@inbook{6300,
  author       = {{Fischer, Holger Gerhard and Nebe, Karsten and Klompmaker, Florian}},
  booktitle    = {{Human Centered Design}},
  editor       = {{Kurosu, Masaaki}},
  isbn         = {{9783642217524}},
  issn         = {{0302-9743}},
  location     = {{Orlando, USA}},
  pages        = {{28--37}},
  publisher    = {{Springer Berlin Heidelberg}},
  title        = {{{A Holistic Model for Integrating Usability Engineering and Software Engineering Enriched with Marketing Activities}}},
  doi          = {{10.1007/978-3-642-21753-1_4}},
  volume       = {{6776}},
  year         = {{2011}},
}