@inbook{4960,
  author       = {{Eggert, Andreas and Garnefeld, Ina}},
  booktitle    = {{Handbuch Kundenbindungsmanagement}},
  isbn         = {{978-3-8349-1413-2}},
  pages        = {{191--208}},
  publisher    = {{Gabler}},
  title        = {{{Kundenbindung auf Basis des Relationship Value}}},
  doi          = {{10.1007/978-3-658-13650-5_7}},
  year         = {{2010}},
}