---
_id: '41301'
author:
- first_name: Robert W.
  full_name: Palmatier, Robert W.
  last_name: Palmatier
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
citation:
  ama: Palmatier RW, Steinhoff L. <i>Relationship Marketing in the Digital Age</i>.
    Routledge; 2019. doi:<a href="https://doi.org/10.4324/9781315143583">10.4324/9781315143583</a>
  apa: Palmatier, R. W., &#38; Steinhoff, L. (2019). <i>Relationship Marketing in
    the Digital Age</i>. Routledge. <a href="https://doi.org/10.4324/9781315143583">https://doi.org/10.4324/9781315143583</a>
  bibtex: '@book{Palmatier_Steinhoff_2019, title={Relationship Marketing in the Digital
    Age}, DOI={<a href="https://doi.org/10.4324/9781315143583">10.4324/9781315143583</a>},
    publisher={Routledge}, author={Palmatier, Robert W. and Steinhoff, Lena}, year={2019}
    }'
  chicago: Palmatier, Robert W., and Lena Steinhoff. <i>Relationship Marketing in
    the Digital Age</i>. Routledge, 2019. <a href="https://doi.org/10.4324/9781315143583">https://doi.org/10.4324/9781315143583</a>.
  ieee: R. W. Palmatier and L. Steinhoff, <i>Relationship Marketing in the Digital
    Age</i>. Routledge, 2019.
  mla: Palmatier, Robert W., and Lena Steinhoff. <i>Relationship Marketing in the
    Digital Age</i>. Routledge, 2019, doi:<a href="https://doi.org/10.4324/9781315143583">10.4324/9781315143583</a>.
  short: R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age,
    Routledge, 2019.
date_created: 2023-01-31T15:31:29Z
date_updated: 2023-01-31T15:43:28Z
doi: 10.4324/9781315143583
extern: '1'
language:
- iso: eng
publication_identifier:
  isbn:
  - '9781315143583'
publication_status: published
publisher: Routledge
status: public
title: Relationship Marketing in the Digital Age
type: book
user_id: '4336'
year: '2019'
...