---
_id: '46847'
author:
- first_name: Beate
  full_name: Flath, Beate
  id: '58896'
  last_name: Flath
  orcid: https://orcid.org/0000-0002-1648-0796
citation:
  ama: 'Flath B. Sound & Image. An experimental study on the influence of acoustical
    parameters on the perception of a product’s image in TV-commercials. In: Bronner
    K, Hirt R, Ringe C, eds. <i>Audio Branding Year Book 2010 </i>. nomos; 2011:229-238.'
  apa: Flath, B. (2011). Sound &#38; Image. An experimental study on the influence
    of acoustical parameters on the perception of a product’s image in TV-commercials.
    In K. Bronner, R. Hirt, &#38; C. Ringe (Eds.), <i>Audio Branding Year Book 2010
    </i> (pp. 229–238). nomos.
  bibtex: '@inbook{Flath_2011, place={Baden-Baden}, title={Sound &#38; Image. An experimental
    study on the influence of acoustical parameters on the perception of a product’s
    image in TV-commercials}, booktitle={Audio Branding Year Book 2010 }, publisher={nomos},
    author={Flath, Beate}, editor={Bronner, Kai  and Hirt, Rainer and Ringe, Cornelius},
    year={2011}, pages={229–238} }'
  chicago: 'Flath, Beate. “Sound &#38; Image. An experimental study on the influence
    of acoustical parameters on the perception of a product’s image in TV-commercials.”
    In <i>Audio Branding Year Book 2010 </i>, edited by Kai  Bronner, Rainer Hirt,
    and Cornelius Ringe, 229–38. Baden-Baden: nomos, 2011.'
  ieee: 'B. Flath, “Sound &#38; Image. An experimental study on the influence of acoustical
    parameters on the perception of a product’s image in TV-commercials,” in <i>Audio
    Branding Year Book 2010 </i>, K. Bronner, R. Hirt, and C. Ringe, Eds. Baden-Baden:
    nomos, 2011, pp. 229–238.'
  mla: Flath, Beate. “Sound &#38; Image. An experimental study on the influence of
    acoustical parameters on the perception of a product’s image in TV-commercials.”
    <i>Audio Branding Year Book 2010 </i>, edited by Kai  Bronner et al., nomos, 2011,
    pp. 229–38.
  short: 'B. Flath, in: K. Bronner, R. Hirt, C. Ringe (Eds.), Audio Branding Year
    Book 2010 , nomos, Baden-Baden, 2011, pp. 229–238.'
date_created: 2023-09-07T10:43:18Z
date_updated: 2024-05-07T11:58:30Z
department:
- _id: '735'
editor:
- first_name: 'Kai '
  full_name: 'Bronner, Kai '
  last_name: Bronner
- first_name: Rainer
  full_name: Hirt, Rainer
  last_name: Hirt
- first_name: Cornelius
  full_name: Ringe, Cornelius
  last_name: Ringe
extern: '1'
language:
- iso: ger
page: 229-238
place: Baden-Baden
publication: 'Audio Branding Year Book 2010 '
publication_identifier:
  isbn:
  - 978-3-8329-6475-7
publication_status: published
publisher: nomos
quality_controlled: '1'
status: public
title: Sound & Image. An experimental study on the influence of acoustical parameters
  on the perception of a product’s image in TV-commercials
type: book_chapter
user_id: '14931'
year: '2011'
...