---
_id: '63836'
abstract:
- lang: eng
  text: '<jats:p>This article investigates the persistence and transformation of Andrew
    Tate’s presence on YouTube following the removal of his official channels in August
    2022. Combining two empirical approaches—a small-scale analysis of top-ranked
    videos from YouTube search results in 2022 and 2024, and a large-scale data set
    of over 112k videos—we examine how Tate-related content continues to circulate
    and how the platform moderates such material. Our findings show that Tate remains
    highly visible through a diffuse and decentralized network of actors who repackage
    his messaging into interviews, remixes, and YouTube-native formats. This configuration
    produces what we term the “Tate-space”: an ambient ideological environment where
    motivational rhetoric, aspirational masculinity, and far-right talking points
    converge. We find that YouTube’s substantial moderation efforts are outpaced by
    the speed and scale of recommendation-driven circulation and that deplatforming,
    while symbolically significant, fails to disrupt the cultural and logistical dynamics
    that sustain Tate’s influence.</jats:p>'
article_number: '14614448251409209'
author:
- first_name: Bernhard
  full_name: Rieder, Bernhard
  last_name: Rieder
- first_name: Bastian Julian
  full_name: August, Bastian Julian
  id: '74143'
  last_name: August
  orcid: 0009-0006-1577-9039
- first_name: Brogan
  full_name: Latil, Brogan
  last_name: Latil
citation:
  ama: 'Rieder B, August BJ, Latil B. The Tate-space on YouTube: Ambient ideology
    and the limits of platform moderation. <i>New Media &#38;amp; Society</i>. Published
    online 2026. doi:<a href="https://doi.org/10.1177/14614448251409209">10.1177/14614448251409209</a>'
  apa: 'Rieder, B., August, B. J., &#38; Latil, B. (2026). The Tate-space on YouTube:
    Ambient ideology and the limits of platform moderation. <i>New Media &#38;amp;
    Society</i>, Article 14614448251409208. <a href="https://doi.org/10.1177/14614448251409209">https://doi.org/10.1177/14614448251409209</a>'
  bibtex: '@article{Rieder_August_Latil_2026, title={The Tate-space on YouTube: Ambient
    ideology and the limits of platform moderation}, DOI={<a href="https://doi.org/10.1177/14614448251409209">10.1177/14614448251409209</a>},
    number={14614448251409208}, journal={New Media &#38;amp; Society}, publisher={SAGE
    Publications}, author={Rieder, Bernhard and August, Bastian Julian and Latil,
    Brogan}, year={2026} }'
  chicago: 'Rieder, Bernhard, Bastian Julian August, and Brogan Latil. “The Tate-Space
    on YouTube: Ambient Ideology and the Limits of Platform Moderation.” <i>New Media
    &#38;amp; Society</i>, 2026. <a href="https://doi.org/10.1177/14614448251409209">https://doi.org/10.1177/14614448251409209</a>.'
  ieee: 'B. Rieder, B. J. August, and B. Latil, “The Tate-space on YouTube: Ambient
    ideology and the limits of platform moderation,” <i>New Media &#38;amp; Society</i>,
    Art. no. 14614448251409208, 2026, doi: <a href="https://doi.org/10.1177/14614448251409209">10.1177/14614448251409209</a>.'
  mla: 'Rieder, Bernhard, et al. “The Tate-Space on YouTube: Ambient Ideology and
    the Limits of Platform Moderation.” <i>New Media &#38;amp; Society</i>, 14614448251409208,
    SAGE Publications, 2026, doi:<a href="https://doi.org/10.1177/14614448251409209">10.1177/14614448251409209</a>.'
  short: B. Rieder, B.J. August, B. Latil, New Media &#38;amp; Society (2026).
date_created: 2026-02-02T13:44:23Z
date_updated: 2026-03-03T09:33:54Z
doi: 10.1177/14614448251409209
language:
- iso: eng
publication: New Media &amp; Society
publication_identifier:
  issn:
  - 1461-4448
  - 1461-7315
publication_status: published
publisher: SAGE Publications
status: public
title: 'The Tate-space on YouTube: Ambient ideology and the limits of platform moderation'
type: journal_article
user_id: '74143'
year: '2026'
...