[{"title":"Kundenbindung auf Basis des Relationship Value","doi":"10.1007/978-3-658-13650-5_7","publisher":"Gabler","date_updated":"2022-01-06T07:01:31Z","date_created":"2018-10-26T10:51:12Z","author":[{"last_name":"Eggert","full_name":"Eggert, Andreas","first_name":"Andreas"},{"first_name":"Ina","full_name":"Garnefeld, Ina","last_name":"Garnefeld"}],"place":"Wiesbaden","year":"2010","citation":{"ama":"Eggert A, Garnefeld I. Kundenbindung auf Basis des Relationship Value. In: <i>Handbuch Kundenbindungsmanagement</i>. Wiesbaden: Gabler; 2010:191-208. doi:<a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">10.1007/978-3-658-13650-5_7</a>","ieee":"A. Eggert and I. Garnefeld, “Kundenbindung auf Basis des Relationship Value,” in <i>Handbuch Kundenbindungsmanagement</i>, Wiesbaden: Gabler, 2010, pp. 191–208.","chicago":"Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” In <i>Handbuch Kundenbindungsmanagement</i>, 191–208. Wiesbaden: Gabler, 2010. <a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">https://doi.org/10.1007/978-3-658-13650-5_7</a>.","bibtex":"@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={<a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">10.1007/978-3-658-13650-5_7</a>}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }","short":"A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.","mla":"Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” <i>Handbuch Kundenbindungsmanagement</i>, Gabler, 2010, pp. 191–208, doi:<a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">10.1007/978-3-658-13650-5_7</a>.","apa":"Eggert, A., &#38; Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In <i>Handbuch Kundenbindungsmanagement</i> (pp. 191–208). Wiesbaden: Gabler. <a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">https://doi.org/10.1007/978-3-658-13650-5_7</a>"},"page":"191-208","publication_status":"published","publication_identifier":{"isbn":["978-3-8349-1413-2"]},"_id":"4960","user_id":"57352","department":[{"_id":"178"},{"_id":"180"}],"status":"public","type":"book_chapter","publication":"Handbuch Kundenbindungsmanagement"}]