@book{5070,
  author       = {{Weddeling, Matthias and Steiner, Michael and Müller, Oliver and Knackstedt, Ralf and Becker, Jörg and Backhaus, Klaus and Beverungen, Daniel and Frohs, Margarethe}},
  isbn         = {{9783642128295}},
  publisher    = {{Springer Berlin Heidelberg}},
  title        = {{{Vermarktung hybrider Leistungsbündel}}},
  doi          = {{10.1007/978-3-642-12830-1}},
  year         = {{2010}},
}