@inbook{4943,
  author       = {{Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang and Terho, Harri}},
  booktitle    = {{Handbuch Business-to-Business-Marketing}},
  isbn         = {{9783834946805}},
  pages        = {{483--495}},
  publisher    = {{Springer Fachmedien Wiesbaden}},
  title        = {{{Wertbasiertes Verkaufen auf Industriegütermärkten}}},
  doi          = {{10.1007/978-3-8349-4681-2_23}},
  year         = {{2015}},
}