@inproceedings{4683,
  author       = {{Jaakonmäki, Roope and Müller, Oliver and vom Brocke, Jan}},
  booktitle    = {{Hawaii International Conference on System Sciences}},
  isbn         = {{978-0-9981331-0-2}},
  title        = {{{The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing}}},
  doi          = {{10.24251/HICSS.2017.136}},
  year         = {{2017}},
}