@inbook{46847,
  author       = {{Flath, Beate}},
  booktitle    = {{Audio Branding Year Book 2010 }},
  editor       = {{Bronner, Kai  and Hirt, Rainer and Ringe, Cornelius}},
  isbn         = {{978-3-8329-6475-7}},
  pages        = {{229--238}},
  publisher    = {{nomos}},
  title        = {{{Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials}}},
  year         = {{2011}},
}