[{"_id":"41301","user_id":"4336","extern":"1","language":[{"iso":"eng"}],"type":"book","status":"public","publisher":"Routledge","date_updated":"2023-01-31T15:43:28Z","author":[{"first_name":"Robert W.","full_name":"Palmatier, Robert W.","last_name":"Palmatier"},{"first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"}],"date_created":"2023-01-31T15:31:29Z","title":"Relationship Marketing in the Digital Age","doi":"10.4324/9781315143583","publication_status":"published","publication_identifier":{"isbn":["9781315143583"]},"year":"2019","citation":{"apa":"Palmatier, R. W., &#38; Steinhoff, L. (2019). <i>Relationship Marketing in the Digital Age</i>. Routledge. <a href=\"https://doi.org/10.4324/9781315143583\">https://doi.org/10.4324/9781315143583</a>","bibtex":"@book{Palmatier_Steinhoff_2019, title={Relationship Marketing in the Digital Age}, DOI={<a href=\"https://doi.org/10.4324/9781315143583\">10.4324/9781315143583</a>}, publisher={Routledge}, author={Palmatier, Robert W. and Steinhoff, Lena}, year={2019} }","short":"R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge, 2019.","mla":"Palmatier, Robert W., and Lena Steinhoff. <i>Relationship Marketing in the Digital Age</i>. Routledge, 2019, doi:<a href=\"https://doi.org/10.4324/9781315143583\">10.4324/9781315143583</a>.","ama":"Palmatier RW, Steinhoff L. <i>Relationship Marketing in the Digital Age</i>. Routledge; 2019. doi:<a href=\"https://doi.org/10.4324/9781315143583\">10.4324/9781315143583</a>","ieee":"R. W. Palmatier and L. Steinhoff, <i>Relationship Marketing in the Digital Age</i>. Routledge, 2019.","chicago":"Palmatier, Robert W., and Lena Steinhoff. <i>Relationship Marketing in the Digital Age</i>. Routledge, 2019. <a href=\"https://doi.org/10.4324/9781315143583\">https://doi.org/10.4324/9781315143583</a>."}}]