---
_id: '46693'
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: H.
  full_name: Terho, H.
  last_name: Terho
- first_name: A.
  full_name: Haas, A.
  last_name: Haas
- first_name: W.
  full_name: Ulaga, W.
  last_name: Ulaga
citation:
  ama: 'Münkhoff E, Eggert A, Terho H, Haas A, Ulaga W. Salespersons’ solution crafting
    capability: A knowledge-based perspective. In: <i>ISBM 2014 Academic Conference,
    San Francisco, CA</i>. ; 2014.'
  apa: 'Münkhoff, E., Eggert, A., Terho, H., Haas, A., &#38; Ulaga, W. (2014). Salespersons’
    solution crafting capability: A knowledge-based perspective. <i>ISBM 2014 Academic
    Conference, San Francisco, CA</i>. ISBM 2014 Academic Conference, San Francisco,
    CA.'
  bibtex: '@inproceedings{Münkhoff_Eggert_Terho_Haas_Ulaga_2014, title={Salespersons’
    solution crafting capability: A knowledge-based perspective}, booktitle={ISBM
    2014 Academic Conference, San Francisco, CA}, author={Münkhoff, Eva and Eggert,
    A. and Terho, H. and Haas, A. and Ulaga, W.}, year={2014} }'
  chicago: 'Münkhoff, Eva, A. Eggert, H. Terho, A. Haas, and W. Ulaga. “Salespersons’
    Solution Crafting Capability: A Knowledge-Based Perspective.” In <i>ISBM 2014
    Academic Conference, San Francisco, CA</i>, 2014.'
  ieee: 'E. Münkhoff, A. Eggert, H. Terho, A. Haas, and W. Ulaga, “Salespersons’ solution
    crafting capability: A knowledge-based perspective,” presented at the ISBM 2014
    Academic Conference, San Francisco, CA, 2014.'
  mla: 'Münkhoff, Eva, et al. “Salespersons’ Solution Crafting Capability: A Knowledge-Based
    Perspective.” <i>ISBM 2014 Academic Conference, San Francisco, CA</i>, 2014.'
  short: 'E. Münkhoff, A. Eggert, H. Terho, A. Haas, W. Ulaga, in: ISBM 2014 Academic
    Conference, San Francisco, CA, 2014.'
conference:
  location: San Francisco, CA
  name: ISBM 2014 Academic Conference
date_created: 2023-08-25T09:19:06Z
date_updated: 2023-08-25T10:04:06Z
department:
- _id: '785'
language:
- iso: eng
publication: ISBM 2014 Academic Conference, San Francisco, CA
publication_status: published
status: public
title: 'Salespersons’ solution crafting capability: A knowledge-based perspective'
type: conference
user_id: '49063'
year: '2014'
...
---
_id: '46694'
author:
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: A.
  full_name: Haas, A.
  last_name: Haas
- first_name: H.
  full_name: Terho, H.
  last_name: Terho
- first_name: W.
  full_name: Ulaga, W.
  last_name: Ulaga
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: 'Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business
    markets: Why a powerful idea often fails. In: <i>ISBM 2014 Academic Conference,
    San Francisco, CA</i>. ; 2014.'
  apa: 'Eggert, A., Haas, A., Terho, H., Ulaga, W., &#38; Münkhoff, E. (2014). Selling
    value in business markets: Why a powerful idea often fails. <i>ISBM 2014 Academic
    Conference, San Francisco, CA</i>. ISBM 2014 Academic Conference, San Francisco,
    CA.'
  bibtex: '@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value
    in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic
    Conference, San Francisco, CA}, author={Eggert, A. and Haas, A. and Terho, H.
    and Ulaga, W. and Münkhoff, Eva}, year={2014} }'
  chicago: 'Eggert, A., A. Haas, H. Terho, W. Ulaga, and Eva Münkhoff. “Selling Value
    in Business Markets: Why a Powerful Idea Often Fails.” In <i>ISBM 2014 Academic
    Conference, San Francisco, CA</i>, 2014.'
  ieee: 'A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in
    business markets: Why a powerful idea often fails,” presented at the ISBM 2014
    Academic Conference, San Francisco, CA, 2014.'
  mla: 'Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea
    Often Fails.” <i>ISBM 2014 Academic Conference, San Francisco, CA</i>, 2014.'
  short: 'A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic
    Conference, San Francisco, CA, 2014.'
conference:
  location: San Francisco, CA
  name: ISBM 2014 Academic Conference
date_created: 2023-08-25T09:20:18Z
date_updated: 2023-08-25T10:11:35Z
department:
- _id: '785'
language:
- iso: eng
publication: ISBM 2014 Academic Conference, San Francisco, CA
publication_status: published
status: public
title: 'Selling value in business markets: Why a powerful idea often fails'
type: conference
user_id: '49063'
year: '2014'
...
---
_id: '41341'
abstract:
- lang: eng
  text: '<jats:p> In many business markets, manufacturers seek service-led growth
    to secure their existing positions and continue to grow in increasingly competitive
    environments. Using longitudinal data from 513 German mechanical engineering companies
    and latent growth curve modeling, this study offers a fine-grained view of the
    financial performance implications of industrial service strategies. By disentangling
    the revenue and profit implications of industrial service strategies, findings
    reveal that such strategies increase both the level and the growth of manufacturing
    firms’ revenue streams. In contrast, they reduce the level but improve the growth
    of manufacturers’ profits. Results further suggest that services supporting the
    clients’ actions (SSC) and services supporting the supplier’s product (SSP) affect
    performance outcomes in different ways. SSCs directly affect revenue and profit
    streams. In turn, SSPs display only indirect effects on financial performance
    mediated through SSCs. A moderator analysis identifies two organizational contingencies
    that facilitate service business success: Only companies with decentralized decision-making
    processes and a high share of loyal customers can expect favorable financial results
    from industrial service strategies. In summary, this research provides significant
    insights and managerial guidance for turning service strategies into financial
    successes. </jats:p>'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Jens
  full_name: Hogreve, Jens
  last_name: Hogreve
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: Eggert A, Hogreve J, Ulaga W, Münkhoff E. Revenue and Profit Implications of
    Industrial Service Strategies. <i>Journal of Service Research</i>. 2014;17(1):23-39.
    doi:<a href="https://doi.org/10.1177/1094670513485823">10.1177/1094670513485823</a>
  apa: Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2014). Revenue and
    Profit Implications of Industrial Service Strategies. <i>Journal of Service Research</i>,
    <i>17</i>(1), 23–39. <a href="https://doi.org/10.1177/1094670513485823">https://doi.org/10.1177/1094670513485823</a>
  bibtex: '@article{Eggert_Hogreve_Ulaga_Münkhoff_2014, title={Revenue and Profit
    Implications of Industrial Service Strategies}, volume={17}, DOI={<a href="https://doi.org/10.1177/1094670513485823">10.1177/1094670513485823</a>},
    number={1}, journal={Journal of Service Research}, publisher={SAGE Publications},
    author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Münkhoff, Eva},
    year={2014}, pages={23–39} }'
  chicago: 'Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Revenue
    and Profit Implications of Industrial Service Strategies.” <i>Journal of Service
    Research</i> 17, no. 1 (2014): 23–39. <a href="https://doi.org/10.1177/1094670513485823">https://doi.org/10.1177/1094670513485823</a>.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Revenue and Profit Implications
    of Industrial Service Strategies,” <i>Journal of Service Research</i>, vol. 17,
    no. 1, pp. 23–39, 2014, doi: <a href="https://doi.org/10.1177/1094670513485823">10.1177/1094670513485823</a>.'
  mla: Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service
    Strategies.” <i>Journal of Service Research</i>, vol. 17, no. 1, SAGE Publications,
    2014, pp. 23–39, doi:<a href="https://doi.org/10.1177/1094670513485823">10.1177/1094670513485823</a>.
  short: A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Journal of Service Research
    17 (2014) 23–39.
date_created: 2023-02-01T08:31:19Z
date_updated: 2023-09-01T10:08:03Z
department:
- _id: '785'
doi: 10.1177/1094670513485823
intvolume: '        17'
issue: '1'
keyword:
- Organizational Behavior and Human Resource Management
- Sociology and Political Science
- Information Systems
language:
- iso: eng
page: 23-39
publication: Journal of Service Research
publication_identifier:
  issn:
  - 1094-6705
  - 1552-7379
publication_status: published
publisher: SAGE Publications
status: public
title: Revenue and Profit Implications of Industrial Service Strategies
type: journal_article
user_id: '49063'
volume: 17
year: '2014'
...
---
_id: '46697'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: K.
  full_name: Raum, K.
  last_name: Raum
citation:
  ama: 'Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product
    returns in online retailing – An effective marketing practice? In: <i>42nd EMAC
    Annual Conference, Istanbul</i>. ; 2013.'
  apa: Garnefeld, I., Münkhoff, E., &#38; Raum, K. (2013). Threat and normative appeals
    to reduce product returns in online retailing – An effective marketing practice?
    <i>42nd EMAC Annual Conference, Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative
    appeals to reduce product returns in online retailing – An effective marketing
    practice?}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Garnefeld,
    I. and Münkhoff, Eva and Raum, K.}, year={2013} }'
  chicago: Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals
    to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?”
    In <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.
  ieee: I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce
    product returns in online retailing – An effective marketing practice?,” presented
    at the 42nd EMAC Annual Conference, Istanbul, 2013.
  mla: Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns
    in Online Retailing – An Effective Marketing Practice?” <i>42nd EMAC Annual Conference,
    Istanbul</i>, 2013.
  short: 'I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul,
    2013.'
conference:
  location: Istanbul
  name: 42nd EMAC Annual Conference
date_created: 2023-08-25T09:25:17Z
date_updated: 2023-08-25T10:03:46Z
department:
- _id: '785'
language:
- iso: eng
publication: 42nd EMAC Annual Conference, Istanbul
publication_status: published
status: public
title: Threat and normative appeals to reduce product returns in online retailing
  – An effective marketing practice?
type: conference
user_id: '49063'
year: '2013'
...
---
_id: '46696'
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: A.
  full_name: Bruns, A.
  last_name: Bruns
citation:
  ama: 'Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post
    time extension versus reframing. In: <i>42nd EMAC Annual Conference, Istanbul</i>.
    ; 2013.'
  apa: Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales
    promotion – Ex-post time extension versus reframing. <i>42nd EMAC Annual Conference,
    Istanbul</i>. 42nd EMAC Annual Conference, Istanbul.
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales
    promotion – Ex-post time extension versus reframing}, booktitle={42nd EMAC Annual
    Conference, Istanbul}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.},
    year={2013} }'
  chicago: Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion
    – Ex-Post Time Extension versus Reframing.” In <i>42nd EMAC Annual Conference,
    Istanbul</i>, 2013.
  ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion
    – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual
    Conference, Istanbul, 2013.
  mla: Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension
    versus Reframing.” <i>42nd EMAC Annual Conference, Istanbul</i>, 2013.
  short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul,
    2013.'
conference:
  location: Istanbul
  name: 42nd EMAC Annual Conference
date_created: 2023-08-25T09:24:06Z
date_updated: 2023-08-25T10:03:52Z
department:
- _id: '785'
language:
- iso: eng
publication: 42nd EMAC Annual Conference, Istanbul
publication_status: published
status: public
title: How to prolong a sales promotion – Ex-post time extension versus reframing
type: conference
user_id: '49063'
year: '2013'
...
---
_id: '46643'
alternative_title:
- Eine latente Wachstumskurvenanalyse
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: Münkhoff E. <i>Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen</i>.
    Springer Gabler; 2013. doi:<a href="https://doi.org/10.1007/978-3-658-02122-1">10.1007/978-3-658-02122-1</a>
  apa: Münkhoff, E. (2013). <i>Umsatz- und Profitabilitätsauswirkungen industrieller
    Dienstleistungen</i>. Springer Gabler. <a href="https://doi.org/10.1007/978-3-658-02122-1">https://doi.org/10.1007/978-3-658-02122-1</a>
  bibtex: '@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen
    industrieller Dienstleistungen}, DOI={<a href="https://doi.org/10.1007/978-3-658-02122-1">10.1007/978-3-658-02122-1</a>},
    publisher={Springer Gabler}, author={Münkhoff, Eva}, year={2013} }'
  chicago: 'Münkhoff, Eva. <i>Umsatz- und Profitabilitätsauswirkungen industrieller
    Dienstleistungen</i>. Wiesbaden: Springer Gabler, 2013. <a href="https://doi.org/10.1007/978-3-658-02122-1">https://doi.org/10.1007/978-3-658-02122-1</a>.'
  ieee: 'E. Münkhoff, <i>Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen</i>.
    Wiesbaden: Springer Gabler, 2013.'
  mla: Münkhoff, Eva. <i>Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen</i>.
    Springer Gabler, 2013, doi:<a href="https://doi.org/10.1007/978-3-658-02122-1">10.1007/978-3-658-02122-1</a>.
  short: E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen,
    Springer Gabler, Wiesbaden, 2013.
date_created: 2023-08-22T15:34:19Z
date_updated: 2023-09-01T10:06:58Z
department:
- _id: '785'
doi: 10.1007/978-3-658-02122-1
language:
- iso: ger
place: Wiesbaden
publication_identifier:
  isbn:
  - '9783658021214'
  - '9783658021221'
publication_status: published
publisher: Springer Gabler
status: public
title: Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen
type: book
user_id: '49063'
year: '2013'
...
---
_id: '46698'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: A.
  full_name: Bruns, A.
  last_name: Bruns
citation:
  ama: 'Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is
    back again – Customer reactions to time extensions of sales promotions. In: <i>2012
    AMA Summer Academic Conference, Chicago, IL</i>. ; 2012.'
  apa: Garnefeld, I., Münkhoff, E., &#38; Bruns, A. (2012). I thought it was all over
    and now it is back again – Customer reactions to time extensions of sales promotions.
    <i>2012 AMA Summer Academic Conference, Chicago, IL</i>. 2012 AMA Summer Academic
    Conference, Chicago, IL.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all
    over and now it is back again – Customer reactions to time extensions of sales
    promotions}, booktitle={2012 AMA Summer Academic Conference, Chicago, IL}, author={Garnefeld,
    I. and Münkhoff, Eva and Bruns, A.}, year={2012} }'
  chicago: Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and
    Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.”
    In <i>2012 AMA Summer Academic Conference, Chicago, IL</i>, 2012.
  ieee: I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now
    it is back again – Customer reactions to time extensions of sales promotions,”
    presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
  mla: Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again –
    Customer Reactions to Time Extensions of Sales Promotions.” <i>2012 AMA Summer
    Academic Conference, Chicago, IL</i>, 2012.
  short: 'I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference,
    Chicago, IL, 2012.'
conference:
  location: Chicago, IL
  name: 2012 AMA Summer Academic Conference
date_created: 2023-08-25T09:26:24Z
date_updated: 2023-08-25T10:03:40Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2012 AMA Summer Academic Conference, Chicago, IL
publication_status: published
status: public
title: I thought it was all over and now it is back again – Customer reactions to
  time extensions of sales promotions
type: conference
user_id: '49063'
year: '2012'
...
---
_id: '46699'
author:
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: C.
  full_name: Thiesbrummel, C.
  last_name: Thiesbrummel
citation:
  ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A
    configurational approach (ausgezeichnet mit Best Paper Award). In: <i>2012 AMA
    Winter Academic Conference, St. Petersburg, FL</i>. ; 2012.'
  apa: Eggert, A., Münkhoff, E., &#38; Thiesbrummel, C. (2012). Growing with industrial
    services – A configurational approach (ausgezeichnet mit Best Paper Award). <i>2012
    AMA Winter Academic Conference, St. Petersburg, FL</i>. 2012 AMA Winter Academic
    Conference, St. Petersburg, FL.
  bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with industrial
    services – A configurational approach (ausgezeichnet mit Best Paper Award)}, booktitle={2012
    AMA Winter Academic Conference, St. Petersburg, FL}, author={Eggert, A. and Münkhoff,
    Eva and Thiesbrummel, C.}, year={2012} }'
  chicago: Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial
    Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In
    <i>2012 AMA Winter Academic Conference, St. Petersburg, FL</i>, 2012.
  ieee: A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services
    – A configurational approach (ausgezeichnet mit Best Paper Award),” presented
    at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
  mla: Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach
    (Ausgezeichnet Mit Best Paper Award).” <i>2012 AMA Winter Academic Conference,
    St. Petersburg, FL</i>, 2012.
  short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference,
    St. Petersburg, FL, 2012.'
conference:
  location: St. Petersburg, FL
  name: 2012 AMA Winter Academic Conference
date_created: 2023-08-25T09:27:24Z
date_updated: 2023-08-25T10:03:33Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2012 AMA Winter Academic Conference, St. Petersburg, FL
publication_status: published
status: public
title: Growing with industrial services – A configurational approach (ausgezeichnet
  mit Best Paper Award)
type: conference
user_id: '49063'
year: '2012'
...
---
_id: '46702'
author:
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: W.
  full_name: Ulaga, W.
  last_name: Ulaga
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of
    industrial services on firm profitability: The moderating impact of product innovations
    (ausgezeichnet mit Best Overall Conference Paper Award). In: <i>2011 AMA Winter
    Academic Conference, Austin, TX</i>. ; 2011.'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2011). Assessing the
    long-term effect of industrial services on firm profitability: The moderating
    impact of product innovations (ausgezeichnet mit Best Overall Conference Paper
    Award). <i>2011 AMA Winter Academic Conference, Austin, TX</i>. 2011 AMA Winter
    Academic Conference, Austin, TX.'
  bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the
    long-term effect of industrial services on firm profitability: The moderating
    impact of product innovations (ausgezeichnet mit Best Overall Conference Paper
    Award)}, booktitle={2011 AMA Winter Academic Conference, Austin, TX}, author={Eggert,
    A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2011} }'
  chicago: 'Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Assessing the Long-Term
    Effect of Industrial Services on Firm Profitability: The Moderating Impact of
    Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).”
    In <i>2011 AMA Winter Academic Conference, Austin, TX</i>, 2011.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term
    effect of industrial services on firm profitability: The moderating impact of
    product innovations (ausgezeichnet mit Best Overall Conference Paper Award),”
    presented at the 2011 AMA Winter Academic Conference, Austin, TX, 2011.'
  mla: 'Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services
    on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet
    Mit Best Overall Conference Paper Award).” <i>2011 AMA Winter Academic Conference,
    Austin, TX</i>, 2011.'
  short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Academic
    Conference, Austin, TX, 2011.'
conference:
  location: Austin, TX
  name: 2011 AMA Winter Academic Conference
date_created: 2023-08-25T09:30:32Z
date_updated: 2023-08-25T10:02:48Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2011 AMA Winter Academic Conference, Austin, TX
publication_status: published
status: public
title: 'Assessing the long-term effect of industrial services on firm profitability:
  The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference
  Paper Award)'
type: conference
user_id: '49063'
year: '2011'
...
---
_id: '46701'
author:
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: C.
  full_name: Thiesbrummel, C.
  last_name: Thiesbrummel
citation:
  ama: 'Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing
    companies: A necessary or sufficient condition for firm profitability? In: <i>40th
    EMAC Annual Conference, Ljubljana</i>. ; 2011.'
  apa: 'Eggert, A., Münkhoff, E., &#38; Thiesbrummel, C. (2011). Service orientation
    of manufacturing companies: A necessary or sufficient condition for firm profitability?
    <i>40th EMAC Annual Conference, Ljubljana</i>. 40th EMAC Annual Conference, Ljubljana.'
  bibtex: '@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation
    of manufacturing companies: A necessary or sufficient condition for firm profitability?},
    booktitle={40th EMAC Annual Conference, Ljubljana}, author={Eggert, A. and Münkhoff,
    Eva and Thiesbrummel, C.}, year={2011} }'
  chicago: 'Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Orientation of
    Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?”
    In <i>40th EMAC Annual Conference, Ljubljana</i>, 2011.'
  ieee: 'A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing
    companies: A necessary or sufficient condition for firm profitability?,” presented
    at the 40th EMAC Annual Conference, Ljubljana, 2011.'
  mla: 'Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary
    or Sufficient Condition for Firm Profitability?” <i>40th EMAC Annual Conference,
    Ljubljana</i>, 2011.'
  short: 'A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 40th EMAC Annual Conference,
    Ljubljana, 2011.'
conference:
  location: Ljubljana
  name: 40th EMAC Annual Conference
date_created: 2023-08-25T09:29:25Z
date_updated: 2023-08-25T10:02:57Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 40th EMAC Annual Conference, Ljubljana
publication_status: published
status: public
title: 'Service orientation of manufacturing companies: A necessary or sufficient
  condition for firm profitability?'
type: conference
user_id: '49063'
year: '2011'
...
---
_id: '46700'
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: A.
  full_name: Bruns, A.
  last_name: Bruns
citation:
  ama: 'Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How
    do customers react? In: <i>40th EMAC Annual Conference, Ljubljana</i>. ; 2011.'
  apa: Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2011). Time extension of sales
    promotions – How do customers react? <i>40th EMAC Annual Conference, Ljubljana</i>.
    40th EMAC Annual Conference, Ljubljana.
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of
    sales promotions – How do customers react?}, booktitle={40th EMAC Annual Conference,
    Ljubljana}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2011}
    }'
  chicago: Münkhoff, Eva, I. Garnefeld, and A. Bruns. “Time Extension of Sales Promotions
    – How Do Customers React?” In <i>40th EMAC Annual Conference, Ljubljana</i>, 2011.
  ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions
    – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana,
    2011.
  mla: Münkhoff, Eva, et al. “Time Extension of Sales Promotions – How Do Customers
    React?” <i>40th EMAC Annual Conference, Ljubljana</i>, 2011.
  short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana,
    2011.'
conference:
  location: Ljubljana
  name: 40th EMAC Annual Conference
date_created: 2023-08-25T09:28:16Z
date_updated: 2023-08-25T10:03:05Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 40th EMAC Annual Conference, Ljubljana
publication_status: published
status: public
title: Time extension of sales promotions – How do customers react?
type: conference
user_id: '49063'
year: '2011'
...
---
_id: '46641'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Jens
  full_name: Hogreve, Jens
  last_name: Hogreve
- first_name: Wolfgang
  full_name: Ulaga, Wolfgang
  last_name: Ulaga
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations,
    and firm profitability: A multiple-group latent growth curve analysis. <i>Industrial
    Marketing Management</i>. 2011;40(5):661-670. doi:<a href="https://doi.org/10.1016/j.indmarman.2011.05.007">10.1016/j.indmarman.2011.05.007</a>'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2011). Industrial
    services, product innovations, and firm profitability: A multiple-group latent
    growth curve analysis. <i>Industrial Marketing Management</i>, <i>40</i>(5), 661–670.
    <a href="https://doi.org/10.1016/j.indmarman.2011.05.007">https://doi.org/10.1016/j.indmarman.2011.05.007</a>'
  bibtex: '@article{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Industrial services,
    product innovations, and firm profitability: A multiple-group latent growth curve
    analysis}, volume={40}, DOI={<a href="https://doi.org/10.1016/j.indmarman.2011.05.007">10.1016/j.indmarman.2011.05.007</a>},
    number={5}, journal={Industrial Marketing Management}, publisher={Elsevier BV},
    author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Münkhoff, Eva},
    year={2011}, pages={661–670} }'
  chicago: 'Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Industrial
    Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent
    Growth Curve Analysis.” <i>Industrial Marketing Management</i> 40, no. 5 (2011):
    661–70. <a href="https://doi.org/10.1016/j.indmarman.2011.05.007">https://doi.org/10.1016/j.indmarman.2011.05.007</a>.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product
    innovations, and firm profitability: A multiple-group latent growth curve analysis,”
    <i>Industrial Marketing Management</i>, vol. 40, no. 5, pp. 661–670, 2011, doi:
    <a href="https://doi.org/10.1016/j.indmarman.2011.05.007">10.1016/j.indmarman.2011.05.007</a>.'
  mla: 'Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm
    Profitability: A Multiple-Group Latent Growth Curve Analysis.” <i>Industrial Marketing
    Management</i>, vol. 40, no. 5, Elsevier BV, 2011, pp. 661–70, doi:<a href="https://doi.org/10.1016/j.indmarman.2011.05.007">10.1016/j.indmarman.2011.05.007</a>.'
  short: A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management
    40 (2011) 661–670.
date_created: 2023-08-22T13:32:12Z
date_updated: 2023-09-01T10:08:57Z
department:
- _id: '785'
doi: 10.1016/j.indmarman.2011.05.007
extern: '1'
intvolume: '        40'
issue: '5'
keyword:
- Marketing
language:
- iso: eng
page: 661-670
publication: Industrial Marketing Management
publication_identifier:
  issn:
  - 0019-8501
publication_status: published
publisher: Elsevier BV
status: public
title: 'Industrial services, product innovations, and firm profitability: A multiple-group
  latent growth curve analysis'
type: journal_article
user_id: '49063'
volume: 40
year: '2011'
...
---
_id: '46705'
author:
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: W.
  full_name: Ulaga, W.
  last_name: Ulaga
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations,
    and firm profitability: A longitudinal analysis. In: <i>Frontiers Pre-Conference
    on Service and Solution Innovation, Karlstad</i>. ; 2010.'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2010). Industrial
    services, product innovations, and firm profitability: A longitudinal analysis.
    <i>Frontiers Pre-Conference on Service and Solution Innovation, Karlstad</i>.
    Frontiers Pre-Conference on Service and Solution Innovation, Karlstad.'
  bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial services,
    product innovations, and firm profitability: A longitudinal analysis}, booktitle={Frontiers
    Pre-Conference on Service and Solution Innovation, Karlstad}, author={Eggert,
    A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2010} }'
  chicago: 'Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Industrial Services,
    Product Innovations, and Firm Profitability: A Longitudinal Analysis.” In <i>Frontiers
    Pre-Conference on Service and Solution Innovation, Karlstad</i>, 2010.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product
    innovations, and firm profitability: A longitudinal analysis,” presented at the
    Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.'
  mla: 'Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability:
    A Longitudinal Analysis.” <i>Frontiers Pre-Conference on Service and Solution
    Innovation, Karlstad</i>, 2010.'
  short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Frontiers Pre-Conference
    on Service and Solution Innovation, Karlstad, 2010.'
conference:
  location: Karlstad
  name: Frontiers Pre-Conference on Service and Solution Innovation
date_created: 2023-08-25T09:33:40Z
date_updated: 2023-08-25T10:02:21Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad
publication_status: published
status: public
title: 'Industrial services, product innovations, and firm profitability: A longitudinal
  analysis'
type: conference
user_id: '49063'
year: '2010'
...
---
_id: '46706'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral
    reward programs on satisfied and dissatisfied customers. In: <i>2010 AMA Winter
    Academic Conference, New Orleans, LA</i>. ; 2010.'
  apa: Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2010). Exploring
    the effects of referral reward programs on satisfied and dissatisfied customers.
    <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>. 2010 AMA Winter Academic
    Conference, New Orleans, LA.
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring
    the effects of referral reward programs on satisfied and dissatisfied customers},
    booktitle={2010 AMA Winter Academic Conference, New Orleans, LA}, author={Garnefeld,
    I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2010} }'
  chicago: Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the
    Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.”
    In <i>2010 AMA Winter Academic Conference, New Orleans, LA</i>, 2010.
  ieee: I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects
    of referral reward programs on satisfied and dissatisfied customers,” presented
    at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
  mla: Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on
    Satisfied and Dissatisfied Customers.” <i>2010 AMA Winter Academic Conference,
    New Orleans, LA</i>, 2010.
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic
    Conference, New Orleans, LA, 2010.'
conference:
  location: New Orleans, LA
  name: 2010 AMA Winter Academic Conference
date_created: 2023-08-25T09:34:45Z
date_updated: 2023-08-25T10:02:13Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 2010 AMA Winter Academic Conference, New Orleans, LA
publication_status: published
status: public
title: Exploring the effects of referral reward programs on satisfied and dissatisfied
  customers
type: conference
user_id: '49063'
year: '2010'
...
---
_id: '46704'
author:
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: W.
  full_name: Ulaga, W.
  last_name: Ulaga
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
citation:
  ama: 'Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the revenue and cost
    implications of the service transition: A latent growth analysis. In: <i>ISBM
    2010 Academic Conference, Boston, MA</i>. ; 2010.'
  apa: 'Eggert, A., Hogreve, J., Ulaga, W., &#38; Münkhoff, E. (2010). Disentangling
    the revenue and cost implications of the service transition: A latent growth analysis.
    <i>ISBM 2010 Academic Conference, Boston, MA</i>. ISBM 2010 Academic Conference,
    Boston, MA.'
  bibtex: '@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling
    the revenue and cost implications of the service transition: A latent growth analysis},
    booktitle={ISBM 2010 Academic Conference, Boston, MA}, author={Eggert, A. and
    Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2010} }'
  chicago: 'Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Disentangling the
    Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.”
    In <i>ISBM 2010 Academic Conference, Boston, MA</i>, 2010.'
  ieee: 'A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the revenue
    and cost implications of the service transition: A latent growth analysis,” presented
    at the ISBM 2010 Academic Conference, Boston, MA, 2010.'
  mla: 'Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the
    Service Transition: A Latent Growth Analysis.” <i>ISBM 2010 Academic Conference,
    Boston, MA</i>, 2010.'
  short: 'A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: ISBM 2010 Academic Conference,
    Boston, MA, 2010.'
conference:
  location: Boston, MA
  name: ISBM 2010 Academic Conference
date_created: 2023-08-25T09:32:37Z
date_updated: 2023-08-25T10:02:27Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: ISBM 2010 Academic Conference, Boston, MA
publication_status: published
status: public
title: 'Disentangling the revenue and cost implications of the service transition:
  A latent growth analysis'
type: conference
user_id: '49063'
year: '2010'
...
---
_id: '46703'
author:
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
citation:
  ama: 'Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral reward programs: A
    means for service recovery? In: <i>18th International Colloquium on Relationship
    Marketing (ICRM), Reading</i>. ; 2010.'
  apa: 'Münkhoff, E., Garnefeld, I., Hogreve, J., &#38; Eggert, A. (2010). Referral
    reward programs: A means for service recovery? <i>18th International Colloquium
    on Relationship Marketing (ICRM), Reading</i>. 18th International Colloquium on
    Relationship Marketing (ICRM), Reading.'
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral
    reward programs: A means for service recovery?}, booktitle={18th International
    Colloquium on Relationship Marketing (ICRM), Reading}, author={Münkhoff, Eva and
    Garnefeld, I. and Hogreve, J. and Eggert, A.}, year={2010} }'
  chicago: 'Münkhoff, Eva, I. Garnefeld, J. Hogreve, and A. Eggert. “Referral Reward
    Programs: A Means for Service Recovery?” In <i>18th International Colloquium on
    Relationship Marketing (ICRM), Reading</i>, 2010.'
  ieee: 'E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral reward programs:
    A means for service recovery?,” presented at the 18th International Colloquium
    on Relationship Marketing (ICRM), Reading, 2010.'
  mla: 'Münkhoff, Eva, et al. “Referral Reward Programs: A Means for Service Recovery?”
    <i>18th International Colloquium on Relationship Marketing (ICRM), Reading</i>,
    2010.'
  short: 'E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: 18th International
    Colloquium on Relationship Marketing (ICRM), Reading, 2010.'
conference:
  name: 18th International Colloquium on Relationship Marketing (ICRM), Reading
date_created: 2023-08-25T09:31:47Z
date_updated: 2023-08-25T10:02:35Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 18th International Colloquium on Relationship Marketing (ICRM), Reading
publication_status: published
status: public
title: 'Referral reward programs: A means for service recovery?'
type: conference
user_id: '49063'
year: '2010'
...
---
_id: '46708'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral
    reward programs: Exploring the impact of rewards on opportunistic behavior. In:
    <i>38th EMAC Annual Conference, Nantes</i>. ; 2009.'
  apa: 'Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Unintended
    effects of referral reward programs: Exploring the impact of rewards on opportunistic
    behavior. <i>38th EMAC Annual Conference, Nantes</i>. 38th EMAC Annual Conference,
    Nantes.'
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended
    effects of referral reward programs: Exploring the impact of rewards on opportunistic
    behavior}, booktitle={38th EMAC Annual Conference, Nantes}, author={Garnefeld,
    I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2009} }'
  chicago: 'Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Unintended Effects
    of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic
    Behavior.” In <i>38th EMAC Annual Conference, Nantes</i>, 2009.'
  ieee: 'I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects
    of referral reward programs: Exploring the impact of rewards on opportunistic
    behavior,” presented at the 38th EMAC Annual Conference, Nantes, 2009.'
  mla: 'Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring
    the Impact of Rewards on Opportunistic Behavior.” <i>38th EMAC Annual Conference,
    Nantes</i>, 2009.'
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 38th EMAC Annual Conference,
    Nantes, 2009.'
conference:
  location: Nantes
  name: 38th EMAC Annual Conference
date_created: 2023-08-25T09:37:09Z
date_updated: 2023-08-25T10:01:50Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 38th EMAC Annual Conference, Nantes
publication_status: published
status: public
title: 'Unintended effects of referral reward programs: Exploring the impact of rewards
  on opportunistic behavior'
type: conference
user_id: '49063'
year: '2009'
...
---
_id: '46707'
author:
- first_name: I.
  full_name: Garnefeld, I.
  last_name: Garnefeld
- first_name: Eva
  full_name: Münkhoff, Eva
  id: '3043'
  last_name: Münkhoff
  orcid: 0000-0001-6053-1012
- first_name: J.
  full_name: Hogreve, J.
  last_name: Hogreve
- first_name: A.
  full_name: Eggert, A.
  last_name: Eggert
citation:
  ama: 'Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New
    customer acquisition by opportunism? In: <i>15th AMS World Marketing Congress,
    Oslo</i>. ; 2009.'
  apa: 'Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Referral
    reward programs: New customer acquisition by opportunism? <i>15th AMS World Marketing
    Congress, Oslo</i>. 15th AMS World Marketing Congress, Oslo.'
  bibtex: '@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral
    reward programs: New customer acquisition by opportunism?}, booktitle={15th AMS
    World Marketing Congress, Oslo}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve,
    J. and Eggert, A.}, year={2009} }'
  chicago: 'Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Referral Reward
    Programs: New Customer Acquisition by Opportunism?” In <i>15th AMS World Marketing
    Congress, Oslo</i>, 2009.'
  ieee: 'I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs:
    New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing
    Congress, Oslo, 2009.'
  mla: 'Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition
    by Opportunism?” <i>15th AMS World Marketing Congress, Oslo</i>, 2009.'
  short: 'I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 15th AMS World Marketing
    Congress, Oslo, 2009.'
conference:
  location: Oslo
  name: 15th AMS World Marketing Congress
date_created: 2023-08-25T09:36:09Z
date_updated: 2023-08-25T10:02:05Z
department:
- _id: '785'
extern: '1'
language:
- iso: eng
publication: 15th AMS World Marketing Congress, Oslo
publication_status: published
status: public
title: 'Referral reward programs: New customer acquisition by opportunism?'
type: conference
user_id: '49063'
year: '2009'
...