---
_id: '41303'
author:
- first_name: Kelly D.
  full_name: Martin, Kelly D.
  last_name: Martin
- first_name: Jisu J.
  full_name: Kim, Jisu J.
  last_name: Kim
- first_name: Robert W.
  full_name: Palmatier, Robert W.
  last_name: Palmatier
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
- first_name: David W.
  full_name: Stewart, David W.
  last_name: Stewart
- first_name: Beth A.
  full_name: Walker, Beth A.
  last_name: Walker
- first_name: Yonggui
  full_name: Wang, Yonggui
  last_name: Wang
- first_name: Scott K.
  full_name: Weaven, Scott K.
  last_name: Weaven
citation:
  ama: Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. <i>Journal
    of Retailing</i>. 2020;96(4):474-489. doi:<a href="https://doi.org/10.1016/j.jretai.2020.08.003">10.1016/j.jretai.2020.08.003</a>
  apa: Martin, K. D., Kim, J. J., Palmatier, R. W., Steinhoff, L., Stewart, D. W.,
    Walker, B. A., Wang, Y., &#38; Weaven, S. K. (2020). Data Privacy in Retail. <i>Journal
    of Retailing</i>, <i>96</i>(4), 474–489. <a href="https://doi.org/10.1016/j.jretai.2020.08.003">https://doi.org/10.1016/j.jretai.2020.08.003</a>
  bibtex: '@article{Martin_Kim_Palmatier_Steinhoff_Stewart_Walker_Wang_Weaven_2020,
    title={Data Privacy in Retail}, volume={96}, DOI={<a href="https://doi.org/10.1016/j.jretai.2020.08.003">10.1016/j.jretai.2020.08.003</a>},
    number={4}, journal={Journal of Retailing}, publisher={Elsevier BV}, author={Martin,
    Kelly D. and Kim, Jisu J. and Palmatier, Robert W. and Steinhoff, Lena and Stewart,
    David W. and Walker, Beth A. and Wang, Yonggui and Weaven, Scott K.}, year={2020},
    pages={474–489} }'
  chicago: 'Martin, Kelly D., Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David
    W. Stewart, Beth A. Walker, Yonggui Wang, and Scott K. Weaven. “Data Privacy in
    Retail.” <i>Journal of Retailing</i> 96, no. 4 (2020): 474–89. <a href="https://doi.org/10.1016/j.jretai.2020.08.003">https://doi.org/10.1016/j.jretai.2020.08.003</a>.'
  ieee: 'K. D. Martin <i>et al.</i>, “Data Privacy in Retail,” <i>Journal of Retailing</i>,
    vol. 96, no. 4, pp. 474–489, 2020, doi: <a href="https://doi.org/10.1016/j.jretai.2020.08.003">10.1016/j.jretai.2020.08.003</a>.'
  mla: Martin, Kelly D., et al. “Data Privacy in Retail.” <i>Journal of Retailing</i>,
    vol. 96, no. 4, Elsevier BV, 2020, pp. 474–89, doi:<a href="https://doi.org/10.1016/j.jretai.2020.08.003">10.1016/j.jretai.2020.08.003</a>.
  short: K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker,
    Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.
date_created: 2023-01-31T15:31:53Z
date_updated: 2023-01-31T15:43:40Z
doi: 10.1016/j.jretai.2020.08.003
extern: '1'
intvolume: '        96'
issue: '4'
keyword:
- Marketing
language:
- iso: eng
page: 474-489
publication: Journal of Retailing
publication_identifier:
  issn:
  - 0022-4359
publication_status: published
publisher: Elsevier BV
status: public
title: Data Privacy in Retail
type: journal_article
user_id: '4336'
volume: 96
year: '2020'
...