@inbook{4961,
  author       = {{Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}},
  booktitle    = {{Handbook of Partial Least Squares}},
  isbn         = {{9783540328254}},
  pages        = {{515--534}},
  publisher    = {{Springer Berlin Heidelberg}},
  title        = {{{Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares}}},
  doi          = {{10.1007/978-3-540-32827-8_23}},
  year         = {{2009}},
}