---
_id: '4683'
author:
- first_name: Roope
  full_name: Jaakonmäki, Roope
  last_name: Jaakonmäki
- first_name: Oliver
  full_name: Müller, Oliver
  id: '72849'
  last_name: Müller
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Jaakonmäki R, Müller O, vom Brocke J. The Impact of Content, Context, and
    Creator on User Engagement in Social Media Marketing. In: <i>Hawaii International
    Conference on System Sciences</i>. ; 2017. doi:<a href="https://doi.org/10.24251/HICSS.2017.136">10.24251/HICSS.2017.136</a>'
  apa: Jaakonmäki, R., Müller, O., &#38; vom Brocke, J. (2017). The Impact of Content,
    Context, and Creator on User Engagement in Social Media Marketing. In <i>Hawaii
    International Conference on System Sciences</i>. <a href="https://doi.org/10.24251/HICSS.2017.136">https://doi.org/10.24251/HICSS.2017.136</a>
  bibtex: '@inproceedings{Jaakonmäki_Müller_vom Brocke_2017, title={The Impact of
    Content, Context, and Creator on User Engagement in Social Media Marketing}, DOI={<a
    href="https://doi.org/10.24251/HICSS.2017.136">10.24251/HICSS.2017.136</a>}, booktitle={Hawaii
    International Conference on System Sciences}, author={Jaakonmäki, Roope and Müller,
    Oliver and vom Brocke, Jan}, year={2017} }'
  chicago: Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. “The Impact of Content,
    Context, and Creator on User Engagement in Social Media Marketing.” In <i>Hawaii
    International Conference on System Sciences</i>, 2017. <a href="https://doi.org/10.24251/HICSS.2017.136">https://doi.org/10.24251/HICSS.2017.136</a>.
  ieee: R. Jaakonmäki, O. Müller, and J. vom Brocke, “The Impact of Content, Context,
    and Creator on User Engagement in Social Media Marketing,” in <i>Hawaii International
    Conference on System Sciences</i>, 2017.
  mla: Jaakonmäki, Roope, et al. “The Impact of Content, Context, and Creator on User
    Engagement in Social Media Marketing.” <i>Hawaii International Conference on System
    Sciences</i>, 2017, doi:<a href="https://doi.org/10.24251/HICSS.2017.136">10.24251/HICSS.2017.136</a>.
  short: 'R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference
    on System Sciences, 2017.'
date_created: 2018-10-12T08:24:34Z
date_updated: 2022-01-06T07:01:18Z
doi: 10.24251/HICSS.2017.136
extern: '1'
language:
- iso: eng
publication: Hawaii International Conference on System Sciences
publication_identifier:
  isbn:
  - 978-0-9981331-0-2
status: public
title: The Impact of Content, Context, and Creator on User Engagement in Social Media
  Marketing
type: conference
user_id: '72849'
year: '2017'
...