[{"language":[{"iso":"eng"}],"_id":"12946","doi":"10.5220/0007828301290136","user_id":"38837","status":"public","year":"2019","title":"How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness","publication_identifier":{"isbn":["9789897583773"]},"author":[{"full_name":"Bäumer, Frederik Simon","last_name":"Bäumer","first_name":"Frederik Simon","id":"38837"},{"full_name":"Buff, Bianca","first_name":"Bianca","last_name":"Buff"}],"date_updated":"2022-01-06T06:51:27Z","publication_status":"published","date_created":"2019-08-19T08:26:42Z","type":"conference","department":[{"_id":"579"},{"_id":"1"}],"publication":"Proceedings of the 8th International Conference on Data Science, Technology and Applications","citation":{"mla":"Bäumer, Frederik Simon, and Bianca Buff. “How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness.” <i>Proceedings of the 8th International Conference on Data Science, Technology and Applications</i>, 2019, doi:<a href=\"https://doi.org/10.5220/0007828301290136\">10.5220/0007828301290136</a>.","bibtex":"@inproceedings{Bäumer_Buff_2019, title={How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness}, DOI={<a href=\"https://doi.org/10.5220/0007828301290136\">10.5220/0007828301290136</a>}, booktitle={Proceedings of the 8th International Conference on Data Science, Technology and Applications}, author={Bäumer, Frederik Simon and Buff, Bianca}, year={2019} }","ama":"Bäumer FS, Buff B. How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness. In: <i>Proceedings of the 8th International Conference on Data Science, Technology and Applications</i>. ; 2019. doi:<a href=\"https://doi.org/10.5220/0007828301290136\">10.5220/0007828301290136</a>","ieee":"F. S. Bäumer and B. Buff, “How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness,” in <i>Proceedings of the 8th International Conference on Data Science, Technology and Applications</i>, 2019.","apa":"Bäumer, F. S., &#38; Buff, B. (2019). How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness. In <i>Proceedings of the 8th International Conference on Data Science, Technology and Applications</i>. <a href=\"https://doi.org/10.5220/0007828301290136\">https://doi.org/10.5220/0007828301290136</a>","short":"F.S. Bäumer, B. Buff, in: Proceedings of the 8th International Conference on Data Science, Technology and Applications, 2019.","chicago":"Bäumer, Frederik Simon, and Bianca Buff. “How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness.” In <i>Proceedings of the 8th International Conference on Data Science, Technology and Applications</i>, 2019. <a href=\"https://doi.org/10.5220/0007828301290136\">https://doi.org/10.5220/0007828301290136</a>."}}]