566797.'
ieee: 'A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the Bright and Dark
Sides of Status Endowment in Hierarchical Loyalty Programs,” Journal of Service
Research, vol. 18, no. 2, pp. 210–228, 2015, doi: 10.1177/1094670514566797.'
mla: Eggert, A., et al. “Managing the Bright and Dark Sides of Status Endowment
in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18,
no. 2, 2015, pp. 210–28, doi:10.1177/1094670514566797.
short: A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015)
210–228.
date_created: 2023-06-22T16:46:15Z
date_updated: 2024-01-15T15:19:59Z
department:
- _id: '733'
doi: 10.1177/1094670514566797
intvolume: ' 18'
issue: '2'
language:
- iso: eng
page: 210-228
publication: Journal of Service Research
publication_status: published
status: public
title: Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty
Programs
type: journal_article
user_id: '68445'
volume: 18
year: '2015'
...
---
_id: '45748'
author:
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: Carina
full_name: Witte, Carina
id: '23755'
last_name: Witte
citation:
ama: 'Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But
Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement
on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings,
Chicago. ; 2015.'
apa: 'Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage
Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty. 2015 AMA Summer Marketing Educators’
Conference Proceedings, Chicago. 2015 AMA Summer Marketing Educators’ Conference
Proceedings, Chicago.'
bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage
Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing
Educators’ Conference Proceedings, Chicago}, author={Eggert, Andreas and Steinhoff,
Lena and Witte, Carina}, year={2015} }'
chicago: 'Eggert, Andreas, Lena Steinhoff, and Carina Witte. “You Might Want to
Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated
Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’
Conference Proceedings, Chicago, 2015.'
ieee: 'A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers,
But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement
on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference
Proceedings, Chicago, 2015.'
mla: 'Eggert, Andreas, et al. “You Might Want to Engage Your Customers, But Choose
Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer
Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago,
2015.'
short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’
Conference Proceedings, Chicago, 2015.'
conference:
location: Chicago
name: 2015 AMA Summer Marketing Educators’ Conference Proceedings
date_created: 2023-06-22T17:03:37Z
date_updated: 2024-11-08T10:43:52Z
department:
- _id: '733'
language:
- iso: eng
publication: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago
publication_status: published
status: public
title: 'You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed
Effects of Company-Initiated Customer Engagement on Customer Loyalty'
type: conference
user_id: '4336'
year: '2015'
...
---
_id: '45719'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
citation:
ama: Steinhoff L. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
– Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler;
2014. doi:10.1007/978-3-658-06357-3
apa: Steinhoff, L. (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
– Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler.
https://doi.org/10.1007/978-3-658-06357-3
bibtex: '@book{Steinhoff_2014, place={Wiesbaden}, title={Loyalitätswirkung des geschenkten
bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse},
DOI={10.1007/978-3-658-06357-3},
publisher={Springer Gabler}, author={Steinhoff, Lena}, year={2014} }'
chicago: 'Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
– Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer
Gabler, 2014. https://doi.org/10.1007/978-3-658-06357-3.'
ieee: 'L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
– Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer
Gabler, 2014.'
mla: Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
– Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler,
2014, doi:10.1007/978-3-658-06357-3.
short: L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
– Eine theoretische und empirisch-experimentelle Analyse, Springer Gabler, Wiesbaden,
2014.
date_created: 2023-06-22T16:25:48Z
date_updated: 2024-01-15T15:06:13Z
department:
- _id: '733'
doi: 10.1007/978-3-658-06357-3
language:
- iso: ger
place: Wiesbaden
publication_status: published
publisher: Springer Gabler
status: public
title: Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische
und empirisch-experimentelle Analyse
type: book
user_id: '68445'
year: '2014'
...
---
_id: '45735'
author:
- first_name: A.
full_name: Eggert, A.
last_name: Eggert
- first_name: I.
full_name: Garnefeld, I.
last_name: Garnefeld
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
citation:
ama: 'Eggert A, Garnefeld I, Steinhoff L. How Profound Is the Allure of Endowed
Status in Hierarchical Loyalty Programs? In: Geyer-Schulz A, Meyer-Waarden L,
eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1
(1). KIT Scientific Publishing; 2014:31-36. doi:10.5445/KSP/1000038784/04'
apa: 'Eggert, A., Garnefeld, I., & Steinhoff, L. (2014). How Profound Is the
Allure of Endowed Status in Hierarchical Loyalty Programs? In A. Geyer-Schulz
& L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue:
Customer Empowerment, 1 (1) (pp. 31–36). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/04'
bibtex: '@inbook{Eggert_Garnefeld_Steinhoff_2014, place={Karlsruhe}, title={How
Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?}, DOI={10.5445/KSP/1000038784/04},
booktitle={Customer & Service Systems, Special Issue: Customer Empowerment,
1 (1)}, publisher={KIT Scientific Publishing}, author={Eggert, A. and Garnefeld,
I. and Steinhoff, Lena}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014},
pages={31–36} }'
chicago: 'Eggert, A., I. Garnefeld, and Lena Steinhoff. “How Profound Is the Allure
of Endowed Status in Hierarchical Loyalty Programs?” In Customer & Service
Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz
and L. Meyer-Waarden, 31–36. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/04.'
ieee: 'A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of
Endowed Status in Hierarchical Loyalty Programs?,” in Customer & Service
Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L.
Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.'
mla: 'Eggert, A., et al. “How Profound Is the Allure of Endowed Status in Hierarchical
Loyalty Programs?” Customer & Service Systems, Special Issue: Customer
Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific
Publishing, 2014, pp. 31–36, doi:10.5445/KSP/1000038784/04.'
short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: A. Geyer-Schulz, L. Meyer-Waarden
(Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1
(1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 31–36.'
date_created: 2023-06-22T16:50:09Z
date_updated: 2024-01-15T16:14:44Z
department:
- _id: '733'
doi: 10.5445/KSP/1000038784/04
editor:
- first_name: A.
full_name: Geyer-Schulz, A.
last_name: Geyer-Schulz
- first_name: L.
full_name: Meyer-Waarden, L.
last_name: Meyer-Waarden
language:
- iso: eng
page: 31-36
place: Karlsruhe
publication: 'Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)'
publication_status: published
publisher: KIT Scientific Publishing
status: public
title: How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?
type: book_chapter
user_id: '68445'
year: '2014'
...
---
_id: '45736'
author:
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: R. W.
full_name: Palmatier, R. W.
last_name: Palmatier
citation:
ama: 'Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs
More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service
Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing;
2014:147-152. doi:10.5445/KSP/1000038784/16'
apa: 'Steinhoff, L., & Palmatier, R. W. (2014). Three Perspectives for Making
Loyalty Programs More Effective. In A. Geyer-Schulz & L. Meyer-Waarden (Eds.),
Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)
(pp. 147–152). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/16'
bibtex: '@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives
for Making Loyalty Programs More Effective}, DOI={10.5445/KSP/1000038784/16},
booktitle={Customer & Service Systems, Special Issue: Customer Empowerment,
1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier,
R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152}
}'
chicago: 'Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty
Programs More Effective.” In Customer & Service Systems, Special Issue:
Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden,
147–52. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/16.'
ieee: 'L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty
Programs More Effective,” in Customer & Service Systems, Special Issue:
Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe:
KIT Scientific Publishing, 2014, pp. 147–152.'
mla: 'Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty
Programs More Effective.” Customer & Service Systems, Special Issue: Customer
Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific
Publishing, 2014, pp. 147–52, doi:10.5445/KSP/1000038784/16.'
short: 'L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.),
Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT
Scientific Publishing, Karlsruhe, 2014, pp. 147–152.'
date_created: 2023-06-22T16:51:45Z
date_updated: 2024-01-15T16:23:35Z
department:
- _id: '733'
doi: 10.5445/KSP/1000038784/16
editor:
- first_name: A.
full_name: Geyer-Schulz, A.
last_name: Geyer-Schulz
- first_name: L.
full_name: Meyer-Waarden, L.
last_name: Meyer-Waarden
language:
- iso: eng
page: 147-152
place: Karlsruhe
publication: 'Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)'
publication_status: published
publisher: KIT Scientific Publishing
status: public
title: Three Perspectives for Making Loyalty Programs More Effective
type: book_chapter
user_id: '68445'
year: '2014'
...
---
_id: '45755'
author:
- first_name: C. M.
full_name: Henderson, C. M.
last_name: Henderson
- first_name: Lena
full_name: Steinhoff, Lena
id: '4336'
last_name: Steinhoff
- first_name: R. W.
full_name: Palmatier, R. W.
last_name: Palmatier
citation:
ama: 'Henderson CM, Steinhoff L, Palmatier RW. Consequences of Customer Engagement:
How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based
Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.;
2014:14-121.'
apa: 'Henderson, C. M., Steinhoff, L., & Palmatier, R. W. (2014). Consequences
of Customer Engagement: How Customer Engagement Alters the Effects of Habit-,
Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute
(MSI) Working Paper Series. (pp. 14–121).'
bibtex: '@book{Henderson_Steinhoff_Palmatier_2014, title={Consequences of Customer
Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-,
and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working
Paper Series.}, author={Henderson, C. M. and Steinhoff, Lena and Palmatier, R.
W.}, year={2014}, pages={14–121} }'
chicago: 'Henderson, C. M., Lena Steinhoff, and R. W. Palmatier. Consequences
of Customer Engagement: How Customer Engagement Alters the Effects of Habit-,
Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute
(MSI) Working Paper Series., 2014.'
ieee: 'C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer
Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-,
and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working
Paper Series. 2014, pp. 14–121.'
mla: 'Henderson, C. M., et al. Consequences of Customer Engagement: How Customer
Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic
Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp.
14–121.'
short: 'C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement:
How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based
Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.'
date_created: 2023-06-22T17:10:42Z
date_updated: 2024-01-29T12:51:19Z
department:
- _id: '733'
language:
- iso: eng
page: 14-121
publication_status: published
related_material:
link:
- relation: confirmation
url: https://www.msi.org/articles/msi-best-paper-2016/
status: public
title: 'Consequences of Customer Engagement: How Customer Engagement Alters the Effects
of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science
Institute (MSI) Working Paper Series.'
type: working_paper
user_id: '68445'
year: '2014'
...