[{"publication_status":"published","publication_identifier":{"issn":["1461-4448","1461-7315"]},"year":"2026","citation":{"ama":"Rieder B, August BJ, Latil B. The Tate-space on YouTube: Ambient ideology and the limits of platform moderation. <i>New Media &#38;amp; Society</i>. Published online 2026. doi:<a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>","chicago":"Rieder, Bernhard, Bastian Julian August, and Brogan Latil. “The Tate-Space on YouTube: Ambient Ideology and the Limits of Platform Moderation.” <i>New Media &#38;amp; Society</i>, 2026. <a href=\"https://doi.org/10.1177/14614448251409209\">https://doi.org/10.1177/14614448251409209</a>.","ieee":"B. Rieder, B. J. August, and B. Latil, “The Tate-space on YouTube: Ambient ideology and the limits of platform moderation,” <i>New Media &#38;amp; Society</i>, Art. no. 14614448251409208, 2026, doi: <a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>.","bibtex":"@article{Rieder_August_Latil_2026, title={The Tate-space on YouTube: Ambient ideology and the limits of platform moderation}, DOI={<a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>}, number={14614448251409208}, journal={New Media &#38;amp; Society}, publisher={SAGE Publications}, author={Rieder, Bernhard and August, Bastian Julian and Latil, Brogan}, year={2026} }","short":"B. Rieder, B.J. August, B. Latil, New Media &#38;amp; Society (2026).","mla":"Rieder, Bernhard, et al. “The Tate-Space on YouTube: Ambient Ideology and the Limits of Platform Moderation.” <i>New Media &#38;amp; Society</i>, 14614448251409208, SAGE Publications, 2026, doi:<a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>.","apa":"Rieder, B., August, B. J., &#38; Latil, B. (2026). The Tate-space on YouTube: Ambient ideology and the limits of platform moderation. <i>New Media &#38;amp; Society</i>, Article 14614448251409208. <a href=\"https://doi.org/10.1177/14614448251409209\">https://doi.org/10.1177/14614448251409209</a>"},"publisher":"SAGE Publications","date_updated":"2026-03-03T09:33:54Z","date_created":"2026-02-02T13:44:23Z","author":[{"last_name":"Rieder","full_name":"Rieder, Bernhard","first_name":"Bernhard"},{"first_name":"Bastian Julian","orcid":"0009-0006-1577-9039","last_name":"August","id":"74143","full_name":"August, Bastian Julian"},{"full_name":"Latil, Brogan","last_name":"Latil","first_name":"Brogan"}],"title":"The Tate-space on YouTube: Ambient ideology and the limits of platform moderation","doi":"10.1177/14614448251409209","type":"journal_article","publication":"New Media &amp; Society","abstract":[{"lang":"eng","text":"<jats:p>This article investigates the persistence and transformation of Andrew Tate’s presence on YouTube following the removal of his official channels in August 2022. Combining two empirical approaches—a small-scale analysis of top-ranked videos from YouTube search results in 2022 and 2024, and a large-scale data set of over 112k videos—we examine how Tate-related content continues to circulate and how the platform moderates such material. Our findings show that Tate remains highly visible through a diffuse and decentralized network of actors who repackage his messaging into interviews, remixes, and YouTube-native formats. This configuration produces what we term the “Tate-space”: an ambient ideological environment where motivational rhetoric, aspirational masculinity, and far-right talking points converge. We find that YouTube’s substantial moderation efforts are outpaced by the speed and scale of recommendation-driven circulation and that deplatforming, while symbolically significant, fails to disrupt the cultural and logistical dynamics that sustain Tate’s influence.</jats:p>"}],"status":"public","_id":"63836","user_id":"74143","article_number":"14614448251409209","language":[{"iso":"eng"}]}]