[{"_id":"4683","user_id":"72849","language":[{"iso":"eng"}],"extern":"1","publication":"Hawaii International Conference on System Sciences","type":"conference","status":"public","date_updated":"2022-01-06T07:01:18Z","author":[{"first_name":"Roope","last_name":"Jaakonmäki","full_name":"Jaakonmäki, Roope"},{"id":"72849","full_name":"Müller, Oliver","last_name":"Müller","first_name":"Oliver"},{"full_name":"vom Brocke, Jan","last_name":"vom Brocke","first_name":"Jan"}],"date_created":"2018-10-12T08:24:34Z","title":"The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing","doi":"10.24251/HICSS.2017.136","publication_identifier":{"isbn":["978-0-9981331-0-2"]},"year":"2017","citation":{"ieee":"R. Jaakonmäki, O. Müller, and J. vom Brocke, “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing,” in <i>Hawaii International Conference on System Sciences</i>, 2017.","chicago":"Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” In <i>Hawaii International Conference on System Sciences</i>, 2017. <a href=\"https://doi.org/10.24251/HICSS.2017.136\">https://doi.org/10.24251/HICSS.2017.136</a>.","ama":"Jaakonmäki R, Müller O, vom Brocke J. The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In: <i>Hawaii International Conference on System Sciences</i>. ; 2017. doi:<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>","bibtex":"@inproceedings{Jaakonmäki_Müller_vom Brocke_2017, title={The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing}, DOI={<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>}, booktitle={Hawaii International Conference on System Sciences}, author={Jaakonmäki, Roope and Müller, Oliver and vom Brocke, Jan}, year={2017} }","mla":"Jaakonmäki, Roope, et al. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” <i>Hawaii International Conference on System Sciences</i>, 2017, doi:<a href=\"https://doi.org/10.24251/HICSS.2017.136\">10.24251/HICSS.2017.136</a>.","short":"R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference on System Sciences, 2017.","apa":"Jaakonmäki, R., Müller, O., &#38; vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In <i>Hawaii International Conference on System Sciences</i>. <a href=\"https://doi.org/10.24251/HICSS.2017.136\">https://doi.org/10.24251/HICSS.2017.136</a>"}}]