@inbook{5039,
  author       = {{Becker, Jörg and Beverungen, Daniel and Knackstedt, Ralf and Stein, Armin}},
  booktitle    = {{Implementing International Services: A tailorable method for market assessment, modularization, and process transfer}},
  editor       = {{Böhmann, T and Burr, W and Herrmann, T and Krcmar, H}},
  isbn         = {{978-3-8349-1577-1}},
  pages        = {{399----424}},
  title        = {{{Engineering, Sales, and Delivery of Modular Value Bundles --- A Framework for Configurative Modeling}}},
  year         = {{2011}},
}