@article{41303,
  author       = {{Martin, Kelly D. and Kim, Jisu J. and Palmatier, Robert W. and Steinhoff, Lena and Stewart, David W. and Walker, Beth A. and Wang, Yonggui and Weaven, Scott K.}},
  issn         = {{0022-4359}},
  journal      = {{Journal of Retailing}},
  keywords     = {{Marketing}},
  number       = {{4}},
  pages        = {{474--489}},
  publisher    = {{Elsevier BV}},
  title        = {{{Data Privacy in Retail}}},
  doi          = {{10.1016/j.jretai.2020.08.003}},
  volume       = {{96}},
  year         = {{2020}},
}